Will Australian football sink or swim in 2020?

A blockbuster calendar provides Australian football with huge opportunities over the next eleven months.

Last week, in what will be music to the ears of new FFA CEO James Johnson, the Olyroos passed a very important test.

The under-23 national team defeated Uzbekistan in the third-place playoff match at the AFC U-23 Championship, thanks to a solo effort from Nick D’Agostino.

Therefore, for the first time in 12 years, Australia will have a men’s football side competing at the Olympic games in Tokyo.

Discussions have already begun around who will be picked for the tournament, as Graham Arnold can also call up three over-age players for the tournament in late July.

The Copa America which Australia will be a part of this year will also factor into Graham Arnold’s decision making.

The South American continental championship also begins a month before the Olympics and the narrow time-frame between both tournaments poses a lot of questions for the Australian coach.

Will he choose a full-strength squad for the Copa America? Which tournament does he favour? Who will be the over-age players in the Olympic squad? Will the likes of Ryan and Mooy play in both tournaments? Or will their English Premier League clubs’ frown upon that?

These are good headaches to have, with exposure to these tournaments crucial for not only youth development but also to build the profile of Australia’s national teams.

Commercially, the FFA seems to be struggling in recent times with sponsors such as NAB and Caltex ending their partnerships with the governing body.

Participating in worldwide tournaments such as this can only improve the FFA’s situation, as potential sponsors see attractive possibilities.

Whilst the men’s teams may not stand a good chance of placing well in either of these tournaments, the Matildas do.

Unlike the men’s tournament, the women have no age restrictions placed on them at the Olympics, meaning Australia’s top players such as Sam Kerr, Caitlin Foord and Steph Catley are all expected to play.

Australia’s favourite national sporting team playing at the Olympics in a good time zone for Australian viewers, should lead to considerable corporate sponsorship interest.

But let’s not get ahead of ourselves.

The women’s national team are yet to qualify for the Olympics, with qualifiers for the tournament set to be held in Sydney next week.

The qualifiers were under threat due to the outbreak of the coronavirus, which was the reason the games were shifted to Sydney in the first place.

The qualifying tournament will go ahead next week, which will boost the coffers at FFA HQ, with games to be played at Campbelltown and Bankwest Stadium.

However, of greater focus to the FFA is the successful hosting of the tournament on such short notice and impressing FIFA in the year the host of the 2023 Women’s World Cup will be announced.

The announcement of the host for 2023 is due in June, with Japan, Colombia and Brazil vying for the honour (alongside Australia and New Zealand’s co-bid).

If the tournament hosting rights were to be won by Australia and New Zealand, FFA would be rubbing their hands together with glee at the long-term benefits that would have on the sport.

But first, Chinese Taipei at home on Thursday and hopefully one step closer to having both male and female teams at the Olympic Games.

And I haven’t even mentioned the road to Qatar 2022…

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Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia

German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football Australia CEO in February as the game eyes a defining 2026.

Reaching new heights

During the press conference held earlier this morning, Kugeler displayed both confidence and ambition as he prepares to lead a new era for Football Australia next month.

“Football in Australia has a strong foundation for growth. Our national impact is massive,” he said, highlighting both the immense number of participants and local clubs in Australia. He then continued to underline both the Socceroos and the Matildas as valuable assets in the nation’s football sphere.

“We have exceptional national teams that continually make us proud. They perform at a truly global scale and unite not only the football community, but the entire nation.”

With both the AFC Women’s Asian Cup and the FIFA Men’s World Cup both on the horizon in 2026, the year certainly represents a huge opportunity for both the men’s and women’s game to showcase Australian footballing talent on an international scale. But the focus, as Krugeler underlined, will extend beyond the national team and address all levels of football in Australia to help the game grow.

“Football brings people and communities together. For a healthy lifestyle, for connection, for enjoyment, for belonging, powered by a remarkable, passion [and] dedicated players, referees, coaches, volunteers and fans,” he continued.

An inspiring reminder to all those involved in the game across Australia, and one which will hopefully show participants and stakeholders at all levels that 2026 will begin a new period of stability, growth and innovation.

 

Expertise, passion and ambition

Of course, the dawn of a new era for Football Australia cannot be successfully achieved without addressing the past and current issues, while still keeping an ambitious eye on what football can become at both national and international level for Australia.

Alongside Kugeler in the FA leadership team will be Football Australia Chair, Anter Isaac, as well as former Matilda, and current interim CEO of Football Australia, Heather Garriock. With their combined industry expertise and true passion for the game, all fans, players and stakeholders can be optimistic for the future of football governance in Australia.

But while expertise and passion are undoubtedly valuable assets for the FA, it remains essential that these help to inform the decisions and solutions made with the game’s best interests at heart.

 

 

 

 

‘We Can Do So Much More’: Players Take Control of the A-League Women’s Future

Professional Footballers Australia (PFA) has launched Ready For Takeoff – The Players’ Vision for the A-League Women, a player-led roadmap outlining the future direction of the domestic women’s competition.

Unveiled on Wednesday at Ultra Football in Melbourne, the initiative places current A-League Women players at the centre of discussion. Elevating the debate around professionalism, sustainability and long-term growth of the league.

The Players’ Vision for the A-League Women – Image Credit: One Nil

The vision, developed through consultation with players across the competition, calls for improved professional standards, greater investment and governance structures that reflect the specific needs of the women’s game. It comes amid ongoing conversations about contract security, season length and the transition toward full-time professionalism.

PFA Chief Executive Beau Busch – Image Credit: One Nil

PFA Chief Executive Beau Busch said players had been clear about the sacrifices required to continue competing in the league.

“We’ve heard from players about the struggle and sacrifices they continue to make to play the game they love, but we can do so much more than this,” Busch said. “A fully professional game here in Australia is crucial to creating the next generation of Matildas, but also to ensure we reach our potential and win a FIFA World Cup.”

PFA Deputy Chair Elise Kellond-Knight and A-League Women players Grace Maher and Dylan Holmes also addressed media, reinforcing the importance of player voices in shaping the future of the competition.

The PFA said Ready For Takeoff provides a clear, achievable framework for the continued evolution of the A-League Women. The initiative urges stakeholders to work collaboratively with players to ensure the league’s growth matches the talent, ambition and momentum of women’s football in Australia.

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