Will Melbourne City eventually move all of their games to the south east?

Melbourne City were the benchmark in the A-League last season, lifting the Premiers Plate in May and eventually the Championship in late June.

It was their first taste of A-League success after years of hard work on and off the pitch.

The club has invested heavily since City Football Group (CFG) took over the Melbourne Heart in 2014, initially building a $15 million City Football Academy in Bundoora, in the city’s north, which has housed the club for the past few years.

In what seems like a strategic investment however, the club revealed late last year that they will move from their Bundoora headquarters and relocate to Casey Fields in Melbourne’s south east.

Earlier this month, the club announced construction had begun on the new elite City Football Academy facility within the 84-hectare Casey Fields Sporting Precinct.

“The first stage of construction includes the central elite training pitch, with its 115m x 115m hybrid grass surface, and is due for completion by the end of 2021. The new pitch is adjacent to the site’s existing four full-sized pitches – one grass and three synthetic – which will be primarily used by the Club’s Academy teams and for City in the Community programs, as well as for City of Casey school and club programs.

“The next stage of construction will see the development of Melbourne City’s new two-storey administration and high-performance building at Casey Fields, currently in detailed design phase. Construction on that phase of the facility is due to commence in the coming months, with completion estimated for mid-2022,” a Melbourne City FC statement read.

Stage three of construction will look to implement a 4000-capacity mini stadium in a significant space in the precinct.

With the club’s A-League players to officially begin training in the facility in August, recent developments in regards to the possibility of a 15,000-capacity stadium in Dandenong may see the end of the team playing all of their games at AAMI Park, in the years to come.

The Victorian Government has already pledged $100,000 in funding for a feasibility review and development of a business case to build the 15,000-seat boutique stadium, with the City of Greater Dandenong also set to match that contribution.

According to Cranbourne Star News, The Greater Dandenong Council is lobbying for $110 million to build the stadium, which will also host festivals, concerts, rugby matches, alongside hosting future Melbourne City games.

While of course at this stage there is no guarantee the stadium will be built, Melbourne City head honchos may have to grapple with the idea of permanently leaving AAMI Park behind, the stadium they have hosted games at since their inception.

With Victory ditching their deal with Marvel Stadium to move all their games back to AAMI Park next season and Western United set to play the majority of their games at AAMI for at least the next two seasons, the 30,000-capacity rectangular stadium is not short of regular football content.

If the proposed stadium does get the go-ahead, City may look to move all of their home matches to Dandenong, and alongside their new academy location, this can prove to be beneficial in establishing a clear geographic identity.

They will have a stronger presence in the local areas and will have the chance to better connect with the local football community and grow their membership base.

City should also still have a reasonable chunk of members who live in the south and south eastern suburbs of Melbourne, with a report from 2018 stating 28% of their members came from those areas.

Adversely, a move away from AAMI Park has the possibility to alienate members and fans who may not want to travel to the proposed stadium for reasons such as proximity.

Sharing the home games between the stadiums could be a viable option, but also brings on the challenge of not having a singular home ground, as well as match scheduling conflicts.

A big call from City administrators may need to be made in the end and not all members and fans will be pleased.

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The A-Leagues Final Series important status also a secret hinderance

The Isuzu A-League finals series is a huge event in the footballing calendar, though its contribution to stagnant attendance numbers in the league is something to be said.

If the 2025/26 finals series follows similar patterns to those before it, it will gather huge traction and strong ticket sales.

It is the largest event for the domestic league, bringing in massive amounts of viewership through media and gate receipts.

Finals series from years past have shown this, with the 2024/25 final, a Melbourne derby, being sold out within 48 hours and gathering significant viewership online.

The idea of a finals series lies within the Australian sporting ethos; the other sporting codes have had this tradition for most of their existence, especially in recent history.

Football, though, is different from the rest of the sporting codes in Australia, unique even. This has historically contributed to its inability to integrate into the same supported status as other codes.

Many in the Australian footballing community, supporter groups, players, coaches, and even the new Director of Football Australia, have voiced concerns over fan numbers in the league competition.

It wouldn’t be absurd to say that maybe, though profitable now, the finals series is actually taking away from the league itself.

Consider the media image: the league winner is called the “minor premiership,” and ticket sales and viewership figures reveal a huge disparity between the two parts of the A-League.

It must be said that an alternative that could work in unison with the league and possibly increase viewership of the league itself would be a great advantage.

It would allow the league to gain more jeopardy and drama, which could build greater interest in attending league games.

One alternative is already here.

No other sporting code in Australia has both a league competition and a cup competition. Football in Australia does.

The Hahn’s Australia Cup is our equivalent to the FA Cup in England or the Copa del Rey in Spain.

These are competitions that offer a finals option in a different competition entirely. They generate huge traction while never diminishing the importance of the league and, therefore, its popularity.

These cup competitions cannot be discussed without acknowledging some obvious differences.

They don’t face the same popularity issues that football does in Australia. It’s obvious the Hahn’s Australia Cup doesn’t yet gain the traction that the finals series does.

However, for a healthy footballing environment with increasing fan numbers, it should.

The idea of elevating the Hahn’s Australia Cup and scaling back the finals series is a complex question, one that is treated like a “no-go zone” by many in the Australian footballing community, and that is understandable.

Though big changes like this might, in the end, be credible options for the future of the sport in this country.

Larger plans must be set in motion, strategies that can be worked towards and refined along the way. It is the process by which all large organisations, business models and even national governments build their strategies.

Such a shift will be scrutinised and pushed back against.

Though with further fine-tuning and smart investment in development, not to mention the introduction of promotion and relegation and the possibility of changing the footballing calendar.

It could replicate the success that these two-competition models already enjoy in other leagues.

The added importance that the premiership would gain, the reality that every game matters, could alongside other strategies entice fans to more games, increase viewership and ticket sales, and create more dedicated fan bases. It works in other nations, very well in fact.

The possibility of two teams lifting a trophy, rather than one single event defining it all, sounds like a strategy that could deliver more engagement over longer periods of time.

Maybe Australian football doesn’t need to answer this question just yet. It is complex, difficult and it would require a great deal of work, including significant investment into the game, which is another issue entirely.

Yet as low attendance numbers persist in the A-League, even alongside increased media viewership, something needs to change for football in Australia.

The rise in popularity of this game and its dedicated community deserves bold ideas and forward thinking.

Ideas like this could eventually begin to change the landscape of the beautiful game in Australia for the better.

South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

 

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

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