Soccerscene is committed to promoting, enhancing and growing the soccer industry in Australia. We believe soccer news has captured the attention of grassroots soccer clubs, apparel and equipment suppliers – which extends to governing bodies, club administrators and industry decision makers.
Will Swanton’s attempted NBL vs A-League code war was an epic fail
People like The Australian newspaper’s Will Swanton obviously detest football and apparently enjoy watching the game struggle, for acknowledgement and towards expansion.
The veteran journalist took a pot shot at football on the 17th of November, in an article pumping up the tires of the increasingly well attended National Basketball League. It was poorly timed to say the least. It came just a day after the football community had embraced the now traditional romance of November 16th; the anniversary of the day Australian football returned to World Cup respectability.
On that day in 2005, John Aloisi’s boot and Mark Schwarzer’s hands helped send the Socceroos to their first World Cup in 32 years. Never before had a team of professionals represented the nation on the biggest of football stages, yet the generation of players that emerged around the turn of the century was mature and did so with pride and determination.
Following the record breaking crowd of 17,514 that attended the Sydney Kings vs Illawarra Hawks NBL match a day later at Qudos Bank Arena, Swanton felt the need to do two things.
Firstly, he correctly identified the increase in interest and attendance at NBL matches thus far in 2019. At the time of writing, that attendance increase stood at 6.7% when measured against the 2018/19 season average. A fantastic achievement and one potentially impacted by Australia’s stellar but ultimately disappointing run at the recent World Championships in China.
Swanton captured the NBL success well with his use of the term “slam-dunk” in the headline, yet had many astonished by his decision to suggest that the A-League was kicking an “own-goal” in comparison. The award winning journalist doubled down in his second paragraph by fabricating the existence of a “summer shootout” between the two sports; arguing that basketball was gaining traction whilst football was floundering.
Perhaps confrontational by nature, Swanton felt the need to use divisive and inflammatory language to outline his thesis, when the reality is that many football fans are also embracing the success of the National Basketball League. In short, any attempt to infer that either sport is dragging fans away from the other is merely nonsense.
More alarming is the rather loose use of language and the exclusion of data that actually counters his argument decisively. The reality is that A-League crowds are up 6.9% on 2018/19 season averages, even considering the introduction of Western United and their expected mediocre crowds as they attempt to build a loyal supporter base in Geelong.
Just four days after The Australian published the piece, the FFA would announce an increased operating surplus for 2019 of A$44.04 million and a 13% increase in Australia’s football participation rates. That increase translates to around 1.8 million Australians playing the beautiful game on a regular basis.
A record 125,631 people became members of A-League clubs in 2019 and for the first time in the competition’s history, more than 50% of participants across the country were actively supporting an A-League team.
All potentially important fragments of information to be aware of before writing an article that death knells a competition and lampoons its quality as being “not in the top two” leagues in the world. Such drivel merely enunciates the limited research undertaken for the piece and potentially the lack of knowledge possessed by the writer when it comes to football and its deep seated roots in this country.
Former Socceroo and Fox Sports analyst Mark Bosnich made mere folly of Swanton’s reference to football’s poor television figures by noting that the viewing audience for the Kings vs Hawks fixture was in fact smaller than the crowd inside the arena for the contest.
Bosnich was correct in his assertion that football fans would never raise such a statistic. Co-existence in Australia’s overcrowded sporting landscape is a reality and there is room for both codes to survive and thrive.
Perhaps the writer should be more concerned about the shrinking attendances at international cricket matches, after the Brisbane test Match at the Gabba between Australia and Pakistan drew just 13,561 fans on the opening day of the international season.
Moreover, the 31.7% decrease in Big Bash crowds in just two seasons is surely worth more space than a rather desperate attempt to set up a futile code war between two emerging sports. Framing such a tension does little more than pander to those who salivate at the thought of seeing football punted from television screens and being told to assume its seat, as it has been told many times before.
Sadly for Swanton, the game at grass roots level continues to grow, women’s football soars ahead in leaps and bounds and the A-League is plugging away quite well thank you very much.
The standard is commendable, the fans engaged and with new found independence, the future looks bright. Hopefully, those of us who enjoy watching the NBL and the A-League can savour the growth of both, hold hands, and march into the future with wonderful viewing options over the course of an Australian summer. I’ll do so with or without Will Swanton.
Soccerscene is committed to promoting, enhancing and growing the soccer industry in Australia. We believe soccer news has captured the attention of grassroots soccer clubs, apparel and equipment suppliers – which extends to governing bodies, club administrators and industry decision makers. Many of the auxiliary products and services support the growth of the soccer industry in Australia and Asia, a passion we also share and want to express through our work.
Melbourne Victory have announced the continuation of CoachNick Business Coaching as an Associate Partner for the 2021/22 season.
CoachNick Business Coaching has been associated with the Victory brand and Victory in Business over the last 10 years and has supported the Club since its inception.
Melbourne Victory Managing Director Caroline Carnegie was excited to see the Club continue their collaboration with CoachNick Business Coaching.
“CoachNick has been an integral part of the Victory in Business family and we’re excited to further our partnership, elevating CoachNick Business Coaching to an Associate Partner for the upcoming season,” she said.
“The company’s business solutions have helped small to medium organisations in Melbourne and across the country and we’re proud to have CoachNick continuing his ties with the Club and Victory in Business.”
CoachNick Business Coaching Managing Director, Nick Ikonomou – who has been a member of Melbourne Victory since 2005 – is thrilled to broaden his partnership with the Club.
“It’s a proud moment to be involved yet again with Melbourne Victory this season, expanding our partnership and seeing how the next generation of Victory professionals take the next step,” Ikonomou said.
“This is not just a commercial partnership. My ties to the Club run from the first game as a supporter and as a Victory In Business member to now, as an Associate Partner and right throughout the history of the Club.”
CoachNick’s variety of services range from business owner and senior management training in sales and marketing, customer service, goal setting, time management, systemisation, financial management, recruitment, leadership, negotiation, conflict resolution, franchising and succession planning.
CoachNick Business Coaching has provided top class business support and training to over 400 small to medium businesses in all industries in Australia for 22 years. You can find out more here.
10 ViacomCBS’ concerted efforts to aid in the revitalisation of Australian football over the last few months has stirred a largely positive response from the passionate Australian fanbase. The extensive coverage seen across Channel 10’s news networks and various social media channels speaks volumes of the broadcaster’s dedication to help football reach its lofty potential.
The clarity provided by a primary broadcaster who is aligned in its passion for the game, coupled with the governing bodies, is undeniably promising for football going forward.
Geoff Bullock has been a vital part of our collective matchday experience of Australian football since his beginnings at Fox Sports as a Producer for for football in 2006. Bullock has certainly ridden all of the highs and lows that have come with being an adherent of the game like the rest of us.
In a wide-ranging chat with Soccerscene, the current Executive Producer for football at ViacomCBS gave us insight into the strategic direction, plans and thinking behind the new broadcasting home.
What has it been like taking on this project of 10 ViacomCBS being the home of all things Australian football? Have you always had an interest in football?
Geoff Bullock: I’ve been involved in football since I was about four, playing for the Gosford City Dragons with my dad as the coach. So, it’s always been my number one sport for the past 15 years as I’ve been lucky enough to be working on the broadcast of Australian football. And now to get to do it at Channel 10 for a new era is really exciting.
It’s just good to be involved when there’s a fresh start for football on the horizon. And I’m just excited about the role that we can play to hopefully energise football in Australia.
How is the 10 ViacomCBS production team looking to differentiate how football will be presented in comparison to any previous broadcaster’s time in charge of Australian football?
Geoff Bullock: What we want to do is provide a fan-first approach to broadcasting football here. And with the two platforms in Channel 10 and Paramount+ it gives us – in addition to the live broadcast – the opportunity to offer replays on-demand, mini matches and highlights for A-League Men and Women’s. That includes the Socceroos and Matildas internationals, which we’ve been broadcasting on 10 and 10 Bold and putting mini-matches on 10 Play.
I think it allows viewers to digest football in different ways to what they maybe traditionally have. We’ll also preview and review all of the games with our team as well. Each game will have a preview and review show attached, which allows our experts to dive in and give viewers a deeper look. And we’ll do some magazine shows and podcasts through the week as well to provide extra content.
The other thing I’m excited about is that we’re looking to do a deeper stats dive than we’ve done before. So, there’ll be greater insights on potential players and matches that we’ll be able to get from the deeper stats dive.
Traditionally, for the domestic game whilst they have been comprehensive in terms of milestones and players, we’ve never really taken the leap to include expected goals, pass mapping and possession mapping. That’s the territory I’m hoping we can get into for the A-League which will take it to a new level.
Within the envisioned coverage, what areas of football are being focused on as its key points of difference in comparison to other sporting codes? How valuable do you believe embracing active support is?
Geoff Bullock: I think COVID-19 has shown how important it is to have fans at the game. Whether we’re in the stands or watching on TV, we know what we’re missing when the atmosphere isn’t there. It’s just a massive game-changer at the venue and on TV to have that buzz of the crowd at the games. I can’t wait to have that back.
And I think it’s even more important with football than other sports because of the unique nature of active support. It provides a soundtrack for the game that we’ve missed. The interesting contrast is probably the Euros where we finally got some crowds back at games and it was a massive lift.
That’s so important for us to take advantage of, that active support. We’re trying to provide a fan-friendly experience as well. We’ve worked hard with the APL to provide two fan-friendly Saturday 7:45pm timeslots, so that fans are able to get to more games that are on at a better time.
We’re looking forward to covering active support in the broadcast as well when we can. It’s no doubt been a while since we’ve seen a massive Wanderers march to the stadium which was always huge in the broadcast. Seeing that amount of people marching to the ground definitely provides a sense of occasion and anticipation before the game. It makes people want to stick around and watch.
We’ve seen football over the last few months covered extensively on Channel 10’s news and socials. What are some examples of the strategies being taken to entice younger social media savvy modern audiences?
Geoff Bullock: Quite a few strategies are in place, like our Saturday night coverage is going to be built around a multi-screen experience with those two simultaneous matches that I mentioned on Channel 10 and Paramount+. This is being done with the younger fans in mind.
Football fans, as we know, are accustomed to basically consuming their content on multiple devices. I believe a lot of people in that under-30 age bracket very rarely watch any kind of TV or stream without their phone in their hand.
So, we’re going to build the Saturday night around that multi-screen experience where you’ll be able to watch a game on 10 and on your device with Paramount+. It’ll be a chance for those fans to be across all the highlights and talking points from two games live as it happens.
We’re also exploring a few solutions that might allow us to scale up a separate coverage on a Saturday night that will deliver alternate commentary across the split-screen experience of those two games. That’s something that we’re going to work towards as the season unfolds, and also potentially a social media or influencer-driven commentary stream which we’ll look to do.
With the deep-dive stats that I mentioned earlier they’ll be going out on our social media platforms as well. That’s something that will allow those younger fans to engage in more analytical discussions around football. When you talk to young football fans, you find that there’s not much about the game that they aren’t across, and I think this will give them more of an opportunity to talk more in-depth about Australian football rather than the default of European football.
I think that’s one of our big challenges, to try and engage football fans in Australian football in the same way that they’re engaging with European football. And I’m hoping that if we can bring our level of detail up to the same sort of standards that fans are seeing overseas, then hopefully that will help them to switch on to the local game.
In terms of coverage beyond matchdays, are there plans to produce content that dives deeper into Australian football and its various stakeholders (clubs, fans, players)?
Geoff Bullock: Definitely. I think part of the strategy that we’ve been talking about is not taking Australian football fans for granted. Basically, bringing our coverage up to the standard that they’d expect. We want to give them the experience that they deserve based off their level of intellectual buy-in to the game.
Young fans here in Australia commit very heavily. You just look at the hours they have to stay up at night to watch these teams overseas. They’re committed to learning about these teams that aren’t even on their doorstep.
I think we need to match that in our level of commitment to them to be able to deliver that. With the APL we’ll be delivering features and exclusive content across broadcast, digital and social media platforms that will give them that detail of the local game – both the A-League Men’s and Women’s – that will allow them to basically have that same sort of intellectual connection that they should have. Because these are the clubs that are actually here and that means they can support them in the stands week-in week-out.
Fans here in Australia can get so much closer to the stars of these teams, like they’re far more accessible than they are in any other league. The access for these fans is so much different to what it is for some stars overseas and that’s what we want to encourage. We want fans to know that they’re amongst their heroes at these clubs.
Australian football has undoubtedly seen some rollercoaster times in recent years. Why do you believe now is a critical time for 10 Viacom CBS to get involved in football?
Geoff Bullock: It’s ridden a few waves that’s for sure. We all know it’s had its ups and downs based on national team performance and marquee players in the league, but it’s never really had a long-term sustained period of growth. Particularly over the last couple of years the popularity of the competitions has dropped off.
So, I think the timing of a longer-term broadcast deal with free-to-air exposure really couldn’t have come at a better time. And the fact that that deal has come along at the same time as the unbundling of the A-League from Football Australia (FA), it should provide clubs with a bit of confidence to invest further in the game and hopefully that’ll provide a better, more marketable product. Not only whistle-to-whistle but off the pitch as well.
I think there’s now an opportunity, like there never really has before, for the clubs to back themselves and have a crack. And maybe we’re starting to see that with Perth Glory getting Daniel Sturridge on board, which is a huge boost.
There’s always a bit of a knock-on effect when you’ve got these big stars signing for a club and suddenly there’s clubs looking over their shoulder not wanting to be left behind. The building blocks are there for a really exciting season, and with a number of clubs with spots to fill hopefully they follow the lead that the Glory have taken and they have a go.
How can 10 Viacom CBS help to capitalise on interest and grow women’s football leading into and following the 2023 Women’s World Cup?
Geoff Bullock: It’s exceptionally exciting. The World Cup is going to be massive here in Australia. But the one thing we always know in Australia about having a tournament on home soil is that people get behind it. We saw how Australia embraced the Asian Cup back in 2015. Particularly with a lot of Asian teams we don’t traditionally get behind. So with a World Cup it’s going to be even bigger.
The women’s game is really important to us. I think everybody is aware in Australia it is the fastest growing asset within football. And we’re going to treat A-League Women’s exactly the same as we treat the Men’s. The same sort of program will be structured around each game. Our best commentators and experts will work across both competitions, so you’ll hear Simon Hill calling A-League Women’s matches as well as A-League Men’s.
We’re massively excited about the Matildas returning to play some games on home soil in October. But we’ll also be tracking it because we’ve got the Women’s Asian Cup starting in January early next year. And we’ll have programming around those games and that competition which will be hosted in India, so the kick-off times will be pretty decent for an Australian audience. So, it might really work well with the A-League still going on here. In that period, it will be a frenzy of football which is pretty exciting.