Winner of FFA Cup to qualify for AFC Champions League

Football Federation Australia (FFA) today announced that any team who wins the FFA Cup from 2021 will be granted entry to one of the AFC Champions League preliminary round slots among key changes to Australia’s largest annual club-based sporting competition.

After Covid-19 halted proceedings this year, the FFA Cup will return in 2021 with adjustments made to improve and enhance the excitement associated with the competition, particularly as clubs from all levels have the chance to make their mark against Asia’s best.

Here are all the details for the 2021 FFA Cup:

  • Preliminary Rounds to be held between February and July next year, with the Final Rounds planned to be played between July and November – match details to be confirmed.
  • FFA Cup Semi-Finals & Final earmarked to be on stand-alone weekends for the first time. Final to be played at neutral venue.
  • FFA Cup Final Rounds will feature an open draw for the first time – generating more competitive tension and uncertainty.
  • FFA Cup 2021 winner to be awarded a preliminary round slot representing Australia in the Asian Football Confederation (AFC) Champions League*.
  • FFA Cup Final Rounds Slot Allocation for A-League clubs and Member Federations to remain unchanged.
  • FFA Cup Final Rounds Play-Off matches between the bottom four (4) placed A-League clubs from the A-League 2020/21 season will be played to determine the final two (2) A-League teams to enter the Round of 32.
  • Wollongong Wolves (NPL 2019 Champions) will be granted entry into the FFA Cup 2021 Final Rounds. Wollongong missed out in 2020 due to the COVID-19 pandemic.

“Principle IV of our XI Principles speaks to the ongoing optimisation of Australia’s competition structures and ensuring that Australia’s football pyramid is aligned and connected,” FFA Chief Executive Officer James Johnson said.

“The FFA Cup is unique amongst all other sporting competitions in Australia in that a team of builders, electricians and office-workers might get the chance to compete against five-time A-League Champions Sydney FC.

“These changes to the FFA Cup from 2021 onwards demonstrate FFA’s commitment to not only enhancing the FFA Cup for the enjoyment of our football community, but to provide players and clubs at all levels of the game with the opportunity to aspire to represent Australia on the global stage.

“Playing the FFA Cup Final on a stand-alone weekend will enable the FFA Cup Final to develop its own identity within the national football calendar, and we envisage that an array of events – such as a national football conference or a national football weekend festival – can in the future be held in parallel with the FFA Cup Final.

“Furthermore, we believe that by connecting the FFA Cup Final with a variety of supporting football-focused events, we can engage a wide cross-section of the football community and make the event an increasingly attractive proposition to host cities and Governments.”

765 clubs had registered for the 2020 version of the FFA Cup and Johnson is confident these clubs will return.

“Next year’s FFA Cup Preliminary Rounds will be held much like in years gone by, however we are moving to adjust the structure of the Round of 32 – where professional A-League clubs enter the competition – into four geographic Zones,” he said.

“These Zones will promote local rivalries and competitive tension, and for the first time will feature an open draw to determine matches.

“The open draw will continue to feature right through to the semi-final stage, ensuring that there’s absolute uncertainty when the draw for each round of the competition is staged.” 

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AFC anti-doping webinar aims to modernise practices

The Asian Football Confederation (AFC) wrapped up the AFC Member Association Anti-Doping Programme webinar on Monday, highlighting the confederation’s desire to strengthen the honour and fairness of football in Asia.

With 40 Member Associations (MAs) present, the AFC’s webinar was designed to educate MAs on the recently implemented AFC Anti-Doping Activities and Monitoring System, a broad sweeping process aiming to standardise anti-doping practices across the confederation.

Designed to modernise Asian anti-doping practices, the AFC Anti-Doping Activities and Monitoring System is helping to transition MAs from paper-based data collection to digital alternatives. Through this, MAs will be able to observe and record doping activities far easier and will be in compliance with the AFC Anti-Doping Regulations and World Anti-Doping Code.

The AFC Anti-Doping Activities and Monitoring System also includes a number of tools to help boost MAs anti-doping effectivity, such as real-time data submission and secure access controls. Additionally, the system includes provisions to conducting educational programs, recording anti-doping violations, and programme testing.

Saudi Arabian Football Federation Medical Committee Member, Dr. Khalid Awad, outlined the importance of the anti-doping webinar.

“It was a pleasure to be part of the discussions and to learn more about this new system. I feel it has great potential to strengthen collaboration among MAs,” he said in a press release.

“We can use the platform not only to safeguard the integrity of our sport but also to develop more ways to educate ourselves and help our athletes perform at their highest levels.”

Pakistan Football Federation Chief Medical Officer, Dr. Muhd Azam Khan expressed his satisfaction for the AFC’s commitment to modernising anti-doping practices in Asia.

“This is an excellent step by the AFC to digitise records. It will serve as a stimulus for the growth and development of MAs,” he said via press release.

“Additionally, I am confident it will motivate us to organise more capacity-building initiatives in our respective federations.”

The webinar also allowed the AFC and MAs to share the discoveries of a recent AFC survey, which aimed to discover the unique problems each MA has in regard to doping in football.

Nine eyes Optus Sport as Stan Sport expansion opportunity

Nine Entertainment is reportedly in discussions to acquire Optus’ sports streaming service, Optus Sport, as part of plans to strengthen its own Stan Sports platform.

This would include handing over the rights to the Premier League, which has been the main selling sport in Optus’ sports streaming subsidiary.

According to the Australian Financial Review (AFR), Nine initiated talks in December, while Optus has been seeking buyers for the service since late 2023.

Optus Shifts Focus Back to Core Business

Optus initially launched its sports streaming service to diversify revenue streams and complement its telecommunications offerings. However, the company has decided to refocus on its core operations and move away from content-based ventures.

In recent years, Optus Sport has opted not to renew broadcast rights for major competitions such as La Liga and the UEFA Champions League, reflecting a strategic shift towards cost-cutting and prioritising its core telecommunications business.

Additionally, the service has seen its subscription price increase from $14.99 to $24.99 over the past two years. Optus also introduced charges for its customers, who previously enjoyed complimentary access to the platform, further signalling its move away from subsidised content offerings.

Nine’s Strategy to Stay Competitive

Acquiring Optus Sport would enable Nine to secure key sports rights, including the English Premier League and FA Cup, while expanding its subscriber base.

This move comes as the Australian streaming landscape becomes increasingly competitive, with international player DAZN poised to enter the market.

DAZN, which recently acquired Foxtel in a AU$3.5 billion deal, is expected to make a significant impact when it launches locally later this year.

Stan Sports: Building a Robust Portfolio

Stan Sports currently holds the rights to premium events such as the Olympic Games, UEFA Champions League, and several rugby union and tennis properties.

Adding Optus Sport’s rights would bolster its offerings and help Nine contend with rivals like Paramount+, BeIN Sports, Amazon Prime, and free-to-air broadcasters.

Consolidation on the Horizon

Australia’s crowded sports media market is ripe for consolidation, with multiple players vying for lucrative rights deals.

Free-to-air broadcasters have maintained a strong foothold, supported by Australia’s anti-siphoning laws, which ensure key events remain available outside paywalls.

Conclusion

While Nine has declined to comment on the AFR report, Optus noted it routinely reviews its businesses to ensure they deliver value.

As the market evolves, this potential acquisition could be pivotal in shaping the future of Australian football broadcasting.

As it stands, the average Australian consumer requires at least four subscriptions to watch every European competition and each of the Top 5 leagues which remains a frustrating solution to legal broadcasts in the country.

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