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Wolverhampton Wanderers sign sleeve sponsorship deal

Wolverhampton Wanderers have signed a sponsorship deal, with Aeroset to become the official sleeve sponsor of the club.

Wolverhampton Wanderers and Aeroset have signed a sponsorship deal, with the aerospace parts and services provider to become the official sleeve sponsor of the club.

Aeroset branding will appear on LED advertising boards at Molineux Stadium, the Wanderers’ home ground as well as on Wolves’ online platforms and the 2020/21 season kit.

Aeroset are also the main sponsor of Argentina Primera Division club Racing Club de Avellaneda.

“We are thrilled to partner with Aeroset ahead of another exciting season of Premier League football,” Wolves’ executive chairman Jeff Shi said in a statement.

“As with Wolves, Aeroset is a progressive brand with strong links to the UK, United States and Portugal, and we believe they are an ideal firm to join the pack as one of our principal partners.

“We very much look forward to working with them throughout what we hope will be another memorable campaign at Molineux.”

The deal marks the first time that a company from the aerospace industry has been a sponsor of an English Premier League club.

“In the past six months we have been approached by football clubs from all around the globe; Argentina, Brazil, Chile, England, Ireland and the USA,” Aeroset CEO Mariano Longo said regarding the deal.

“One of these team caught our attention immediately – Wolverhampton Wanderers. Passion and courage are Aeroset’s core values and when I translate that into the Premier League, I can only think in one team – Wolves.

“We are absolutely delighted to make our debut in the best league in the world, partnering with such an iconic team and we really hope we can contribute into this path, leading to the glory that this club and their faithful fans deserve.”

The Wolverhampton Wanderers also agreed to a two-year sponsorship deal with online trading platform Samtrade FX last week – the brokerage company becomes the club’s official forex and online trading partner.

Samtrade FX’s branding will appear on the club’s press conference backdrop, Wolves’ online platforms as well as on LED advertising boards at Molineux Stadium.

Wolverhampton won their first game of the 2020/21 EPL season defeating Sheffield United 2-0.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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