Women in sport advocate Carol Fox on adapting to preferred communication styles

Carol Fox

Football Victoria held their Community in Business (CIB) Kick-Off Breakfast event recently, with a topic of discussion being on responding to the preferred communication preferences of an individual transmitting a message via email or phone call, as well as talking about the significance for The Home of the Matildas.

One of the panel representatives present at the event was women in sport advocate and communication expert, Carol Fox. She discussed her book Confident Communication for Leaders that she was the co-author of – providing the most effective methods for confident communication, including the ability to communicate through various platforms on the phone and email.

“Emails are really interesting when talking about communication because the problem with an email is you never get to see how it actually lands, so one of the reasons why we need rapport with our team members and our clients, if we ask a team member to do something if they like us they will do it for us, but emails are actually the one place where we lose rapport and we don’t even know,” she said.

“My lesson over the years in watching audiences has been in an ideal world you mirror how they start their email, how they finish their email and just leave the ‘cheers’ until someone cheers you.

“When talking about communication styles, there will be some people who would much prefer an email to a phone call, so it really comes down to what we enjoy and l think that’s the key with rapport – enter your clients model of the world, so if they like emails use email, if they like a phone call even if it’s not my favourite way of communicating then l pick up the phone.”

Fox then spoke about The Home of Matildas which is the largest football-specific infrastructure project in Australia’s history, the significance it will be for the sport, an elite facility made by women and for women.

“The most important thing is that football is competing against other sports so we need to be up there and providing facilities so that this sport is attractive to athletes.

“For our young girls to go there and see the Matildas, for them to see that and say ‘that’s what l want to be’ will be huge to have a stadium that’s being built for them, it’s about attracting them to the game and keeping them.”

Carol Fox remains a prominent and vocal advocate for an individual to be self-assertive when it involves tools for leadership giving women a platform to stand on and a presence on the field, in the workplace and in the boardroom.

Her book Confident Communication for Leaders can be ordered here.

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Shepparton Cup – Victoria’s biggest junior football tournament – set for 2026 edition

Victoria’s largest junior football tournament is set to kick off in style as the Shepparton Cup returns for 2026. With age groups from under-sevens through to under-17s, the Shepparton Cup welcomes players of all genders and abilities as the perfect way to end the 2026 club season.

The tournament kicks off on the 23rd of October with an Olympic-style opening ceremony. The 2025 edition saw 385 teams and 4,600 players take to the pitch across both Liga and Copa Divisions. The Liga Division is for grassroots teams of all abilities who want a fun competitive experience; the Liga Division is for NPL and state league teams who will compete in a competitive carnival.

Rolando Navas, Managing Director of Sports Group Melbourne, says the tournament is not only beneficial for young players but also for the community of Shepparton.

“The Shepparton Cup is a great opportunity for families and the wider Shepparton community to embrace the regional community and provide a platform for young players to participate and experience a competitive and fun three day festival of football.”

The 2026 Shepparton Cup will be held from 23rd to 25th October 2026 at Shepparton Sports City. For more information about the Shepparton Cup, click the link here.

Australian Sports Group reveals ambitious blueprint for Canberra United

New Canberra United owners, Australian Sports Group, have outlined an ambitious investment blueprint for the future of the club.

The plans centre around strengthening the club’s foundations, establishing elite academy pathways, and the introduction of an A-League Men’s team. More broadly, it aims to create a stronger football ecosystem that connects players, clubs and communities across the Australian Capital Territory.

A key pillar of the strategy is the development of an elite academy. The proposed pathways will create opportunities for emerging talent to progress towards professional football, strengthening the connection between grassroots participation and the elite game. The academy would form an important foundation for the proposed A-League Men’s team. ASG are targeting an entry into the Men’s competition from 2028/29, pending required process.

The introduction of a men’s team would expand the club’s professional offering and create additional opportunities for players, coaches and football staff. It would also give local talent a clearer pathway towards senior football without having to leave the region.

Infrastructure investment is another central component of the blueprint. The group plans to improve football facilities and secure a long-term home for the club. These developments would support the women’s program while laying the groundwork for future expansion.

The strategy also prioritises stronger engagement across the ACT football community. The ownership group plans to work with local stakeholders and government to align the club’s growth with broader priorities for sport and community development.

The immediate focus remains on stabilising the women’s program and building the structures needed for long-term success. This approach provides a foundation for the club to expand its operations while maintaining its existing identity and community connections.

The investment blueprint signals a broader ambition for Canberra United. By combining elite player development, improved infrastructure and the potential introduction of a men’s team, the group aims to establish a sustainable professional football model for the capital. The vision positions Canberra United as a platform for growth across the region, with a pathway to connect grassroots participation, academy development and professional competition.

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