Women in sport advocate Carol Fox on adapting to preferred communication styles

Carol Fox

Football Victoria held their Community in Business (CIB) Kick-Off Breakfast event recently, with a topic of discussion being on responding to the preferred communication preferences of an individual transmitting a message via email or phone call, as well as talking about the significance for The Home of the Matildas.

One of the panel representatives present at the event was women in sport advocate and communication expert, Carol Fox. She discussed her book Confident Communication for Leaders that she was the co-author of – providing the most effective methods for confident communication, including the ability to communicate through various platforms on the phone and email.

“Emails are really interesting when talking about communication because the problem with an email is you never get to see how it actually lands, so one of the reasons why we need rapport with our team members and our clients, if we ask a team member to do something if they like us they will do it for us, but emails are actually the one place where we lose rapport and we don’t even know,” she said.

“My lesson over the years in watching audiences has been in an ideal world you mirror how they start their email, how they finish their email and just leave the ‘cheers’ until someone cheers you.

“When talking about communication styles, there will be some people who would much prefer an email to a phone call, so it really comes down to what we enjoy and l think that’s the key with rapport – enter your clients model of the world, so if they like emails use email, if they like a phone call even if it’s not my favourite way of communicating then l pick up the phone.”

Fox then spoke about The Home of Matildas which is the largest football-specific infrastructure project in Australia’s history, the significance it will be for the sport, an elite facility made by women and for women.

“The most important thing is that football is competing against other sports so we need to be up there and providing facilities so that this sport is attractive to athletes.

“For our young girls to go there and see the Matildas, for them to see that and say ‘that’s what l want to be’ will be huge to have a stadium that’s being built for them, it’s about attracting them to the game and keeping them.”

Carol Fox remains a prominent and vocal advocate for an individual to be self-assertive when it involves tools for leadership giving women a platform to stand on and a presence on the field, in the workplace and in the boardroom.

Her book Confident Communication for Leaders can be ordered here.

Previous ArticleNext Article

Senix and Newcastle Jets unveil exciting multi-year deal

The Newcastle Jets have announced a multi-year partnership with power tool and equipment company Senix.

Through the deal, Senix branding will feature on Newcastle Jets Women’s and Men’s teams’ shorts across the 24/25 and 25/26 seasons.

This grants Senix with extremely visible advertising, highlighting the Jet’s dedication to the collaboration and providing a significant marketing opportunity for Senix as the company seeks to grow its new portfolio in Australia.

As a rapid developer within its industry, Senix has grown to operate in American, Southeast Asian, and recent Australian markets, with plans to move into New Zealand, Japan, Korea, India and the Middle East.

Vice President of Senix Australia & New Zealand, Tim Paton, described his pride and excitement for the partnership between Senix and the Jets.

“We are excited to partner with the Newcastle Jets as they embark on their new journey,” he said via press release.

“Senix is the fastest growing power tool company in the world and the Australian market is a key focus area, so it was a natural fit to partner with the Jets given their footprint in New South Wales.

“Jets fans and people of the broader Newcastle region will love our products. We create powerful but affordable products that remain eco-minded with low-to-no-emissions. Bottom line, we deliver premium performance at an exceptional value.”

Newcastle Jets CEO, Maurice Bisetto, outlined the benefits of the deal.

“Senix are a global powerhouse in the power tool and equipment category so for the Jets to be able to partner with them is a real coup for us,” he said in a press release.

“Senix are supporting the club as a whole with branding on our A-League and W-League teams and we are excited to work with them to grow their footprint in the Australian market and give Jets fans the opportunity to win some of their tools.”

 

Signality: Revolutionising Sports Data with AI Technology

Signality was founded in 2016 with a clear vision to transform sports data. The company was driven by the ambition to make sports data as efficient and autonomous as a self-driving car.

With a rise in AI technology, the Swedish-based company are changing the way sports data is captured, analysed and utilised.

Signality have focused heavily on using their technology to create an extensive and complex soccer data system thanks to their automated cloud-based platform.

This platform processes thousands of live soccer games every year, delivering unparalleled data insights. It can ingest feeds from a single panoramic camera to multiple cameras, with more inputs resulting in richer data.

As the company continues to grow, it is expanding in the sports media landscape, after recently being acquired by automated camera and video production company Spiideo, another Swedish sportstech brand.

Signality’s Soccer API

The company’s prized product is their Soccer API which comprehensively tracks data sets from all different angles of the sport to help clubs, leagues and athletes perform at their best.

This is how it works:

Revolutionising Soccer Analytics with Automated Tracking and Event Data

A cutting-edge Soccer API is transforming the way soccer data is collected and delivered. Through fully automated tracking and event data collection, the platform leverages static video camera streams to derive accurate positional and event data without the need for manual intervention.

Automated Data Collection and Low-Latency Delivery

By connecting video streams to the platform’s system, users can initiate an automated process that generates real-time data feeds. These feeds, accessible via an open and user-friendly API, ensure low-latency data delivery, providing crucial insights for analysts, coaches, and broadcasters.

Comprehensive Tracking Data

The platform provides detailed positional data for all players, including the ball and referee. This data forms the basis for numerous Key Performance Indicators (KPIs) that can be easily derived, such as:

  • Total Running Distances
  • Speed Zones
  • Number of Sprints
  • Player Separation Metrics
  • And Many More

This positional data is presented with high accuracy and precision, allowing teams to analyse movement patterns and player performance comprehensively.

Rich Event Data

In addition to tracking data, the API delivers extensive event data, covering a broad range of on-field events. Each event is timestamped and linked to the respective team and player. The list of supported event types is continuously expanding and currently includes:

  • Kick-Off
  • Goals
  • Passes
  • Substitutions
  • Red Cards
  • Yellow Cards
  • Corner Kicks
  • Dangerous Free Kicks
  • Penalties
  • End of Phase

This comprehensive event data enables deeper tactical analysis and enhances the storytelling for media coverage.

Proven and Validated Technology

The quality of the platform’s services has been validated by Gothenburg University, ensuring reliability and accuracy. In addition, continuous in-house validation and collaboration with partners help maintain and improve the high standard of service. Interested users can request further details about the validation process.

How It Works

  1. Connect Video Streams: Users can connect their respective video streams to the API and optionally provide additional match information, such as team lineups, home and away teams, and kick-off time.
  2. Automated Processing: The platform’s AI models process the video streams, automatically extracting positional and event data.
  3. Access Data via API: The processed data is made available through an easy-to-use open API, enabling seamless integration into existing systems.
  4. Quality Assurance: Built-in QA services ensure data accuracy by continuously training and refining AI models based on feedback and new data.

Conclusion

Signality’s Soccer API offers a revolutionary solution for automated soccer analytics. By providing fast, accurate, and comprehensive data through a robust open API, it empowers teams, analysts, and broadcasters to gain unparalleled insights into the game. With proven technology and continuous improvement, this platform is set to become a key player in the future of soccer analytics.

Most Popular Topics

Editor Picks

Send this to a friend