Women in sport advocate Carol Fox on adapting to preferred communication styles

Carol Fox

Football Victoria held their Community in Business (CIB) Kick-Off Breakfast event recently, with a topic of discussion being on responding to the preferred communication preferences of an individual transmitting a message via email or phone call, as well as talking about the significance for The Home of the Matildas.

One of the panel representatives present at the event was women in sport advocate and communication expert, Carol Fox. She discussed her book Confident Communication for Leaders that she was the co-author of – providing the most effective methods for confident communication, including the ability to communicate through various platforms on the phone and email.

“Emails are really interesting when talking about communication because the problem with an email is you never get to see how it actually lands, so one of the reasons why we need rapport with our team members and our clients, if we ask a team member to do something if they like us they will do it for us, but emails are actually the one place where we lose rapport and we don’t even know,” she said.

“My lesson over the years in watching audiences has been in an ideal world you mirror how they start their email, how they finish their email and just leave the ‘cheers’ until someone cheers you.

“When talking about communication styles, there will be some people who would much prefer an email to a phone call, so it really comes down to what we enjoy and l think that’s the key with rapport – enter your clients model of the world, so if they like emails use email, if they like a phone call even if it’s not my favourite way of communicating then l pick up the phone.”

Fox then spoke about The Home of Matildas which is the largest football-specific infrastructure project in Australia’s history, the significance it will be for the sport, an elite facility made by women and for women.

“The most important thing is that football is competing against other sports so we need to be up there and providing facilities so that this sport is attractive to athletes.

“For our young girls to go there and see the Matildas, for them to see that and say ‘that’s what l want to be’ will be huge to have a stadium that’s being built for them, it’s about attracting them to the game and keeping them.”

Carol Fox remains a prominent and vocal advocate for an individual to be self-assertive when it involves tools for leadership giving women a platform to stand on and a presence on the field, in the workplace and in the boardroom.

Her book Confident Communication for Leaders can be ordered here.

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Celebrating Ability Workshop Scheduled for December

The Celebrating Ability event will take place at The Home of The Matildas on Saturday, December 6.

The event promises an interactive day of learning and connection, featuring group workshops, the launch of Football Victoria’s new Disability Football Framework, and club education sessions with Aspect to promote inclusion across all levels of the game.

The Celebrating Ability event will offer a completely free, in-person opportunity for clubs to explore the space and take part in the celebration of the International Day of People With a Disability (IDoPWD).

The day will include:

Launch: Football Victoria will officially unveil its Disability Football Framework on December 3

Workshop: Clubs can learn how to start and run an All Abilities program

Education Session: Delivered by Football Victoria’s partners, providing practical guidance and support

Engagement: Attendees will gain insights from guest speakers and have the opportunity to connect with other clubs, coaches, and administrators

Event Details

Date: Saturday, December 6, 2025

Time: 10:00am – 1:00pm

Where: The Home of the Matildas, Sports Drive, Bundoora, 3083

Registration: Registration is required. Please use the link below to secure your place

This event offers an excellent opportunity for clubs across Victoria to engage, learn, and celebrate ability. Clubs are encouraged to share this opportunity with anyone who may be interested.

Alvaro Logistics Teams Up with Macarthur Bulls

Macarthur Bulls FC has confirmed the beginning of a two-year strategic alignment with Alvaro Logistics Group, who will join the Club as a Senior Partner.

Under the agreement, Alvaro Logistics Group will serve as the official back-of-short sponsor, with its logo prominently displayed on the Bulls’ Isuzu UTE A-League Men Home and Away kits.

Alvaro’s support highlights a shared dedication to growing the game and creating positive opportunities within the community. Through this partnership, the club will engage more closely with locals, support programs that nurture participation and talent, and champion initiatives that bring fans closer to the heart of the club.

Founded in 1978, Alvaro Logistics delivers Contract Management and Warehouse Solutions through a custom-built fleet, offering tailored services that drive fast, effective results. Their expertise is proven through long-term collaboration with clients across industries such as steel, FMCG, plumbing, and container handling, supported by comprehensive distribution facilities.

Mario Alvaro, Director of Alvaro Logistics Group, stated that the company is proud to join forces with a club that embodies its values.

“Macarthur Bulls FC represents the heart and ambition of South West Sydney,” he said via press release.

“As a local business, we’re passionate about giving back to the community that’s supported us for so many years. Partnering with the Bulls allows us to contribute to programs that inspire the next generation and bring people together through football.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, said the partnership represents mutual interests to driving meaningful growth and impact in the region.

“We’re thrilled to welcome Alvaro Logistics Group to the Bulls family,” he said via press release.

“Alvaro Logistics Group are a proudly local business with deep ties to South West Sydney, and their support will help us continue growing football from the grassroots up. This partnership is about more than sponsorship – it’s about investing in people, community, and opportunity and supporting a team the is truly invested in its South West Sydney.”

Through their joint efforts, they will foster participation, support regional development, and deepen the bond between the club and its supporters.

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