Women’s football future discussed at Football Victoria Community in Business luncheon

FV CIB

Football Victoria’s recently held Community in Business (CIB) event saw women’s football discussed in depth by a panel of representatives from the sport.

Taking place at Hyatt Place Essendon Fields, the latest edition of Football Victoria’s annual celebration of the state’s burgeoning football industry provided an opportunity for Football Australia Head of Women’s Football Sarah Walsh, young Matilda Naomi Chinnama, and Football Australia Legacy Ambassador Azmeena Hussain to explore the challenges and opportunities that lie ahead for women’s football in the lead-in to the men’s and women’s World Cups.

Speaking on her excitement for the year ahead in Australian football, Ms. Walsh (a Matildas legend and longtime advocate for the growth of women’s football) acknowledged the steps being taken to effectively capitalise on the momentum of the international tournament.

“I’ve started to see through this major event and hosting it, that we’ve been able to elevate our sport within conversation with not just major corporate and government but within the sports sector itself,” Ms. Walsh said.

“As an organisation I’ve got Arnie [Socceroos head coach Graham Arnold] in front of me and there’s no doubt we have a massive 10 months ahead. We’ve never had two senior World Cups so close together, so, it’s going to be a challenge and a lot of fun.

“The first opportunity for us is obviously in Qatar but I can’t stress enough how important it is for our sport to have two healthy national teams, you cannot just have the one. Particularly in today’s society, there’s an expectation that in order to drive equality you actually need to see really strong male and female role models together.”

Further affirming Ms. Walsh’s words was the fact that first release tickets for the Matildas’ Women’s World Cup games had been sold out, a result the Women’s Football Head felt was a testament to the growth strategies behind the marketing of the Matildas.

“In terms of the High Performance pillar, we’ve done a really good job with the Matildas thinking about the fact that you’re only given a small amount of content opportunities for them to play in the country. So, we’re quite deliberate as an organisation as to where we play these matches and actually who we bring out to play,” she said.

“Opening Sydney Football Stadium, bringing out the Olympic Gold Medalists – even though we didn’t win both of those matches the team would be better for it – plus the Disney docu-series, these are all really deliberate moves by us to make sure more people in Australia see more of the Matildas and get that intimate access.”

Sarah Walsh speaking with David Davutovic

Ms. Hussain, who is also a Football Victoria Board member and a Principal Lawyer for Maurice Blackburn Lawyers, offered eventgoers an insight into the role of the Legacy ’23 Final XI.

“We have a tremendous opportunity to make our mark and leave a legacy following the Women’s World Cup next year,” she stated.

“We’re less than a year away from the World Cup and from a legacy perspective the World Cup is really just the starting point and it’s what’s to come thereafter that really is exciting for the ambassadors.

“As an outward Muslim woman, I’m really keen to ensure that we have greater representation of the diversity that’s represented in the game. We all go to games every weekend and you’ll see there’s so many women from so many different walks of life that play the game at that grassroot level, but whether or not they’re infiltrated right through the game is a different story and Naomi is the modern face of football and we need to make sure we’re reflective of that.

“The 10 other incredible ambassadors plus myself hope to shape the blueprint for what football will look like into the future. Football Australia and Football Victoria have a commitment to 50-50 gender equity by 2027, no doubt the Women’s World Cup will fast track us to achieve that goal well before that target hopefully.

“There’s no doubt huge momentum building already and there’s a real buzz around the World Cup. I think we have a wonderful opportunity to showcase to the rest of the world our greatest talents, and at the same not only showcasing our current greatest talent, but harnessing those opportunities for casting a much wider net for increasing participation, removing barriers to participate in the sport, and really growing the sport. The whole eyes of the world will be on Australia and New Zealand come next year.”

Azmeena Hussain with Naomi Chinnama (left)

When questioned about the steps being taken to ensure the game is able to satisfy the inevitable increase in demand that is set to be ignited by the Women’s World Cup, Ms. Walsh reaffirmed the moves being made to maintain Football Australia’s commitment to 50-50 equity within Australian football by 2027.

“When it was announced that we had won the right to co-host the Women’s World Cup in the middle of COVID 2020, we brought our stakeholders in to make sure that we were building something that was not only sustainable but intersectional,” she said.

“Thinking about not just white women, but women of colour, First Nations women, all the abilities, ages, and you’ll see that reflected in our ambassadors in making sure that we reflect the true multicultural nature of our game.

“To my knowledge there’s no other sport talking about 50-50 equity. We’re putting it out there and we’ll probably have to adjust the timelines as it’s actually 2027. But that’s still another 400,000 women and girls playing the game.

“Our numbers are on the up and there will obviously be a spike around the tournament, but we want to make sure that our clubs are ready. In Victoria it’s one of the best states we have in terms of percentage of female-friendly facilities, but our challenge down here is that we’re running out of places to play, so, when these players turn up, we want to make sure clubs are prepared.

“We have to pull all of the levers to make this work and it will take all parts of the community to be a part of that. We’re just the national sporting body, Football Victoria are the sporting body for the state, it will take the people on the ground to actually start mobilizing around it.”

As the panel came to a close, Ms. Hussain provided attendees with an update on the development of the future Home of the Matildas in Melbourne.

“It’s incredible to see it in real life after seeing it on paper for so long. It’s coming together and once complete it will certainly springboard women’s football in Victoria and Australia. The centre is designed for women, by women, it will most certainly springboard out commitment to gender equity by 2027,” Ms. Hussain expressed.

“What’s terrific about the centre is there isn’t just a focus on the players but also on looking at football holistically. It’s building the capacity of referees, coaches, administrators, and of course women’s leadership in football. I believe that’s so important to ensure that women are infiltrated inside and out every aspect of this game. And to know we have a centre to help achieve that is terrific.”

The Women’s World Cup 2023 is set to begin July 20 next year at New Zealand’s Eden Park, with the Matildas kicking-off their tournament later at the newly rebuilt Sydney Football Stadium.

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Middle Park FC and South Melbourne FC partner in free All Abilities Football program

Middle Park FC and South Melbourne FC are teaming up to make football more inclusive for children across the community. South Melbourne’s free All Abilities Football Program, launched in 2018, will now be launched at Middle Park FC, giving neurodivergent and disabled children more opportunities to play football in a fun, welcoming and supportive environment.

The program will run on Saturdays from 17 October to 7 November 2026 at Alan Davidson Field in Albert Park, with sessions taking place from 10-11am. The initiative aims to help more children experience the benefits of community football, while ideally creating a pathway towards ongoing participation in the sport.

Football for every ability

The All Abilities Football Program welcomes children of all abilities, whether new to football or those who already love the game. Coaches from Middle Park FC and South Melbourne FC will deliver the sessions, helping participants develop football skills, build confidence and enjoy playing with others. The program places inclusion at its heart, aiming to create an environment where every child can participate, learn at their own pace and feel part of a team. This includes both blind and powerchair football, both of which South Melbourne has championed.

There is no participation fee to attend the sessions, giving families an opportunity to introduce their children to the sport without the financial commitment often associated with organised sport.

Building confidence and community connections

Sport can help children develop important social skills, form friendships and build confidence. A welcoming football environment can also give children opportunities to work with others, practice communication and celebrate achievement. For neurodivergent and disabled children, inclusive sporting opportunities can help create a stronger sense of belonging. They can take part in a team environment that recognises different abilities and encourages participation.

Families can also benefit from connecting with local clubs and other community members. These relationships can help build support networks and encourage more families to become involved in grassroots sport. The partnership between Middle Park FC and South Melbourne FC highlights how community clubs can work together to reduce barriers and create more inclusive opportunities.

Details

The free All Abilities Football Program will run across four Saturday sessions.

Dates: 17th October, 24th October, 31st October and 7th November 2026.

Time: 10-11am

Location: Alan Davidson Field, Fields 18 and 19, Aughtie Drive, Albert Park, Victoria 3206

How to register

Families can register their children through the online registration form shared by Middle Park FC and South Melbourne FC. The clubs have provided a Google Forms registration link in their original announcement. Families should use the form linked through the clubs’ official social media posts to access the full registration details. The link can also be found here.

The clubs also encourage families to share the opportunity with schools, support organisations and community groups that may know children who would benefit.

Creating a More Inclusive Football Community

The partnership between Middle Park FC and South Melbourne FC is an important step towards making grassroots football accessible to more children and those who are disabled. By offering free sessions in a supportive environment, the clubs are helping children build skills, make friends and experience the joy of playing football. The message is simple: everyone deserves the opportunity to belong, participate and thrive through sport.

‘We’re on our own’: Malvern City’s fight for a fair go

At Malvern City Football Club, the problem isn’t finding girls who want to play football.

It is finding appropriate facilities for their growing cohort of young girls to play at.

The club now has close to 100 girls in its female program, built up over the past six years. But at Sir Zelman Cowen Park, which Malvern City has called home for decades, there are no dedicated female change rooms or toilets.

Instead, there are shared facilities, public toilets and, according to club President John Hatzis, situations in which parents, coaches and team managers have had to effectively stand guard so girls can use the toilets without others entering.

“The problem we’ve got is that the public toilets are often locked, or they’re just not accessible,” Hatzis told Soccerscene

The result, he says, is a bizarre and frankly uncomfortable workaround: adults physically blocking the toilets so girls can use them.

That is the human face of what has become a much bigger argument about sporting infrastructure in the City of Stonnington.

It is the sort of arrangement that might have been observed decades ago.

Not something we see in 2026.

Malvern City isn’t a small club asking ratepayers to build it a palace.

It has more than 800 registered players. Its female program is approaching 100 participants. Its junior high-performance program is thriving, while its senior men’s side just earned promotion to VPL1.

And yet its president says the club has spent years being told, essentially, to wait.

“We’re doing everything right as a club,” Hatzis says.

“But every year around this time, we get teams of girls, we get teams of boys coming over to us and we’re saying, ‘We can’t help you. We just don’t have the facilities.’”

That should concern more than just football people.

Where Stonnington chooses to spend

Stonnington is not a municipality that pinches its pennies on sport – far from it.

The council recently completed the Stonnington Sports Centre at Percy Treyvaud Reserve, a $49.9 million project described by council as its largest-ever investment in community sport. The project delivered new facilities for tennis, lawn bowls, cricket, lacrosse, netball and basketball, as well as four indoor courts and more than 200 undercover car spaces. A project where the council contributed $45.9 million.

There are also millions more in the current and forward capital programs.

The 2026-27 budget includes $600,000 for maintenance and renewal works at Malvern Valley Golf Course. Sports-ground asset renewal and oval reconstruction programs amount to about $13.5 million over the forward program to be carried over the next decade. Pavilion renewal is worth roughly $7.3 million over the same period, while outdoor tennis facilities have a forward renewal program of about $3.3 million.

There is a roughly $10.4 million forward program attached to Central Park Pavilion and about $7 million for Waverley Oval Pavilion.

None of this means football is entitled to an equal slice of every dollar.

Many of these facilities are shared between sports. A cricket oval can also be an AFL ground. A sportsground renewal program can benefit soccer as well as football. Money allocated to floodlights or pavilions cannot simply be stamped with one sport’s logo.

A $66 million gap — and a question of priorities

There is no doubt Stonnington, too, has a legitimate argument on the other side.

Council has identified an enormous backlog of sporting infrastructure needs. Its own figures suggest about $124 million in required investment, with only about $58 million currently funded over the coming decade.

That leaves a gap of roughly $66 million.

The council cannot fix everything at once.

But that is precisely why the argument over Malvern City is worth having.

Hatzis does not dispute there are competing demands. In fact, one of the more revealing parts of our conversation was his admission that football itself bears some responsibility.

For years, he says, football clubs have simply found a way to survive.

“The squeaky wheel receives the oil,” he said.

“Obviously, we haven’t been squeaking enough over many decades and we’ve just made do with what we’ve got.”

That is a remarkably candid admission from a club president trying to make a case against his local council.

But Hatzis believes patience has run out.

A decade of planning, but no clear timeline

Malvern City has been at Zelman Cowen for almost half a century. The club says the pavilion dates back to the late 1980s, and despite repeated approaches to council, there is still no funded redevelopment of the facility in the current budget.

The council is now undertaking a 10-year Sport and Recreation Plan for Zelman Cowen, following consultation with more than 400 community members. The park contains five sports fields covering roughly 47,500 square metres and caters for football, Australian rules football, baseball, cricket, athletics and ultimate frisbee.

Council acknowledges that the precinct is under increasing pressure and that its future planning needs to consider accessibility, safety, gender equity and universal design.

But planning is not building.

And a plan without funding is a very long way from a toilet that actually works.

That is Hatzis’ frustration.

“We’re being constantly told that there’s a plan to redevelop Zelman Cowen,” he says.

“But the problem is that there is no funding.”

His estimate is that Malvern City could be seven-to-ten years away from seeing meaningful redevelopment.

Fair Access in policy, barriers in practice

That is where the council’s own rhetoric around women’s sport becomes important.

Stonnington’s sports infrastructure planning recognises that many older sporting facilities were not designed for equitable participation by women and girls.

That is not an abstract policy problem at Zelman Cowen.

There are girls standing outside a toilet.

There are parents being asked to intervene.

And there are young players who, he fears, could eventually decide that the inconvenience isn’t worth it.

“If they’re not willing to fund it, then how long can clubs fund it?” he asks.

That is the question Stonnington needs to answer.

Not because Malvern City should automatically jump to the front of the queue, but because the council needs to be able to explain why it has placed this particular queue in the order it has.

The comparison with other sporting facilities is inevitably going to be uncomfortable.

Hatzis points to the state-of-the-art facilities available to some AFL and cricket clubs. He points to major investment at Toorak Park and the new Stonnington Sports Centre.

His argument is that Malvern City would be prepared to meet council halfway.

Malvern City is willing to meet council halfway

The club would lobby state and federal governments. It would seek private funding. It would even ask its own support base to contribute.

“We’d be happy to go and lobby the state and federal government to help us with the funding,” Hatzis says.

“And even creating some private funding. I’d be happy to get our support base to help with that also.”

That matters, because this isn’t simply a demand that ratepayers write Malvern City’s club a cheque.

It is a demand for a pathway. Give us a plan. Give us a timeframe. Give us something to work towards.

Instead, Hatzis says, the message from council has become increasingly difficult to accept.

“The communication coming down the line that we don’t have any funding is absolutely wearing thin.”

Football’s missing support

One of the more damning parts of our conversation wasn’t even about the council.

Hatzis says he has repeatedly contacted Football Victoria seeking support. He says he has been told someone would contact him to begin an engagement process and that Malvern City is an important part of the fabric of Victorian football.

That call is yet to come, which raises an uncomfortable possibility: perhaps Malvern City’s problem isn’t just that it has failed to convince Stonnington; perhaps it’s that football itself has historically been too willing to accept second-best facilities and making do.

Football has grown enormously in the past 25 years, while girl’s and women’s football in particular has exploded across the past decade. Clubs are increasingly expected to provide pathways from junior participation to elite competition.

Yet the infrastructure beneath that growth has not kept pace.

A story bigger than one club

That is where Stonnington’s own Fair Access Policy becomes particularly difficult to reconcile with what is happening at Zelman Cowen.

The council says the policy is designed to address “known barriers” experienced by women and girls in accessing community sport facilities, before acknowledging in its budget that implementing Fair Access will require “significant new funding”.

It is a remarkable admission: the council recognises the barriers, recognises that its sporting infrastructure needs to change, yet the girls at Malvern City are still being asked to wait for the money to make that change happen.

Malvern City’s story is therefore bigger than one pavilion.

It is about what happens when a sport grows faster than the facilities designed to accommodate it.

And it is about whether councils can continue to promote female participation while asking girls to accept facilities that would be considered unacceptable in other parts of community life.

Stonnington says it has limited resources.

That is undoubtedly true.

But scarcity does not remove the responsibility to explain the choices being made.

If there is $600,000 available for one year’s renewal and maintenance at a golf course, if millions are flowing through tennis, pavilion and sports-ground programs, and if a $49.9 million flagship sporting centre can be delivered, then telling Malvern City simply that there is “no funding” is not really an answer.

It is only the beginning of the question.

Why that facility?

Why now?

Why them?

And why not Zelman Cowen?

Malvern City has spent decades making do.

Its president admits the club has not always been loud enough.

But over the last decade, that has changed.

“We’re doing everything right as a club,” Hatzis says.

“We need to be heard”

Perhaps the real test for Stonnington now is not whether it can find enough money to fix every sporting facility in the municipality.

It clearly cannot.

The test is whether, when the council sits down to decide who waits another decade and who moves forward. Malvern City, a club with more than 800 players, a senior men’s program that is among Victoria’s elite, and a growing cohort of girls can make a convincing enough case to finally move up the list.

Because asking girls to wait years for a proper place to change is not a particularly convincing way to build the future of women’s sport.

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