Women’s World Cup nearing a million ticket sales

With over 941,000 tickets allocated to fans across the world, the FIFA Women’s World Cup in France is already generating a positive level of buzz.

As the governing body for the tournament, FIFA has announced the impressive number of tickets already sold and means that the million mark will inevitably be reached.

To demonstrate the huge success thus far, the semi-finals and final sold out within 48 hours while another 20 matches have already met capacity.

FIFA President Gianni Infantino is confident that ticket sales can exceed one million with television audiences capable of getting up to one billion.

Attendances numbers for the month-long tournament is following a similar path to the 2015 World Cup in Canada, where 1.3 million fans attended.

Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Melbourne Victory choose SEN as media partner for Victory in Business

Melbourne Victory VIB

Melbourne Victory have recently announced that Sports Entertainment Network (SEN) will be the Official Media Partner of Victory in Business (VIB) for the 2023/24 season.

This partnership will allow any VIB members a chance to pay for advertising that will be played and viewed across all SEN platforms during VIB events. It will provide a network for VIB members to grow in and allow them to gain access to exclusive advertising opportunities.

SEN currently own broadcast rights to both A-League Men’s and Women’s competitions as well as Socceroos and Matildas home games, proving it has an extensive network and current relevance in the local football landscape.

SEN also provide a big audience and different avenues to view their content making it a very valuable partnership for Victory’s business side of the club.

Melbourne Victory Managing Director, Caroline Carnegie said that this collaboration will help Victory grow their network in VIB.

“We’re thrilled to have SEN partner with our business and networking program, to offer a new dimension to our network of close to 100 businesses,” Carnegie said viaVictory press release.

“One of the many goals of the VIB network is to connect like-minded businesses together to build relationships and develop synergies in an environment where businesses wouldn’t normally connect in.

“The chance to open our network to the wide range of advertising opportunities SEN can provide is exciting for everyone involved in VIB.”

SEN Chief Commercial Officer Daniel McGuire expressed his excitement for the potential for growth through this partnership.

“We are thrilled to partner with Melbourne Victory and Victory in Business and we’re looking forward to working closely together to open doors and connect business within their network,” McGuire added via press release.

“Whether it be via our national radio network or expanding digital platforms, SEN connects brands with fans and this initiative will provide the opportunity for different businesses to experience the wide reach the SEN can deliver.”

This partnership is a smart way for Melbourne Victory to involve their VIB members and expand their already impressive network of close to 100 businesses. It’s an exciting move for the VIB members who will be glad they can grab a huge advertising opportunity for their business.

Lay’s becomes primary sponsor of Saudi Women’s Premier League

Lay's and Saudi Women's Premier League

As part of a three-year cooperation between the Saudi Arabian Football Federation (SAFF) and PepsiCo, the Saudi Women’s Premier League has signed an agreement with popular chips brand Lay’s as its principal sponsor.

The league, which is in its second season, will be renamed the ‘Saudi Women’s Premier League Powered By Lay’s’ as part of the agreement. The logo for the brand will be prominently displayed besides the league’s symbol. 

Last year, the Saudi Women’s Premier League completed its first official season, with Al-Nassr being proclaimed winners. With the way the men’s competition is heading, one can only imagine that the future of the women’s competition holds, with the league likely to attract world class players from current top leagues.

Following the deal, PepsiCo MENA Chief Executive Aamer Sheikh commented on the vision the league has for the future.

“We are thrilled to embark on this exciting journey with the Saudi Women’s Premier League to not only underscore our dedication to fostering diversity and inclusion but also demonstrate our commitment to the ambitious Vision 2030 goals of Saudi Arabia,” he stated via press release.

“This collaboration also reflects our unwavering promise to empower women not just globally but locally as well through our numerous platforms and programmes. By empowering and promoting women in sports, we contribute to the vision’s aim of diversifying the Saudi economy, enhancing the quality of life, and increasing participation in sports at all levels.”

Every bag of Lay’s potato chips in the US is made from chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada, with the brand existing for 75 years.

Asia Sponsorship News (ASN) is Asia’s top market intelligence service for the sponsorship sector, providing independent news, analytics, and insights via subscription, as well as tailored advice and training.

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