Workwear brand Engelbert Strauss the official UEFA EURO 2024 partner


Engelbert Strauss has expanded its presence in the European market by announcing they will become the official workwear partner of the 2024 Men’s UEFA EURO Championships in Germany.

The top European, German-based work and utility brand already has existing partnerships in place with UEFA’s Europa and Conference Leagues since 2021. Domestically, Engelbert Strauss have been huge advocates for German Football, long supporting the German Football Association and National teams.

In order to raise awareness heading into EURO 2024, the brand is partnering with German Top Women’s Players, Giula Gwinn and Laura Freigang. Both players featured this year in the Women’s EURO Championships in England, and will play a large role in promoting Engelbert Strauss on the road to EURO 2024.

UEFA Marketing Director Guy-Laurent Epstein commented on the workwear brand expanding its support in European football.

“We are honoured that Engelbert Strauss is building on its partnership with the UEFA Europa League and the UEFA Europa Conference League and is now becoming a sponsor of our flagship men’s national team tournament – the UEFA EURO.” he said in a statement.

“Supporting those who work hard is something UEFA and Engelbert Strauss have in common, and we look forward to developing our ever-expanding partnership even further over the coming years.”

Engelbert and Strauss has over 100 years of experience producing high quality workwear, and today produces some of the most modern and innovative products. Their quality designs and product durability have led to the company gaining a cult following on its way to becoming one of Europe’s most popular lifestyle brands.

Henning Strauss, Strauss Brand Director and CEO, added via press release:

“The UEFA European Football Championship makes the hearts of football fans beat faster worldwide. Strauss is the workwear partner of the tournament – of those working behind-the-scenes to deliver this global football festival. We’re all working towards the next football festival in Germany in the summer of 2024.”

The German Men’s National team has won the EURO tournament three times previously and will be striving for success in the Summer of 2024. The 17th edition of the tournament will feature across 10 German cities and world class stadiums. Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich, and Stuttgart all play host to EURO matches.

The tournament will be Germany’s first major tournament since hosting the FIFA Women’s World Cup in 2011, and the FIFA Men’s World Cup in 2006. As for the EURO competition, West Germany hosted the tournament in 1988, but this will be the first European Championships on German soil since West and East Germany reunified to become Germany in 1990.

The tournament will run between June and July of 2024 with the opening match kicking off on June 14, and the final taking place a month later on July 14 in Berlin. Qualifying matches for the tournament will kick-off in March 2023.

$500,000 dedicated to the improvement of safety across NSW

A list of successful applicants across Football New South Wales are now entitled to a grant courtesy of $500,000 to Local Sport Defibrillator Grant (LSDG).

The sole purpose of LSDG is to provide Automated External Defibrillators (AEDs) to sports clubs across the state in order to combat the growing correlation between sport participation and cardiac arrests incurred by participants.

These devices have the potential to save participants lives within these crucial emergency situations.

Situations in where time is of the essence, the use of a defibrillator can be the difference in saving someone’s life.

Although the situation of a cardiac arrest occurring to be highly unlikely, due to the increased frequency of the medical episode taking place primarily within sport.

The safety of a broader community requires an approach in which it can allow for an equalizer within these tremulous situations.

Impact on Football Across NSW

14 clubs across the state of NSW where listed upon the successful applications, entitling those clubs to receive 3 defibrillators each.

Southern District Soccer Football Association have had quite the substantial contribution targeted towards their region.

4 out of the possible 14 AEDs were provided to a region where football has experienced expansion in growth and participation.

Heartbeat of Football

Heartbeat of Football (HOF) have worked in conjunction with Football NSW, acting as their primary community heart partner since 2022.

Boasting the motto “No one should die playing the sport they love,” HOF are dedicated within the company’s objective of having zero related hearth deaths on a sporting ground.

The efforts of HOF are in unison with the LSDG.

Football NSW Manager Government Relations, Funding, and Infrastructure, Daniel Ristic, said via press release.

“The Local Sport Defibrillator Grant has been a fantastic grant initiate allowing football clubs across NSW to equip themselves with life saving devices that are making a difference at the community level.”

The LSDG grant will continue to provide the required needs necessary in which can ultimately be lifesaving to a new branch of football entities across NSW.

Federal Budget commits $97 million investment for sport programs

The 2024-25 Federal Budget, which was released on Tuesday night, includes more than $97 million over two years to the ASC to extend Sporting Schools, the Local Sporting Champions, and Local Para Champions programs, and participation funding to help more Australians get active.

This two-year extension runs until 30 June 2026 and helps kids of all different sports afford an opportunity to play at a local level if they come from and under privileged background.

Football Australia is a part of the Sporting Schools program, with each state offering participation Officers and local clubs that are ready to implement in-school and after-school programs for students of ages up to Year 8, plus all abilities programs.

Football Australia use this program to link local football clubs with schools to facilitate an ongoing relationship and provide further opportunity for students to continue their football journey outside of school, whether that be MiniRoos Kick Off, MiniRoos Club or Junior Football.

More than 24,000 young Australians will be supported with the Local Sporting Champions (LSC) and Local Para Champions (LSP) grants programs continuing for a further two years.

These are fantastic programs that have supported Australia’s best athletes including many Matildas like Courtney Nevin, Cortnee Vine, Alex Chidiac, Teagan Micah and Clare Hunt.

World Cup veteran’s Caitlin Foord and Ellie Carpenter also rose to success with assistance from the LSC program throughout their junior careers.

Australian Sports Commission CEO Kieren Perkins OAM mentions the importance of this investment to continue critical national sporting programs.

“Once again, I want to thank Minister Wells and the Australian Government for their continued support and investment in Australian sport,” Perkins said in a statement.

“This funding extends critical sport participation programs like the Participation Grant program and Sporting Schools which provides free and fun sporting opportunities to more than two million students each year.

“This follows last week’s announcement of $249.7 million to upgrade the AIS Campus to ensure our athletes have access to the world’s best testing and training facilities, and accommodation ahead of the Brisbane 2032 Olympic and Paralympic Games.”

This is a fantastic initiative that will benefit football amongst other sports and has a history of helping kids of all skill levels play in their respective sport.

The Federal Budget have put in almost $350 to improve sport, mostly around the 2032 Olympic Games but it is great to see some investment in the world game after the huge success of the Women’s World Cup last year.

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