Workwear brand Engelbert Strauss the official UEFA EURO 2024 partner

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UEFA EURO 2024
Image credit: UEFA

Engelbert Strauss has expanded its presence in the European market by announcing they will become the official workwear partner of the 2024 Men’s UEFA EURO Championships in Germany.

The top European, German-based work and utility brand already has existing partnerships in place with UEFA’s Europa and Conference Leagues since 2021. Domestically, Engelbert Strauss have been huge advocates for German Football, long supporting the German Football Association and National teams.

In order to raise awareness heading into EURO 2024, the brand is partnering with German Top Women’s Players, Giula Gwinn and Laura Freigang. Both players featured this year in the Women’s EURO Championships in England, and will play a large role in promoting Engelbert Strauss on the road to EURO 2024.

UEFA Marketing Director Guy-Laurent Epstein commented on the workwear brand expanding its support in European football.

“We are honoured that Engelbert Strauss is building on its partnership with the UEFA Europa League and the UEFA Europa Conference League and is now becoming a sponsor of our flagship men’s national team tournament – the UEFA EURO.” he said in a statement.

“Supporting those who work hard is something UEFA and Engelbert Strauss have in common, and we look forward to developing our ever-expanding partnership even further over the coming years.”

Engelbert and Strauss has over 100 years of experience producing high quality workwear, and today produces some of the most modern and innovative products. Their quality designs and product durability have led to the company gaining a cult following on its way to becoming one of Europe’s most popular lifestyle brands.

Henning Strauss, Strauss Brand Director and CEO, added via press release:

“The UEFA European Football Championship makes the hearts of football fans beat faster worldwide. Strauss is the workwear partner of the tournament – of those working behind-the-scenes to deliver this global football festival. We’re all working towards the next football festival in Germany in the summer of 2024.”

The German Men’s National team has won the EURO tournament three times previously and will be striving for success in the Summer of 2024. The 17th edition of the tournament will feature across 10 German cities and world class stadiums. Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich, and Stuttgart all play host to EURO matches.

The tournament will be Germany’s first major tournament since hosting the FIFA Women’s World Cup in 2011, and the FIFA Men’s World Cup in 2006. As for the EURO competition, West Germany hosted the tournament in 1988, but this will be the first European Championships on German soil since West and East Germany reunified to become Germany in 1990.

The tournament will run between June and July of 2024 with the opening match kicking off on June 14, and the final taking place a month later on July 14 in Berlin. Qualifying matches for the tournament will kick-off in March 2023.

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WA announce TV series for Sam Kerr’s children’s novels

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Image Credit: James Ross/AAP

A new TV series based on Sam Kerr’s children’s books ‘Kicking Goals’ is set to begin filming in early 2027 in Western Australia.

The show follows a young Kerr before she became captain of the Matildas and a star at Chelsea FC. Set in her home state of WA, the story sees her navigate her way through growing up and chasing her dreams, alongside her family and friends, and the adventures that entailed.

Speaking to Screenwest, Kerr said, ‘It’s pretty surreal knowing that Kicking Goals is being adapted into a TV series. These stories are all about believing in yourself and having a go, so it feels really special that a whole new generation will get to experience them on screen.’

Co-authored by Fiona Harris, the books have been a success since their initial release in 2021, a period which has coincided with Kerr and her Matildas teammates growing from beloved within Australia’s football community, into a team of genuine national appeal and recognition. They are available nation-wide, sold at major retailers such as Big W and Dymocks.

The television adaptation will beproduced by Orange Entertainment for Paramount+.

‘Kicking Goals’ is set to inject AUD 5million into the WA economy and provide over 130 local jobs.

Creative Industries Minister of WA, Simone McGurk, said via WA GOV, ‘The series will showcase all that Western Australia has to offer – including our world-class talent, crew, and diverse locations – while celebrating the story of one of our sporting greats.’

Casting is currently underway, with a search for a young Kerr and her mates ongoing.

The months after the 2023 FIFA Women’s World Cup in Australian and New Zealand saw an 11% increase in women and girl’s participation in football compared to the previous year, showing the direct impact the biggest stage can have on grassroots football.

Kerr has managed to build on that success and begin a new chapter, inspiring kids both on and off the field.

Former Socceroos captain set to headline coaching conference

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Mark Mulligan. Credit A League

Mark Milligan – former Socceroos captain and Newcastle Jets Premiership-winning manager – is set to be the guest of honour at the 2026 Football NSW Coaching Conference, held at Valentine Sports Park from November 21st–22nd.

The annual conference represents Australia’s largest gathering of football coaches, and is set to include expert insight into coaching, practical sessions and development plans for attendees. Milligan will partake in a Q&A session with MC Stephanie Brantz on November 21, adding significant gravitas to the conference.

Chris Gallo, Football NSW Coach Education Manager spoke highly of Milligan via Football NSW.

‘Opportunities to hear from people who have experienced the game at the highest level are incredibly valuable for our coaches. Mark brings a unique perspective on leadership, performance and the demands of elite football, and we want our coaches to be able to take those insights back into their own environments,’ he said.

Milligan traversed the globe across a near-twenty year professional career that started in the old National Soccer League, concluded in the A-League, and took in time across Europe, the UK and Asia.

He represented the Socceroos with distinction across 80 appearances, selected by four seperate managers in World Cup squads, and was captain of the Olympic team in 2008. His nascent managerial career has already seen two trophies at Newcastle, where he is presently leading them in the Asian Champions League.

But it all began on the local pitches of Bankstown. Milligan is an authentic, home-grown product of Football NSW, and emblamatic of the rewards that can be reaped from investing in the beginning of a player’s journey.

With the conference already selling out, attendees can now expect to learn plemty from one of Australia’s most exciting, up-and-coming coaches.

The opportunity Football NSW are providing showcases their commitment in helping coaches develop, and their continued pledge of giving back to the game at its foundation.

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