Wrexham AFC gets temporary stand at 80% capacity

Wrexham AFC has got the green light for its new temporary stand, which will open at 80% capacity.

The League Two football club erected the temporary structure, which has a capacity of 2,289 and can accommodate an additional 20 wheelchairs, after it was revealed in September that the new permanent Kop stand would not be ready for the start of the 2024-25 season as anticipated.

The club indicated that “good progress” was being made on the temporary stand’s licence application, and it has been revealed that it will open at 80% capacity.

Wrexham stated in September that the new Kop stand at the Racecourse Ground will not be completed for the start of the 2024-25 season, citing a lack of a start date on site. The build duration has been scheduled at 12 months, and it is unclear how long the temporary stand will be in place.

Wrexham maintained in January that it was moving on with plans to refurbish the Kop end despite losing Levelling Up funds, with Morgan Sindall named the preferred contractor for the project. 

However, the Kop stand, will be a significant shift for the club once again being able to take its place on the roster of venues capable of hosting international football.

The Wrexham Gateway project, which involves the reconstruction of the Racecourse Ground, was not one of the 11 Welsh projects that received government financing. The new stand, which will seat 5,500 people, has been a top objective for co-chairmen Rob McElhenney and Ryan Reynolds since they took over the club in February 2021.

The Racecourse Ground is currently named as STōK Cae Ras | STōK Racecourse Stadium due to a sponsorship agreement with US-based STōK Cold Brew Coffee.

Reynolds and McElhenney are committed to their ultimate goal, to push the club all the way to the Premier League, and are determined to have a stadium fit for the occasion.

Saudi Arabia’s sporting presence strengthens

Saudi Arabia’s continuous growth within its entertainment sector has taken another major stride, with the Qiddiya Investment Company (QIC) involved in the creation of a futuristic Sports and Entertainment Stadium set to overlook the ever evolving, city of Riyadh.

Named after the Crown Prince of Saudi Arabia, The Mohammad bin Salman Stadium will hold up to 45,000 spectators.

The QIC enlisted the guidance of globally renowned architecture firm “Populous”, to assist with the conception of the complex stadium. Bold provisions, involving a retractable roof and LED wall, enable the stadium to transition depending on the requirements of the various events, it may host.

Ranging from lightshows, Football Matches, Boxing Events, E-Sport competitions. The question now begs, what Sport can it not host?

Crown Prince Mohammad bin Salman has spearheaded the project, determined to guide Qiddiya, to ultimately become the World’s leading district of Sports and Entertainment. While aiming attention at shifting Saudi Arabia’s culture, through the Qiddiya philosophy,” the Power of Play”.

The Power of Play philosophy leverages extensive research showcasing how interactive activity is vital for cognitive development within society. How sport can be a driving force for unification and social cohesion.

The Stadium is another symbol, indicating the Saudi Arabian presence among the world Sport, becoming more ominous. However, what affect will this stadium have on Football? It is no surprise, given the financial competence, how Saudi Arabia continue to set trends within world football. World class players within Europe are beginning to trade continents, chasing more lucrative paydays abroad.

In what mirrors the stadium and its bold ambitions, Saudi Arabia continues to command its voice to be heard, on a global front in relation to their football. They can no longer be ignored. This state-of-the-art stadium is just another aspect of what the country is capable of, in becoming a football powerhouse.

It is beyond exciting to see Saudi Arabia spearhead a renaissance of football within Asia. Let’s see what magical moments can be created at this exciting location.

PepsiCo and Roshn Saudi League collaborate to increase fan base

The Roshn Saudi League (SPL) has confirmed a substantial agreement with PepsiCo, which will benefit both the league and its fans.

According to the terms of the arrangement, PepsiCo’s engagement will last until the completion of the current RSL season and the full 2024/25 campaign. The partnership will see PepsiCo’s well-known brands integrated into various aspects of the league’s operations, with Aquafina serving as the league’s official water partner, Pepsi as the official soft drink partner, Gatorade as the official sports drink partner, and Lay’s as the official potato chips sponsor.

The alliance intends to improve fans’ match day experiences through a series of activations and events that leverage PepsiCo’s global reputation for quality and innovation. This initiative demonstrates the RSL’s commitment to creating unique and entertaining experiences for its devoted fans.

This collaboration with PepsiCo builds on Lay’s current sponsorship of the Saudi Women’s Premier League, consolidating PepsiCo’s position in the Saudi football scene and confirming the company’s commitment to football development at all levels.

Carlo Nohra, Chief Operating Officer of the Roshn Saudi League, explained why the deal would work for both sides.

“We are delighted to welcome PepsiCo into the RSL family as a gold partner,” he said via press release.

“This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to football and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.”

Aamer Sheikh, Chief Executive Officer of PepsiCo Middle East Business Unit added via press release:

“We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness.”

This partnership with PepsiCo, who are well-known for its strong ties in the sports and entertainment industry, underlines the importance of the league to collaborating with organisations that share a passion for football and its fans.

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