Wrexham AFC name SToK Cold Brew Coffee as Official Stadium Sponsor

Daniel Sedlarevic20/07/2023 5:55 am19/07/2023

Image credit: Wrexham AFC

One of the biggest and fastest-growing cold brew coffee businesses in America will sponsor the oldest international football stadium in the world.

Racecourse Ground have received a sponsor for the first time, starting on July 1, 2023. By maintaining the traditional “Cae Ras” or “Racecourse” as part of the official stadium name, SToK is dedicated to celebrating and honouring the heritage of the club and cherished venue.

The Club Advisory Board, which is made up of fan representatives, was consulted and approved the idea of adding a stadium sponsor name to the Cae Ras/Racecourse.

Despite not selling cold brew in the UK, SToK has just as much invested in the development of Wrexham as it does in cold brew coffee. Wrexham and SToK are fundamentally similar to one another since they are both regional favourites that are gaining recognition internationally.

Club co-chairmen Rob McElhenney and Ryan Reynolds stated via press release:

“We wanted a stadium sponsor that captured the vitality and energy of Wrexham Association Football Club while also, like Welsh, being a bit of a learning experience to say. SToK Cold Brew Coffee fit the bill perfectly. We’re incredibly excited and a little over-caffeinated,” they stated.

“We were captivated by the story of Wrexham—the team, the fans, and the community—and we’re honored to be welcomed into the Wrexham family. We’ll be cheering on the Red Dragons and raising our cold brews from afar.”

As Wrexham completed their fairy tale story by securing promotion into the EFL last season, adding sponsors to the club is vital as they will need as many funds as possible to stay competitive in England’s League 2 and keep their successful trajectory.

The partnership between SToK and Wrexham will eventually go beyond the Cae Ras/Racecourse Ground.

For the first time in the Club’s history, the first team squad will visit the United States with SToK, serving as the official sponsor of the much awaited Wrexham American trip.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.