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Zeetta: The networking specialists for stadiums

As Australia and the rest of the world are hoping to allow more fans to regularly games in the future, network partners like Zeetta can shoulder the load that comes with managing 5G/WiFi connections.

Zeetta Networks offer high-quality software so that organisations can monitor, control and operate their networks in a flexible and cost-effective manner. In essence, this optimises their communication potential to fans (the customer), delivering a better experience for all.

Zeetta are a leading provider of network solutions, capable of deploying the right technology for any stadiums looking to harness the potential of mobile usage in particular, where communications from a club can be sent direct to a person’s smartphone.

Their products centre around three key pillars:

Visualise: Paints the picture of a network, giving a better indication of the condition of the network with Zeetta’s multi-vendor, multi-technology, multi-site monitoring.

Optimise: Simplifies network operations, eliminates human error and reduces time spend to create and manage network services by up to 90%, ensuring that data is not only quick but accurate.

Automate: Gives businesses the power to make network configurations in a timely manner, with fast on-demand responses able to make sure that all objectives are met.

Backed by a “service-centric” network design approach, Zeetta is versatile in their capabilities – orchestrating their service across mixed LAN, Wireless LAN and cellular LTE/5G technologies with proven distribution in stadia, multi-purpose venues, events, ports and factories.

One of the highlights among Zeetta’s case studies is the creation of a programmable stadium. Ashton Gate Stadium (AGS) – home to Bristol City FC and Bristol Bears RFC.

Regarded as the largest stadium in South-West England with a capacity of 27,000, AGS features state-of-the-art conference facilities and is a major exhibition and hospitality venue for the area.

The stadium offers more than just hosting football matches during England’s winter months, with AGS regularly holding summer concerts for major artists which allows several hundreds of thousands more fans to attend, boosting the stadium capacity to more than 34,000.

For a 24/7 multi-purpose venue that needs to cater for a variety of people, it comes with a complex network and service environment supporting sports, hospitality, conferences and large-scale events.

Upon linking up with AGS, Zeetta identified that it is a complex enterprise environment. The stadium’s public Wi-Fi network on its own is a multi-vendor network with more than 300 network elements and is designed to support crowds of high densities.

There have been a couple of access points added from two vendors located in different areas. A high-density Wi-Fi installation from Ruckus is found in the bowl, while Edgecore access points have been installed in hospitality areas and the concourse. By placing these vendors in specific areas that are easily identified, this creates a better efficiency and up to a 30% reduction in CAPEX (the costs associated with setting these connections up).

With the ability of the network to support a range of services, it can extend to electronic point-of-sale (ePOS) terminals in bars and concessions to CCTV surveillance to electronic turnstiles and IPTV distribution systems.

As mentioned before, the quantity of events on a yearly basis at AGS means that a strong and stable network like Zeetta can match the demands that come with a large number of users.

In 2018, Zeetta launched their NetOS® technology to AGS. NetOS is a software defined networking (SDN) orchestrator, based on the industry-standard OpenDaylight controller based on the Linux Foundation®. By using the SDN technology, IT teams have ultimate control of their network operations and lets them concentrate on constructing services according to what the user wants, rather than how the network presents its capabilities.

For a complex network infrastructure that AGS contains, Zeetta proved that in a large-scale demonstration of the capability and scalability of their technology, they could manage this network in a vendor-agnostic way that reduces CAPEX and OPEX, to provide a single-pane-of-glass visibility and control. Found within AGS’ network is the two populations of Wi-Fi systems, CCTV, IPTV displays and other IoT devices and sub-systems.

Zeetta’s execution of its NetOS technology to AGS delivered an intelligent network automation for a complex enterprise network to support multiple mission-critical and business-critical services running in areas of high crowd density and the applicable demand for digital connectivity, dependant on the number of visitors.

Sports stadia across the globe struggle with connectivity and real-time evaluation of data. I believe we are just scratching the surface of what this NetOS platform can deliver,” AGS chairman Martin Griffiths said.

For more information on Zeetta’s products, technologies, solutions and case studies, you can find it here.

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

AFF Suzuki Cup gains enhanced coverage alongside digital platform Goal

AFF Suzuki Cup 2020 has joined forces with Footballco, allowing their flagship digital platform Goal to become the Official Football Website Partner. 

AFF Suzuki Cup 2020 has joined forces with the world’s biggest football content and media business Footballco, allowing their flagship digital platform Goal to become the Official Football Website Partner of the tournament.

The exciting partnership will mark the first time that South East Asia’s top football tournament will collaborate with Goal to increase the Championship’s reach.

Goal will be given exclusive access to the tournament, involving behind-the-scenes access and rights to use archive videos, capturing and producing compelling content. The tournament is expected to reach 10 million website and app users throughout Southeast Asia, while a social reach extends to more than 50 million for fans in the region.

Andy Jackson, VP of Media for APAC, Footballco:

“We are delighted to partner with the AFF Suzuki Cup which will undoubtedly allow us to bring the 50 million South East Asian fans Goal reaches each month, much closer to the tournament that they care about the most. We have a number of new and exciting editorial initiatives in the pipeline leading into this year’s tournament that will build excitement and anticipation amongst fans by celebrating the rich history of the tournament, shining a light on the emerging stars as well as presenting Suzuki Cup sponsors with the opportunity to benefit from the unrivalled scale we offer in the region.”

Tilman Wendt, Executive Director, Digital & Brand Marketing – SEA, Sportfive:

“We know that football fans in ASEAN have been anxiously waiting for football to return after the pandemic. With the AFF Suzuki Cup centred around the thrilling regional football rivalries and the great passion of fans, the partnership with Goal is a great opportunity for us to not only amplify the tournament campaign #RivalriesNeverDie but also a chance to create unique stories to engage with Goal’s digital audience across South East Asia. By combining Goal’s and Sportfive’s capabilities, we are confident that we can maximise the content for the benefit of our fans.”

The AFF Suzuki Cup 2020 is scheduled to take place from December 5 2021 to January 1 2022, due to the tournament being postponed due to the Covid-19 pandemic.

Vicsport partnership with AED Authority to assist clubs

Vicsport has announced a partnership with AED Authority, giving better access to AEDs for Victorian sports clubs.

Vicsport has announced a partnership with AED Authority Australia, as the defibrillator supplier will give better access to automated external defibrillators (AEDs) for Victorian sports clubs.

The improved availability of AEDs can help sports clubs be on the front foot when it comes to developing and executing emergency response plans that save lives of participants.

Vicsport’s extensive network from over 30 years of service, including 16,000 clubs and associations and over 3.9 million participants, are those who make a significant contribution to the social, physical, mental and economic wellbeing of the Victorian community.

An AED offers a portable, easy-to-use device that delivers controlled shock to an individual showing symptoms of a cardiac arrest – when the heart stops beating.

It is something that can occur to anyone, anywhere and any time, so clubs must be alert especially if it happens on the field.

Every year in Australia, around 33,000 people experience a cardiac arrest out of hospital, but as few as 5% of these people are able to survive.

A privately owned health and safety company, AED Authority aims to improve Australia sudden cardiac arrest survival rate. They help customers distinguish fact from fiction when considering an AED program, demonstrating how simple a defibrillator can be to save a life. An early use of defibrillator leads to a 70% survival rate.

Managing Director of AED Authority, Paul Klein:

“We’re excited to partner with Vicsport. AEDs are valuable protection for athletes in all fields and their communities.”

“Even healthy seemingly, low-risk youth can have underlying heart conditions that are triggered by strenuous activities. Making an AED part of every club’s emergency response plan can save lives.”

Vicsport CEO Lisa Hasker:

“Vicsport is looking forward to working with AED Authority in order to provide safe environments for all sporting clubs in Victoria.”

AED Authority knows that the purchase of a defibrillator can be confusing, based on years of experience with AED sales and management programs. This new partnership can take all the question marks out of the equation, by assisting clubs with all aspects behind a successful AED program: from site assessment and device selection, to monitoring and maintenance in conjunction with special Vicsport member packages.

City of Greater Geelong and Football Victoria form strategic partnership in regional soccer centre plans

The City of Greater Geelong has engaged with Football Victoria to further plans for a regional soccer centre.

After committing $50,000 to develop a feasibility and business plan for a regional soccer centre, the City of Greater Geelong has engaged with Football Victoria (FV) to further plans for the new facility.

Councillor Kylie Grzybek said that after a meeting on Monday, FV has committed to supporting the concept of a Geelong regional soccer centre.

“They have committed with us to engage with us throughout the entire process in terms of statistics, player numbers, and those types of things,” she said.

Grzybek added that FV was looking to renew previous plans to evaluate and renew Geelong’s football facilities.

“They’ve also looked to how they engage and renew the G21 soccer plan, which was done in 2010, and that is the document for Geelong concerning what venues have, what types of facilities are available, and what the overall vision for soccer in Geelong is. There are two different things there, the new facility and the G21 soccer plan, but they link together quite nicely,” she said.

Foddy Kyprian, FV’s club and regional ambassador for Geelong, stated the plan has the full backing of the member federation.

“We are having all the relevant government relations staff working with (councilors) Kylie and Eddy (Kontelj). The CEO Kimon Taliadoros has given his full backing to cooperate in every single way they can when working with Local and state government,” he said.

Grzybek explained that FV’s connections could create further opportunities for funding and improved facilities.

“They have great connections with both state and federal governments. Having the governing body on board with us is exciting, and we will look to how they help us get this up and running,” she said.

The City of Greater Geelong has also engaged with Mike McKinstry from the Geelong Regional Football Committee (GRFC).

“While councillor Eddy and I are spearheading this at the moment, we feel there is an opportunity for GRFC and Football Victoria to play their part in promoting Football in Geelong,” Grzybek said.

The opportunity of a regional state soccer centre is one the football community in Geelong deserves for their hard work in developing the game, according to Kyprian.

“The sooner we can have this stadium the better. We can showcase the A-League, the W-League and the FFA cup games we have,” he said.

“The clubs and the Geelong region deserve this. They’ve worked hard over the past 10 years to come together as a group. They deserve the reward for working together.”

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