Zeetta: The networking specialists for stadiums

As Australia and the rest of the world are hoping to allow more fans to regularly games in the future, network partners like Zeetta can shoulder the load that comes with managing 5G/WiFi connections.

Zeetta Networks offer high-quality software so that organisations can monitor, control and operate their networks in a flexible and cost-effective manner. In essence, this optimises their communication potential to fans (the customer), delivering a better experience for all.

Zeetta are a leading provider of network solutions, capable of deploying the right technology for any stadiums looking to harness the potential of mobile usage in particular, where communications from a club can be sent direct to a person’s smartphone.

Their products centre around three key pillars:

Visualise: Paints the picture of a network, giving a better indication of the condition of the network with Zeetta’s multi-vendor, multi-technology, multi-site monitoring.

Optimise: Simplifies network operations, eliminates human error and reduces time spend to create and manage network services by up to 90%, ensuring that data is not only quick but accurate.

Automate: Gives businesses the power to make network configurations in a timely manner, with fast on-demand responses able to make sure that all objectives are met.

Backed by a “service-centric” network design approach, Zeetta is versatile in their capabilities – orchestrating their service across mixed LAN, Wireless LAN and cellular LTE/5G technologies with proven distribution in stadia, multi-purpose venues, events, ports and factories.

One of the highlights among Zeetta’s case studies is the creation of a programmable stadium. Ashton Gate Stadium (AGS) – home to Bristol City FC and Bristol Bears RFC.

Regarded as the largest stadium in South-West England with a capacity of 27,000, AGS features state-of-the-art conference facilities and is a major exhibition and hospitality venue for the area.

The stadium offers more than just hosting football matches during England’s winter months, with AGS regularly holding summer concerts for major artists which allows several hundreds of thousands more fans to attend, boosting the stadium capacity to more than 34,000.

For a 24/7 multi-purpose venue that needs to cater for a variety of people, it comes with a complex network and service environment supporting sports, hospitality, conferences and large-scale events.

Upon linking up with AGS, Zeetta identified that it is a complex enterprise environment. The stadium’s public Wi-Fi network on its own is a multi-vendor network with more than 300 network elements and is designed to support crowds of high densities.

There have been a couple of access points added from two vendors located in different areas. A high-density Wi-Fi installation from Ruckus is found in the bowl, while Edgecore access points have been installed in hospitality areas and the concourse. By placing these vendors in specific areas that are easily identified, this creates a better efficiency and up to a 30% reduction in CAPEX (the costs associated with setting these connections up).

With the ability of the network to support a range of services, it can extend to electronic point-of-sale (ePOS) terminals in bars and concessions to CCTV surveillance to electronic turnstiles and IPTV distribution systems.

As mentioned before, the quantity of events on a yearly basis at AGS means that a strong and stable network like Zeetta can match the demands that come with a large number of users.

In 2018, Zeetta launched their NetOS® technology to AGS. NetOS is a software defined networking (SDN) orchestrator, based on the industry-standard OpenDaylight controller based on the Linux Foundation®. By using the SDN technology, IT teams have ultimate control of their network operations and lets them concentrate on constructing services according to what the user wants, rather than how the network presents its capabilities.

For a complex network infrastructure that AGS contains, Zeetta proved that in a large-scale demonstration of the capability and scalability of their technology, they could manage this network in a vendor-agnostic way that reduces CAPEX and OPEX, to provide a single-pane-of-glass visibility and control. Found within AGS’ network is the two populations of Wi-Fi systems, CCTV, IPTV displays and other IoT devices and sub-systems.

Zeetta’s execution of its NetOS technology to AGS delivered an intelligent network automation for a complex enterprise network to support multiple mission-critical and business-critical services running in areas of high crowd density and the applicable demand for digital connectivity, dependant on the number of visitors.

Sports stadia across the globe struggle with connectivity and real-time evaluation of data. I believe we are just scratching the surface of what this NetOS platform can deliver,” AGS chairman Martin Griffiths said.

For more information on Zeetta’s products, technologies, solutions and case studies, you can find it here.

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Uplift Labs: Redefining movement analytics in sports

Founded in 2017 and headquartered in Palo Alto, California, Uplift Labs was created by co-founders Sukemasa Kabayama, Jonathan Wills, and Rahul Rajan. Each brings years of experience in tech innovation, uniting their expertise to build a cutting-edge startup dedicated to improving human movement.

Mission

Uplift Labs is driven by a mission to enhance human movement performance across all aspects of life.

Their AI-powered technology delivers advanced analytics designed to optimise performance while reducing the risk of injury across sports, fitness, and daily activities.

With a strong focus on movement and health, Uplift places human interaction at the forefront of coaching and training, helping people move better in all areas of life.

Key Partnerships

Uplift Labs collaborates with a range of leading organisations to push the boundaries of movement technology, including:

LAFC

AWS Startups

Nvidia Inception Program

Driveline Baseball

Athletes Unlimited

Investment Profile

Uplift Labs is backed by a prestigious group of institutional and individual investors. This includes prominent professional athletes such as Seth and Callie Curry, David DeCastro, Eric Gagné, Marc Gasol, Andrew Luck, and Renee Montgomery, as well as celebrated Olympic medallists including Kosei Inoue, Kosuke Kitajima, and Yuki Ota.

With a unique combination of cutting-edge AI, strategic partnerships, and world-class support, Uplift Labs is poised to transform how movement is understood, trained, and optimised.

Solutions

The company’s solutions are split into three categories of Sports performance, Sports medicine and Sports media. This is Uplift’s vision on how to tackle these issues in sports.

Sports Performance

Gather accurate and reliable data for comprehensive movement analysis.

Track 28 key points to generate kinematics and movement-specific events and metrics across entire athletic movements.

Optimise your athletes’ movement performance.

Elevate your assessment of athletic movements and unlock athletes’ full potential by analysing functional movements using only iOS devices.

Make data and insights accessible and easy to understand.

Evaluate player movements in a variety of ways across your organisation, from detailed kinematic data to directional reporting and 3D visualisations.

Sports Medicine

Quantify movement health to improve baselines, boost performance, and reduce injury risk.

Establish baseline movement abilities to track improvements and identify potential risk factors.

Perform detailed movement assessments.

Evaluate players or patients and generate reports with valuable, actionable insights. Using iPhones or iPads, our solution reliably captures biomechanical and kinematic data in any environment.

Prioritise player health by minimising injury risks.

Maximise performance and reduce risks by collecting detailed movement data that highlights deficiencies and identifies opportunities for improvement.

Support rehabilitation and recovery with objective measurements.

Use individualised movement analyses, reports, and visualisations to develop informed return-to-play programming and rehabilitation plans. Provide precise Individual Patient reports to guide recovery.

Sports Media

Captivate fans with biomechanical data overlays during live games.

Boost fan engagement by presenting exciting content that overlays biomechanical data, offering a new perspective on elite athletic performance.

Deliver valuable insights in real-time.

Integrate Uplift with your media production pipeline to analyse player movement and provide instant, ready-to-use insights during live commentary or replays.

Enhance the fan experience with clear, engaging visuals.

Offer simple, engaging data on athlete performance and skills to help fans connect with the action. Provide fresh insights for commentary and graphics, helping fans better understand movement analysis in the context of their favourite sports.

Conclusion

As soccer continues to evolve, technology like Uplift Labs’ AI-powered movement analysis is becoming increasingly vital for the sport’s future.

By providing accurate, real-time data and actionable insights, Uplift empowers clubs, players, and medical staff to optimise performance, prevent injuries, and enhance player health.

The ability to track and analyse movement in such detail not only elevates athletic development but also opens new avenues for fan engagement and storytelling.

Making Football Fairer: Dreamstock DSFootball Platform

Player scouting is one of the most challenging and vitally important tasks a club has to manage, without fresh and skillful new players a club will struggle to compete with its peers.

However, scouting can take a significant amount of time, manpower and research, leaving clubs with less resources at a significant disadvantage.

Additionally, for young players aiming for a professional career in football it can be extremely difficult to get noticed, especially if they are unable to frequently travel to far away tryouts.

To bridge the gap, Japanese organisation Dreamstock aims to reshape traditional scouting procedures via technology.

Launched in 2017, Dreamstock operates one of the largest online player selection platforms in the world – DSFootball.

Via DSFootball, Dreamstock strive to achieve three goals on the path to make football fairer for upcoming talents:

  • Create connections between club and players.
  • Generate opportunities through technology and innovation.
  • Transform the scouting market with transparency

DSFootball Platform 

Available in two packages, DSFootball is a multifaceted platform designed to aid both clubs and players. The first package is designed for grassroots clubs and academy players, while the second is a premium version tailored for professional clubs and players.

Through the DSFootball app, players create a profile that details their physical attributes, location, position and footballing history. Additionally, they can upload video clips of their performances to entice clubs to contact them.

For clubs, the DSFootball platform allows them to search for the perfect players to fit their unique needs by filtering their searches.

The platform houses a vast and expansive youth database for players across the U13, U15, U17 and U20 age groups, presenting the aforementioned player profiles to clubs.

These profiles showcase the important player information scouts need to know, so they can determine if potential players are suitable for them or note. Most importantly, the profiles showcase valuable game footage and clips, allowing scouts and coaches to see the potential of players without travelling to see them in person.

Through the DSFootball platform, clubs can individually contact interesting players via their profiles, or they can launch scouting events and tryouts to assess players in person. Furthermore, DSFootball allows for direct contact to player representatives to foster important connections and conversations.

Via DSFootball, Dreamstock provides a way for clubs to access and scout players they normally never would have been able to under traditional methods, as it drastically reducing barriers for upcoming young players.

In providing each of these services, DSFootball acts as a one-stop-shop for clubs, significantly reducing the amount of hassle they are subjected to.

Global Impact 

Developing from its two headquarters in Brazil and Japan, Dreamstock has achieved significant success in its short lifespan via the DSFootball platform. With the company and its platform having grown active in over 36 countries, encompassing more than 200 clubs and 50 leagues.

Through their work, Dreamstock has fostered key partnerships with premier competitions such as the Bundesliga, Serie A, Eredivisie and even Australia’s very own A-League.

As a product, DSFootball has been revolutionary. With over one million registered players on DSFootball, Dreamstock has created a premier destination for clubs to select future stars from, connecting players to clubs at a faster and more expansive rate than ever before.

For players, DSFootball has proven to be an excellent way to develop personally and attract attention from clubs. Of the one million plus registered players on the DSFootball platform, more than 100,000 are active participants in selection.

There is no sign of Dreamstock slowing down either, attaining over two million website views each month, illustrating a continued desire for the platform.

For more information on Dreamstock and the DSFootball platform, click here.

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