Juventus unveiled Zondaycrypto as their new sleeve sponsor and to be the club’s Official Crypto Exchange Partner.
The Zondacrypto logo will be present on Juventus men’s first-team shirts for the rest of the partnership and the crypto company will replace Juventus’ previous sleeve sponsor in Bitget which have been the clubs partner for the last two seasons.
Zondacrypto is one of the biggest regulated cryptocurrency exchange marketplaces in Europe, originally founded in Poland and as part of the market since 2014. Zondacrypto has evolved into a platform where users can trade with dozens of cryptocurrencies and the marketplace has 1.2 million active users.
Juventus’ intention from this collaboration is to utilise Zondacrypto’s strong market position in the cryptocurrency sector and attempt activations throughout the season for fans of the club that are ‘innovative and professional’. Both parties share the same underlying values of a forward-thinking approach and a willingness to embrace new technologies and trends.
This partnership also highlights the increasing intersection of sports and cryptocurrency with Juventus following closely in the footsteps of other big clubs like PSG and Bayern Munich in acquiring crypto sponsors in 2023/24.
Francesco Calvo, Juventus Managing Director Revenue & Football Development mentioned the importance of this partnership for the club’s near future via press release:
“We are pleased to welcome zondacrypto as our Official Crypto Exchange partner. Our collaboration aims to support their international expansion, leveraging the strength and enthusiasm of our extensive fan base.
“Zondacrypto stands out as a leading company in the cryptocurrency sector. For Juventus, it is crucial to collaborate with a forward-thinking, innovative, and professional entity. We look forward to a dynamic and successful partnership in the world of cryptocurrencies.”
Przemysław Kral, CEO of Zondacrypto, shared the same enthusiasm as the club.
“We are proud that Juventus has chosen us as their official cryptocurrency exchange, which is something that opens up new opportunities for both the club and us,” he said in a statement.
Juventus are looking to be innovative with this new style of sponsorship and it paints a picture on what to expect in the future of football partnerships.