Zondacrypto becomes Juventus’ Crypto Exchange Partner

Juventus unveiled Zondaycrypto as their new sleeve sponsor and to be the club’s Official Crypto Exchange Partner.

The Zondacrypto logo will be present on Juventus men’s first-team shirts for the rest of the partnership and the crypto company will replace Juventus’ previous sleeve sponsor in Bitget which have been the clubs partner for the last two seasons.

Zondacrypto is one of the biggest regulated cryptocurrency exchange marketplaces in Europe, originally founded in Poland and as part of the market since 2014. Zondacrypto has evolved into a platform where users can trade with dozens of cryptocurrencies and the marketplace has 1.2 million active users.

Juventus’ intention from this collaboration is to utilise Zondacrypto’s strong market position in the cryptocurrency sector and attempt activations throughout the season for fans of the club that are ‘innovative and professional’. Both parties share the same underlying values of a forward-thinking approach and a willingness to embrace new technologies and trends.

This partnership also highlights the increasing intersection of sports and cryptocurrency with Juventus following closely in the footsteps of other big clubs like PSG and Bayern Munich in acquiring crypto sponsors in 2023/24.

Francesco Calvo, Juventus Managing Director Revenue & Football Development mentioned the importance of this partnership for the club’s near future via press release:

“We are pleased to welcome zondacrypto as our Official Crypto Exchange partner. Our collaboration aims to support their international expansion, leveraging the strength and enthusiasm of our extensive fan base.

“Zondacrypto stands out as a leading company in the cryptocurrency sector. For Juventus, it is crucial to collaborate with a forward-thinking, innovative, and professional entity. We look forward to a dynamic and successful partnership in the world of cryptocurrencies.”

Przemysław Kral, CEO of Zondacrypto, shared the same enthusiasm as the club.

“We are proud that Juventus has chosen us as their official cryptocurrency exchange, which is something that opens up new opportunities for both the club and us,” he said in a statement.

Juventus are looking to be innovative with this new style of sponsorship and it paints a picture on what to expect in the future of football partnerships.

FIFPRO Asia/Oceania report of AFC Champions League assesses the cost of competition for players and clubs

FIFPRO Asia/Oceania has published a report on key financial findings from the Asian Football Confederation’s (AFC) flagship club competition, the AFC Champions League (ACL).

The report, AFC Champions League Analysis Report: Counting the cost for players and clubs, was produced alongside sporting intelligence agency Twenty First Group (TFG).

This analysis is in response to the announcement of AFC Champions League Elite (ACLE) commencing in July this year, as revealed by the AFC in December 2022.

Based on TFG’s analysis, insights and feedback from participating players and clubs, the report addresses the feasibility of running ACLE with key factors including on-field quality and competitive balance, attendances and fan engagement, economics for clubs and players, travel and workload, competition design, and football development outcomes.

The research undertaken focusses on the value of introducing ACLE, based on the current operations of the ACL.

“This report analyses the merits and drawbacks of the current AFC Champions League based on various data and the results indicate that the merits do not outweigh the drawbacks for most players and clubs, making it an unsustainable system,” FIFPRO Asia/Oceania Chair Takuya Yamazaki outlines in the report.

“However, this does not mean that the future of football in Asia is bleak. On the contrary, we believe that this economically significant region can lead a discussion for truly sustainable competition formats.”

The report is the most comprehensive public analysis of the ACL and includes recommendations for what the AFC should be implementing.

“For players, the development of competitions is central to their employment conditions and future opportunities. As its primary workforce, the players are determined to play their role to shape a sustainable and innovation-driven future for the football sector in Asia,” Yamazaki added.

World Leagues Forum is involved in representing professional football leagues on a global level. General Secretary Jerome Perlemuter explained that collaboration between all stakeholders in the Asian region would help shape and deliver sustainable competitions.

“FIFPRO’s contribution to shaping the future of Asian continental competitions is most welcome,” Perlemuter said.

“Sustainable football development requires confederations, leagues and players to work together with a common objective to shape high potential continental competitions in a consistent global calendar. In this context, it is important to consider economic, geographical and cultural specificities. We look forward to continuing these discussions with FIFPRO and all stakeholders.”

To see the report in full, you can do so here.

Wellington Phoenix team up with Chinese outfit Tianjin Tiger

Wellington Phoenix have partnered with Chinese Super League team Tianjin Tiger to boost football growth in both nations.

As part of the Wellington Phoenix Tianjin Tiger Sister City Friendship, the clubs have agreed to hold an annual encounter between their men’s first teams.

The inaugural Wellington Phoenix F.C. vs. Tianjin Tiger F.C. Sister City Shield match is set to take place in Tianjin this September, with the second in Wellington next year.

The strategic collaboration was formed after Phoenix general manager David Dome visited Tianjin in September as part of a business delegation headed by Wellington Mayor Tory Whanau.

The club hosted a delegation from Tianjin, and the two sides signed the Memorandum of Understanding at the Mayor’s office.

Phoenix general manager David Dome was thrilled with the partnership going through.

“The mayoral delegation to China last year was invaluable and I’m thrilled about this partnership with Tianjin Jinmen Tiger, which will be of benefit to the club on multiple levels,” he said via press release.

“Not only will the men get to play a Chinese Super League side as part of their A-League pre-season each year, but the academy will soon benefit from an influx of footballers from Tianjin.

“We’re looking to grow our academy to have an international component and Tianjin Jinmen have committed to sending some young players to Wellington to attend training camps in July and we’re discussing the possibility of their juniors being part of a new international academy annual programme.

“International students are essential for the secondary and tertiary education sector in Wellington and we are evaluating how an elite international academy focused on football can be part of New Zealand’s international education offering.”

Wellington mayor Tory Whanau added that the city is excited about the opportunity. 

“I’d like to congratulate David Dome and the wider team for the work they’ve done on this MoU,” he stated via press release.

“I’m beyond stoked that the delegation last September has resulted in this MoU between the Wellington Phoenix and Tianjin Jinmen Tiger. 

“The development opportunities for both the clubs will be invaluable to not only football but also our cities.”

The Phoenix are enjoying a successful A-league campaign where they currently sit top of the table 18 games into the season.

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