Is it time for a national agenda regarding Futsal?

Futsal has played a huge role in the development of some of the most famous football players on the planet. Lionel Messi, Cristiano Ronaldo, and Neymar are three of the biggest names in game, who all honed their skills playing the small-sided game.

Even in Australia, one of our top talents – Celtic and Socceroo’s Tom Rogic – was an avid player throughout his youth. The country is currently without a national team for men or women, and those within the game argue that without a national agenda for futsal, Australia may fail to develop players of this calibre going forward.

According to former Futsalroo and South Melbourne Legend Fernando de Moraes, one of the biggest benefits to player development is the number of touches on the ball they receive, and this is an essential part of developing a complete and technically talented footballer.

“I’d say futsal isn’t important. It’s essential. It has to be a part of their development. The technique developed from playing futsal, you won’t get that in outdoor football. The technical skills, the small touches of the ball, the quick thinking. In the full-sided game, you don’t get enough of that sometimes,” he said.

Anthony Grima, head of commercial and futsal at Football Victoria, is at the heart of the development of the game within Australia. He believes that Australia needs a national road map for futsal to get the best out of the game.

“A roadmap for Futsal is crucial for the future success of the sport in this country. It would lay the foundations for the sport nationally and provide an aligned Futsal framework for all states and territories to follow,” he said.

“Priorities such as governance, grassroots and pathway programs, player, coach and referee development, Futsal national teams, a national Futsal League and more.”

De Moraes believes without a path for young players to compete against the best opposition, the game is losing out on developing players. Football Australia’s former iteration of a national futsal league, the F-League, is now defunct.

Fernando De Moraes playing in the F-League

“It all starts from if you don’t have a professional or national league, even a semi-pro league. If you have a pathway for the kids who want to join futsal in competitions around the country, these amazing kids can succeed. But obviously, there is no pathway for them. They get lost,” he said.

De Moraes is no stranger to international futsal, having been capped 29 times by his country. In the past futsal has operated on an ad-hoc basis, with national teams suffering from a lack of support and organisation. National teams were sometimes organized as representative sides without recognition from the professional bodies in Australia, especially for women.

“It was always a get-together one or two months before the competition, we’d train together maybe two times, and then we’d go overseas to play the tournament. To have a program, so you can organise sooner, get yourself ahead, and develop players would be brilliant,” de Moraes said.

According to Grima, the sport has suffered without a centralised and focused vision, however, success can be created by listening to the stakeholders of the game.

“There has been a lack of certainty over what role governing bodies should play in Futsal and what leadership they should provide,” he said.

“After the extensive consultation we did here in Victoria in 2019 with the game’s stakeholders – and getting a deeper understanding of best practice principles – it is clear that the sport must be aligned.”

Grima explains that while the game faces issues, Football Australia, and the state federations, have signalled improvements in the games pathways, while calling for a national agenda for the sport.

“I am delighted that Football Australia included futsal in Principle IV of the recently released XI Principles – for the future of Australian football. They call for the establishment of a national agenda for futsal and beach soccer and to investigate the creation of new products to grow the game. This is fantastic to see,” he said.

“Here in Victoria, like Queensland as well, we recently announced our futsal strategies and have stepped up our dedication to unite the sport and invest in the resources needed to govern Futsal in our respective states. Other states including NSW and ACT have long been dedicated to Futsal.”

The Futsalroos are currently inactive. Grima thinks there is a huge opportunity to launch a women’s national team under Football Australia.

“The FIFA Futsal World Cup is being held this year in Lithuania, it would have been great to see the Futsalroos participating,” he said.

“I believe there is a huge opportunity ahead of the FIFA Women’s World Cup to introduce a national women’s team for Futsal as well. What a great legacy hosting the World Cup would bring here for Futsal as well.”

De Moraes believes that with the support of the state federations, futsal could become a huge part in developing players for the national team.

“Futsal is a great sport to develop players in this country. The amount of talent that gets lost and doesn’t end up playing because of a lack of opportunity is a missed opportunity. To make futsal a part of football, with the federation’s support, would be great to see.” he said.

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Brazil is coming. But what is the real price of bringing football’s giants to Australia?

There is something undeniably exciting about Brazil coming to Australia. The five-time World Cup winners will face the Socceroos twice in Queensland from Friday, with Townsville and Brisbane set to host the blockbuster fixtures.

For Australian football, these are the kind of games that should be anticipated, celebrated and capture the public’s attention. But they also raise questions: how much should Australian football pay to bring the world’s biggest nations here, and when does the bill become too big? 

The cost of bringing the big names

Australia has always paid up to bring big names down under. Last week’s NFL game in Melbourne, at a cost of between $10 and 15 million dollars to the Victorian Government, is just the latest example.

It could cost the same amount to bring Brazil to Queensland. A report in The Sydney Morning Herald last year revealed Brazil was reportedly seeking around $7.5 million per match to play in Australia. The fee is in line with other major international events; Western Australia reportedly faced a bill of around $12 million in taxpayer funding for the recent Perth Italian Football Festival.

I’m worried Football Australia won’t get return on investment to make this particular event worthwhile. The enormous fee to bring Brazil to Australia can’t immediately be justified as an investment in our footballing future. Instead, Football Queensland and the state government could have put these funds into grassroots facilities. Part of Football Queensland’s scrapped state headquarters investment plan was to spend $8.5 million to refurbish fields, lights, drains and irrigation at Mappas and Meakin parks. Instead of these plans to invest in the state’s youth players and academies, money has been spent on two international friendlies.

So ahead of the fixtures, the question remains: will these games inspire the future generation, and will participation grow? The NFL match was impossible to ignore: a sold-out MCG and a live audience of 2.1 million on free-to-air, not even including those watching on ESPN and Netflix. Football Australia is not simply buying 90 minutes of football; it is buying the attention that comes with Brazil. So let’s see if they can maximize returns. 

Ticketing Tells a Story

Ticket sales provide insight into the interest in the fixture. Brisbane has sold much quicker than Townsville, but neither have sold out as yet. The fact these games didn’t immediately sell out may be considered surprising as there is a genuine appetite in Australia for elite international football at the moment, evidenced by SBS’ World Cup viewership numbers of 17.1 million.

Brazil is bringing some of its brightest stars: Vinicius Junior, Raphinha, Bruno Guimaraes, Marquinhos and Endrick are among the headline names in their squad. The star power is there. So why haven’t these matches sold out? There’s a chance it comes down to the competition and the visibility of the event.

The viewing problem

The timing of this fixture could raise eyebrows amongst fans. As much as Australia and Brazil will draw huge crowds, both games fall on either side of the AFL Grand Final. The 2024 AFL Grand Final, which involved Queensland’s Brisbane Lions, drew over 4 million viewers on free-to-air. Brisbane, who have won the last two premierships, will feature once again on Grand Final day. Therefore, fans who could’ve attended may instead be making the trip to Melbourne.

Then comes the strangest part: one of the fixtures Australia will play will not even be available on free-to-air television. The Townsville match will be shown free on Network 10 and 10 Streaming, as well as Paramount+. The Brisbane match, however, will be available exclusively on Paramount+. That creates a disconnect. If governments and football administrators are spending millions to bring a global sporting brand to Australia, why should a large section of the Australian public need a subscription to watch the second match?

The Brisbane game is behind a paywall, limiting the national reach of the event. Reach is surely part of the justification for spending big on Brazil, it’s not just that 50,000 people get to sit inside Suncorp Stadium. It is that millions of Australians get exposed to the spectacle and if that audience is restricted, the value of this fixture is limited.

A solution could be to spend the money on advertising the match to the public to try to generate interest across streaming and free-to-air. With less than a week until the first game I don’t believe the advertising has done enough to generate enough interest to justify a $15 million price tag for the two game series. 

The Brazil friendlies will be spectacular. They should attract big crowds, create memories and give the Socceroos an excellent test against one of football’s most recognisable nations. But for the appropriate return, attention must be measured. Does this fixture carry on the Socceroos hype and keep the eyeballs of the general public on our sport? I’m not convinced. However, if these matches bring new fans to football, strengthen the national team and create lasting investment in the sport, the enormous price tag could still be justified. But if they simply produce two nights of football before the attention disappears, then Australian football has paid a premium for a very expensive show.

Adelaide United renews StudyAdelaide partnership for Asian campaign

Adelaide United has brought back a familiar commercial partner for its return to continental competition, with StudyAdelaide signing on as front-of-shirt sponsor for the club’s 2026/27 AFC Champions League Two campaign.

The partnership reconnects two South Australian organisations after StudyAdelaide previously featured on Adelaide United’s shirt during their 2010 AFC Champions League campaign.

Adelaide commenced their six-match group-stage campaign on Thursday at Hindmarsh, defeating Hong Kong’s Tai Po 3-0.

For StudyAdelaide, the value of the partnership extends beyond traditional football sponsorship. The organisation, a partnership between the South Australian Government and more than 50 education institutions, is using Adelaide United’s Asian competition to promote South Australia as an international study destination.

The club’s continental schedule provides exposure in several key Asian markets, with Adelaide travelling to face BG Pathum United in Thailand and Lion City Sailors in Singapore during the group stage.

StudyAdelaide chief executive Jane Johnston said the partnership would provide a great opportunity to connect with young people across Asia.

“Having StudyAdelaide featured throughout this international competition is a unique platform to connect with young people across Asia and highlight the many reasons South Australia is their best option to study, live and build a career,” Johnston said.

The deal illustrates how football’s international competitions can provide commercial value beyond traditional brand exposure, particularly for organisations looking to promote to a specific or new region.

The Reds’ ACL Two campaign continues against BG Pathum United in Thailand on October 15.

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