It is a partnership which sees the Premier League, Capital City College and the Mayor of London, Sadiq Khan, all …
Chelsea FC partners with Strava in landmark lifestyle partnership
The London-based giants announced the launch this week, marking a first-of-its-kind partnership for both the Premier League and Women’s Super …
Spain’s Liga F receives history-making investment into women’s football
The deal, worth AUD 91 million (€55 million) across four seasons, represents a monumental investment into Liga F and women’s …
Juan Mata Commits to Melbourne Victory’s Future with Ownership Stake
Melbourne Victory has announced that Spanish football icon Juan Mata has joined the club’s ownership group, marking one of the …
Victorian Labor commits $500,000 to Thornbury Football Facility as State Election Advocacy Intensifies
The Victorian Labor Party has confirmed $500,000 in 2026-27 State Budget funding to upgrade facilities at Mayer Park in Thornbury, …
Central Coast Mariners welcome TSG as new owners
The Australian Professional Leagues (APL) revealed yesterday the start of a new era for the Central Coast Mariners under the …
Football Victoria elevates fan enjoyment with Streets partnership
Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive …
Build a home, create a culture: How do we secure the Socceroos as global competitors?
The Socceroos kicked off their World Cup campaign with a convincing 2-0 win over Turkey. It was an important win …
Futsal receives major boost in NSW through new partnership
Carbiz will become the new Naming Rights Partner of Football NSW‘s premier futsal competitions in a deal set to run …
Compliance and competition: Everton ordered to pay compensation following major verdict
In a landmark decision by the Premier League Independent Disciplinary Commission, Everton must now pay Burnley upwards of AUD 66 …
Melbourne Victory driving strong partnerships with BYD
The innovative vehicle manufacturer will join the Victory family as a Major Partner and Exclusive Motor Vehicle Supplier in a …
Premier League backs grassroots football in Singapore
The NEXTGEN coach programme saw past legends and current coaches unite to deliver an activity intent on supporting grassroots football …
Tim Cahill Backs Nardo as Startup Secures $1 Million Investment Round
Australian football icon Tim Cahill has joined sports technology platform Nardo as both an investor and strategic partner, helping the …
Alibaba Group allies with UEFA and UC3 as new strategic partner
Alibaba Group will become the global AI, Cloud Computing and E-Commerce Partner for the UEFA Euro 2028 tournament and UEFA …
FA partners with Coca-Cola ahead of FIFA World Cup 2026
The two-year partnership will place the global soft-drink giants as the Official Supplier for Australia’s Men’s and Women’s senior national …
Geelong Regional Football Hub vision one step closer to reality
A process five years in the making, the Geelong Regional Football Hub (GRFH) will now build its home at Sutcliffe …
UEFA and Japanese FA commit to sustainability strategy until 2031
UEFA and the Japanese Football Association (JFA) agreed this week upon a new sustainability protocol agreement, aligning with both organisations’ …
Aussie partners with two A-League clubs in cross-state alliance
Australia’s largest retail mortgage broker will team up with Melbourne Victory and Western Sydney Wanderers, representing Aussie’s commitment to supporting …
Two NPL VIC clubs receive funding boost from State Budget
Following the announcement of the 2026 Victoria State Budget, Avondale FC and Hume City FC will both receive major backing …
More Than One in Five Football Australia Staff to Lose Jobs Amid Growing Financial Losses
Australian football finds itself in a curious position. From the outside, the game appears to be riding a wave of …
Football SA commits to quality with TigerTurf partnership
An industry leader in synthetic pitches and sports surface technology, TigerTurf will now team up with Football SA as a …
Manchester City open new training centre for Women’s First Team
The training centre opened earlier this week, following years of planning, investment and ambition for Manchester City Women.
What does the Federal Budget mean for the Future of Football?
While Canberra spent Budget night arguing about negative gearing, capital gains tax and the politics of broken promises, Australian football …
LALIGA and EA SPORTS FC collaborate in community pitch project
Part of the EA SPORTS FC FUTURES grassroots initiative, the newly refurbished pitch will provide New York kids with a …
Football Pro Directory Launches as Australia’s New Digital Hub for the Football Industry
As Australian football continues to expand across grassroots, NPL and professional levels, a new platform is aiming to connect the …
Canada Soccer to begin new National Training Centre project
Backed by the Government of Canada with an investment worth nearly AUD 10 million ($9,826,000), the project aims to establish …
Female Referee Mentor Program backed by Football Australia
Football Australia (FA) launched the program last week, aiming to champion the next generation of female referees through connections with …
New ‘Unfiltered’ Episode with Paul Klisaris and Oscar Yildiz
The ‘Unfiltered’ podcast by Soccerscene promises honest, thought-provoking conversations about football culture, identity and the stories fans don’t usually hear …
Como 1907 and Connectome unite to enhance cognitive analysis
Last month, the Lombardy-based club announced the start of a new partnership with Connectome, a neurotechnology company now looking to …
How Husqvarna Is Helping Stadiums Cut Costs Without Cutting Quality
Husqvarna’s autonomous turf technology is quietly reshaping how professional venues manage their playing surfaces. Their product delivers measurable cost savings without compromising quality.
Media Mega-Mergers, Minor Leagues: Why Global Consolidation Should Be a Wake-Up Call for Australian Football
The $113 billion merger between Warner Bros. Discovery and Paramount Global signals a major consolidation of global media power that could have defining consequences for Australian football, particularly the A-League.
Melbourne City expand youth program with Hallam Secondary College
The school will join the City Futures Program in its mission to consolidate pathways and community bonds for students.
LaLiga and RFEF launch RefCam in latest innovation drive
The technology made its debut in Saturday’s clash between Atlético de Madrid and Real Sociedad in the Copa del Rey …
Victory unites with Roasting Warehouse in culture-led partnership
The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity. …
Northern Motor Group joins FV as Official Automotive Partner
In an announcement made last week, Football Victoria (FV) announced the Bundoora-based company as its Official Automotive Partner for the …
Arsenal x Meta: The Tech-Driven Fan Revolution You Didn’t See Coming
Premier League leaders, Arsenal, announced last week the start of a new partnership with Meta which will permanently change how fans around the world engage with the game.
Melbourne Victory’s reaffirmed partnership backs local businesses
In an announcement made on Tuesday, Melbourne Victory revealed their continued alliance with the Committee for Melbourne. The partnership aims …
How Sunbury United Is Defying the Odds to Keep Grassroots Football Alive
Sunbury United stands as a cornerstone of the local community in Melbourne’s outer northwest. But for all the hard work …
From Broadcast to Betting: Where Australian Football Sits in a $417 Billion Sports Economy
The global sports industry is now worth an estimated $417 billion, but the headline figure only tells part of the …
JH Allan Reserve in Keilor East to undergo lighting upgrades
After strong backing from the community and Football Victoria, Moonee Valley City Council confirmed the green light for upgrades to …
Football SA Commits $100,000 to Referee Fuel Subsidy as Cost-of-Living pressure Mounts
Football South Australia has announced a fuel subsidy scheme for match officials across its semi-professional competitions, allocating up to $100,000 …
Football NSW and Heartbeat of Football extend partnership
In an announcement made via social media last week, Football NSW announced that their collaboration with Heartbeat of Football will …
Weekly update: Latest NPL partnership announcements
Read here for the latest news and updates on NPL partnerships across each state in Australia.
Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good
Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, …
Weekly update: NPL partnership announcements
Read here for the latest news and updates on NPL partnerships across each state in Australia.
QUT’s Future of Sport Conference to Shape the Next Era of Global Sport
As Australia accelerates toward the Brisbane 2032 Olympic and Paralympic Games, the Queensland University of Technology (QUT) is set to …
CEO OPINION
10:1 Against the World Game: Hume City Council’s Budget Is a Kick in the Guts for Football
A 10:1 funding ratio against the world game. Football participation is booming, but Hume City Council’s budget tells a very different story — one that ratepayers can’t ignore.
Northern NSW Football sees four state-of-the-art facilities upgraded
Local councils across the Hunter have significantly contributed to facility developments in the region. Valuable council support The clubs at …
Be The Change We Need to See – Help Expose Australia’s Football Infrastructure Crisis
Soccerscene is launching a landmark survey that will put hard data behind one of Australian football’s most persistent and damaging …
Weekly update: Latest NPL partnership announcements
Read here for this week’s updated list of the recently announced NPL partnerships across all regions in Australia. NPL VIC …
Macca’s City Cup 2026: Providing the stage to perform in Victoria
The fifth edition of the Macca’s City Cup, brought to the community by McDonald’s Victoria and Melbourne City FC, will …
NPL partnership updates: Local support stronger than ever
Read here for this week’s updated list on the recently announced NPL partnerships across each state. NPL VIC Dandenong Thunder …
Football NSW partners with Deploy for Association Championships
In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football …
Weekly update: NPL partnerships continue to highlight local support
Read here for this week’s updated list of the recently announced NPL partnerships across each region. NPL VIC Fremantle City …
FIFPRO Asia/Oceania teams up with Areto to combat online abuse
With the 2026 AFC Women’s Asian Cup kicking off this week, Areto and FIFPRO’s partnership will look to protect competing …
Olympic Park Pavilion Officially Opens in Heidelberg
Hosted by Banyule City Council, the ceremony marked the final stage of the Olympic Park Master Plan. The plan was …
CEO OPINION
$28 Million for Box Hill City Oval, While Football Is Being Pushed to the Back Seat
Box Hill City Oval isn’t just a local redevelopment – it’s a litmus test for how seriously we take football infrastructure in Australia. And right now, the warning signs are flashing.
Juventus Forward: Rethinking Innovation, Startups, and Strategy in Global Football
Juventus Football Club has launched a flagship innovation program, Juventus Forward, signalling a decisive shift towards open technology partnerships at …
RCD Espanyol Launch Landmark Partnership with John Paul College
The collaboration will see RCD Espanyol (RCDE) and Queensland-based school, John Paul College (JPC) deliver the Espanyol Elite Football Program …
FQ teams up with Asahi Beverages as its Official Beverage Partner
Football Queensland will team up with Gatorade, part of the Asahi Beverages family, as its Official Beverage Partner. A …
SGM and TX Football partner in support of grassroots football
In an announcement made last week via social media, Sports Group Melbourne (SGM) revealed that they will collaborate with TX …
Weekly update: NPL teams reveal additional partnerships for 2026
Read here for this week’s update on all the recent partnership agreements across the NPL leagues. NPL VIC: Preston Lions …
How the J.League Turned Engagement Into Impact
As the J.League embarks on its one-off J1 100 Year Vision League, as well as a planned calendar realignment to …
Game-Changer: FQ Taps Into AI With StepOut to Revolutionise Performance Analysis
In an announcement made yesterday, Football Queensland revealed that it will partner with StepOut, an AI-driven performance analysis platform. The …
Football Queensland and SW Brokerage begin new partnership
In an announcement made on Tuesday, Football Queensland revealed that SW Brokerage will become their new Official Financial Wellbeing Partner. …
Inter Academy expands operations into two major Australian cities
FC Internazionale Milano announced last week that their academy network has expanded into Sydney and Adelaide. The projects will be …
Clifton Hill FC Set for New Era as Pavilion Upgrade Nears Completion
Community football in Melbourne’s inner north is set for a major boost, with Clifton Hill FC preparing to usher in …
Falcons 2000 SC reveal glimpse into GSEP facilities transformation
The revamped facilities at the Gippsland Sports and Entertainment Park in Morwell began in July 2025, and are due to …
How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future
Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in …
Weekly update: NPL partnerships surge ahead of season kick-off
Read here for this week’s update on all the recently-announced partnerships across the NPL. NPL VIC: George Cross FC: Shaun’s …
CEO OPINION
The Participation Boom Councils Didn’t Plan For Is Hitting Football Hard
Football is global. Councils are still thinking domestic. While Japan and South Korea treat football as a national asset, Australian clubs are being told to “make do” with facilities stuck in the past. If councils don’t change how they plan and invest, Australia won’t just fall behind locally, we’ll fall behind globally.
GIS Launches Sydney Campus and Welcomes 2026 Student Cohort
Students gain access to elite sporting venues and industry leaders as teaching begins across Sydney’s premier sports precinct.
Senol links up with Football Victoria as naming rights partner
Football Victoria (FV) has announced that Senol will become the naming rights partner of its landmark competition, an agreement set …
Level the Playing Field: FV launches Parliamentary Petition
Football Victoria (FV) has announced the creation of the Level the Playing Field Parliamentary Petition, aiming to bring football-related issues …
Weekly update: NPL Partnerships announced last week
Read here for this week’s update on all the NPL partnerships for the upcoming season. NPL VIC: George Cross FC: …
Editors Opinion
Football’s Growth Is Outpacing Council Planning and Clubs Are Paying the Price
Club confidence in councils is collapsing as football participation surges. In a Soccerscene-exclusive survey conducted between 19 and 30 January 2026 and distributed through our 31,000-strong industry database, grassroots and semi-professional leaders warned that planning, consultation and funding are failing to keep pace. The result is overcrowded facilities, volunteer burnout, and a growing risk Australia falls further behind structured football nations like Japan and South Korea.
Football Queensland Locks In Major BildGroup Partnership to Supercharge Facility Growth Statewide
Football Queensland has announced a major new partnership with BildGroup, a move expected to accelerate the upgrade of club facilities, …
Women’s football in WA backed by Construction Training Fund
It was announced on Monday by Football West that the Construction Training Fund (CTF) will become the new naming rights …
Westside Strikers FC’s reveal glimpse into new Recreation Reserve
The club, based in Caroline Springs, Melbourne, updated fans with a sneak-peek into the newly revamped Taylor’s Hill Recreation Reserve. …
Updated Announcement: NPL Partnerships revealed last week
Read here for a list of the newly-announced partnerships across NPL clubs last week. NPL VIC: George Cross FC: …
Football QLD to team up with Restore Function Physiotherapy
Football Queensland announced last week it will be partnering with Restore Function Physiotherapy in a multi-year collaboration. Elite preparation and …
NPL Partnerships Surge as Record Investment Levels Emerge
Read here for a summary of all the NPL partnerships that have been announced this week. NPL VIC: Heidelberg: Prime …
Zaparas Lawyers rejoins the Melbourne Victory family
The club announced on Wednesday last week that it would be partnering once again with Zaparas Lawyers, reestablishing connections between …
Heidelberg United’s extends partnership with Prime Plastic Bags
Heidelberg United and Prime Plastic Bags have announced their partnership has been extended for the 2026 season, displaying once again …
Gold Coast United FC reveals Burleigh Brewing as new partner
The Queensland-based club revealed on Tuesday that the brewing company will join the GCU and Tally Valley Tigers family as …
Regents Park Saints FC’s women’s game in 2026 and beyond
The New South Wales club has outlined that current facilities are not well-adapted for women and girls engaging with local …
Confirmed Sponsors Across the NPL for 2026
As NPL clubs across the country continue their pre-season preparations on the pitch, so too have they been forging alliances …
Central Coast Mariners enter into liquidation after financial troubles
It was announced on Monday this week that the Central Coast Mariners will be temporarily managed by the APL Board …
Heidelberg United strengthens ties with Melbourne City Toyota
It was announced via social media on Tuesday this week that Melbourne City Toyota would be extending their longstanding collaboration …
‘Back together!’ – SD Raiders FC announce partnership with GIOCA
In an announcement made via social media on Friday, SD Raiders FC revealed they would be collaborating once more with …
Football NSW announces partnership extension with Kappa
The Italian sportswear brand has collaborated with Football NSW since 2022, and will continue as the Official Apparel Supplier until …
Caroline Springs George Cross FC Welcomes Continued Support from Hallmarc Group
Caroline Springs George Cross FC is proud to confirm that Hallmarc Group has recommitted as a major sponsor for the …
CEO OPINION
The A-League’s Mover and Shaker: Can Steve Rosich Kickstart Football’s Next Chapter?
If we are honest with ourselves, the A-Leagues are not short of passion. They are short of penetration. Football has the numbers, the multicultural breadth, the participation base and the long-term demographic wind behind it. What it has lacked is commercial conviction.
NSW Sporting Schools Program Driving Record Football Growth
Throughout the year, Football NSW delivered 230 programs across NSW schools, this total included 180 coach-led programs and 50 teacher-led programs. Together, they accounted for 3,186 hours and 133 days of football activity.
Matildas Coach Leads PFA Agents Conference on Trends Affecting Players
Held at La Trobe University, the annual conference convened 20 player agents from across Australia and New Zealand, representing A-Leagues and national team players, to examine key trends shaping the football industry.
Football QLD Strengthens Ties with Football NT in New Deal
Announced last Friday, the partnership between Football Northern Territory (FNT) and Football Queensland (FQ) will aim to expand and develop the game across the Territory, creating a sustainable footballing framework for current and future generations in the region.
Football Victoria Agrees Deal with Adriatic Furniture until 2027
Football Victoria (FV) has confirmed the collaboration with Adriatic Furniture marking the beginning of an exciting partnership alongside a business with by long-standing roots in the Melbourne community.
Como 1907: From Bankruptcy to Industry Innovators in 10 Years
Under the ownership of the Hartono brothers, the richest owners in Italian football, Como 1907 has experienced a meteoric rise both on and off the pitch. So how did the club go from bankruptcy to business giants in just under 10 years?
Nerang Real Estate Joins Gold Coast International 2026 as Official Partner
Located in the heart of Nerang, Nerang Real Estate offers comprehensive services for buying, selling, and renting properties. Their experienced team ensures every client enjoys a seamless experience, handling everything from marketing and negotiations to legal documentation for sellers.
Spain’s Domestic and Global Success: What can Australia Learn?
In Australia, as the excitement of hosting the AFC Women’s Asian Cup 2026 builds and the buzz around women’s football is reignited, looking to Spain’s investments could be the first crucial step in ensuring both short and long-term success for women’s football across the country.
Zaparas Lawyers Named Grandstand Sponsor for Oakleigh Cannons’ Jack Edwards Reserve
The 14.7 million-dollar redevelopment of Jack Edwards Reserve delivers a modern pavilion and grandstand, including dedicated change rooms for women and girls, creating a central hub for football in Oakleigh and surrounding suburbs.
CEO OPINION
Meaningful Sponsorship: A Smarter Way to Drive Down Football Club Costs
From weekend volunteers to local families, football thrives because of the people who dedicate their time energy and passion to the game. Yet I also see the rising pressures on clubs and families. Increasing registration fees facility costs and operational expenses threaten the very accessibility that makes our sport special.
CommBank Officially Backs the AFC Women’s Asian Cup 2026
CommBank has announced it will be the Official Regional Partner of the AFC Women’s Asian Cup™ in 2026. The partnership will provide invaluable support for the 21st edition of the tournament, due to be held in Australia for the first time in twenty years.
Premier League Clubs Agree on New Financial Rules
In an agreement made last Friday, the current Profit and Sustainability Rules (PSR) will make way for two new systems – Squad Cost Ratio (SCR) and Sustainability and Systemic Resilience (SSR) – designed to provide a clearer framework and support the financial future of Premier League clubs.
Bank of Sydney Continues its Collaboration with Bentleigh Greens
Bank of Sydney’s ongoing investment in community-driven initiatives continues to make a measurable difference across Australia.
Kingston City FC Sheds Light on its bid for $9 Million Investment
Kourelis, the club’s Director of Football, outlined a proposed investment that could reshape the club’s future. The project aims to transform Namatjira Park into one of the region’s most advanced community football hubs.
Cambridge United’s AI Revolution – A New Era Begins With Genie AI
Employing the help of Genie AI, a platform founded in 2017 by University College London graduates, Rafie Faruq and Nitish Mutha – the club is seeking to improve the speed and quality of its legal operations.
Grant Support for Queensland Clubs Hit by Cyclone Alfred and Floods
The Queensland Government has allocated $42.5 million of critical relief to sports clubs affected by Cyclone Alfred and West Queensland flooding.
Bentleigh Greens met with Football Victoria’s President and CFO in Ongoing Collaboration
Interest in football has surged by a phenomenal 43% since 2022. To keep pace with the growing interest, Bentleigh Greens hosted Football Victoria President Dr. Angela Williams, and FV CFO Simon Avenell for a meeting focused on strengthening the future of Victorian Football.
Macarthur Bulls Teams Up with DLK Advisory
DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.