FC Internazionale Milano announced last week that their academy network has expanded into Sydney and Adelaide. The projects will be …
Clifton Hill FC Set for New Era as Pavilion Upgrade Nears Completion
Community football in Melbourne’s inner north is set for a major boost, with Clifton Hill FC preparing to usher in …
Falcons 2000 SC reveal glimpse into GSEP facilities transformation
The revamped facilities at the Gippsland Sports and Entertainment Park in Morwell began in July 2025, and are due to …
How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future
Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in …
Weekly update: NPL partnerships surge ahead of season kick-off
Read here for this week’s update on all the recently-announced partnerships across the NPL. NPL VIC: George Cross FC: Shaun’s …
CEO OPINION
The Participation Boom Councils Didn’t Plan For Is Hitting Football Hard
Football is global. Councils are still thinking domestic. While Japan and South Korea treat football as a national asset, Australian clubs are being told to “make do” with facilities stuck in the past. If councils don’t change how they plan and invest, Australia won’t just fall behind locally, we’ll fall behind globally.
Senol links up with Football Victoria as naming rights partner
Football Victoria (FV) has announced that Senol will become the naming rights partner of its landmark competition, an agreement set …
Level the Playing Field: FV launches Parliamentary Petition
Football Victoria (FV) has announced the creation of the Level the Playing Field Parliamentary Petition, aiming to bring football-related issues …
Weekly update: NPL Partnerships announced last week
Read here for this week’s update on all the NPL partnerships for the upcoming season. NPL VIC: George Cross FC: …
Editors Opinion
Football’s Growth Is Outpacing Council Planning and Clubs Are Paying the Price
Club confidence in councils is collapsing as football participation surges. In a Soccerscene-exclusive survey conducted between 19 and 30 January 2026 and distributed through our 31,000-strong industry database, grassroots and semi-professional leaders warned that planning, consultation and funding are failing to keep pace. The result is overcrowded facilities, volunteer burnout, and a growing risk Australia falls further behind structured football nations like Japan and South Korea.
Football Queensland Locks In Major BildGroup Partnership to Supercharge Facility Growth Statewide
Football Queensland has announced a major new partnership with BildGroup, a move expected to accelerate the upgrade of club facilities, …
Women’s football in WA backed by Construction Training Fund
It was announced on Monday by Football West that the Construction Training Fund (CTF) will become the new naming rights …
Westside Strikers FC’s reveal glimpse into new Recreation Reserve
The club, based in Caroline Springs, Melbourne, updated fans with a sneak-peek into the newly revamped Taylor’s Hill Recreation Reserve. …
Updated Announcement: NPL Partnerships revealed last week
Read here for a list of the newly-announced partnerships across NPL clubs last week. NPL VIC: George Cross FC: …
Football QLD to team up with Restore Function Physiotherapy
Football Queensland announced last week it will be partnering with Restore Function Physiotherapy in a multi-year collaboration. Elite preparation and …
NPL Partnerships Surge as Record Investment Levels Emerge
Read here for a summary of all the NPL partnerships that have been announced this week. NPL VIC: Heidelberg: Prime …
Zaparas Lawyers rejoins the Melbourne Victory family
The club announced on Wednesday last week that it would be partnering once again with Zaparas Lawyers, reestablishing connections between …
Heidelberg United’s extends partnership with Prime Plastic Bags
Heidelberg United and Prime Plastic Bags have announced their partnership has been extended for the 2026 season, displaying once again …
Gold Coast United FC reveals Burleigh Brewing as new partner
The Queensland-based club revealed on Tuesday that the brewing company will join the GCU and Tally Valley Tigers family as …
Regents Park Saints FC’s women’s game in 2026 and beyond
The New South Wales club has outlined that current facilities are not well-adapted for women and girls engaging with local …
Confirmed Sponsors Across the NPL for 2026
As NPL clubs across the country continue their pre-season preparations on the pitch, so too have they been forging alliances …
Central Coast Mariners enter into liquidation after financial troubles
It was announced on Monday this week that the Central Coast Mariners will be temporarily managed by the APL Board …
Heidelberg United strengthens ties with Melbourne City Toyota
It was announced via social media on Tuesday this week that Melbourne City Toyota would be extending their longstanding collaboration …
‘Back together!’ – SD Raiders FC announce partnership with GIOCA
In an announcement made via social media on Friday, SD Raiders FC revealed they would be collaborating once more with …
Football NSW announces partnership extension with Kappa
The Italian sportswear brand has collaborated with Football NSW since 2022, and will continue as the Official Apparel Supplier until …
Caroline Springs George Cross FC Welcomes Continued Support from Hallmarc Group
Caroline Springs George Cross FC is proud to confirm that Hallmarc Group has recommitted as a major sponsor for the …
CEO OPINION
The A-League’s Mover and Shaker: Can Steve Rosich Kickstart Football’s Next Chapter?
If we are honest with ourselves, the A-Leagues are not short of passion. They are short of penetration. Football has the numbers, the multicultural breadth, the participation base and the long-term demographic wind behind it. What it has lacked is commercial conviction.
NSW Sporting Schools Program Driving Record Football Growth
Throughout the year, Football NSW delivered 230 programs across NSW schools, this total included 180 coach-led programs and 50 teacher-led programs. Together, they accounted for 3,186 hours and 133 days of football activity.
Matildas Coach Leads PFA Agents Conference on Trends Affecting Players
Held at La Trobe University, the annual conference convened 20 player agents from across Australia and New Zealand, representing A-Leagues and national team players, to examine key trends shaping the football industry.
Football QLD Strengthens Ties with Football NT in New Deal
Announced last Friday, the partnership between Football Northern Territory (FNT) and Football Queensland (FQ) will aim to expand and develop the game across the Territory, creating a sustainable footballing framework for current and future generations in the region.
Football Victoria Agrees Deal with Adriatic Furniture until 2027
Football Victoria (FV) has confirmed the collaboration with Adriatic Furniture marking the beginning of an exciting partnership alongside a business with by long-standing roots in the Melbourne community.
Como 1907: From Bankruptcy to Industry Innovators in 10 Years
Under the ownership of the Hartono brothers, the richest owners in Italian football, Como 1907 has experienced a meteoric rise both on and off the pitch. So how did the club go from bankruptcy to business giants in just under 10 years?
Nerang Real Estate Joins Gold Coast International 2026 as Official Partner
Located in the heart of Nerang, Nerang Real Estate offers comprehensive services for buying, selling, and renting properties. Their experienced team ensures every client enjoys a seamless experience, handling everything from marketing and negotiations to legal documentation for sellers.
Spain’s Domestic and Global Success: What can Australia Learn?
In Australia, as the excitement of hosting the AFC Women’s Asian Cup 2026 builds and the buzz around women’s football is reignited, looking to Spain’s investments could be the first crucial step in ensuring both short and long-term success for women’s football across the country.
Zaparas Lawyers Named Grandstand Sponsor for Oakleigh Cannons’ Jack Edwards Reserve
The 14.7 million-dollar redevelopment of Jack Edwards Reserve delivers a modern pavilion and grandstand, including dedicated change rooms for women and girls, creating a central hub for football in Oakleigh and surrounding suburbs.
CEO OPINION
Meaningful Sponsorship: A Smarter Way to Drive Down Football Club Costs
From weekend volunteers to local families, football thrives because of the people who dedicate their time energy and passion to the game. Yet I also see the rising pressures on clubs and families. Increasing registration fees facility costs and operational expenses threaten the very accessibility that makes our sport special.
CommBank Officially Backs the AFC Women’s Asian Cup 2026
CommBank has announced it will be the Official Regional Partner of the AFC Women’s Asian Cup™ in 2026. The partnership will provide invaluable support for the 21st edition of the tournament, due to be held in Australia for the first time in twenty years.
Premier League Clubs Agree on New Financial Rules
In an agreement made last Friday, the current Profit and Sustainability Rules (PSR) will make way for two new systems – Squad Cost Ratio (SCR) and Sustainability and Systemic Resilience (SSR) – designed to provide a clearer framework and support the financial future of Premier League clubs.
Bank of Sydney Continues its Collaboration with Bentleigh Greens
Bank of Sydney’s ongoing investment in community-driven initiatives continues to make a measurable difference across Australia.
Kingston City FC Sheds Light on its bid for $9 Million Investment
Kourelis, the club’s Director of Football, outlined a proposed investment that could reshape the club’s future. The project aims to transform Namatjira Park into one of the region’s most advanced community football hubs.
Cambridge United’s AI Revolution – A New Era Begins With Genie AI
Employing the help of Genie AI, a platform founded in 2017 by University College London graduates, Rafie Faruq and Nitish Mutha – the club is seeking to improve the speed and quality of its legal operations.
Grant Support for Queensland Clubs Hit by Cyclone Alfred and Floods
The Queensland Government has allocated $42.5 million of critical relief to sports clubs affected by Cyclone Alfred and West Queensland flooding.
Bentleigh Greens met with Football Victoria’s President and CFO in Ongoing Collaboration
Interest in football has surged by a phenomenal 43% since 2022. To keep pace with the growing interest, Bentleigh Greens hosted Football Victoria President Dr. Angela Williams, and FV CFO Simon Avenell for a meeting focused on strengthening the future of Victorian Football.
Macarthur Bulls Teams Up with DLK Advisory
DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.
Growing Football Grant to Benefit Victorian Clubs
The Commonwealth Bank of Australia has renewed its support for 2025–26, placing a clear focus on boosting women’s involvement in the sport. As a result, the initiative aims to strengthen clubs and associations by improving awareness, safety, and infrastructure for women and girls.
Victorian Government Renews $10,000 Sporting Club Grants to Power Grassroots Sport in 2025-26
The Victorian State Government has announced the renewal of the Sporting Club Grants Program for 2025-26, delivering another boost for …
Growing Football Community Grants Support Capital Football Clubs
Since its launch in 2023, the Growing Football Fund has awarded three rounds of Community Grants, benefiting 297 clubs nationwide—including 93 in regional and remote areas, highlighting the program’s dedication to increasing access and opportunities for football across Australia.
Apollo Sports Capital Acquires Majority Stake in Atlético de Madrid
The shareholder group plans to inject additional capital to advance the Club’s long-term strategy, with a focus on strengthening Atlético de Madrid’s teams and developing key infrastructure projects. Among these is Ciudad del Deporte, a state-of-the-art sports and entertainment district beside the Riyadh Air Metropolitano stadium, designed to become a global hub for sport, culture, and community life.
Big Blue Marble: Delivering Broadcast-Grade Streaming to Sports Organisations Worldwide
Big Blue Marble is rapidly emerging as a leading partner for sports leagues, clubs, and federations looking to deliver high-quality …
The Digital Playbook for Football Finance: Miagen’s Approach
Miagen, an Irish financial technology and analytics company, helps organisations plan and manage complex operations with data-driven solutions. Its SportsGen platform brings that same expertise into football, giving clubs the tools to manage their finances, optimise revenues, and stay compliant with regulations in an increasingly challenging environment.
Weston Bears Park to Transform into a State-of-the-Art Sports Hub
The Weston Bears Park upgrade will deliver modern, accessible facilities for football players, spectators, and the local community in Newcastle. …
Bentleigh Greens Secures Abcor as Major Sponsor for 2026 Season
Bentleigh Greens has announced a new major sponsorship deal with Abcor for the 2026 season, marking a significant partnership between …
Bayern Munich Posts Record Revenue in 2024/25, Continues Financial Dominance
Bayern Munich has achieved record revenue for the 2024/25 financial year, with turnover climbing 2.8 per cent to €978.3 million (US$1.13 billion). This milestone …
Adelaide United Extends Partnership With Speed Queen
The renewed partnership will see Speed Queen’s branding displayed on the back-of-shirt of both the home and away Women’s kits throughout the season, continuing both parties’ commitment to elevate the game.
CEO OPINION
Inside the Convention That Could Reshape Football Across Australia
The 2025 Football Queensland Convention was more than just a gathering. It was a statement about what football in Australia …
Nutrition Warehouse Wynnum Becomes Official Partner of Wolves FC
The Wynnum branch of the company will be helping Wolves FC with requiring vitamins and supplements for improved health, while club members will receive exclusive offers in the future.
“We Found a Better Way” – Cavallucci Reveals How Football Queensland Cut Costs for Players
On Episode 16 of Soccerscene’s Off the Pitch Podcast, it was a special episode with FQ CEO Rob Cavallucci to …
Lidl Extends Partnership with UEFA to Support Women’s Football Through 2030
UEFA has announced that Lidl, one of Europe’s leading food retailers, has signed a new five-year agreement to continue as …
Apple and WSL collaborate for innovative deal
Apple has announced a new partnership with the Women’s Super League (WSL), providing clubs in the top two tiers of …
Para Hills Knights SC Awards Grounds Naming Rights To Sponsor
The football club’s home grounds, previously named The Paddocks will now be known as Cass & Co Stadium.
Jets and University of Newcastle Unite to Empower Future Leaders
The Newcastle Jets have announced they will renew their partnership with the University of Newcastle for the next three years.
Off the Pitch Podcast: Cavallucci On the Importance of FQ’s Future Club+ Initiative for Local Clubs
On Episode 16 of Soccerscene’s Off the Pitch Podcast, it was a special episode with FQ CEO Rob Cavallucci ahead …
Perth Glory Extends Deal With Theme Group
The extended partnership will continue to have Theme Group cater all of Perth Glory’s dietary needs, both for events and players and staff, under the Good Food Eating brand, which caters to a number of high-performance touring athletes and teams across Australia and overseas.
Gungahlin United FC Announce Insolvency, Surprising Club Families
The NPL football club reportedly owes ACT sportsgrounds and numerous creditors approximately $550,000 in total, exceeding the estimated $200,000 from the club’s previous financial forecast submitted to Capital Football.
Bentleigh Greens Confirm Renewal of Sponsorship with Structural Challenge
Bentleigh Greens have confirmed the renewal of their partnership with returning sponsor Structural Challenge for the 2026 season.
Perth Glory Relocates With WA State Government Investment
Perth Glory’s relocation to Stirling Leisure in Mirrabooka is a move by the football club to provide a range of social and economic benefits to the local community, along with continuing to have the space open to the public.
Auckland FC Partners with Tāmaki Health to Champion Community Wellbeing
Auckland FC have confirmed a partnership with Tāmaki Health for the upcoming A-League season.
Altona East Phoenix SC Makes Deal With The Eye Labs
The Newport clinic who are now partnered with the football club is the only Eye Lab who offer myopia control, which aims to halt the development of near-sightedness.
Gelatissimo Help WanderKid Program Return To Wanderers FC
The WanderKid Program will continue to give grassroots players from 5-12 years old free entry to all Wanderers Isuzu UTE A-League and Ninja A-League home matches excluding the Sydney Derby.
Newcastle Jets Women Secure Major Backing from nib
The Newcastle Jets have announced nib as the new principal partner of the Club’s A-League Women’s team for the next …
Avondale FC Welcomes Alceon as Sponsor for Australian Championship Campaign
Avondale FC has officially announced that Alceon will join the club as one of its major sponsors for their 2025 …
Para Hills Knights Soccer Club Get New Website In Sponsorship With RP Squared
As agreed in the sponsorship, RP Squared have designed the football club a brand new website to replace their old site, as well as sponsoring a junior team.
George Cross FC Make Coaching Deal With DF Football
DF Academy (aka DF Football) is specialist football training group with programs run professional ex-footballer, Western United coach and Pro Licence Coach, Diogo Ferreira.
How Xtract One Is Reinventing Venue Security with AI
When fans pour through stadium gates or concert turnstiles, safety should feel effortless, it should just be a part of …
The Fast Rise of Futsal: Why Melbourne’s Next Big Sports Investment Lies Indoors
Across Australia, participation in futsal has grown exponentially, with participation increasing approximately 11% from 2022-2023, which puts futsal in the same group as Australia’s fastest-growing organised activities.
Wollongong Wolves FC Announced Buonissimo Bakery Sponsorship
The bakery’s logo will be displayed on the front of the football club’s official playing kit during the Australian Championship and 2026 NPL season, beginning this weekend when the Wolves play against South Hobert in the first Australian Championship game.
Persistence Pays Off: Oakleigh Cannons Celebrate $14.7m Upgrade at Jack Edwards Reserve
Oakleigh Cannons officially unveiled their new $14.7 million grandstand and facilities at Jack Edwards Reserve after years of planning and …
Victory and Airmaster Unite to Support Youth Career Pathways
Melbourne Victory has announced that Airmaster will be an associate partner of the club for the next three seasons.
Victorian Football’s Revival: How Disruption Is Reawakening the Game’s Heart
Victorian football disruption is changing the landscape of the game. Crowds are growing, clubs are modernising, and communities are reconnecting …
From Rejection to the World Cup: How Craig Goodwin Defied Every Setback to Live His Football Dream
When current Adelaide United captain and Socceroo, Craig Goodwin, was asked in his formative years what occupation he wanted to …
Preston Lions FC Promote Sponsor Branding Space
The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.
SIXT vehicles set to join Macarthur FC
Macarthur Bulls FC has announced a new partnership with leading car and truck rental company SIXT, which will join the …
Attiki Returns As Women’s and Girls’ Team Sponsor For Bentleigh Greens SC
Bentleigh Greens SC have announced a returning sponsorship with Attiki for their Women’s and Girls’ teams ahead of the 2026 …
Leverkusen CEO Calls for Global Salary Cap to Level Football
Bayer Leverkusen CEO Fernando Carro has called for the introduction of a global salary cap, modelled on the NBA system, …
Avondale FC Announce Sponsorships Before Australian Championship
The news, posted on Facebook, came after another sponsorship announcement by the club with multi-strategy alternative investment manager, Alceon, calling both partnerships “a new era of football.”
Award-Winning Broadcaster Joe Schmit to Headline Queensland Football Convention
Award winning speaker Joe Schmit headlines special Football Queensland Annual Convention!
Clublinks Named Venue Operator for New Sports Centre
The new sports centre will officially open in early 2026, with four competition standard basketball, netball, and volleyball courts, a multi-purpose futsal court, a large gymnasium, cafe and lounge area and other community spaces.
NSW Government Funds Sports Clubs’ Facilitation of AEDs
The Heartbeat of Football Foundation, who attended, have also received a $150,000 grant by the government to conduct research into which NSW sports clubs and centres who may lack AEDs in hopes it will provide insight and guidance for future government investments.
How Musco Lighting is Transforming the Game
Lighting quality, uniformity, and control are three of the most important elements a football venue must master. Done well, they …
Melbourne Victory Extend Dealings With Dulux
In the partnership with Melbourne Victory, Dulux will continue their branding across the club, including their famous Dulux Dog being present in member communications, as well as making special appearances at a match during the season.
New Vodafone & UEFA Partnership Secures Growth for Women’s Football
Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become …
Bentleigh Greens SC Strike Deal with Local Brand Inner Athlete
Bentleigh Greens SC President, Abraam Gregoriou stated the reason they partnered with Inner Athlete is they recognised young female athletes require a tailored program to improve strength, increase recovery times and above all prevent injury.
GIS Industry Masterclass Highlights Pathways for Women’s Sport
GIS industry masterclass panel voices exciting pathways for investment into women’s sport
Renovated Moroccan Stadium Re-Opens Ahead of FIFA World Cup 2030
The renewed stadium, designed by global design firm, Populous, led by Moroccan firm Orange Atelier, will be used to co-host the FIFA World Cup 2030 alongside with Spain and Portugal by holding games during the tournament as well as the opening match, semi-final and final of the Africa Cup of Nations (AFCON) 2025 in mid-December.
Victory and Skechers Renew Two-Year Deal
Melbourne Victory have announced that they have renewed their partnership with Skechers for the next two seasons.
ACT Government Maintain Sportsgrounds Ahead of Summer Sports Season.
While city crews will be doing work like top dressing, upgrading turf, fertilising and removal and installation of goal posts, the fields will be closed to the public until the end of the month.
GIS Partners with QUT to Launch FutureSport 360
The Global Institute of Sport (GIS) has partnered with Queensland University of Technology (QUT) to deliver FutureSport 360.
Melbourne Victory Welcomes Mayfield Ahead of 2025/26 Season.
The partnership will name Mayfield as the official Senior Men’s Academy partner, and as the official back of training kit partner for the Melbourne Victory Senior and Junior Academy teams.
“It’s about growing the game and encouraging kids to play” – Bentleigh Greens President Gregoriou on $2.4 Million Investment in New Women’s Pitch
Bentleigh Greens Soccer Club has announced a $2.4 million investment to build a new pitch at Kingston Heath Soccer Complex, …
Prime Vision launches in UK with Video Game Style Coverage
Amazon Prime Video is giving UEFA Champions League viewers a new immersive experience, with match coverage now taking inspiration from …
WA Government Boosts Grassroot Sports in New Grant
The funding will benefit a variety of 189 sporting organisations across the state, selected in the first batch of grants this year.
Ligue 1+ Smashes One Million Subscribers in Groundbreaking Streaming Success
More than one million subscribers have already signed up to the French Professional Football League’s (LFP) new Ligue 1+ direct-to-consumer …
“Big Brands Haven’t Truly Invested the Time for Women’s Boots” – Sam Turner on the lack of women-specific football boots
In Episode 13 of Soccerscene’s Off the Pitch Podcast, podiatrist Sam Turner explored the topics of performance versus comfort in …
East Kew FC Thankful For Willsmere Park Reconstruction
Willsmere Park will receive a new irrigation system and drainage to prevent sportsground closures, a minor realignment and replacement of the cricket pitch so it no longer overlaps with the soccer fields. and a new playing surface.
Driving global sports leadership: Master of International Sports Business program at GIS (Sydney)
Course Overview The Master of International Sports Business, delivered in partnership with the University of Newcastle, is a pioneering degree …
Haier Makes Deal with Liverpool FC and Paris Saint-Germain
The partnership allows Haier to promote their branding in stadiums, retail, and digital touchpoints used to boost fan engagement, as well as the opportunity for both parties to co-create smart-home products.
Stan Sport Adds 2026 World Cup Qualifiers to Line-Up
Stan Sport, the streaming arm of Nine Network, has further strengthened its football portfolio after securing the rights to the …
WSL Lands Global Broadcast Deals
The Women’s Super League (WSL) has taken another major step in its global expansion, confirming 13 new international media rights …
Hisense Backs FIFA For the FIFA World Cup 26
The partnership will also continue FIFA’s use of Hisense television technology is a focus to provide their global audience with access to the game through fan engagement campaigns, global marketing rights, and prominent brand visibility across digital and physical platforms.
“Something the players’ association needs to look at” – Sam Turner on improving boot access for professionals
In Episode 13 of Soccerscene’s Off the Pitch Podcast, podiatrist Sam Turner explored the topics of performance versus comfort in …