Newcastle Jets have upgraded their relationship with Oz Shipping Containers, with the Newcastle-based business becoming Principal Partner of the A-League …
Melbourne Victory and BYD drive innovation through new major partnership
Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next …
The ball is no longer just being improved it is being connected
The humble football is becoming one of the more technologically advanced objects on a football pitch.
Opinion
Manchester City must pay the ultimate price for financial cheating
Manchester City’s financial scandal has reached boiling point. On the 29th of September, an independent commission found City guilty of …
Westfield steps up as Western Sydney Wanderers co-major partner
Western Sydney Wanderers have elevated their long-running relationship with Westfield, with the retail property group becoming a Co-Major Partner as …
Sydney FC bolsters business strategy with third-year ABCC partnership
Sydney FC is extending its partnership with the Australian British Chamber of Commerce (ABCC) for a third year, strengthening the …
Opinion
Football must set financial rules of engagement following FIFA Forward Enterprise crisis
Never before has football had such deep access to capital, or faced such complex questions about what that means for …
Perth Glory brings Chicken Treat back to front of shirt in heritage-led partnership
Perth Glory is bringing a familiar name back to the front of its playing shirts, with Western Australian restaurant chain …
Inspiring the future of women’s football: The Growing Football Community grant now open
Grassroots football is where the game grows. It is where players find their first team, coaches develop skills, and clubs …
Manchester City Charges Put Financial Governance Under Spotlight
Manchester City’s reported guilty verdict on 114 of 115 Premier League financial charges has created a major business and administration …
Sydney FC targets B2B growth with new corporate network
Sydney FC is looking to turn its existing corporate relationships into a broader business development platform with the launch of …
Auckland FC partners with FreshChoice to expand local presence
Auckland FC is taking its latest commercial partnership into supermarkets and local communities, with FreshChoice joining the club as its …
Soccerscene Exclusive
Does The Australian Championship Have a Long-Term Future? Optimism Remains Despite Silence
THE ASSOCIATION of Australian Football Clubs has reconvened to re-engage Football Australia on the long-term future of the Australian Championship, …
Mbappé move from Nike to On signals new battle for Football’s sponsorship market
Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for …
Opinion
Brazil is coming. But what is the real price of bringing football’s giants to Australia?
There is something undeniably exciting about Brazil coming to Australia. The five-time World Cup winners will face the Socceroos twice …
Arncliffe Aurora’s Riverine Park investment creates a platform for growth
Arncliffe Aurora Football Club has started a new chapter with the launch of Riverine Park, creating a larger platform for …
LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries
LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, …
Stan Sport Publicly Celebrates Premier League Rights Extension – But The Australian Indicates Otherwise
Nine Entertainment last week celebrated the extension of its broadcast rights to screen the English Premier League in Australia until …
Opinion
Has football become too expensive for its own supporters?
Football has never been more valuable. Broadcast rights continue to generate billions of dollars, commercial partnerships are growing in scale, …
Bordeaux face uncertain future after American investor withdrawal
Girondins de Bordeaux face their biggest crisis yet after their exclusion from France’s national competitions was upheld and proposed investor …
CEO OPINION
City of Logan Says No – Football Gets the Two-Finger Salute And So Does Its Supply Chain
Football Queensland’s $76 million vision has been rejected 12-0. But the real cost of saying no could be far bigger than anyone sitting in a council chamber realises.
Active Club Program offers South Australian football clubs a funding boost
South Australian football clubs can tap into another round of government support, with the Active Club Program offering grants of …
AI-powered camera system makes Supercup debut in live football production
AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the …
West Ham ownership battle intensifies as deal faces fresh challenge
West Ham’s ownership battle has taken another turn. Amanda Staveley’s consortium reached an agreement to buy the Gold family’s 25.1 …
SBS confirms exclusive Australian rights to 2030 FIFA World Cup
SBS has officially secured the exclusive Australian broadcast rights to the 2030 FIFA World Cup, meaning Australians will again be …
From Classroom to Global Football: GIS Opens New Career Path
The Global Institute of Sport (GIS) has opened new opportunities for students who want to build careers in football. GIS …
FIFA’s U15 World Cup continue to seek secretive external investment
FIFA’s inaugural U15 World Cup has raised fresh questions about transparency after private investors were reportedly involved in plans to …
Chelsea extends AI and digital partnership with FPT
Chelsea has extended its strategic partnership with global technology services provider FPT Corporation for the 2026/27 season. The renewed agreement …
Coventry City set for stadium redevelopment
Newly promoted Premier League club Coventry City have announced a $29 million deal to redevelop their current stadium.
Beyond Old Trafford: How Manchester United’s new stadium could reshape an entire district
Manchester United’s proposed new 100,000-seat stadium is more than a replacement for Old Trafford.
Industry Survey
Football Has the Audience. Does It Have the Commercial Strategy?
Football has the audience, participation and community reach. But is the game turning that scale into real commercial value? Soccerscene’s latest industry survey explores sponsorship confidence, club professionalism and the barriers holding football’s commercial potential back.
Football Queensland’s Logan hub plan rejected by council
Football Queensland’s plans for a major new football hub at Meakin Park have been rejected by Logan City Council. The …
Premier League clubs record huge losses despite record revenue
A report from Deloitte says Premier League clubs are facing a growing financial challenge after combined pre-tax losses reached $1.8 …
Soccerex Selects Miami’s Nu Stadium for Landmark Global Gathering in 2026
Soccerex will bring the global football industry to Miami in September 2026, with the organisation announcing Nu Stadium as the …
Mark Bosnich to headline Queensland Football Convention
Mark Bosnich will bring his experience from the highest levels of football to the Queensland Football Convention in Brisbane this …
Manchester City’s financial pressure grows as Rodri heads to Barcelona
Manchester City are under growing financial pressure as Rodri heads to Barcelona in a $125 million (76.5 million euros) deal. …
Ronaldo retires, funding falls: Is the Saudi Pro League losing its appeal?
The Saudi Pro League was designed to become football’s next global powerhouse. Starting in 2022, Saudi Arabia transformed its domestic …
Manchester City and Charlotte Soccer Academy join forces on youth development
Manchester City has announced a new youth soccer collaboration with Charlotte Soccer Academy (CSA) and PUMA. The partnership will bring …
GIOCA and Avondale FC partner to honour club’s Italian heritage
In an announcement made via social media this week, GIOCA revealed Avondale FC as its latest club partner.
Jeff Bezos consortium set for $2.7 billion Liverpool investment
Liverpool could soon welcome one of the world’s richest men into its ownership structure. Amazon founder Jeff Bezos is part …
Australia’s Sportstech Sector Surges to $7.11 Billion as Technology Reshapes the Future of Sport
Australia’s sports technology sector has reached a record $7.11 billion in annual revenue, highlighting the rapidly growing role of innovation …
Football Queensland Welcomes Musco Lighting as Official Lighting Partner
Football Queensland has welcomed Musco Lighting as its Official Lighting Partner, bringing world-class sports lighting expertise to football clubs and …
Premier League clubs approve new strategic partnership proposal with EFL
The Premier League and its clubs have recently approved a funded proposal for a new long-term strategic partnership with the …
Central Coast Mariners Women secure future under Holman Barnes Group
The future of the Central Coast Mariners Women has been secured after the Holman Barnes Group (HBG) reached an agreement …
Boroondara Eagles Secure Landmark Victory as Macleay Park Set to Become NPLW Home
A long-awaited breakthrough for the Boroondara Eagles Football Club has brought the vision of a permanent home for women’s football …
World Cup ‘Not For Sale’: Confederations unite against Infantino’s private investment plan
The global backlash to FIFA President Gianni Infantino’s proposal to sell a minority stake in a new commercial entity overseeing …
SBS reportedly secures broadcast rights for 2030 FIFA World Cup
Australia’s Special Broadcasting Service (SBS) has reportedly secured the Australian broadcast rights for the 2030 FIFA World Cup, allowing Australians …
FIFA sparks widespread backlash with private investment proposal
In a shock announcement made on Tuesday this week, FIFA revealed plans to create a subsidiary known as FIFA Forward …
Kansas City Current receive financial backing for stadium expansion
The CPKC Stadium, home to NWSL side KC Current, will see a major financial injection transform its capacity from 11,500 …
Australian Sports Group unveiled as new owners of Canberra United
The Australian Professional Leagues (APL) has confirmed Canberra United’s new owners will be the Australian Sports Group (ASG), securing the …
New Stewarding Academy receives backing from Premier League
It is a partnership which sees the Premier League, Capital City College and the Mayor of London, Sadiq Khan, all …
Chelsea FC partners with Strava in landmark lifestyle partnership
The London-based giants announced the launch this week, marking a first-of-its-kind partnership for both the Premier League and Women’s Super …
Spain’s Liga F receives history-making investment into women’s football
The deal, worth AUD 91 million (€55 million) across four seasons, represents a monumental investment into Liga F and women’s …
Juan Mata Commits to Melbourne Victory’s Future with Ownership Stake
Melbourne Victory has announced that Spanish football icon Juan Mata has joined the club’s ownership group, marking one of the …
Victorian Labor commits $500,000 to Thornbury Football Facility as State Election Advocacy Intensifies
The Victorian Labor Party has confirmed $500,000 in 2026-27 State Budget funding to upgrade facilities at Mayer Park in Thornbury, …
Central Coast Mariners welcome TSG as new owners
The Australian Professional Leagues (APL) revealed yesterday the start of a new era for the Central Coast Mariners under the …
Football Victoria elevates fan enjoyment with Streets partnership
Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive …
Build a home, create a culture: How do we secure the Socceroos as global competitors?
The Socceroos kicked off their World Cup campaign with a convincing 2-0 win over Turkey. It was an important win …
Futsal receives major boost in NSW through new partnership
Carbiz will become the new Naming Rights Partner of Football NSW‘s premier futsal competitions in a deal set to run …
Compliance and competition: Everton ordered to pay compensation following major verdict
In a landmark decision by the Premier League Independent Disciplinary Commission, Everton must now pay Burnley upwards of AUD 66 …
Melbourne Victory driving strong partnerships with BYD
The innovative vehicle manufacturer will join the Victory family as a Major Partner and Exclusive Motor Vehicle Supplier in a …
Premier League backs grassroots football in Singapore
The NEXTGEN coach programme saw past legends and current coaches unite to deliver an activity intent on supporting grassroots football …
Tim Cahill Backs Nardo as Startup Secures $1 Million Investment Round
Australian football icon Tim Cahill has joined sports technology platform Nardo as both an investor and strategic partner, helping the …
Alibaba Group allies with UEFA and UC3 as new strategic partner
Alibaba Group will become the global AI, Cloud Computing and E-Commerce Partner for the UEFA Euro 2028 tournament and UEFA …
FA partners with Coca-Cola ahead of FIFA World Cup 2026
The two-year partnership will place the global soft-drink giants as the Official Supplier for Australia’s Men’s and Women’s senior national …
Geelong Regional Football Hub vision one step closer to reality
A process five years in the making, the Geelong Regional Football Hub (GRFH) will now build its home at Sutcliffe …
UEFA and Japanese FA commit to sustainability strategy until 2031
UEFA and the Japanese Football Association (JFA) agreed this week upon a new sustainability protocol agreement, aligning with both organisations’ …
Aussie partners with two A-League clubs in cross-state alliance
Australia’s largest retail mortgage broker will team up with Melbourne Victory and Western Sydney Wanderers, representing Aussie’s commitment to supporting …
Two NPL VIC clubs receive funding boost from State Budget
Following the announcement of the 2026 Victoria State Budget, Avondale FC and Hume City FC will both receive major backing …
More Than One in Five Football Australia Staff to Lose Jobs Amid Growing Financial Losses
Australian football finds itself in a curious position. From the outside, the game appears to be riding a wave of …
Football SA commits to quality with TigerTurf partnership
An industry leader in synthetic pitches and sports surface technology, TigerTurf will now team up with Football SA as a …
Manchester City open new training centre for Women’s First Team
The training centre opened earlier this week, following years of planning, investment and ambition for Manchester City Women.
What does the Federal Budget mean for the Future of Football?
While Canberra spent Budget night arguing about negative gearing, capital gains tax and the politics of broken promises, Australian football …
LALIGA and EA SPORTS FC collaborate in community pitch project
Part of the EA SPORTS FC FUTURES grassroots initiative, the newly refurbished pitch will provide New York kids with a …
Football Pro Directory Launches as Australia’s New Digital Hub for the Football Industry
As Australian football continues to expand across grassroots, NPL and professional levels, a new platform is aiming to connect the …
Canada Soccer to begin new National Training Centre project
Backed by the Government of Canada with an investment worth nearly AUD 10 million ($9,826,000), the project aims to establish …
Female Referee Mentor Program backed by Football Australia
Football Australia (FA) launched the program last week, aiming to champion the next generation of female referees through connections with …
Football vs Bureaucracy: Councillors Expose the People Making Decisions Without Understanding the Game
The ‘Unfiltered’ podcast by Soccerscene promises honest, thought-provoking conversations about football culture, identity and the stories fans don’t usually hear …
Como 1907 and Connectome unite to enhance cognitive analysis
Last month, the Lombardy-based club announced the start of a new partnership with Connectome, a neurotechnology company now looking to …
How Husqvarna Is Helping Stadiums Cut Costs Without Cutting Quality
Husqvarna’s autonomous turf technology is quietly reshaping how professional venues manage their playing surfaces. Their product delivers measurable cost savings without compromising quality.
Media Mega-Mergers, Minor Leagues: Why Global Consolidation Should Be a Wake-Up Call for Australian Football
The $113 billion merger between Warner Bros. Discovery and Paramount Global signals a major consolidation of global media power that could have defining consequences for Australian football, particularly the A-League.
Melbourne City expand youth program with Hallam Secondary College
The school will join the City Futures Program in its mission to consolidate pathways and community bonds for students.
LaLiga and RFEF launch RefCam in latest innovation drive
The technology made its debut in Saturday’s clash between Atlético de Madrid and Real Sociedad in the Copa del Rey …
Victory unites with Roasting Warehouse in culture-led partnership
The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity. …
Northern Motor Group joins FV as Official Automotive Partner
In an announcement made last week, Football Victoria (FV) announced the Bundoora-based company as its Official Automotive Partner for the …
Arsenal x Meta: The Tech-Driven Fan Revolution You Didn’t See Coming
Premier League leaders, Arsenal, announced last week the start of a new partnership with Meta which will permanently change how fans around the world engage with the game.
Melbourne Victory’s reaffirmed partnership backs local businesses
In an announcement made on Tuesday, Melbourne Victory revealed their continued alliance with the Committee for Melbourne. The partnership aims …
Exclusive Interview
How Sunbury United Is Defying the Odds to Keep Grassroots Football Alive
Sunbury United stands as a cornerstone of the local community in Melbourne’s outer northwest. But for all the hard work …
From Broadcast to Betting: Where Australian Football Sits in a $417 Billion Sports Economy
The global sports industry is now worth an estimated $417 billion, but the headline figure only tells part of the …
JH Allan Reserve in Keilor East to undergo lighting upgrades
After strong backing from the community and Football Victoria, Moonee Valley City Council confirmed the green light for upgrades to …
Football SA Commits $100,000 to Referee Fuel Subsidy as Cost-of-Living pressure Mounts
Football South Australia has announced a fuel subsidy scheme for match officials across its semi-professional competitions, allocating up to $100,000 …
Football NSW and Heartbeat of Football extend partnership
In an announcement made via social media last week, Football NSW announced that their collaboration with Heartbeat of Football will …
Weekly update: Latest NPL partnership announcements
Read here for the latest news and updates on NPL partnerships across each state in Australia.
Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good
Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, …
Weekly update: NPL partnership announcements
Read here for the latest news and updates on NPL partnerships across each state in Australia.
QUT’s Future of Sport Conference to Shape the Next Era of Global Sport
As Australia accelerates toward the Brisbane 2032 Olympic and Paralympic Games, the Queensland University of Technology (QUT) is set to …
CEO OPINION
10:1 Against the World Game: Hume City Council’s Budget Is a Kick in the Guts for Football
A 10:1 funding ratio against the world game. Football participation is booming, but Hume City Council’s budget tells a very different story — one that ratepayers can’t ignore.
Northern NSW Football sees four state-of-the-art facilities upgraded
Local councils across the Hunter have significantly contributed to facility developments in the region. Valuable council support The clubs at …
Be The Change We Need to See – Help Expose Australia’s Football Infrastructure Crisis
Soccerscene is launching a landmark survey that will put hard data behind one of Australian football’s most persistent and damaging …
Weekly update: Latest NPL partnership announcements
Read here for this week’s updated list of the recently announced NPL partnerships across all regions in Australia. NPL VIC …
Macca’s City Cup 2026: Providing the stage to perform in Victoria
The fifth edition of the Macca’s City Cup, brought to the community by McDonald’s Victoria and Melbourne City FC, will …
NPL partnership updates: Local support stronger than ever
Read here for this week’s updated list on the recently announced NPL partnerships across each state. NPL VIC Dandenong Thunder …
Football NSW partners with Deploy for Association Championships
In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football …
Weekly update: NPL partnerships continue to highlight local support
Read here for this week’s updated list of the recently announced NPL partnerships across each region. NPL VIC Fremantle City …
FIFPRO Asia/Oceania teams up with Areto to combat online abuse
With the 2026 AFC Women’s Asian Cup kicking off this week, Areto and FIFPRO’s partnership will look to protect competing …
Olympic Park Pavilion Officially Opens in Heidelberg
Hosted by Banyule City Council, the ceremony marked the final stage of the Olympic Park Master Plan. The plan was …
CEO OPINION
$28 Million for Box Hill City Oval, While Football Is Being Pushed to the Back Seat
Box Hill City Oval isn’t just a local redevelopment – it’s a litmus test for how seriously we take football infrastructure in Australia. And right now, the warning signs are flashing.
Juventus Forward: Rethinking Innovation, Startups, and Strategy in Global Football
Juventus Football Club has launched a flagship innovation program, Juventus Forward, signalling a decisive shift towards open technology partnerships at …
RCD Espanyol Launch Landmark Partnership with John Paul College
The collaboration will see RCD Espanyol (RCDE) and Queensland-based school, John Paul College (JPC) deliver the Espanyol Elite Football Program …
FQ teams up with Asahi Beverages as its Official Beverage Partner
Football Queensland will team up with Gatorade, part of the Asahi Beverages family, as its Official Beverage Partner. A …