The National Women’s Soccer League (NWSL) have confirmed a multi-year sponsorship with Amazon, making them the Exclusive Retail Sponsor of …
Sydney FC to utilise AI technologies with Bigtincan
Sydney FC has confirmed a ground-breaking partnership with AI-powered sales platform Bigtincan to improve fan engagement, plus player and coach …
SciSports: Delivering a comprehensive data solution for football operations
Best popularised by Football Manager, football fans around the world are becoming increasingly aware of data-driven software and analysis. In …
Football included in American sports to feature on multi-platform service
Warner Bros, ESPN, and FOX have all united in their partnership to launch a sports streaming platform that will offer …
DFL and EA Sports continue to delight Bundesliga fans
The German Football League (DFL) renewed its partnership with sports game manufacturer EA Sports, in a deal labelled by officials …
Lionel Messi stars in new film by Bitget
Bitget and Lionel Messi are teaming up once again to deliver a new film on one of the world’s biggest …
DAZN removes paywall on women’s football including the Champions League to encourage growth
British sports streaming service DAZN revealed its decision to cancel the subscription fee for women’s football content throughout the remaining …
StairMedia: Illuminating stadiums and driving commercial growth in football
It’s likely that football’s TV audiences never actively notice the stairwells of a stadium whilst watching a match. Yet, one …
Brisbane Roar and AQUAME boost optimal hydration
Brisbane Roar is collaborating with leading Australian water bottle developer AQUAME to provide their squads with high-tech water bottles. AQUAME …
FC Barcelona reach Latin American fans with Rappi
FC Barcelona added Latin American home-delivery service Rappi to its existing group of partners, in what is being described as …
Sporting codes unite to give ‘red card’ to online abuse in sport
Football institutions across Australia are demonstrating its unequivocal support for Australia’s independent regulator for online safety, eSafety. The program rolls …
Argentine Football Association connecting with SmartSoft Gaming in digital sponsorship
The Argentine Football Association (AFA) has entered into its first European-only digital sponsorship with SmartSoft Gaming, in a deal that …
KINEXON Perform GPS Pro: Reforming player tracking solutions for coaches
Coaches have embraced technology because they are always looking to get a competitive edge. This is especially true when it …
Cisco digital technology plays a huge role in success of 2023 FIFA Women’s World Cup
Cisco and FIFA partnered up for the 2023 FIFA Women’s World Cup with one goal in mind; to produce a …
St. Louis City SC and Cisco digital technology making an impact
Major League Soccer (MLS) side St. Louis City SC is collaborating with Cisco, a worldwide leader in network connection and …
A-Leagues and PFA strengthen commitment to stamping out social media abuse
The A-Leagues and Professional Footballers Australia (PFA) are continuing their collaboration with GoBubble Community to stop social media abuse towards …
HERO Hybrid Grass: Transforming stadiums for elite football events
In the world of sports, where passion and precision collide, the playing field holds a special significance. When it comes …
Premier League Productions combine with Genius Sports to bring Premier League Data Zone
Genius Sports Limited, Football DataCo’s Official Tracking Provider, has announced a new relationship with Premier League Productions (PLP) to improve …
U.S. Soccer and Ticketmaster to streamline the match day experience
U.S. Soccer have recently announced a strategic partnership with Ticketmaster to become the Federation’s official ticketing partner for the next …
Metrica Sports: Revamping data extrapolation and analysis
In 2023, every inch counts. Whether it be on the field, the gym, or the training pitch. Coaches and players …
AAMI Park to implement facial recognition technology to improve match day safety
Melbourne Victory have announced that AAMI Park will be implementing facial recognition technology as part of its security monitoring and …
PTI Digital: The catalyst behind venue operations
Venues have become much more than just a place for a football match on a Sunday. They are in use …
Uber Eats set to be available in stadium for 2026 FIFA World Cup
California’s SoFi Stadium has announced a new landmark deal with Uber Eats. The deal will mean that Uber Eats will …
Uniguest: Revolutionising the matchday stadium experience
Digital revolution has turned football clubs into global entities and a brand. But the experience for match going fans is …
Sustainable fan engagement made possible by Energy Floors
As the world looks to find way to be ‘greener’, sport is no exception. With many critics surrounding the carbon …
Stats Perform gives an Opta-mistic approach to football analysis
At a time where football matches are decided by the finest margins, technology looks to give teams an edge over …
Bundesliga International welcomes Minute Media as official content partner for North American audience
Bundesliga International has announced that they will be collaborating with leading digital content specialists Minute Media to provide more German …
PlayerStat Data the ideal solution for tracking performance
In the digital age, with clubs and athletes alike looking for any which way they can improve their performance on …
i-BrainTech: Enhancing the way footballers train and develop
i-BrainTech is a software company specialising in the provision of brain–computer interfaces for motor control neurofeedback therapy. As a relatively …
Football West levels up IT capabilities with Sharp EIT Solutions
It’s exciting news for Football West as they team up with Sharp EIT Solutions, a renowned IT firm currently supporting …
Genius Sports continue data collection for English and Scottish Leagues
Football DataCo, the owner of the data rights for UK football, has awarded Genius Sports Limited (Genius Sports) a significant …
PSV launch partner programme through Eleven Sports Media
UK sports technology and marketing company Eleven Sports Media has made its first move into mainland Europe by agreeing to …
How NFT technology is used in the world game
With the digital era growing rapidly, crypto continues to be a popular currency which has seen the likes of non-fungible …
Wellington Phoenix reach agreement with Kitman Labs
Wellington Phoenix have reached a deal with world leading Kitman Labs to use its centralised operating system for athlete management. …
Major League Soccer and ai.io set to provide talented players an opportunity to be scouted
Football is very quickly evolving in the United States, with artificial intelligence-based platform ai.io set to partner up with Major …
TDCOMM and Druid Software partner up to deliver Israel’s ultra-modern 5G stadium experience
Ranking first as a Private Network solutions company in Israel, TDCOMM has collaborated with Druid Software specialising in a core …
Kognia Sports: Using artificial intelligence to advantage
The implementation of artificial intelligence (AI) in sports, especially in football, has integrated rapidly and effectively, with the emergence of …
Chelsea FC enter long-term deal with innovative Tempus Ex Machina
Chelsea Football Club has been at the forefront of innovation, and now they are taking a giant leap forward with …
Atomic Data the Official IT Partner for FC Cincinnati
Atomic Data is the Official IT Partner of FC Cincinnati, as well as the Official Wi-Fi Provider and the 300 …
PolarCool: Increasing performance and recovery in football
PolarCool is a company that provides advanced cooling solutions to treat concussion for a wide range of industries – first …
TikTok and MLS unite to bring fans exclusive content
A multi-year partnership between Major League Soccer (MLS) and TikTok will aim to bring football fans closer to the action, …
Football West welcomes revamped broadcasting deal
Football West has teamed up Seven West Media’s online service Streamer, in a new broadcasting arrangement. Streamer is set to …
Teamworks: Revolutionising the digital space in football innovation
Teamworks is a provider of innovative cost and time saving software solutions for football clubs and multiple sporting codes. Founded …
Banijay Iberia helps to establish LaLiga Studios
Banijay Iberia, along with one of the biggest leagues in the world, LaLiga Santander, have combined to launch LaLiga Studios, …
Pixellot: How they are evolving football broadcasting and analysis
Founded in 2013, Pixellot is a software development company focused on creating automatic video and analytics for the sports market, …
Chelsea and FansMall agree to regional deal in China
Premier League side Chelsea have teamed up with FansMall, China’s largest sports trading card platform – on a multi-year deal …
Cisco and St. Louis City SC are delivering world-class technology to CITYPARK
Cisco has joined Major League Soccer side St. Louis City SC as the club’s Technology Partner. In representation of their …
Puma redesigns the legendary King football boot
Puma has introduced an exciting innovation that goes towards their legendary King football boot. Enhanced by new K-Better technology, the …
Victoria University researcher Robert Aughey on football technology: “It will be an accepted part of the game very quickly”
Robert Aughey, a researcher and professor from Victoria University, has collaborated with FIFA for several years on leading-edge football technologies. …
Digi the main sponsor of Cadiz CF until the end of the season
The telecommunications operator of Digi Communications, in short Digi, has signed with Spanish football club Cadiz CF, where the multinational …
Wyscout a pioneer for analysis and insights
Founded from Genoa in 2004, Wyscout is an international platform based in Italy which specialises in football scouting, transfer dynamics, …
Football Queensland and Hudl to revitalise data and statistics
Football Queensland announced a key deal in time for the new season, with Hudl jumping on board as their analytics …
Kairos a sports technology company on the rise
Kairos Sports Tech is a Belfast based company which has been gaining more attention since going to market in 2021. …
Football Tasmania and Dribl combine to manage clubs in the state
Football Tasmania has partnered up with Dribl, a competition management system for all clubs and associations along with other multifunctional …
Skye Cloud are changing the game for website traffic and security
As London’s fastest-growing cloud services provider, Skye Cloud ensure businesses receive an agile IT platform that is easy to manage …
How FWP Group is changing architectural design for the football industry
The leading architectural, design and master planning practice, FWP Ltd, is a company that works on projects around the UK …
LaLiga seals content partnership with OneFootball
Spanish top-flight football league LaLiga have partnered with leading football media platform OneFootball, in an effort to expand its digital …
Arsenal team up with LABS Group for hotel and resort membership solutions
LABS Group has joined up with English Premier League side Arsenal to become their hotel and resort membership partner in …
Kaizen Ticketing streamlines the selling process
For decades, London-based business Kaizen Ticketing has been challenging the status quo for their industry. The company’s approach is known …
Manchester United join forces with online financial trading platform
English Premier League team Manchester United, announced a multi-year partnership with online financial trading platform, Doo Group. The deal will …
Inter Milan increases their online presence
Italian Serie A club Inter Milan, and global commerce company eBay, have signed a deal that serves the remainder of …
Western United lay down the foundations in Esports
A-League Champions Western United are displaying continued growth with a recently formed partnership with SquadFalse9 (SF9). The partnership between both …
Other Media: Driving fan engagement and club presence in the online space
For over 20 years, London-based digital sports agency Other Media has been a pioneer in developing digital strategies for their …
Sevilla and LaLiga Tech develop Transfer Tracker for clubs
Sevilla and LaLiga Tech have announced the addition of an innovative new technology and legal consulting service known as Transfer …
SKINS to bring compression sportswear to Perth Glory
Perth Glory has partnered up with SKINS Compression Australia on a two-year deal running until 2024, which will see the …
Apple to revolutionise Major League Soccer with Season Pass
Major League Soccer (MLS) and Apple have announced the MLS Season Pass, which will launch on February 1 this year. …
Veo Technologies expand their state federation network
Football Tasmania and Capital Football are venturing into exciting partnerships with Veo Technologies – the frontrunner in AI-powered sports recording, …
Victoria University the inaugural FIFA Research Institute for Football Technology
Victoria University (VU) has been confirmed as the first university in the world to be an official FIFA Research Institute …
Genius Sports and Football DataCo enhance the Premier League with tracking advancements
Genius Sports has extended its partnership with Football DataCo as its official tracking partner to cover all Premier League games. …
SEEN is spearheading data-driven video content
SEEN is the leading provider of data-driven video in the Nordics, providing fully automated solutions that significantly multiply the engagement …
SEN to broadcast Socceroos v France match live Australia wide
Sports Entertainment Network (SEN) have confirmed that Wednesday morning’s Socceroos versus France match in the FIFA World Cup Qatar 2022 …
Western United lands inaugural women’s front-of-shirt sponsor
The leading technology provider in the country for office solutions, Sharp Extensive IT, has collaborated with Western United as it …
Melbourne City collaborates with elite sports performance company eo
Melbourne City has announced a joint partnership with prominent elite sports performance company, eo, for the 2022/23 and 2023/24 A-League …
Strikerz Inc. prepares for Ultimate Football League launch in 2023
The number of video-gamers has accelerated in growth each year, with market research estimating a total of 3.09 billion playing …
FIFA and Roblox collaborate for a multi year partnership
FIFA, Football’s world governing body, and Roblox, the frontrunner metaverse platform which has seen 50 million daily active users, have …
ClearCourse Sports: Maximising revenue and connecting fans
Software developer ClearCourse believe they have found the solution to maximising operations at sporting clubs and stadiums. Their sports focused …
TGI Sport the official LED supplier for AS Monaco
Ligue 1 side AS Monaco have announced the leading global market provider in high-end technology solutions, TGI Sport, is the …
Austrian Bundesliga and StatsBomb strike a multi-year deal facilitating modern-day analytical services
Austrian Bundesliga and StatsBomb have partnered together to provide analytical services to all the clubs, in the top division of …
LaLiga and Globant agree to create global technology company
Spain’s top-flight football division LaLiga has announced a joint venture with Globant, a software development company determined on reinventing businesses …
Tottenham buy stake in technology app
English Premier League giants Tottenham Hotspur hope to take their game to another level, by investing in technology app, Grow …
Manchester United teams up with Therabody in multi-year agreement
English Premier League outfit Manchester United have recently confirmed a collaboration with leading wellness technology, Therabody, in a multi-year agreement …
Pixellot to bring high performance technology to Football NSW
Pixellot, the global leader in AI-Automated content creation and analytics for sports, has collaborated with Football NSW to develop new …
LaLiga collaborates with Snapchat
Social media platform Snapchat has joined forces with Spanish football’s top-flight LaLiga, in a bid to showcase the league to …
FIFA Player App to track on-field performance at the Qatar World Cup
A newly-developed FIFA Player App is set to provide data and insights to all those who take the pitch at …
In a game of inches, Raw Stadia can be the difference
Raw Stadia is revolutionising the interaction between players and the pitch. The sports technology company – that focuses on surface–player …
APL reveals ground-breaking A-Leagues documentary series
A revolutionary new documentary series covering the ins and outs of the A-Leagues week-to-week has been announced by the Australian …
SwipeStation: Food and drink service made easy
SwipeStation is leading the way when it comes to technology in the sports and entertainment business. Known as a contact-free …
Football Manager 2023 to feature UEFA Club Competitions in new agreement
The latest edition of the Football Manager series will include UEFA’s most iconic football club competitions for the first time. …
FIFA+ Collect to rollout ahead of Qatar 2022
FIFA have announced the arrival of FIFA+ Collect, a new platform allowing fans to own and collect digital FIFA World …
How Sydney FC evolved their customer support solutions with GoTo
Businesses, let alone sports organisations, have to constantly be on the lookout for strategies to enable them to evolve their …
How Raven Controls are evolving event safety management standards
Developed by resilience experts, Raven Controls is a digital management system which provides powerful real-time situational awareness that aims to …
Semi-automated VAR to be implemented at Qatar World Cup
Ahead of the 2022 World Cup in Qatar, FIFA has announced that it will utilise semi-automated VAR offside technology at …
Los Angeles FC teams up with Foundation Fighting Blindness to host vision impaired fans
Major League Soccer club Los Angeles FC is teaming up with the Foundation Fighting Blindness to host blind and low …
FIFA and EA Sports end 30-year deal
As reported by the New York Times on Wednesday, gaming giant EA Sports and world football governing body FIFA have parted …
SocaLoca: Revolutionising talent identification and tournament organising
SocaLoca co-founders Lionel Foy and Sayf Ismail are providing more opportunity for footballers across the world with their innovative platform. …
Benchwarmers: Mitigating soft tissue injuries for local players
Australian sportswear company Benchwarmers are targeting the issue of soft tissue injuries through their innovative product. The company estimates that …
Deltatre announces evolution of OTT video player DIVA
Deltatre, the global leader in fan-first experience, has announced an evolution of its industry-leading OTT video player DIVA – as …
Football West and Healthway launch healthy gaming initiative
Football West and partner Healthway have launched a campaign to promote healthy gaming. The campaign, which will run on the …
Vieww appointed as VAR technology provider to Portuguese Football Federation Liga 3
Sportec Solutions have announced that Vieww, its subsidiary, has been selected as the VAR technology provider for Liga 3 – …
BriefCam: Adapting stadium security and safety to the modern age
The advent of the COVID-19 pandemic has changed the way that football stadiums need to approach match days. While many …
FIFA+ debut to provide greater global connection through football
FIFA have announced the launch of FIFA+, a brand-new digital platform designed to bring football fans together across the globe …
English FA and Leeds Beckett University announce innovative project with Playermaker
After a successful two years working on a project that explores the demands of the women’s game, a partnership between …
Sorare the official NFT fantasy game of Major League Soccer
Digital and collectable fantasy football company Sorare have partnered with Major League Soccer (MLS) to become their official non-fungible token …
Sportec Solutions the new officiating provider of Bundesliga
Sportec Solutions, the sports technology joint venture between Deltatre and DFL, has announced it has assumed the majority shareholding of …
Football Queensland launch new digital home of football
Football Queensland have unveiled the new FQTV Match Centre, a fresh website which will host every match streamed by the governing …
La Liga regarded as one of the best users of technology in the worldwide sporting sector
Spain’s La Liga competition has been categorised as one of the top 10 organisations in the world, in regards to …
In the Cluch: Meet the team powering NPL.TV
Coronavirus, lockdowns and associated crowd caps have brought forward the sports streaming industry three or five years, according to Cluch …
Get DUCK: Coming to an NPL venue near you
Fans attending the opening round of the Victorian NPL this weekend may have access to Get DUCK, a mobile food …
LaLiga and Vivo strike strategic alliance
LaLiga and technology company Vivo have signed a strategic alliance in Spain and Portugal, agreed for the next two years. …
Dribl: Football’s passion project set to change the game
Football can start to unite at the grassroots David Mason has worked in elite football with Australian national teams at …