Amid the sports revolution in the Middle East, sKora Tech is a Qatari AI technology startup developing platforms for footballers to launch their professional careers.
Founded in 2020 by Adel Saad, the former Chief Technology Officer of Kora Stars Sports Agency, (a player representation agency which incorporates AI into its work), he has assisted in propelling sKora Tech onto the global state.
Residing within the world-renowned Qatar Science and Technology Park in Al-Rayyan, sKora has engineered its own AI, known as sKora.AI, to guide the next generation of players.
Through its AI, sKora aims to democratise football by offering aspiring players a way to more consistently reach the top echelons of the sport without relying on expensive training advice and regimes from elite coaches and clubs. Via this goal, sKora hopes to even the playing field and reduce the barriers to entry, enabling players from countries with less representation on the global stage to break through.
sKora Player Platform
When players become a part of the sKora network they submit their athletic and performance data to be analysed by sKora’s AI. Once the AI has computed through the data, sKora generates a player profile for each footballer known as a “Pro Player CV”.
This profile transforms a player’s data into a marketable suite of information for interested clubs and scouts, featuring a range of information such as a player’s footballing history, their individual characteristics and skills.
Additionally, these profiles highlight key metrics players are proficient at, but also showcase what areas they have room for improvement in.
This latter part is especially relevant for sKora, as the organisation prides itself on providing a unique roadmap for each player to help them improve.
This roadmap is tailored by a range of factors and aims to guide players to improve their pitfalls and maximise their strengths, in order to increase their proficiency and marketability at a professional level.
All of these features can be accessed readily at any time on sKora Tech’s very own app, known as the sKora App. In addition, players can share clips of their performances on the app, allowing them to further entice potential scouts.
Global Impact
As a Qatar based organisation, sKora was on display in in the lead up to and during the Qatar World Cup 2022, showcasing the country’s and the wider region’s rapid ascension in the sport’s technology sphere as a competitive force.
Across this period, sKora’s was repeatedly recognised for its work and technological innovation, winning the Hamad Bin Khalifa University Industrial Innovation Fund in 2021, and featuring as a finalist in the 2022 KPMG Private Enterprise Tech Innovator in Qatar and the 2021 Startup of the Year Award and Founder of the Year Award by Global Startup Awards.
Since then, sKora has continued to excel, accruing major partners as it seeks to support football’s major 300 million plus community of players.
Notably, sKora Tech achieved a partnership with enterprise AI organisation, GPTBots.Ai in late September last year. GTPBots.Ai is a significant player within the AI business market, providing organisations with assistance in implementing and integrating AI models and AI agents across a range of departments such as human resources, data analysis, customer service and more.
Conclusion
Recognised by a range of global institutions and boosted by new major global partnerships, sKora Tech has quickly become a significant presence within the football technology industry. Furthermore, the organisation features the ability to continue to grow via its Pro Player CV service and unique player roadmaps, all supported by the company’s very own sKora.AI.
For more information on sKora Tech, check out their website.
