sKora Tech: AI Innovations for Future Athletes

sKora AI

Amid the sports revolution in the Middle East, sKora Tech is a Qatari AI technology startup developing platforms for footballers to launch their professional careers.

Founded in 2020 by Adel Saad, the former Chief Technology Officer of Kora Stars Sports Agency, (a player representation agency which incorporates AI into its work), he has assisted in propelling sKora Tech onto the global state.

Residing within the world-renowned Qatar Science and Technology Park in Al-Rayyan, sKora has engineered its own AI, known as sKora.AI, to guide the next generation of players.

Through its AI, sKora aims to democratise football by offering aspiring players a way to more consistently reach the top echelons of the sport without relying on expensive training advice and regimes from elite coaches and clubs. Via this goal, sKora hopes to even the playing field and reduce the barriers to entry, enabling players from countries with less representation on the global stage to break through.

sKora Player Platform

When players become a part of the sKora network they submit their athletic and performance data to be analysed by sKora’s AI. Once the AI has computed through the data, sKora generates a player profile for each footballer known as a “Pro Player CV”.

This profile transforms a player’s data into a marketable suite of information for interested clubs and scouts, featuring a range of information such as a player’s footballing history, their individual characteristics and skills.

Additionally, these profiles highlight key metrics players are proficient at, but also showcase what areas they have room for improvement in.

This latter part is especially relevant for sKora, as the organisation prides itself on providing a unique roadmap for each player to help them improve.

This roadmap is tailored by a range of factors and aims to guide players to improve their pitfalls and maximise their strengths, in order to increase their proficiency and marketability at a professional level.

All of these features can be accessed readily at any time on sKora Tech’s very own app, known as the sKora App. In addition, players can share clips of their performances on the app, allowing them to further entice potential scouts.

Global Impact

As a Qatar based organisation, sKora was on display in in the lead up to and during the Qatar World Cup 2022, showcasing the country’s and the wider region’s rapid ascension in the sport’s technology sphere as a competitive force.

Across this period, sKora’s was repeatedly recognised for its work and technological innovation, winning the Hamad Bin Khalifa University Industrial Innovation Fund in 2021, and featuring as a finalist in the 2022 KPMG Private Enterprise Tech Innovator in Qatar and the 2021 Startup of the Year Award and Founder of the Year Award by Global Startup Awards.

Since then, sKora has continued to excel, accruing major partners as it seeks to support football’s major 300 million plus community of players.

Notably, sKora Tech achieved a partnership with enterprise AI organisation, GPTBots.Ai in late September last year. GTPBots.Ai is a significant player within the AI business market, providing organisations with assistance in implementing and integrating AI models and AI agents across a range of departments such as human resources, data analysis, customer service and more.

Conclusion

Recognised by a range of global institutions and boosted by new major global partnerships, sKora Tech has quickly become a significant presence within the football technology industry.  Furthermore, the organisation features the ability to continue to grow via its Pro Player CV service and unique player roadmaps, all supported by the company’s very own sKora.AI.

For more information on sKora Tech, check out their website.

 

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JH Allan Reserve in Keilor East to undergo lighting upgrades

After strong backing from the community and Football Victoria, Moonee Valley City Council confirmed the green light for upgrades to proceed later this year.

Resounding support

Ahead of the council meeting on Tuesday 24 March, Football Victoria and five Moonee Valley Council clubs created a petition backing lighting improvements at JH Allan Reserve.

What followed was an astounding 624 signatures – a demonstration of the power of united, community support. As a result, main tenants Moonee Ponds United SC and four addition clubs (including Essendon Royals FC, Avondale FC, FC Strathmore and the Moonee Valley Knights) will all benefit from the developments.

“As one of the only facilities within Moonee Valley not shared with other codes, ensuring that JH Allan Reserve meets the needs of our participants is crucial for Football Victoria,” said FV Head of Government Relations and Strategy, Lachlan Cole.

“It was fantastic to see participants and officials from those five clubs come together, support this project, and unite to speak on behalf of their needs. And it was even more heartening to see the wider football community throw their support behind the development by signing the petition.”

 

A long-awaited verdict

The decision comes as a huge step forward for the local football community, arriving after an extended process of consultations and surveys.

In September 2022, Moonee Valley City Council endorsed the Moonee Valley Soccer Strategy, which sought to identify potential upgrades at JH Allan Reserve.

Furthermore, during the community consulation between March and April 2023, 365 people participated in a survey regarding the developments. In the end, 65% of responses supported or strongly supported the installation of sports lighting at the ground.

It is therefore clear that, for much of the community, this was a cause worth fighting for. Over three years since the initial endorsement from Moonee Valley City Council, JH Allan Reserve is now set for a vital upgrade.

Final thoughts

More importantly, however, are the current and future athletes who will feel the benefit from these developments.

Football participation is growing and will continue to do so, in Moonee Valley, Victoria and Australia as a whole. That is why developments like this are so vital.

They are not merely nice to have, but are fundamental to supporting future footballers in the community by providing them with the facilities and environment to play.

Football SA Commits $100,000 to Referee Fuel Subsidy as Cost-of-Living pressure Mounts

Football South Australia has announced a fuel subsidy scheme for match officials across its semi-professional competitions, allocating up to $100,000 for the remainder of the 2026 season in response to rising fuel costs that the governing body says are threatening the delivery of fixtures across the state.

The subsidy, effective immediately, covers referees officiating across the RAA National Premier League, Apex Steel Women’s National Premier League, Apex Steel Women’s State League, HPG Homes State League 1 and State League 2. The subsidy spans senior, reserves and under-18 competitions across both men’s and women’s football.

Under the metro scheme, reimbursements will be tiered against the average Adelaide unleaded petrol price recorded each Friday, applying to all matches played in the following seven-day period. Officials will receive $30 per match day when the average price sits at $3.25 or above, $25 between $2.75 and $3.24, and $20 between $2.35 and $2.74. No subsidy applies below $2.34. For regional matches, referees travelling to Port Pirie, Barossa and Whyalla will see their per-kilometre reimbursement rise from 88 cents to $1.26 when petrol prices exceed $2.35.

All subsidy payments will be funded directly by Football SA, with no cost passed to competing clubs.

The Economics behind the Whistle

Fuel prices in South Australia, as across much of Australia, have been running at elevated levels against the backdrop of an ongoing imperialist war on Iran that has sent shockwaves through global oil markets. Iran’s targeting of the Strait of Hormuz, through which a significant proportion of the world’s oil supply passes, has disrupted shipping and contributed to price surges that are being felt at service stations in Adelaide as acutely as anywhere.

For match officials, who are overwhelmingly volunteers or low-paid part-time workers travelling to multiple venues across a season, those price surges are not an abstraction. They are a direct financial disincentive to take on appointments, particularly in outer metropolitan and regional areas where travel distances are significant and the cost of attending a game can approach, or exceed the payment for officiating it.

The consequences are cancelled fixtures, forfeited points, disrupted seasons and players who stop turning up to clubs that cannot guarantee them a game.

“This initiative recognises the critical role match officials play in delivering competitions,” CEO Michael Carter said in the announcement, “and aims to reduce the impact of travel costs across the 2026 season.”

A Structural Problem, a Seasonal Solution

The subsidy applies only to the 2026 season. Football SA has been careful to frame it as a response to current conditions rather than a permanent structural change. The $100,000 allocation is described as subject to fuel prices remaining at current levels, with the final amount invested likely to vary as the weekly threshold calculations play out across the season.

That framing is honest about what the scheme is and isn’t. It does not resolve the underlying question of whether referee payments in community and semi-professional football are adequate relative to the demands placed on officials. It remains a question that transcends the current fuel price environment and will outlast it. What it does is buy time and goodwill in a moment when both are in short supply.

Sport, and football in particular, depends on a volunteer and semi-volunteer workforce that is increasingly being squeezed by the same cost-of-living pressures affecting every other part of Australian life. When the price of petrol rises, the people who feel it first are not the players or the clubs, it’s the officials, the committee members and the volunteers who make the infrastructure of community sport function.

Football SA’s decision to absorb that cost rather than pass it to clubs is a recognition that the referee pipeline is fragile in ways that are not always visible until it breaks. The SAPA review into South Australian football, released earlier this month, identified referee development and retention as one of the most pressing structural challenges facing the game in the state, recommending greater investment in recruitment and suggesting affiliation fee subsidies for clubs that bring new officials into the system.

Friday’s announcement does not go that far. But in a season already defined by uncertain economic and geopolitical circumstance, the levy sends a clear enough signal about where Football SA’s priorities lie.

The fuel levy will be calculated each Friday using average Adelaide prices listed on Fuel Price Australia, with payments made to officials on the regular weekly schedule.

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