Fast food giant McDonald’s are edging ever closer to securing a three-year deal that would make them title sponsor of …
Borussia Dortmund and PRIME confirm partnership
Borussia Dortmund confirm PRIME hydration as the club’s official hydration partner in a bid to improve the club’s standing in …
BMO becomes official jersey sponsor for LAFC
LAFC and BMO confirmed an expansion of their multi-year partnership, unveiling BMO as the Club’s “Official Jersey Sponsor” on the …
Regional stakeholders deliver their feedback in Football Victoria’s Regional Review
Football Victoria (FV) released their Regional Football Review, aimed at giving regional football stakeholders the platform to voice their feedback …
City Football Group add İstanbul Başakşehir to club portfolio
City Football Group (CFG) announced a “football collaboration agreement” with Turkish Süper Lig side İstanbul Başakşehir to expand on their …
TNT Sports agree four-year deal to broadcast FA Cup from 2025-26 season
The Football Association has agreed a four-year deal with UK broadcaster TNT Sports to broadcast the FA Cup from the …
Premier League continues talks on cost control and EFL funding
Premier League club bosses are holding further talks regarding cost control measures for clubs competing in European football and additional …
Wellington Phoenix team up with Chinese outfit Tianjin Tiger
Wellington Phoenix have partnered with Chinese Super League team Tianjin Tiger to boost football growth in both nations. As part …
Record-breaking AFCON tournament indicates a bright future
Africa Cup of Nations (AFCON) has been a roaring success that has symbolised the bright future of the world game …
AFC Asian Cup Qatar 2023 achieves global broadcast appeal
The AFC Asian Cup Qatar 2023 successfully managed to cover the Group Stage matches with almost 60 media partners and …
Melbourne Victory join with iconic shoe brand ASICS
Melbourne Victory has announced that ASICS Australia will be the Club’s Official Footwear Partner for the 2023/24 A-Leagues season. ASICS …
Enilive replaces TIM as Serie A title sponsor until end of 2026-27 season
Enilive, the sustainable energy subsidiary of Italian energy company Eni, has secured title sponsorship rights to Italian men’s football’s top-tier …
Telefonica re-purchases LaLiga domestic broadcast rights in substantial deal
LaLiga confirmed that Telefonica take domestic LaLiga rights commitment back to the end of 2026-27. Telefonica will pay €1.29 billion …
Real Madrid introduce first-ever sleeve sponsor in HP
Spanish powerhouse Real Madrid have signed their first sleeve sponsorship contract with computer hardware company HP. HP is a top-tier …
Central Coast Mariners academy even stronger with top-tier Portuguese side
Central Coast Mariners announced a partnership with Liga Portugal club Portimonense SAD. The club, which now competes in the Portuguese …
Birmingham City FC gain record stadium naming rights deal with Knighthead
Birmingham City confirmed that it has entered a major multi-year naming rights agreement with Shelby Companies Limited, which is mainly …
Royal Caribbean feature on front of iconic Inter Miami jersey
Royal Caribbean International will be the Official Jersey Partner for Inter Miami, beginning with the upcoming 2024 campaign. With the …
MG Motor UK backs Arsenal as Official Automotive Partner
Arsenal confirmed a multi-year agreement with car manufacturer MG Motor UK who is the Official Automotive Partner. Celebrating its 100th …
Milan clubs investigate new stadium proposal
The city of Milan is seemingly ready to offer a $498.5m AUD proposal to reconstruct the Stadio Giuseppe Meazza, in …
Australian clubs begin second phase of selection process for National Second Tier
24 clubs will participate in the Request for Proposal (RFP) phase of the National Second Tier (NST) selection process, as …
FC Barcelona and Puma close in on record-breaking kit deal
FC Barcelona and Puma are close to reaching a historic kit sponsor agreement that would see the Catalans get around …
Melbourne Knights’ elite football facility upgrades taking shape
Melbourne Knights revealed that their exciting and extensive ground and facility works have got underway in Somers Street. Knights Stadium …
FC Sion release mammoth 2030 stadium project
Swiss football club FC Sion has teamed up with local officials to offer an approx $904 million proposal that will …
Real Sociedad plan stadium expansion
Real Sociedad has revealed intentions to extend their Reale Arena, which would strengthen its position as one of the sites …
West Ham to increase London Stadium capacity
West Ham United is aiming to increase the matchday capacity of London Stadium to 68,000, making it the Premier League’s …
Adelaide United teaming up with TML Transport for 2023/24 season
Adelaide United are in a collaboration with major South Australian line-haul provider TML Transport. With this new partnership, TML Transport’s …
Northern NSW Football’s 2023-24 Talented Indigenous Scholarships a rewarding pathway
Northern NSW Football recently announced that applications for the 2023-24 Northern NSW Football Talented Indigenous Scholarships are now open. Having …
QPR in Loftus Road naming rights deal with MATRADE
Loftus Road Stadium, the home of English Championship football team Queens Park Rangers (QPR), has for the first time in …
Real Madrid to commence Santiago Bernabéu upgrade
Real Madrid’s president, Florentino Pérez, has authorised a financing plan to support the continuing refurbishment of the Estadio Santiago Bernabéu, …
Ange Postecoglou’s journey has laid a path for future Australian coaches to succeed in Europe
At Football Victoria’s Community in Business Full Time Luncheon event, special guests discussed Ange Postecoglou’s brilliant start at Tottenham Hotspur …
FIFA renews with Qatar Airways as Global Airline Partner until 2030
Qatar Airways has been extended as the airline sponsor for the FIFA Men’s World Cup in North America in 2026, …
Nottingham Forest considering shipping container stadium
Nottingham Forest are exploring the idea of utilising shipping containers to house additional temporary seating spaces at the City Ground, …
PSG eyeing huge Parc des Princes redevelopment
Despite uncertainties over its future at the 48,000-capacity Parc des Princes, Paris Saint-Germain is continuing to investigate possibilities for significant …
New York City FC detail plans for first ‘fully electric’ MLS stadium
New York City FC intends to construct the league’s first totally electric stadium, with a variety of sustainability measures included …
St. Louis City SC and Cisco digital technology making an impact
Major League Soccer (MLS) side St. Louis City SC is collaborating with Cisco, a worldwide leader in network connection and …
National Second Tier foundation clubs revealed for 2025 start
Football Australia has officially named the eight foundation clubs to take part in the inaugural National Second Tier (NST) competition …
Carabao and League Cup deal extended for new record
Carabao Energy Drink and the English Football League (EFL) have agreed to a three-year deal, with Carabao continuing as the …
Doo Group upgraded to gold with Adelaide United for the next two A-League Men’s seasons
Adelaide United has recently announced that they have upgraded their partnership with international financial organisation Doo Group, to now become …
Inter Milan release images of new home
Inter Milan has shown preliminary concept pictures of a new 70,000-capacity stadium that it aims to open ahead of the …
Fiorentina open doors to new Viola Park complex
Fiorentina’s new Viola Park training facility in Italy’s Serie A has officially opened, and the complex includes two mini-stadiums. Viola …
FC Barcelona gain licence for Camp Nou renovation
FC Barcelona has received final clearances for its Spotify Camp Nou renovation, with Barcelona City Council granting the major licence …
Brisbane Roar calls Ballymore home for the 2023/24 A-League Men’s season
Brisbane Roar have announced an agreement with Queensland Rugby Union (QRU) that sees the Roar men’s squad using Ballymore Stadium …
SBS secure exclusive broadcast rights to the 2026 FIFA Men’s World Cup
SBS have announced that they will exclusively broadcast the 2026 FIFA World Cup to Australian audiences, making the broadcaster the …
Anfield Road Stand upper tier postponed until 2024
Liverpool CEO Billy Hogan has indicated that the new upper deck of the Anfield Road Stand would not be finished …
Melbourne Victory choose SEN as media partner for Victory in Business
Melbourne Victory have recently announced that Sports Entertainment Network (SEN) will be the Official Media Partner of Victory in Business …
Oxford United present more designs for proposed new stadium
Oxford United has released revised designs and fresh photos of the proposed stadium that the club intends to call home …
Inter Miami CF to make its first-ever international trip to China in November
Inter Miami CF has announced that it will commence its first-ever overseas tour to China in November, trying to broaden …
Cambridge United develop stadium plans after agreeing with fans
Cambridge United has come to an arrangement with its fans that will allow the Abbey Stadium to be redeveloped. The …
Real Sociedad combines with Japanese brand Yasuda Group
Real Sociedad has entered a worldwide agreement with Yasuda Group to create awareness for the Japanese brand in an international …
Premier League Productions combine with Genius Sports to bring Premier League Data Zone
Genius Sports Limited, Football DataCo’s Official Tracking Provider, has announced a new relationship with Premier League Productions (PLP) to improve …
Melbourne Victory continue with Maple Living ahead of 2023/2024 season
Melbourne Victory has announced that they will continue their partnership with Maple Living as a Premier Partner for the 2023/2024 …
Gary Cole: Still striking the target
There are very few people in Australian football who have left their mark on so many facets of the game …
EFL and Kellogg’s agree to five-year deal
Kellogg’s, one of the UK’s most popular cereal companies, has joined the English Football League (EFL) and EFL Trust as …
Federation University join Melbourne City to meet long-term aspirations
Melbourne City FC has established a new long-term agreement with Federation University Australia as its Official Tertiary Education Partner. With …
Central Coast Mariners land AirAsia as the major partner for 2023/24 AFC Cup campaign
The Central Coast Mariners have announced that AirAsia have signed on as a major partner for the club’s historic AFC …
Adelaide United extend with Australian Outdoor Living
Adelaide United has extended its contract with premier outdoor home renovation firm Australian Outdoor Living for another season. The Australian …
Perth Glory announce Empyrean Education Institute as their 2023/24 catering partner
Perth Glory have confirmed a new official catering partner for the upcoming 2023/24 season with Empyrean Education Institute announced to …
Western Sydney Wanderers create football program for kids on the autism spectrum
Western Sydney Wanderers have announced a collaboration with Autism Spectrum Australia (Aspect) to create a football clinic specifically designed for …
Udinese bring in Bluenergy for stadium naming rights
Serie A side Udinese Calcio and Bluenergy Group have announced that the club’s stadium would be known as Bluenergy Stadium …
AAMI Park to implement facial recognition technology to improve match day safety
Melbourne Victory have announced that AAMI Park will be implementing facial recognition technology as part of its security monitoring and …
Birmingham City choose Mace for stadium stand construction job
Birmingham City Football Club have announced that international consultancy and construction company, Mace, has been appointed as Construction Manager with …
Perth Glory announce two-year deal with Goodlife Health Clubs
Perth Glory has signed a two-year partnership with leading health club chain, Goodlife Health Clubs. Goodlife is one of the …
Infront Bettor signs with LFP for five years
Infront Bettor, the betting-focused division of Infront, has announced a five-year partnership with France’s Ligue de Football Professionnel (LFP), starting …
Central Coast Mariners choose Erina Fair to connect with local community
Central Coast Mariners have announced a new partnership with local shopping centre Erina Fair for the upcoming 2023/24 A-Leagues season. …
Brisbane Roar welcomes Westpoint Autos as Official Vehicle Partner
Brisbane Roar have announced a partnership with Westpoint Autos to become their Official Vehicle Partner as the A-League season approaches. …
Bayern Munich link up with Visit Rwanda for five years to help promote tourism
German football giant Bayern Munich announced a five-year partnership with Visit Rwanda to promote tourism and help develop the country’s …
Everton agree to 777 Partners takeover amidst seasons of turmoil
Everton have agreed on a deal with 777 Partners, as the U.S. private equity firm is looking to taking over …
Sheffield United welcome Gtech as new sponsor
Sheffield United confirmed that Gtech, a global leader in home technology, is the men’s first team sleeve sponsor for the …
Central Coast United joins with local A-Leagues side to develop talent in the region
Central Coast Mariners and Central Coast United have announced an official collaboration with the shared goal of nurturing local football …
AS Monaco enlist help from 6686 Sport to grow in Asian market
AS Monaco have announced a deal with leading sports and entertainment brand, 6686 Sport, which becomes the Club’s official regional …
Important floodlight upgrade completed for Melita Stadium
Parramatta Football Club (FC) will end 2023 on a high as they have welcomed the successful completion of the floodlight …
Arsenal extend deal with Emirates until 2028
Arsenal and Emirates have announced the extension of their partnership, the longest-running front-of-shirt sponsorship in Premier League history. The North …
Everton FC add streaming platform KICK as shirt sleeve sponsor
Everton has partnered up with new, innovative online streaming platform KICK who became their new sleeve sponsor for the 2023/24 …
Bundesliga International welcomes Minute Media as official content partner for North American audience
Bundesliga International has announced that they will be collaborating with leading digital content specialists Minute Media to provide more German …
EFL collaborates with Jameson on a four year deal
Jameson Irish whiskey has been unveiled as an Official Partner of the English Football League (EFL) ahead of the 2023/24 …
Australia to target 2034 FIFA World Cup following Matildas success
The FIFA Women’s World Cup 2023 has come to a conclusion, with the Matildas doing Australia proud by reaching the …
Morley Windmills SC undergoes transformative changes amidst controversy
In a significant upheaval that has sent shockwaves through the football community, Morley Windmills Soccer Club is undergoing a radical …
Chelsea FC and Hilton go global in hospitality
Hilton, the world leader in hospitality, has been named the official global hotel partner of Chelsea Football Club. While Hilton …
Valencia CF in two-season extension with Skoda
Valencia CF have confirmed an agreement with Skoda to renew their partnership with the club for two more seasons. Skoda …
RSC Anderlecht collaborate with Napoleon Sport
Napoleon Sports and RSC Anderlecht have agreed to a four-year partnership. Napoleon will be seen on the team’s jersey sleeves …
Adelaide United and UCAN continue to break records
Adelaide United has announced that they have renewed its three-year agreement with Global Technical Partner UCAN. The Reds and UCAN …
Queens Park Rangers reveal new training facility
English Championship football club Queens Park Rangers has presented its brand new cutting-edge practice facility. The facility situated in Heston, …
Brisbane Roar welcome major sponsor in Outkast
Brisbane Roar has announced a three-year partnership with Outkast, a leader in commercial design and construction, as the team’s new …
Newcastle Jets extend relationship with major club sponsor
Newcastle Jets have announced a key extension with Port of Newcastle as a Major Partner for the following season, while …
Genius Sports continue data collection for English and Scottish Leagues
Football DataCo, the owner of the data rights for UK football, has awarded Genius Sports Limited (Genius Sports) a significant …
Newcastle Jets extend collaboration with Legend Sportswear
Newcastle Jets have disclosed a renewal of their clothing contract for the next season with Australian-owned Legend Sportswear. Legend Sportswear …
Southampton reunite with Draper Tools after long time away
After initially collaborating with Southampton FC 40 years ago, Draper Tools is coming back as a partner. The Hampshire-based company …
Football Queensland launches Protect Our Game initiative
Football Queensland have introduced the Protect Our Game initiative, taking the lead in the fight against abuse. With the launch …
Western Sydney Wanderers and Adidas ink significant three-year deal
Western Sydney Wanderers FC announced that they have signed a three-year partnership with global apparel and football giants Adidas. This …
United Soccer League and SiriusXM renew exclusive satellite radio agreement
The United Soccer League (USL) recently announced a renewed broadcast agreement with large American broadcaster SiriusXM to become the exclusive …
Wrexham AFC name SToK Cold Brew Coffee as Official Stadium Sponsor
One of the biggest and fastest-growing cold brew coffee businesses in America will sponsor the oldest international football stadium in …
Wellington Phoenix reach agreement with Kitman Labs
Wellington Phoenix have reached a deal with world leading Kitman Labs to use its centralised operating system for athlete management. …
LaLiga and Digital Virgo implement LaLiga Xtra globally
LaLiga and Digital Virgo have entered into an agreement to launch LaLiga Xtra, which will provide consumers a distinctive way …
Barrow AFC invest in ground renovations
EFL League Two side Barrow AFC is undergoing renovations in the UK summer on their home ground, The SO Legal …
Central Coast Mariners re-commit with MATE in major sponsorship
The Central Coast Mariners confirmed that they have extended their relationship with MATE, who will remain as a major sponsor …
Manchester City extend global deal with Midea
One of the top and largest manufacturers of home appliances in the world, Midea, has announced the expansion of its …
Uncovering the landscape of youth football in Western Australia
The recent inclusion of seven Perth Glory NPL players in the extended 28-player Joey squad for the upcoming AFC U-17 …
Whitehorse City Council unveil new pavilion for RHL Sparks Reserve West
Members of Box Hill United FC and the wider footballing community are going to enjoy an improved experience at RHL …
Balga SC release book called ‘Together’
Balga Soccer Club of Western Australia’s State League Two has put out a book in which the club’s culturally diverse …
Football Australia confirms clubs in Request for Proposal phase of the National Second Tier
Football Australia has formally announced 26 clubs that have successfully proceeded to the Request for Proposal (RFP) phase of the …
Football Australia announces renewal with Qantas
Football Australia will continue their long-term partnership with Qantas, with confirmation they are set to carry on their deal.Qantas remains …
Cisco and St. Louis City SC are delivering world-class technology to CITYPARK
Cisco has joined Major League Soccer side St. Louis City SC as the club’s Technology Partner. In representation of their …
Austin FC has welcomed five official partners
Austin FC has announced Advanced Micro Devices (AMD), Chevron, Austin Telco Federal Credit Union, The UPS Store and UBEO as …
Football Australia CEO James Johnson: “The receipt of EOI submissions is another crucial step in bringing our vision for the game to life”
Football Australia has officially closed the Invitation for Expression of Interest (EOI) process for the National Second Tier Men’s competition. …
Preston Lions ambition matched with National Second Tier interest
Preston Lions have provided an update to their National Second Tier progress, following on from their expression of interest. In …
Geylang International FC and City Football Group agree to collaboration
Singapore Premier League club Geylang International FC have recently signed a collaboration agreement with City Football Group, owner of English …
Green Gully and Kappa showcase new kits for 2023 season
Green Gully has revealed their playing strips for the 2023 NPL Victoria men’s season, which resumes this weekend. Kappa, alongside …
Football Australia CEO James Johnson on National Second Tier: “It needs to be complementary to the A-League and also the NPL”
Football Australia CEO James Johnson had a chat with Paramount+ commentator and the host of SEN’s The Global Game podcast, …
Sport TV network of Portugal win rights to broadcast Cristiano Ronaldo’s games for Al Nassr
Portuguese pay-TV network Sport TV have agreed a deal with the Saudi Pro League. Sport TV will now have the …
South Melbourne FC gets a fresh look with Kappa
South Melbourne FC has revealed its playing kits for 2023 across men’s and women’s. The designs by SMFC Media were …