Football Victoria Agrees Deal with Adriatic Furniture until 2027

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Image credit: Football Victoria

Football Victoria (FV) has confirmed the collaboration with Adriatic Furniture marking the beginning of an exciting partnership alongside a business with by long-standing roots in the Melbourne community. 

Victorian Links

As family-owned furniture store since 1974 in several locations across Victoria, Adriatic represents a perfect fit for Football Victoria as they look to build support for the upcoming season and beyond.

Adriatic Furniture Associate Managing Director, Franco Michele has expressed his excitement for the deal, which is currently set to last until the end of 2027.

“It felt like a natural way to continue supporting a community we care deeply about and to keep building meaningful relationships through football,” he said via press release. 

“Adriatic Furniture is a strong supporter of Victorian football and we’re keen to see how this relationship blossoms.”

Supporting Local Businesses

Like all successful partnership between football organisations and local businesses, support is a two-way street. The collaboration will not only be a key source of local support for Football Victoria, but a way through which Adriatic Furniture can continue growing in the Victorian community. 

Adriatic’s support is further solidified by their role as a Silver Partner of the FV Business League. The group allows member companies to expand their network, promote their brand and inspire new connections across football and business. 

The benefits from such a partnership for Adriatic are already evident, with the HoTM function room being renamed as the Adriatic Lounge. The outdoor concourse in the grandstand has also been rebranded as The Terrace by Adriatic Furniture. The changes are a positive indicator that Football Victoria is committed to backing Victorian businesses, becoming a bridge between the football industry and the local community. 

Cementing Support

In a busy week for Football Victoria, the confirmation of a deal with Adriatic comes soon after it was announced that global athletic brands, New Balance and Belgravia Apparel, would also team up with the organisation on a four-year deal.  

Establishing solid partnerships will be crucial for Football Victoria in the upcoming season. As the organisation looks to begin a new era under a unified structure, partnerships with local businesses like Adriatic only emphasise their intention to unite communities through a shared passion for football.

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New ‘Unifiltered’ Episode with Paul Klisaris and Oscar Yildiz

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Image Credit: One-Nil Media

The ‘Unfiltered’ podcast by Soccerscene promises honest, thought-provoking conversations about football culture, identity and the stories fans don’t usually hear in mainstream coverage.

In the latest episode, Mihaila Kilibarda sits down with passionate councillors Paul Klisaris and Oscar Yildiz to debate the role of policy in shaping infrastructure, career opportunities and on-field success in the Australian football landscape.

From exposing flaws in policy making, to critiquing the A-League, Paul and Oscar discuss the future trajectory of football in Australia. With strong views on the disconnect between decision-makers and grassroots communities, this is an unfiltered look at the issues holding the sport back—and the urgent need for change.

“Bring back Preston, bring back South Melbourne, bring back that culture into the game. There was nothing wrong with that. Bring it back. Regulate it better, police it better, like they have in Europe. There is rivalry and that’s healthy!” says Paul Klisaris in this episode.

Oscar Yildiz agreed that “We might need to throw a bomb. There is no incentive for clubs to aspire to. You know, you can finish last and still stay in the league. They need to have people from state, from federal, people, again, who know the game, who genuinely know the game. And, it means understanding the politics around the game.”

Listeners can expect Unfiltered to go beyond match reports and transfers. Each episode will dive into the ideas, people and cultural forces that make football one of the world’s most compelling sports. Episode 2 is available now, hoping to challenge, entertain and inspire.

Listen now on Spotify: 

With Unfiltered, Soccerscene is giving fans a space to think, feel and debate about the game they love. Further, it is encouraging conversations that are as engaging as the football itself.

Stay tuned for future episodes, featuring more voices shaping the beautiful game.

Como 1907 and Connectome unite to enhance cognitive analysis

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Image credit: Christian Bertrand / Shutterstock.com

Last month, the Lombardy-based club announced the start of a new partnership with Connectome, a neurotechnology company now looking to apply their work to Serie A’s most exciting project.

Cognitive and physical performance

Through this innovative alliance at the heart of a rapidly rising football project, players will benefit from enhanced study and understanding of their own cognitive performance.

Repeated brain measurements will allow staff to analyse how players respond to different playing scenarios – from the training pitch to matchday.

“We already measure the physical and tactical aspects of performance at a very high level,” explained Como 1907 CTO, Mo Dabbah, via Connectome’s official website.

“The real opportunity now is in better understanding cognitive load and decision-making over time.”

Furthermore, Dabbah continued to highlight that cognitive analysis is essential to achieving high levels of performance in sport.

“Brain health isn’t a ‘nice to have’, it’s fundamental to how players develop, adapt, and perform and it’s an area we’re excited to explore more deeply.”

 

Transferring data to development

Connectome’s work helps athletes and organisations competing at high levels of sport, ensuring recovery, duty of care and preparation are all at the forefront of operations.

Moreover, through a longitudinal approach to collecting data, Connectome strives to create unique, individual profiles for each athlete. Thus, changes or variations are judged against each individual’s baseline, not group averages or one-off tests.

But beyond the technological innovation, is the genuine intent and vision to maximise player performance at Como 1907.

Como 1907 is a club leading by example not just in Italy, but across Europe for unique business models, commercial growth and strategic partnerships. An alliance with Connectome is yet more proof that the club thinks not just about the 90 minutes on the pitch, but the hours spent on long-term player recovery and development.

Both parties align perfectly in values and vision. Player wellbeing, team growth, and technological advancement are the foundations of this partnership.

Como 1907 is a club pushing the future into today’s football landscape, making Connectome a natural partner to bring that vision to life.

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