Premier League leaders, Arsenal, announced last week the start of a new partnership with Meta which will permanently change how fans around the world engage with the game.
CEO OPINION
10:1 Against the World Game: Hume City Council’s Budget Is a Kick in the Guts for Football
A 10:1 funding ratio against the world game. Football participation is booming, but Hume City Council’s budget tells a very different story — one that ratepayers can’t ignore.
Be The Change We Need to See – Help Expose Australia’s Football Infrastructure Crisis
Soccerscene is launching a landmark survey that will put hard data behind one of Australian football’s most persistent and damaging …
Macca’s City Cup 2026: Providing the stage to perform in Victoria
The fifth edition of the Macca’s City Cup, brought to the community by McDonald’s Victoria and Melbourne City FC, will …
Beyond the Pitch: Melbourne Victory and LifeChanger Foundation Drive Youth Mental Health Initiative
In an announcement made on Wednesday, Melbourne Victory and LifeChanger Foundation revealed this month’s Stand Together Mental Health Round in …
Australian Football Skool Driving Grassroots Boom as Millions Tune In
Community football visibility is reaching new heights, with Australian Football Skool and Sports Group Melbourne benefiting from record-breaking digital engagement …
CEO OPINION
The Participation Boom Councils Didn’t Plan For Is Hitting Football Hard
Football is global. Councils are still thinking domestic. While Japan and South Korea treat football as a national asset, Australian clubs are being told to “make do” with facilities stuck in the past. If councils don’t change how they plan and invest, Australia won’t just fall behind locally, we’ll fall behind globally.
Indonesian Consul General hosted in WA by Football West
Football West has moved to strengthen its strategic footprint in Southeast Asia, hosting a high-level diplomatic delegation at the Sam …
Editors Opinion
Football’s Growth Is Outpacing Council Planning and Clubs Are Paying the Price
Club confidence in councils is collapsing as football participation surges. In a Soccerscene-exclusive survey conducted between 19 and 30 January 2026 and distributed through our 31,000-strong industry database, grassroots and semi-professional leaders warned that planning, consultation and funding are failing to keep pace. The result is overcrowded facilities, volunteer burnout, and a growing risk Australia falls further behind structured football nations like Japan and South Korea.
South Melbourne FC Sets New Benchmark for Governance and Football Growth
South Melbourne FC has reinforced its commitment to governance, financial sustainability and football development following its Annual General Meeting. The …
Attendance and Atmosphere: Maximising the A-League’s potential
While many A-League clubs boast some of the most impressive sporting venues in Australia, maximising their potential and drawing in …
Westside Strikers FC’s reveal glimpse into new Recreation Reserve
The club, based in Caroline Springs, Melbourne, updated fans with a sneak-peek into the newly revamped Taylor’s Hill Recreation Reserve. …
TX Football Forges a Deal with Springvale White Eagles FC
Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.
CEO OPINION
The A-League’s Mover and Shaker: Can Steve Rosich Kickstart Football’s Next Chapter?
If we are honest with ourselves, the A-Leagues are not short of passion. They are short of penetration. Football has the numbers, the multicultural breadth, the participation base and the long-term demographic wind behind it. What it has lacked is commercial conviction.
Paramount and Channel 10’s Football Gamble Pays Off with Record Viewership
Football viewership on Paramount Viewership is on the rise, and football is the winner
The AI platform protecting footballers in Oceania from online abuse
The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations.
Como 1907: From Bankruptcy to Industry Innovators in 10 Years
Under the ownership of the Hartono brothers, the richest owners in Italian football, Como 1907 has experienced a meteoric rise both on and off the pitch. So how did the club go from bankruptcy to business giants in just under 10 years?
A National Stage Built on Local Sacrifice
There is no question that the Championship felt special, because for the first time in a long time semi-professional football felt properly connected to the national game, and you could see that in the way players approached it, in the way supporters travelled, and in the way club volunteers kept showing up even when they were clearly running on fumes, because it finally felt like the work they do every week mattered on a bigger stage.
Mitre Appointed FV’s Sole Ball Supplier Across All Competitions
As part of the agreement, Mitre will also serve as a Bronze Partner of the FV Business League, an exclusive networking community created to support members in expanding their connections, elevating their brand, and engaging with like-minded professionals who share a passion for both football and business.
PFA Reveals Findings from 2024-25 A-League Men Report
Recently published, the report collected data through PFA end of season surveys, post-match surveys and fan focus groups to gain a comprehensive understanding of player and fan experiences.
Spain’s Domestic and Global Success: What can Australia Learn?
In Australia, as the excitement of hosting the AFC Women’s Asian Cup 2026 builds and the buzz around women’s football is reignited, looking to Spain’s investments could be the first crucial step in ensuring both short and long-term success for women’s football across the country.
PFA and Fans Association Unite to Bring Fans Closer to Players
The FSAA represents the interests of fans across all levels of the game and has recently submitted supporter-focused recommendations to Football Australia (FA) and the Australian Professional Leagues (APL).
Deploy Named Official Match Ball Provider for Gold Coast International 2026
With a focus on performance, durability and innovation, Deploy ensures every player from grassroots to elite levels can rely on equipment designed to enhance the game. Their premium footballs are crafted to meet the demands of training and competition delivering consistency and quality in every match.
ESPORTS Takes Over Gold Coast International Futsal Challenge Cup 2026
The ESPORTS League is designed for clubs and academies to grow participation by offering a tournament for non-traditional futsal players. Clubs can extend their teams with dedicated ESPORTS players, hold trials for each age group, and create tournament entry packages – boosting their profile, increasing revenue streams, and developing ongoing league engagement.
Zaparas Lawyers Named Grandstand Sponsor for Oakleigh Cannons’ Jack Edwards Reserve
The 14.7 million-dollar redevelopment of Jack Edwards Reserve delivers a modern pavilion and grandstand, including dedicated change rooms for women and girls, creating a central hub for football in Oakleigh and surrounding suburbs.
Football South Australia Enters into a New Strategic Deal with Nupak Australia
The deal is being driven by Nupak Director Barney Smith, who is well known and highly regarded within the football community for his long-term commitment to the sport. His deep ties to the game reinforce the partnership, giving clubs access to quality products backed by support from someone who truly understands grassroots football.
Arsenal Secures Exciting New Deal with Paramount+
The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.
Shake2Go by Optislim Named Major Sponsor of Oakleigh Cannons
Shake2Go is redefining on-the-go nutrition in Australia. Each can delivers 30 grams of premium protein, 19 essential vitamins and minerals, is low in sugar, gluten-free, and packaged in eco-friendly cans.
TX Football and Dallas City FC Accord Revealed for 2026
Established in Melbourne in 2020, Tradex Co is a wholesale sportswear provider that collaborates closely with football clubs and organisations to deliver fully customised gear, managing the entire process from initial concept through to fit and comfort.
Adobe and Real Madrid Broaden AI Fan Engagement Pact
The enhanced collaboration brings Adobe’s newest generative and agentic AI technologies into Real Madrid’s content, marketing, and fan-engagement platforms, marking a significant step in the club’s ongoing digital transformation strategy.
Football NSW Begins Schools Activity Book Initiative
In the build-up to the AFC Women’s Asian Cup™ 2026, Football NSW has commenced a new initiative across classrooms in NSW to inspire excitement for the competition among young learners.
Brisbane Roar Reunites with Luxury Paints
Luxury Paints, one of Australia’s leading privately owned paint manufacturers, has earned a reputation for quality, innovation, and craftsmanship. With a comprehensive range of decorative, industrial, specialty, and texture coatings available through company-owned stores and stockists nationwide, the brand remains a benchmark for Australian manufacturing excellence.
Bank of Sydney Continues its Collaboration with Bentleigh Greens
Bank of Sydney’s ongoing investment in community-driven initiatives continues to make a measurable difference across Australia.
Prioritised Visa Appointments Available for World Cup 2026
Fans travelling to the United States for the FIFA World Cup 2026 will now be eligible for the FIFA Priority Appointment Scheduling System (FIFA PASS). The agreement will grant ticket holders access to priority Visa appointments, ensuring safe travel to the games due to take place across the USA, Mexico and Canada.
Bentleigh Greens met with Football Victoria’s President and CFO in Ongoing Collaboration
Interest in football has surged by a phenomenal 43% since 2022. To keep pace with the growing interest, Bentleigh Greens hosted Football Victoria President Dr. Angela Williams, and FV CFO Simon Avenell for a meeting focused on strengthening the future of Victorian Football.
UEFA and Coca-Cola Extend Collaboration Ahead of EURO 2028
UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament.
Macarthur Bulls Teams Up with DLK Advisory
DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.
Macarthur Bulls Strengthen Ties with Better Life Mobile
Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.
Football Queensland Launches Upgraded Club Support Hub to Boost Volunteer and Administrator Support
Football Queensland has unveiled its redesigned Club Support Hub, providing enhanced resources and a new Customer Service Booking Portal to …
Growing Football Community Grants Support Capital Football Clubs
Since its launch in 2023, the Growing Football Fund has awarded three rounds of Community Grants, benefiting 297 clubs nationwide—including 93 in regional and remote areas, highlighting the program’s dedication to increasing access and opportunities for football across Australia.
Apollo Sports Capital Acquires Majority Stake in Atlético de Madrid
The shareholder group plans to inject additional capital to advance the Club’s long-term strategy, with a focus on strengthening Atlético de Madrid’s teams and developing key infrastructure projects. Among these is Ciudad del Deporte, a state-of-the-art sports and entertainment district beside the Riyadh Air Metropolitano stadium, designed to become a global hub for sport, culture, and community life.
Big Blue Marble: Delivering Broadcast-Grade Streaming to Sports Organisations Worldwide
Big Blue Marble is rapidly emerging as a leading partner for sports leagues, clubs, and federations looking to deliver high-quality …
Alvaro Logistics Teams Up with Macarthur Bulls
Founded in 1978, Alvaro Logistics delivers Contract Management and Warehouse Solutions through a custom-built fleet, offering tailored services that drive fast, effective results. Their expertise is proven through long-term collaboration with clients across industries such as steel, FMCG, plumbing, and container handling, supported by comprehensive distribution facilities.
Melbourne’s A-League Rivals Unite to Tackle Racism Through Statewide Initiative
Melbourne’s A-League rivals Melbourne Victory and Melbourne City have put competition aside to lead a major new anti-racism initiative aimed …
CEO OPINION
Inside the Convention That Could Reshape Football Across Australia
The 2025 Football Queensland Convention was more than just a gathering. It was a statement about what football in Australia …
“We Found a Better Way” – Cavallucci Reveals How Football Queensland Cut Costs for Players
On Episode 16 of Soccerscene’s Off the Pitch Podcast, it was a special episode with FQ CEO Rob Cavallucci to …
Soccerscene and Australian Football Skool sign strategic working partnership
Soccerscene is proud to announce a new working partnership with Australian Football Skool (AFS), an event management company that has …
Why Building Relationships Is Football’s Most Underrated Strategy
Football’s biggest wins don’t always happen on the pitch. Often, they start in boardrooms, local clubs, and community halls, anywhere …
Altona East Phoenix SC Makes Deal With The Eye Labs
The Newport clinic who are now partnered with the football club is the only Eye Lab who offer myopia control, which aims to halt the development of near-sightedness.
Is the 3pm Blackout the Way Forward For English Football?
Premier League Chief Executive Richard Masters has reaffirmed his commitment to preserving the long-standing 3pm Saturday blackout, despite growing pressure …
Global Experts Strengthen 2025 Queensland Football Convention Line-up
With less than two weeks to go until the 2025 Queensland Football Convention, Football Queensland has announced the addition of …
Back Where It Belongs: SBS Revives Football’s Free-to-Air Spirit
SBS’s deal with the Australian Championship a welcome return to Australian football’s next chapter
Auckland FC Teams Up with The Warehouse in a Major New Retail Alliance
The Warehouse began as a small company in Auckland, since then it has grown into a national retail giant, and now, much like Auckland FC, it has become a staple in Kiwi culture.
Victorian Football’s Revival: How Disruption Is Reawakening the Game’s Heart
Victorian football disruption is changing the landscape of the game. Crowds are growing, clubs are modernising, and communities are reconnecting …
South Melbourne FC Teams up with Lamaro’s Hotel
South Melbourne FC has announced that Lamaro’s Hotel will be its official media partner for the 2025 Australian Championship and …
Preston Lions FC Promote Sponsor Branding Space
The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.
Leverkusen CEO Calls for Global Salary Cap to Level Football
Bayer Leverkusen CEO Fernando Carro has called for the introduction of a global salary cap, modelled on the NBA system, …
Auckland FC Secures Three-Year Deal with Quest Apartment Hotels
The collaboration will increase Quest’s presence across the nation, and will connect Auckland FC fans with one of New Zealand’s largest and quickest growing hotel chains.
Avondale FC Announce Sponsorships Before Australian Championship
The news, posted on Facebook, came after another sponsorship announcement by the club with multi-strategy alternative investment manager, Alceon, calling both partnerships “a new era of football.”
Wellington Phoenix and OPPO Extend Deal into Fifth Season
The Wellington Phoenix confirmed they have renewed their agreement with OPPO for a fifth season.
New Vodafone & UEFA Partnership Secures Growth for Women’s Football
Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become …
GIS Industry Masterclass Highlights Pathways for Women’s Sport
GIS industry masterclass panel voices exciting pathways for investment into women’s sport
Auckland FC collaborates with Team Global Express for 2025/26 Season
Auckland FC have announced that Team Global Express will be its official logistics service provider for the upcoming 2025/26 season.
Renovated Moroccan Stadium Re-Opens Ahead of FIFA World Cup 2030
The renewed stadium, designed by global design firm, Populous, led by Moroccan firm Orange Atelier, will be used to co-host the FIFA World Cup 2030 alongside with Spain and Portugal by holding games during the tournament as well as the opening match, semi-final and final of the Africa Cup of Nations (AFCON) 2025 in mid-December.
Prime Vision launches in UK with Video Game Style Coverage
Amazon Prime Video is giving UEFA Champions League viewers a new immersive experience, with match coverage now taking inspiration from …
Ligue 1+ Smashes One Million Subscribers in Groundbreaking Streaming Success
More than one million subscribers have already signed up to the French Professional Football League’s (LFP) new Ligue 1+ direct-to-consumer …
FIFA Slammed Over Soaring World Cup Ticket Prices
FIFA has been criticised for its extremely controversial under heavy fire for ticket prices and policy for next year’s men’s …
Haier Makes Deal with Liverpool FC and Paris Saint-Germain
The partnership allows Haier to promote their branding in stadiums, retail, and digital touchpoints used to boost fan engagement, as well as the opportunity for both parties to co-create smart-home products.
Australia’s sleeping giant: the commercial reality of the A-League
The A-League has immense commercial potential, just waiting to be realised. As Australia’s premier football competition, it has access to …
Stan Sport Adds 2026 World Cup Qualifiers to Line-Up
Stan Sport, the streaming arm of Nine Network, has further strengthened its football portfolio after securing the rights to the …
WSL Lands Global Broadcast Deals
The Women’s Super League (WSL) has taken another major step in its global expansion, confirming 13 new international media rights …
Football Australia Extend Deal with PacificAus TV
Football Australia, in collaboration with Free TV Australia, have extended their partnership with PacificAus TV through to 2027.
Chemist Outlet Teams Up with Central Coast Mariners Women’s Team
Serving as the Exclusive Chemist Partner, Chemist Outlet will provide vital support to the club’s women’s program both on and off the field, with branding to feature on the sleeve of the 2025/26 Ninja A-League Women’s jersey.
Adelaide United Extend Deal with McDonald’s Until 2028
The fast food chain will also remain as the football club’s Supporting Partner of the United Clubs Program which supports grassroots football across South Australia.
ANZ Invests in Auckland FC and the Future of Football
ANZ has backed Auckland FC from the very beginning, and its increased support shows a shared goal with the club, building pride in Auckland and helping football thrive from grassroots to the elite level.
Sharp EIT Named Official Solar Partner of Football Victoria
Football Victoria has signed a new agreement with Sharp EIT, naming them the official technology and commercial solar partner. The …
8×8, Inc Renew their Sponsorship with Southampton FC
The renewal will continue the football club’s usage of 8×8’s cloud-based contact centre and communication technology, as well as the tech company’s benefits when using the LED perimeter board for visibility, digital and social media integration.
1.14 million reasons football belongs on Free-to-Air TV
Last Saturday night’s 1.14 million reach for Tottenham’s 2–0 win over Manchester City on Nine’s free-to-air broadcast was more than …
Bonvilla Estate Aligns with Newcastle Jets
Bonvilla Estate is a family-run vineyard in the Hunter Valley, known for its breath-taking views and a cellar door that was recently recognised as a finalist for Cellar Door of the Year at the Hunter Valley Wine and Tourism Awards.
Bundesliga Pioneers UK Rights Access for Content Creators
The Bundesliga has unveiled a landmark broadcast model in the United Kingdom, becoming the first major European football league to allocate rights to content creators alongside traditional broadcasters.
Adelaide United and AMES Collaborate to Foster Social Inclusion
Adelaide United is excited to team up with AMES Australia to help newly arrived communities across South Australia feel at home. Through football, youth programs, and community initiatives, this agreement aims to support settlement, connection, and integration in meaningful ways.
“We need to be smarter in our fixturing” – FV Interim CEO Dan Birrell on improving football’s accessibility and fan engagement
Dan Birrell spoke about his vision to improve how the game is marketed and consumed across the state, stressing the importance of smarter scheduling and stronger engagement with fans.
Casey Comets FC Secure Winning Look with TX Football
Tradex Co Football is excited to team up with Casey Comets Football Club as their official teamwear partner for the 2026–2028 seasons.
Manchester United signs three-year Coca-Cola deal
Manchester United has announced a new three-year partnership with The Coca-Cola Company, naming Coca-Cola as the club’s Official Carbonated Soft …
GIS industry masterclass inspires growth in women’s sport
The evening began with an introduction to GIS and its programs designed to develop the next generation of sports industry leaders. The panel featured Dr Alana Thomson from the University of Newcastle, Chantella Perera, General Manager of KOJO Sport and advisory board member, and Yael Reed, a sport commercial and marketing leader.
Football Australia and CAFA unite to advance women’s football in Central Asia
Football Australia and the Central Asian Football Association (CAFA) jointly delivered a targeted sports diplomacy initiative in Dushanbe, Tajikistan, from …
Western United Secures Strategic Deal With Intix
INTIX, a homegrown sports ticketing platform from the west, is thrilled to team up with Western United Football Club.
Premier League Returns to Free-to-Air with Channel Nine
For the first time since SBS aired matches in 2019, the Premier League will be back on Australian FTA screens, starting with Aston Villa v Newcastle United on Saturday, 16 August, at 9:30pm.
West Ham United and Game Day Vision enhance experience for the visually impaired
West Ham United and Game Day Vision collaborate to enhance the match-day experience of visually impaired fans for the 2025/26 …
Melbourne Victory joins forces with Sidelink Transport
Sidelink Transport is a family-run business based in Melbourne, proudly serving Victoria since 2007. Starting with just one sideloader, they’ve grown into a fleet of over 60 vehicles, including standard trailers, sideloaders, drop deck skels, A-Doubles, and Quad-quad B-Doubles.
Cabravale Club Resorts backs Macarthur FC for sixth straight year
Macarthur Bulls FC has confirmed it will continue its long-time partnership with Cabravale Club Resorts for a sixth year, reflecting their shared passion for football, dedication to the local community, and commitment to delivering memorable matchday experiences.
Genius Sports secures Serie A data and streaming rights
In a landmark move for football betting innovation, Genius Sports has struck an exclusive multi‑year deal with Lega Serie A, securing global rights through to the 2028/29 season for official match data and low‑latency video streams across Serie A, Coppa Italia, and the Supercoppa Italiana.
Floreat Athena FC unveils modernised club facilities
Floreat Athena Football Club has officially completed a multi-million-dollar redevelopment, unveiling state-of-the-art changerooms and clubrooms in a landmark moment for one of Western Australia’s most storied football institutions.
Royal Caribbean renews deal with Fulham FC
Royal Caribbean has extended its partnership agreement with Fulham FC as the official family partner for the 2025/26 Premier League …
A targeted approach to club sponsorship: Majestri’s ‘Sponsor Roulette’ in focus
The Majestri product includes a major innovation functionality for users, ‘Sponsor Roulette’, which gives sponsors of grassroots clubs a ton of added exposure and value.
Burnley FC unveils first-ever VR matchday with Rezzil
The partnership will allow fans around the world to replicate the in-stadium atmosphere of Turf Moor from the comfort of their home during Burnley’s pre-season fixture against Lazio on August 10 2025.
Macarthur Bulls boost commercial network with Brolen Homes
Driven by the belief that building a home should be both enjoyable and fulfilling, Brolen Homes has earned a reputation for creating stylish, well-crafted, and affordable homes designed to evolve with the needs of modern families.
Walmart, MLS join forces for World Cup build-up
Walmart aims to reimagine the traditional matchday journey through immersive activations, exclusive merchandise, and community events, offering fans a richer and more connected experience.
15 Seconds of Fame: Transforming fan engagement in sport
Fan engagement is one of the most foundational contributors to sport’s importance in our society. The 15 Seconds of Fame …
S.L. Benfica sets bold plans for stadium’s future
The masterplan brings to life a bold new vision for the Estádio da Luz precinct, with spaces designed for fans, athletes, and the wider community.
From Near Collapse to $4 Million Comeback: How Mareeba United Is Rebuilding a Football Legacy
Heart of the Highlands: Inside the Passion and Power of Mareeba United with Former Club President Alex Srhoj
Melbourne Victory teams up with Value Dental Centres
Owned and operated by a team of seasoned Australian dentists, Value Dental Centres specialises in three key treatments: crowns and veneers, dental implants, and wisdom teeth removal. By streamlining their services and concentrating on these areas, the centres offer efficient care at more affordable prices for patients.
Burnley FC and X unveil groundbreaking content series
Burnley FC has confirmed a multi-year strategic partnership with social media platform X to launch an original content series ahead …
Tasmania’s dream of a football home is one step closer
Tasmania’s football community has welcomed a $350,000 commitment from both the Liberal and Labor Governments, bringing the vision of a dedicated Home of Football one step closer.
U.S. Soccer and TST join forces to grow the game
Game-Changing Alliance: U.S. Soccer and TST Ignite a New Era in American Soccer!
Deltatre and Endeavor merge to transform sports streaming
The acquisition will unite two of the industry’s most respected digital and over-the-top (OTT) technology providers, creating a powerhouse capable …
Sydney FC strikes a deal with Stanley 1913
Sydney FC has welcomed Stanley 1913 to the Sky Blue family, known around the world for their stylish and innovative food and drinkware, Stanley 1913 comes on board as a Major Partner and the club’s Official Hydration Partner for the 2025–26 A-Leagues season.
Chelsea FC and Fanatics extend long-term collaboration
Chelsea FC and Fanatics Supercharge Their Global Collaboration!
Melbourne Victory teams up with Superdry
Melbourne Victory and Superdry Join Forces in a Game-Changing Partnership!
Adobe and Premier League to deliver AI-powered fan experiences
The Premier League has announced a multi-year partnership with Adobe to deliver personalised, AI-driven digital experiences for its global fanbase …