Football NSW Begins Schools Activity Book Initiative

In the build-up to the AFC Women’s Asian Cup™ 2026, Football NSW has commenced a new initiative across classrooms in NSW to inspire excitement for the competition among young learners. The Schools Activity Book had its first session last Friday, 21 November, at Birchgrove Public School. 

Football NSW hopes that increasing the competition’s presence in classrooms will allow students to celebrate the tournament, as well as learning more about the nations involved in a fun and engaging manner. 

From the Boardroom to the Classroom

Students at Birchgrove Public School were provided the opportunity to see the AFC Women’s Asian Cup™ Schools Activity Book in a session led by Football NSW coach, Zac Bloem. The book is designed with young learners in mind and features activities such as crosswords, maps, and ‘Find The Ball’ challenges, all of which aim to create an engaging learning experience about the tournament due to be held in Australia in March 2026.

Football NSW Program Manager – Sporting Schools, Tunahan Guner, has revealed that the Activity Book has been popular both among students and the coaches leading the sessions. 

“Our coaches love stepping into the classroom and helping students learn about the tournament in a fun, interactive way. It’s a fantastic opportunity to connect education with football and inspire the next generation of fans and players,” he said via press release.

Inspiring the Next Generation

Through initiatives like the School Activity Book, Football NSW is not only encouraging students to remain engaged with the sport in the build up to the AFC Women’s Asian Cup™ 2026, but is also providing an interactive framework to educate young learners about diversity, inclusion and participation. 

By teaching students about the 12 nations who form the competition, as well as the myriad of players who will be performing on Australian soil, Football NSW is showing that football is a game for everyone, regardless of nationality, race or gender, making it an extremely valuable addition to the classroom environment. 

This is also not the first time Football NSW has displayed its commitment to inspiring young fans. This year alone, more than 200 Sporting Schools Programs were carried out by Football NSW, including the Miniroos Schools Program which runs over 6 weeks and gives students a safe environment in which to have fun, develop motor skills, and participate as equals.

Schools or parents wishing to access the Activity Book can find it here

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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