Your club is stuck in a “time warp” facility, sharing a severely overused pitch with another code, while a club a few suburbs over just scored millions of dollars in council funding…
Melbourne Victory’s reaffirmed partnership backs local businesses
In an announcement made on Tuesday, Melbourne Victory revealed their continued alliance with the Committee for Melbourne. The partnership aims …
Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good
Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, …
CEO OPINION
10:1 Against the World Game: Hume City Council’s Budget Is a Kick in the Guts for Football
A 10:1 funding ratio against the world game. Football participation is booming, but Hume City Council’s budget tells a very different story — one that ratepayers can’t ignore.
Weekly update: NPL partnerships continue to highlight local support
Read here for this week’s updated list of the recently announced NPL partnerships across each region. NPL VIC Fremantle City …
CEO OPINION
$28 Million for Box Hill City Oval, While Football Is Being Pushed to the Back Seat
Box Hill City Oval isn’t just a local redevelopment – it’s a litmus test for how seriously we take football infrastructure in Australia. And right now, the warning signs are flashing.
FQ teams up with Asahi Beverages as its Official Beverage Partner
Football Queensland will team up with Gatorade, part of the Asahi Beverages family, as its Official Beverage Partner. A …
How the J.League Turned Engagement Into Impact
As the J.League embarks on its one-off J1 100 Year Vision League, as well as a planned calendar realignment to …
Football Queensland and SW Brokerage begin new partnership
In an announcement made on Tuesday, Football Queensland revealed that SW Brokerage will become their new Official Financial Wellbeing Partner. …
Falcons 2000 SC reveal glimpse into GSEP facilities transformation
The revamped facilities at the Gippsland Sports and Entertainment Park in Morwell began in July 2025, and are due to …
How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future
Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in …
GIS Launches Sydney Campus and Welcomes 2026 Student Cohort
Students gain access to elite sporting venues and industry leaders as teaching begins across Sydney’s premier sports precinct.
Editors Opinion
Football’s Growth Is Outpacing Council Planning and Clubs Are Paying the Price
Club confidence in councils is collapsing as football participation surges. In a Soccerscene-exclusive survey conducted between 19 and 30 January 2026 and distributed through our 31,000-strong industry database, grassroots and semi-professional leaders warned that planning, consultation and funding are failing to keep pace. The result is overcrowded facilities, volunteer burnout, and a growing risk Australia falls further behind structured football nations like Japan and South Korea.
Updated Announcement: NPL Partnerships revealed last week
Read here for a list of the newly-announced partnerships across NPL clubs last week. NPL VIC: George Cross FC: …
CEO OPINION
Two CEOs, One Code: Why Alignment Between Football Australia and the A-Leagues Matters More Than Ever
Two CEOs. Two organisations. One fragile ecosystem. As Football Australia and the A-Leagues reset their leadership, the next 12 months will determine whether Australian football finally learns from history or repeats it.
Heidelberg United’s extends partnership with Prime Plastic Bags
Heidelberg United and Prime Plastic Bags have announced their partnership has been extended for the 2026 season, displaying once again …
Gold Coast United FC reveals Burleigh Brewing as new partner
The Queensland-based club revealed on Tuesday that the brewing company will join the GCU and Tally Valley Tigers family as …
Confirmed Sponsors Across the NPL for 2026
As NPL clubs across the country continue their pre-season preparations on the pitch, so too have they been forging alliances …
Central Coast Mariners enter into liquidation after financial troubles
It was announced on Monday this week that the Central Coast Mariners will be temporarily managed by the APL Board …
CEO OPINION
The A-League’s Mover and Shaker: Can Steve Rosich Kickstart Football’s Next Chapter?
If we are honest with ourselves, the A-Leagues are not short of passion. They are short of penetration. Football has the numbers, the multicultural breadth, the participation base and the long-term demographic wind behind it. What it has lacked is commercial conviction.
Como 1907: From Bankruptcy to Industry Innovators in 10 Years
Under the ownership of the Hartono brothers, the richest owners in Italian football, Como 1907 has experienced a meteoric rise both on and off the pitch. So how did the club go from bankruptcy to business giants in just under 10 years?
A National Stage Built on Local Sacrifice
There is no question that the Championship felt special, because for the first time in a long time semi-professional football felt properly connected to the national game, and you could see that in the way players approached it, in the way supporters travelled, and in the way club volunteers kept showing up even when they were clearly running on fumes, because it finally felt like the work they do every week mattered on a bigger stage.
Global Sports Summit Goes Local: Sydney Campus Students Score Exclusive Access
This opportunity is available to students undertaking the Master of International Sports Business, Master of Sports Analytics, Graduate Certificate in Sports Analytics, and the Combined Master of International Sports Business / Master of Sports Analytics.
CEO OPINION
Meaningful Sponsorship: A Smarter Way to Drive Down Football Club Costs
From weekend volunteers to local families, football thrives because of the people who dedicate their time energy and passion to the game. Yet I also see the rising pressures on clubs and families. Increasing registration fees facility costs and operational expenses threaten the very accessibility that makes our sport special.
Premier League Clubs Agree on New Financial Rules
In an agreement made last Friday, the current Profit and Sustainability Rules (PSR) will make way for two new systems – Squad Cost Ratio (SCR) and Sustainability and Systemic Resilience (SSR) – designed to provide a clearer framework and support the financial future of Premier League clubs.
Cambridge United’s AI Revolution – A New Era Begins With Genie AI
Employing the help of Genie AI, a platform founded in 2017 by University College London graduates, Rafie Faruq and Nitish Mutha – the club is seeking to improve the speed and quality of its legal operations.
Grant Support for Queensland Clubs Hit by Cyclone Alfred and Floods
The Queensland Government has allocated $42.5 million of critical relief to sports clubs affected by Cyclone Alfred and West Queensland flooding.
Victorian Government Renews $10,000 Sporting Club Grants to Power Grassroots Sport in 2025-26
The Victorian State Government has announced the renewal of the Sporting Club Grants Program for 2025-26, delivering another boost for …
Football Queensland Launches Upgraded Club Support Hub to Boost Volunteer and Administrator Support
Football Queensland has unveiled its redesigned Club Support Hub, providing enhanced resources and a new Customer Service Booking Portal to …
Big Blue Marble: Delivering Broadcast-Grade Streaming to Sports Organisations Worldwide
Big Blue Marble is rapidly emerging as a leading partner for sports leagues, clubs, and federations looking to deliver high-quality …
Weston Bears Park to Transform into a State-of-the-Art Sports Hub
The Weston Bears Park upgrade will deliver modern, accessible facilities for football players, spectators, and the local community in Newcastle. …
CEO OPINION
It’s Time for Football Administrators to Lead: CPD and Membership Standards Can’t Wait
Australian football is growing fast. Crowds are bigger, clubs are modernising, and communities are reconnecting with the game. However, football …
Bentleigh Greens Secures Abcor as Major Sponsor for 2026 Season
Bentleigh Greens has announced a new major sponsorship deal with Abcor for the 2026 season, marking a significant partnership between …
CEO OPINION
Inside the Convention That Could Reshape Football Across Australia
The 2025 Football Queensland Convention was more than just a gathering. It was a statement about what football in Australia …
South Ave Joins Adelaide United for Upcoming Season
Adelaide United have announced that the Seltzer company, South Ave, will be the club’s official Seltzer & Vodka partner for …
Why Building Relationships Is Football’s Most Underrated Strategy
Football’s biggest wins don’t always happen on the pitch. Often, they start in boardrooms, local clubs, and community halls, anywhere …
Back Where It Belongs: SBS Revives Football’s Free-to-Air Spirit
SBS’s deal with the Australian Championship a welcome return to Australian football’s next chapter
Persistence Pays Off: Oakleigh Cannons Celebrate $14.7m Upgrade at Jack Edwards Reserve
Oakleigh Cannons officially unveiled their new $14.7 million grandstand and facilities at Jack Edwards Reserve after years of planning and …
Victorian Football’s Revival: How Disruption Is Reawakening the Game’s Heart
Victorian football disruption is changing the landscape of the game. Crowds are growing, clubs are modernising, and communities are reconnecting …
SIXT vehicles set to join Macarthur FC
Macarthur Bulls FC has announced a new partnership with leading car and truck rental company SIXT, which will join the …
Avondale FC Announce Sponsorships Before Australian Championship
The news, posted on Facebook, came after another sponsorship announcement by the club with multi-strategy alternative investment manager, Alceon, calling both partnerships “a new era of football.”
Renovated Moroccan Stadium Re-Opens Ahead of FIFA World Cup 2030
The renewed stadium, designed by global design firm, Populous, led by Moroccan firm Orange Atelier, will be used to co-host the FIFA World Cup 2030 alongside with Spain and Portugal by holding games during the tournament as well as the opening match, semi-final and final of the Africa Cup of Nations (AFCON) 2025 in mid-December.
ACT Government Maintain Sportsgrounds Ahead of Summer Sports Season.
While city crews will be doing work like top dressing, upgrading turf, fertilising and removal and installation of goal posts, the fields will be closed to the public until the end of the month.
WA Government Boosts Grassroot Sports in New Grant
The funding will benefit a variety of 189 sporting organisations across the state, selected in the first batch of grants this year.
Driving global sports leadership: Master of International Sports Business program at GIS (Sydney)
Course Overview The Master of International Sports Business, delivered in partnership with the University of Newcastle, is a pioneering degree …
Soccerscene Confirmed as Official Media Partner for Football Queensland’s 2025 Convention
As part of the strategic collaboration, Soccerscene will deliver comprehensive coverage of the two-day convention, where the Queensland football community will convene to address the key pillars of Growth, Sustainability, and Technology.
ANZ Invests in Auckland FC and the Future of Football
ANZ has backed Auckland FC from the very beginning, and its increased support shows a shared goal with the club, building pride in Auckland and helping football thrive from grassroots to the elite level.
Sharp EIT Named Official Solar Partner of Football Victoria
Football Victoria has signed a new agreement with Sharp EIT, naming them the official technology and commercial solar partner. The …
SAIVA Football: A powerful blend of AI and VR
AI and VR are undoubtedly two of the most cutting-edge technologies available for sports training.
1.14 million reasons football belongs on Free-to-Air TV
Last Saturday night’s 1.14 million reach for Tottenham’s 2–0 win over Manchester City on Nine’s free-to-air broadcast was more than …
Football Australia and OFC enter agreement to grow Pacific football
Football Australia and the Oceania Football Confederation (OFC) have entered into a new agreement with the aim of advancing the …
Bundesliga Pioneers UK Rights Access for Content Creators
The Bundesliga has unveiled a landmark broadcast model in the United Kingdom, becoming the first major European football league to allocate rights to content creators alongside traditional broadcasters.
Okkulo: Training in the dark
Sports technology is advancing at a record pace, with new innovations constantly changing the game. Among the frontrunners in sport technology …
Corpay Cross-Border and New Zealand Football FX Agreement
Corpay Inc. has announced an agreement for owned Cross-Border business to become official Foreign Exchange (FX) Partner for New Zealand Football.
US investment could strip European football of traditional values
As of the 2025/26 season, 10 of the 20 Premier League clubs, 9 of the 20 Serie A clubs, and a quarter of Ligue 1 clubs are majority US-owned.
NSW Football clubs secure major government grant funding
Football across New South Wales is set to receive a significant boost, with more than 30 Football NSW affiliated clubs …
Manchester United Seals Strategic Deal with Sokin
Sokin have promised to provide the club with its global business payment platform, enhancing Manchester United’s commitment to upgrade their international operations via faster and smarter business-to-business payment solutions and transactions.
Redeveloped John Hall Reserve Pavilion opens
Darebin City Council and Eastern Property Services have completed the redevelopment of the John Hall Reserve Pavilion. The new Pavilion, home to Azaad Club Melbourne, delivers on a key strategic action outlined in the 2021-2025 Darebin Council Plan.
Be Your Best: Achieving excellence through VR
As our technological capabilities advance, new methods of optimising human performance emerge. One of these methods is VR, which has …
CAS upholds Palace Europa League expulsion over ownership rules
Crystal Palace have lost their appeal against expulsion from the UEFA Europa League, with the FA Cup winners now set …
Premier League Returns to Free-to-Air with Channel Nine
For the first time since SBS aired matches in 2019, the Premier League will be back on Australian FTA screens, starting with Aston Villa v Newcastle United on Saturday, 16 August, at 9:30pm.
“It bewilders me that there is a cost barrier for the best young talent to a national tournament” – FV Interim CEO Dan Birrell on Emerging Soccerroos and football’s cost barrier
Birrell spoke about the recent Emerging Socceroos Championships and how the fact each participant had to pay thousands of dollars ‘bewildered’ him.
FC Bayern Munich ink a massive deal with Emirates
Under the deal, Emirates secures a broad range of branding, hospitality, and marketing rights, further expanding its global sports sponsorship portfolio and reinforcing its connection to elite football audiences.
Everton sell women’s team in groundbreaking PSR move
Everton have transferred ownership of Goodison Park to their women’s team in a strategic play designed to attract fresh investment …
Macarthur Bulls boost commercial network with Brolen Homes
Driven by the belief that building a home should be both enjoyable and fulfilling, Brolen Homes has earned a reputation for creating stylish, well-crafted, and affordable homes designed to evolve with the needs of modern families.
Soccerscene and Majestri sign a strategic media agreement
Soccerscene is proud to announce a new formal media partnership with Majestri, a leading Australian-built platform dedicated to simplifying and enhancing grassroots football club administration.
Newcastle Jets strengthen ongoing deal with Port of Newcastle
Since the initial collaboration, the relationship between the Jets and Port of Newcastle has grown into a powerful alliance dedicated to supporting local sport, community engagement, and regional development.
Walmart, MLS join forces for World Cup build-up
Walmart aims to reimagine the traditional matchday journey through immersive activations, exclusive merchandise, and community events, offering fans a richer and more connected experience.
Toowoomba Grammar School leading the way in referee development
Toowoomba Grammar School (TGS) has enjoyed strong success this season, not only through its on-field performances but also via the …
Wellington Phoenix and Gazley Motors continue strong relationship
Wellington Phoenix have confirmed the renewal of their partnership with Gazley Motors, marking the fifth consecutive season of support from …
S.L. Benfica sets bold plans for stadium’s future
The masterplan brings to life a bold new vision for the Estádio da Luz precinct, with spaces designed for fans, athletes, and the wider community.
Garmin joins Saints as official men’s sleeve sponsor for 2025/26 Season
Garmin Takes Centre Stage as Saints’ Official Sleeve Sponsor for 2025/26!
Arsenal FC and Airwallex unite in global deal
Arsenal FC has confirmed a new multi-year partnership with Airwallex, naming the global financial technology company as the club’s Official Finance Software Partner. The collaboration brings together two globally recognised brands, focused on innovation, performance, and expanding their reach both on and off the pitch.
Tasmania’s dream of a football home is one step closer
Tasmania’s football community has welcomed a $350,000 commitment from both the Liberal and Labor Governments, bringing the vision of a dedicated Home of Football one step closer.
SportsFX renews commitment to supporting Australian footballers abroad
Game-Changer: SportsFX Doubles Down on Backing Aussie Footballers Abroad
U.S. Soccer and TST join forces to grow the game
Game-Changing Alliance: U.S. Soccer and TST Ignite a New Era in American Soccer!
Deltatre and Endeavor merge to transform sports streaming
The acquisition will unite two of the industry’s most respected digital and over-the-top (OTT) technology providers, creating a powerhouse capable …
FV Celebrates Major Facility Upgrades Across Regional Victoria Under RCSIF
Football Victoria (FV) is pleased to acknowledge the announcement of four successful projects funded through the Victorian Government’s Regional Community …
Introducing the Nine Ad Manager Association and Community Club of the Year Awards
Football NSW is proud to introduce the inaugural Football NSW Association of the Year Award, which will be presented at …
Redlynch Strikers United FC Leading the Way in Safeguarding and Inclusion
In Far North Queensland, Redlynch Strikers United FC is doing more than producing talented footballers – it’s creating a safe, …
Adelaide United extends partnership with Kite Property
Adelaide United has renewed its partnership with Kite Property, with the South Australian family-owned company confirmed as the official front-of-shirt …
Adobe and Premier League to deliver AI-powered fan experiences
The Premier League has announced a multi-year partnership with Adobe to deliver personalised, AI-driven digital experiences for its global fanbase …
Man United scrap $17.3m Amazon documentary deal
Manchester United have abandoned secret negotiations with Amazon over a record-breaking $17.3 million (AUD) documentary series, after head coach Ruben …
West Ham United teams up with BOYLE Sports in multi-year deal
West Ham United Lands Game-Changing Multi-Year Partnership with BOYLE SPORTS!
RB Leipzig to introduce virtual perimeter advertising for international broadcasts
RB Leipzig has announced plans to implement cutting-edge virtual perimeter advertising technology from the 2025/26 season, creating fresh opportunities for …
Local Sport Grant Program 2025 has commenced
The Local Sport Grant Program is designed to boost consistent and long-term participation in sport across NSW.
Enterprise Rent-A-Car Becomes Title Sponsor of the National League
Enterprise Shifts Into High Gear as the Official Title Sponsor of the National League!
Lightwood Park unveils state-of-the-art football facility
Kingborough Lions United Football Club celebrated the official opening of the new Lightwood Park Pavilion and upgraded facilities on June 18, marking the completion of a transformative four-year project that has established the precinct as Southern Tasmania’s premier football destination.
Nine Network acquires Optus Sports assets including EPL
Nine Network has confirmed plans to stream matches for Australian football fans in 4K from around the world through the streaming service Stan.
Landmark Deal with W88 Marks Major Commercial Milestone for Sunderland AFC
Sunderland AFC Makes History with Groundbreaking W88 Deal!
PEGS SC Receives $5,000 Community Grant from Bendigo Bank
How Bendigo Bank’s $5,000 boost is smashing barriers and letting PEGS SC’s senior women play for free in 2025 — a win for women’s football and the community!
Football Australia and CommBank announce major agreement
CommBank and Football Australia Launch Epic Partnership to Transform Football Across Australia!
PIF Strengthens Ties with FIFA
PIF Deepens Global Sports Power Play with Bold Strengthening of Ties to FIFA
Real Madrid and Louis Vuitton Unveil Stylish New Partnership
Real Madrid has officially partnered with world-renowned French fashion house Louis Vuitton, announcing on Friday a new agreement that will …
Beyond the Game: Why Football Deserves Government Backing
More Than Just a Game: Why Football Deserves a Seat at the Heart of Government Power!
Chicago Fire FC reveals plans for new stadium and urban district
Chicago Fire FC Unveils Stunning New Stadium Plan Set to Transform Chicago’s South Loop by 2028!
Rangers FC Confirms Majority Stake Acquisition
Power Shift at Ibrox: Rangers FC Sees Major Takeover as New Era Begins
Football Star Academy unveils Partnership with Directed
Game-Changing Alliance: Football Star Academy Joins Forces with Directed in Exciting New Partnership!
Why government backing is crucial for Australia’s game
Football Is Booming — But Without Government Help, It Could All Fall Apart
Auckland FC record landmark first season for Stadium
Auckland FC’s inaugural season in the Isuzu A-League has made history, with the club delivering a record-breaking run at their home ground, Go Media Stadium.
The Athlete Management System changing the Data Game
From Data to Domination: Teamworks Is Transforming How Athletes Train, Recover & Win
Everton’s new home to be called the Hill Dickinson Stadium
Everton Football Club has announced that its new stadium at Bramley-Moore Dock will be named the Hill Dickinson Stadium, following …
Why Australia won’t host a men’s World Cup soon
The Brutal Truth: Australia Won’t Be Hosting a Men’s World Cup Anytime Soon
Elevating Aintree Football and grassroots sports
Football Victoria has acknowledged Melton City Council for the official opening of the $15.3 million Aintree North Recreation Reserve
KAM Melbourne to acquire majority stake in Western United FC
KAM Melbourne Set to Take Control with Majority Stake in Western United FC, Ushering in a New Era of Football Excellence!
Preston Lions Land Funding for Synthetic Field Upgrade
Game-Changing Pitch Upgrades Coming to Preston Lions – A New Era for the Club!
Football South Australia confirms new Major Partner
Football South Australia Scores Big with Exciting New Major Partnership Set to Revolutionise the Game!
LaLiga records strong revenue and attendance growth
Learn about LaLiga’s record attendances and revenue across the 2023/24 season!
Football Queensland confirms extended collaboration with Gow-Gates
Football Queensland Strengthens Its Future with Game-Changing Partnership Extension!
UEFA Club Benefits Programme distributes record $413.7m AUD
Read about the record amount of money distributed to European clubs via the UEFA Club Benefits Programme!