The U.S. Soccer Federation and The Soccer Tournament (TST) have announced a new partnership to grow the tournament, broaden access, and engage the next generation of fans.
This partnership helps U.S. Soccer stay true to its mission while reaching new fans through exciting formats like TST.
Together, they’re creating more ways to connect with fans, grow participation, and expand the game nationwide.
It also shows U.S. Soccer’s continued push for innovation, building on events like the Brandi Chastain Cup and increased support for the U.S. Open Cup.
U.S. Soccer CEO JT Batson says the partnership with TST reflects a commitment to growing the game.
“This new partnership reflects that we recognise new formats of soccer help to grow interest and participation in the game,” he said in a press release.
“We’re excited to work with TST and support new soccer competitions— staying true to our mission of working in service to soccer.”
TST’s fast-paced 7v7 format, with $1 million ($1.541 million AUD) prizes for both men and women, has quickly become a cultural sensation, mixing sport, entertainment, and innovation.
The 2025 event in Cary, North Carolina, drew 50,000+ fans, 64 teams, and 134 matches, and aired on ESPN for the second year running.
It also featured The Pat McAfee Show and stars from top leagues and former U.S. national teams, along with celebrities and influencers.
TST CEO Jon Mugar says teaming up with U.S. Soccer will fuel growth, highlight talent, and meet rising fan demand.
“TST is proud to partner with U.S. Soccer to grow our event and the broader game even further in support of expanding the soccer ecosystem,” he said in a press release.
“There is extraordinary demand from both fans and participants eager to experience our festival.
“This partnership will help us meet that demand and continue building a high-profile pathway that showcases young talent, brings star players back into meaningful competition, and excites new fans.”
This unique partnership draws on U.S. Soccer’s expertise, connections, and strategy to boost the event’s reach and impact.
It also promotes new formats that keep fans involved long-term, helping grow the game from local fields to the highest level.
