South Melbourne FC has reinforced its commitment to governance, financial sustainability and football development following its Annual General Meeting. The …
Attendance and Atmosphere: Maximising the A-League’s potential
While many A-League clubs boast some of the most impressive sporting venues in Australia, maximising their potential and drawing in …
CEO OPINION
Two CEOs, One Code: Why Alignment Between Football Australia and the A-Leagues Matters More Than Ever
Two CEOs. Two organisations. One fragile ecosystem. As Football Australia and the A-Leagues reset their leadership, the next 12 months will determine whether Australian football finally learns from history or repeats it.
Why A-League Women players believe the next phase of the game must start now
As Australian football enters a new phase of growth and reflection, A-League Women players are seeking to ensure the future …
‘We Can Do So Much More’: Players Take Control of the A-League Women’s Future
Professional Footballers Australia (PFA) has launched Ready For Takeoff – The Players’ Vision for the A-League Women, a player-led roadmap …
Central Coast Mariners enter into liquidation after financial troubles
It was announced on Monday this week that the Central Coast Mariners will be temporarily managed by the APL Board …
Caroline Springs George Cross FC Welcomes Continued Support from Hallmarc Group
Caroline Springs George Cross FC is proud to confirm that Hallmarc Group has recommitted as a major sponsor for the …
Thank You to Our Partners and Readers for an Outstanding 2025
“From All of Us at Soccerscene: Thank You for an Unforgettable 2025”
CEO OPINION
The A-League’s Mover and Shaker: Can Steve Rosich Kickstart Football’s Next Chapter?
If we are honest with ourselves, the A-Leagues are not short of passion. They are short of penetration. Football has the numbers, the multicultural breadth, the participation base and the long-term demographic wind behind it. What it has lacked is commercial conviction.
Paramount and Channel 10’s Football Gamble Pays Off with Record Viewership
Football viewership on Paramount Viewership is on the rise, and football is the winner
Matildas Coach Leads PFA Agents Conference on Trends Affecting Players
Held at La Trobe University, the annual conference convened 20 player agents from across Australia and New Zealand, representing A-Leagues and national team players, to examine key trends shaping the football industry.
Steve Rosich to Lead a New Era for the A-League as CEO
With over 25 years of leadership and commercial experience within the sport industry, Rosich is an exciting appointment for the A-Leagues as they look to start a new era of growth across the men’s and women’s game.
Zaparas Lawyers Extends Deal with Melbourne Victory
Zaparas Lawyers is strengthening its support by investing directly in the Melbourne Victory Academy. This expanded backing demonstrates a clear commitment to the development of emerging talent, helping nurture the next generation of A-League players and future leaders of the game.
PFA Reveals Findings from 2024-25 A-League Men Report
Recently published, the report collected data through PFA end of season surveys, post-match surveys and fan focus groups to gain a comprehensive understanding of player and fan experiences.
PFA and Fans Association Unite to Bring Fans Closer to Players
The FSAA represents the interests of fans across all levels of the game and has recently submitted supporter-focused recommendations to Football Australia (FA) and the Australian Professional Leagues (APL).
Global Sports Summit Goes Local: Sydney Campus Students Score Exclusive Access
This opportunity is available to students undertaking the Master of International Sports Business, Master of Sports Analytics, Graduate Certificate in Sports Analytics, and the Combined Master of International Sports Business / Master of Sports Analytics.
CEO OPINION
Meaningful Sponsorship: A Smarter Way to Drive Down Football Club Costs
From weekend volunteers to local families, football thrives because of the people who dedicate their time energy and passion to the game. Yet I also see the rising pressures on clubs and families. Increasing registration fees facility costs and operational expenses threaten the very accessibility that makes our sport special.
Insights into the PFA’s Strategic Framework 2025-28
Following the Annual General Meeting (AGM) held yesterday by Professional Footballers Australia (PFA), a new three-year Strategic Framework has been agreed. The framework will seek to outline the key steps which must be taken to develop and sustain the men’s and women’s professional game in Australia.
Brisbane Roar Reunites with Luxury Paints
Luxury Paints, one of Australia’s leading privately owned paint manufacturers, has earned a reputation for quality, innovation, and craftsmanship. With a comprehensive range of decorative, industrial, specialty, and texture coatings available through company-owned stores and stockists nationwide, the brand remains a benchmark for Australian manufacturing excellence.
Macarthur Bulls Strengthen Ties with Better Life Mobile
Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.
Alvaro Logistics Teams Up with Macarthur Bulls
Founded in 1978, Alvaro Logistics delivers Contract Management and Warehouse Solutions through a custom-built fleet, offering tailored services that drive fast, effective results. Their expertise is proven through long-term collaboration with clients across industries such as steel, FMCG, plumbing, and container handling, supported by comprehensive distribution facilities.
Auckland FC Welcomes Clarity Insurance Brokers
Since its establishment in 1992, Clarity Insurance Brokers has built a strong presence in the commercial and schemes markets, managing more than $70 million in gross written premiums.
APL Chair Stephen Conroy Joins Foxtel Board as Media and Sport Worlds Converge
Former Communications Minister Stephen Conroy, who serves as independent chair of the Australian Professional Leagues (APL), has joined the Foxtel …
Sydney FC Announces New Strategic Partnership With Trip.com for 2025/26 Season
Sydney FC have confirmed a partnership with Trip.com for the A-League 2025/26 season.
CEO OPINION
Inside the Convention That Could Reshape Football Across Australia
The 2025 Football Queensland Convention was more than just a gathering. It was a statement about what football in Australia …
Adelaide United and 1KOMMA5° Strengthen Ties Through Shared Values
Adelaide United has confirmed 1KOMMA5° Adelaide as the A-League Men’s Away Front of Shirt Partner for the 2025/26 season.
Auckland FC’s New Collaboration with UP Education
Auckland FC have confirmed a partnership with UP Education as the club’s official education partner. UP Education is Australasia’s largest …
Why Building Relationships Is Football’s Most Underrated Strategy
Football’s biggest wins don’t always happen on the pitch. Often, they start in boardrooms, local clubs, and community halls, anywhere …
Auckland FC Partners with Tāmaki Health to Champion Community Wellbeing
Auckland FC have confirmed a partnership with Tāmaki Health for the upcoming A-League season.
Auckland FC Teams Up with The Warehouse in a Major New Retail Alliance
The Warehouse began as a small company in Auckland, since then it has grown into a national retail giant, and now, much like Auckland FC, it has become a staple in Kiwi culture.
Victorian Football’s Revival: How Disruption Is Reawakening the Game’s Heart
Victorian football disruption is changing the landscape of the game. Crowds are growing, clubs are modernising, and communities are reconnecting …
Olympic FC and Brisbane Boys’ College Forge Strategic Collaboration
Olympic FC and Brisbane Boys College have confirmed a collaboration that will allow players and coaches to receive valuable development opportunities and to use the Clubs’ elite facilities.
Adelaide United and Flinders University Expand Agreement into Women’s Football
Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport.
Auckland FC Secures Three-Year Deal with Quest Apartment Hotels
The collaboration will increase Quest’s presence across the nation, and will connect Auckland FC fans with one of New Zealand’s largest and quickest growing hotel chains.
Stress Fractures: Are Hard Play Surfaces At Fault?
Stress fractures (or hairline fractures) occur when the bone is being overused, leading to the body being unable to repair the hard tissue over a period of time, resulting in a break in the bone.
Chemist Outlet Teams Up with Central Coast Mariners Women’s Team
Serving as the Exclusive Chemist Partner, Chemist Outlet will provide vital support to the club’s women’s program both on and off the field, with branding to feature on the sleeve of the 2025/26 Ninja A-League Women’s jersey.
ANZ Invests in Auckland FC and the Future of Football
ANZ has backed Auckland FC from the very beginning, and its increased support shows a shared goal with the club, building pride in Auckland and helping football thrive from grassroots to the elite level.
Newcastle Jets and PMP Mining Expand Strategic Collaboration
The Women’s team will have PMP Mining branding on the front of their playing shorts next season as a part of the partnership.
Brisbane Roar Strengthens Ties with Cannon Logistics
Cannon Logistics is a transport and logistics company who specialise in general road freight, refrigerated transportation, and cold and dry storage services like meat, fruit and vegetables for producers across Queensland and northern New South Wales.
Bonvilla Estate Aligns with Newcastle Jets
Bonvilla Estate is a family-run vineyard in the Hunter Valley, known for its breath-taking views and a cellar door that was recently recognised as a finalist for Cellar Door of the Year at the Hunter Valley Wine and Tourism Awards.
Adelaide United and AMES Collaborate to Foster Social Inclusion
Adelaide United is excited to team up with AMES Australia to help newly arrived communities across South Australia feel at home. Through football, youth programs, and community initiatives, this agreement aims to support settlement, connection, and integration in meaningful ways.
Western United Secures Strategic Deal With Intix
INTIX, a homegrown sports ticketing platform from the west, is thrilled to team up with Western United Football Club.
Melbourne Victory joins forces with Sidelink Transport
Sidelink Transport is a family-run business based in Melbourne, proudly serving Victoria since 2007. Starting with just one sideloader, they’ve grown into a fleet of over 60 vehicles, including standard trailers, sideloaders, drop deck skels, A-Doubles, and Quad-quad B-Doubles.
Cabravale Club Resorts backs Macarthur FC for sixth straight year
Macarthur Bulls FC has confirmed it will continue its long-time partnership with Cabravale Club Resorts for a sixth year, reflecting their shared passion for football, dedication to the local community, and commitment to delivering memorable matchday experiences.
Macarthur Bulls boost commercial network with Brolen Homes
Driven by the belief that building a home should be both enjoyable and fulfilling, Brolen Homes has earned a reputation for creating stylish, well-crafted, and affordable homes designed to evolve with the needs of modern families.
Soccerscene and Majestri sign a strategic media agreement
Soccerscene is proud to announce a new formal media partnership with Majestri, a leading Australian-built platform dedicated to simplifying and enhancing grassroots football club administration.
SportsFX renews commitment to supporting Australian footballers abroad
Game-Changer: SportsFX Doubles Down on Backing Aussie Footballers Abroad
Newcastle Jets team up with new balance in three-year deal
Fresh kits, bold ambitions, and a powerhouse partnership — the Newcastle Jets have just signed a game-changing deal with global sportswear giant New Balance. Find out what this means for the club’s future on and off the pitch!
New Broadcast Plan Confirmed for Hahn Australia Cup 2025
Broadcast Shake-Up Set to Revolutionise Hahn Australia Cup 2025
Auckland FC champions $300 Million arena development at Western Springs
Auckland FC throw backing behind $300 million dollar investment into Arena development in Western Springs.
Why government backing is crucial for Australia’s game
Football Is Booming — But Without Government Help, It Could All Fall Apart
Sold-out A-League Grand Final set against the backdrop of the highest-attended season
A-League grand final a sold out Melbourne derby and representative of league record attendance.
New board appointments and regulatory reform announced by APL
APL Shakes Things Up with Bold Board Overhaul and Major League-Wide Reforms!
A-League records strong viewership and attendance in New-Zealand
New Zealand Can’t Get Enough of the A-League – Sky Sports Viewership Skyrockets!
Beau Busch to become Chief Executive of PFA until 2029
Learn about the PFA’s new Chief Executive, Beau Busch!
A-League Reaches Historic Goal Milestone as Viewership Surges
A-League Explodes in Popularity as It Smashes Historic Goal Record!
SGM-TCK Partnership Enhances Youth Sports Events
Discover the exciting partnership between Sports Group Melbourne and TheCoachKart!
Auckland FC Secures Major Partnership with My Food Bag
Auckland FC has confirmed meal kit delivery service My Food Bag as its newest official partner!
APL announces Stephen Conroy as Executive Chairman
The Australian Professional Leagues (APL) have announced Stephen Conroy as Executive Chairman of the organisation, effective immediately. The former Labour …
Melbourne Victory’s brand-new infrastructure strategy
Melbourne Victory has revealed a brand-new infrastructure strategy. What does it entail?
Australian Championship set to revolutionise domestic football
Australia’s New Championship Set to Transform Football with Unmissable Action!
FIFA set new global benchmark for Women’s Football Development
FIFA’s Bold Plan: 60 Million Women Footballers by 2027 – Can They Pull It Off?
Tom Sermanni- Leading the Matildas in the Right Direction
In September 2024, former Matilda’s and journeyman coach, Tom Sermanni, was quietly going about his business coaching in the women’s …
For Jaiden Kucharski, The Sky is the Limit.
Despite its slow start to the season, many pundits believe this season’s Sydney F.C. squad is one of the strongest …
Unite Round: A-League’s Bold Vision Faces Challenges
Exploring the highs and lows of A-League’s Unite Round, a bold experiment striving to unite fans but facing challenges.
PFA Annual Report Highlights Key Concerns for A-League Players
Record transfer fees, rising attendance, but shocking player welfare concerns revealed in PFA’s A-League report!
PFA celebrates milestone year at Annual General Meeting
Major Wins for Players: PFA Celebrates a Year of Game-Changing Advocacy at Annual Meeting!
A-Leagues Unite Round attendances grow by over 50% in its second edition
The A-Leagues concluded their second edition of ‘Unite Round’ over the weekend, with a substantial crowd increase achieved when compared …
Newcastle Jets CEO departs the club
Newcastle Jets CEO Shane Mattiske Steps Down After 4 Years – What’s Next for the Club?
Melbourne Victory extends deal with AIA Australia
Melbourne Victory’s bold new partnership with AIA promises exciting health initiatives for fans and the community
Football leads in Australian participation, AusPlay reveals
AusPlay Survey Reveals Why Football Reigns Supreme in Australia!
Auckland FC confirmed Jani-King as latest collaboration
Spotless Victory: Auckland FC Teams Up with Jani-King as Their Official Cleaning Partner!
PFA confirmed exclusive health insurance offer with RT Health
Exclusive Deal: A-League Players Get Health Discounts and Perks with RT Health!
NSL media greats reunite for Old Gold Soccer podcast
Iconic Duo Returns! Kyle Patterson and Greg Blake Reunite for the Must-Listen Old Gold Soccer Podcast!
Football Australia announces new format and October 2025 start date for National Second Tier
Big Changes Coming! New National Second Tier Set to Shake Up the League in 2025!
Is it time to make the A-League Women a full-time professional competition?
In the last fortnight, Professional Footballers Australia (PFA) released their annual A-League Women’s report, providing an overview of the current …
The Queensland Election: the promises for the sporting community
Queenslanders, mark your calendars for October 26! As the political battle heats up, discover what this means for the sporting community from major parties that could change the game.
Sky Sport and APL extend partnership for three more seasons
The Australian Professional Leagues (APL) and Sky Sport have continued their partnership for another 3 years, giving Sky Sport exclusive …
APL designates JAM TV and EMG/Gravity Media as partners
The Australian Professional Leagues (APL) has named JAM TV and EMG/Gravity Media as the new production partners for the A-Leagues. …
SharkNinja named partner of new women’s Ninja A League
SharkNinja has been confirmed as the new multi-season naming rights partner for the Women’s A league, which will be called …
Ned Morris to step down as Adelaide United chair
Adelaide United have confirmed that Ned Morris will step down as chair after a mutual agreement and will continue in …
‘Caceres Clause’ set to be phased out ahead of the 2025/26 A-Leagues season
Football Australia, the Australian Professional Leagues (APL), and the Professional Footballers Australia (PFA) have confirmed a joint commitment to review …
Wellington Phoenix and Gazley Motors continue partnership
Wellington Phoenix has confirmed that Gazley Motors will extend its partnership with the club for a fourth season. Gazley is …
Football Queensland confirm Club Convention topics
Football Queensland recently released the central topics that will ‘Elevate the Debate’ of their inaugural Queensland Club Convention. The convention …
Central Coast Mariners team up with NSW Police to aid youth
The Central Coast Mariners have confirmed that they are teaming up with the NSW Police and Police Citizens Youth Clubs …
John Tsatsimas – Leading the Charge at Football New South Wales
John Tsatsimas, Chief Executive Officer of Football New South Wales, experienced the joys of football at an early age when …
Kayo president expresses interest in gaining A-League rights
With less than two months until the 2024/25 season, a Foxtel executive said the company might consider returning the A-Leagues …
Central Coast Mariners appoint first female CEO
The Central Coast Mariners has confirmed the appointment of Alyssar Narey who will become the club’s new Chief Executive Officer. …
The Caceres Clause controversy: History repeats in Auckland
The ‘Caceres Clause’ has come into question from teams and fans across the A-League about how newly formed Auckland FC …
Professional Footballers Australia’s 2023/2024 Player Development Program Report highlights continued growth in mental health and education support
Professional Footballers Australia (PFA) have released their annual Player Development Program (PDP) Report for 2023/2024. This is an overall summary …
Western United and HART Sport strengthen relationship into a fifth season
Western United has announced that it will continue its partnership with HART Sport for a fifth season, having been together …
David Clarkson on returning to South Melbourne FC with Nicholas Maikousis at the helm
South Melbourne FC is one of the most successful and famous Australian clubs, a powerhouse in the National Soccer League …
Joe Mirabella: Melbourne Victory on my mind
Melbourne Victory shareholder, Joe Mirabella, was introduced to football at an early age when he was taken by his father …
Sydney FC welcomes cyber security platform Acronis
Sydney FC has announced a new partnership with cybersecurity platform Acronis, to be the official cybersecurity provider. Acronis is a …
Newcastle Jets CEO Shane Mattiske on Maverick Sports Partners ownership: “It is exciting to see so many people lean forward and now want to get involved”
To the relief of Newcastle Jets fans and those of the A-Leagues alike, Maverick Sports Partners were unveiled as the …
Science in Sport continues as Western United’s Official Performance Nutrition Partner
Western United FC has announced a two-year extension with Science in Sport as its Official Performance Nutrition Partner. Science in …
Football Queensland CEO Robert Cavallucci: “We’ve got every right to take our place as the most dominant code in Australia”
Football Queensland CEO Robert Cavallucci is steadfast in capitalising on the World Cup hype, as lofty goals are at the …
Mitre confirmed as Official Match Ball Partner for the A-Leagues
The Australian Professional Leagues (APL) has announced Mitre as the A-Leagues’ new Official Match Ball Partner for the next three …
APIA Leichhardt President Tony Raciti calls for calm as National Second Tier speculation emerges
APIA Leichhardt President Tony Raciti has weighed in on recent developments about the National Second Tier (NST), following uncertainty about …
A-Leagues Unite Round returns for a second season
The Australian Professional Leagues (APL) have confirmed the return of Unite Round to the A-Leagues for the 2024/25 season with …
Uncertainty looms around National Second Tier’s future
The highly anticipated National Second Tier (NST) in its proposed format is set to be postponed by Football Australia, with …
A-League clubs to be given only $530k in funding for next season
The Australian Professional Leagues (APL) have confirmed the annual grants distributed to A-League clubs will be slashed close to 75 …
Canberra United A-League Men’s debut delayed to 2025/26 season
Canberra have been dealt a cruel blow in their bid to have an A-League Men’s side, with the A-League confirming …
Newcastle Jets secure A-League future with new owners confirmed
Newcastle Jets have confirmed Maverick Sports Partners as the Club’s new owners. This ownership, subject to final approval from the …
A-League Men named as second most digitally engaging sport in Australia
The Ministry of Sport, in collaboration with YouGov Sport, have released promising numbers regarding the A-League Men’s digital engagement. In …
How the Liberty A-League can learn from the incredible growth of NWSL
As the A-League Women’s Grand Final approaches and season comes to an end, it is a time to reflect on …
A-Leagues secure last minute NEP deal for production partner
The A-Leagues have had an interesting past week, to say the least – as the league’s production partner for live …
Stall warnings firing in the Newcastle Jets cockpit
Stall warnings have alarmed for Newcastle Jets as it’s understood that beyond this season, Australian Professional Leagues (APL) are unable …
Crucial moments loom for Central Coast Mariners
Recently through the clamour in which the A-League churns out each season, Central Coast Mariners have been quietly charging towards …
Alex Wilkinson: A life after football with Sydney FC
Many professional footballers face a harsh reality when their playing careers come to an end. So entrenched in the weekly …