Adelaide United and 1KOMMA5° Strengthen Ties Through Shared Values

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Image Credit: Adelaide United

Adelaide United has confirmed 1KOMMA5° Adelaide as the A-League Men’s Away Front of Shirt Partner for the 2025/26 season.

The new one-year partnership further strengthens the strong relationship between the two organisations, which first began in the summer of 2024.

During the 2024/25 campaign, the clean energy innovator featured on the back of the club’s home and away shorts.

Nathan Kosmina, Adelaide United’s Chief Executive Officer said that the collaboration represents both of the organisations shared values on South Australian expertise.

 “To have a partner so deeply invested in renewable energy and built on South Australian expertise is something we’re truly proud of,” Kosmina said in a press release. 

“It aligns perfectly with Adelaide United’s ongoing commitment to sustainability and community impact.

“We’re proud to showcase the 1KOMMA5° brand on our away shirt and thank them for their continued support of the Reds.”

Founded in 2019 and formerly known as Kozco, 1KOMMA5° Adelaide has earned global recognition as a pioneer in the clean energy sector. 

The company continues to set new benchmarks for innovation, driving the transition toward a cleaner, more sustainable future. Its vision is to empower individuals to take control of their own energy, living from the sun and wind, forever, for free.

Beyond shirt branding, the partnership confirms 1KOMMA5° as one of Adelaide United’s key commercial partners, focused on creating shared value through community engagement and positive environmental impact.

The agreement also includes a player partnership with Amlani Tatu, one of the Club’s most exciting emerging talents.

Danny Mudronja & Wayne Faranda, 1KOMMA5° Adelaide directors commented on the deal.

“We’re thrilled to expand our partnership with Adelaide United and to have our brand represented on the away shirt this season,” they said in a statement. 

“Like the Reds, we’re proud to call South Australia home and to champion innovation, sustainability, and progress for future generations.” 

Together, the collaboration highlights how sport and business can unite to promote positive environmental change and celebrate South Australian excellence on and off the field.

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Nike and FA reveal Socceroos kit ahead of 2026 FIFA World Cup

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Image credit: Football Australia

As the lastest collaboration between Football Australia and Nike, the 2026 National Team collection is testament to a partnership spanning over two decades.

 

New threads, old partners

Built on the balanced principles of heritage, culture and progression, Nike have designed two kits which reflect the very DNA within Australia’s men’s national team.

“The CommBank Socceroos are set to perform on the world stage with a clear intent to compete and succeed against the world’s best, and this new kit reflects that ambition,” said Football Australia CEO, Martin Kugeler, via official press release.

“Socceroo kits become part of Australian football history, forever tied to defining moments and performances and we look forward to seeing the Socceroos represent the country with pride in this jersey on the global stage.”

Honouring the twenty-year partnership with Nike, this year’s kit draws inspiration from the iconic 2006 jersey. The hope, therefore, is that performances on the pitch will mirror this sense of pride, passion and ambition.

Innovation on the biggest stage

Furthermore, football kits represent innovation and ambition. Materials, fit and finer details must all come together in a perfect combination to allow for optimal performance.

The Socceroos collection features Nike’s Aero-FIT performance cooling technology, thus increasing airflow and ensuring players stay cool while playing in high temperatures.

But beyond the inner workings and technology of the kits, a sense of authenticity and intention continue to shine through.

“I really love the new home kit, it has a great traditional feel with the colours and the style and it feels unmistakably Australian,” outlined Nike athlete and Socceroos star, Jordan Bos.

Although kits appear as little more than a squad number and a badge, the international stage demands a jersey which represents something far greater. The World Cup is about national pride, passion and ambition, and Australia’s 2026 kit collection unites all of them.

Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good

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Image Credit: Perth Glory

Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, Experience. This decision brings one of Australian football’s most influential administrators into a new phase of the sports business landscape.

Filopoulos, who has held senior roles across Football Australia, Football Victoria and Perth Glory, will lead Bastion’s experiential and partnerships division, applying a football-informed lens to brand engagement.

Drawing on his time in the game, Filopoulos emphasised the importance of cohesion in building meaningful fan connections.

“For me, the biggest lesson is that fans don’t see brand, content and experience as individual silos, they experience it all as one connected ecosystem,” he said.

“At Football Australia, the work resonated most when everything was aligned; the team, the narrative, the partners and the matchday experience all working together to feel cohesive and authentic. That’s when engagement moves beyond interaction and becomes something far more meaningful.”

He added that too many organisations still treat fan engagement as short-term.

“Where a lot of organisations fall short is treating fan engagement as a campaign. It’s not, it’s an always-on system.”

Filopoulos’ move reflects a broader shift within football, where commercial growth is increasingly driven by experience-led strategy.

“At Bastion, we put experience at the centre—because it’s where the brand comes to life, where partners integrate in a way that adds real value and where fans genuinely connect,” he said.

“Our focus is on building platforms that bring fans closer to the brand… Get that right, and you’re creating something people actively want to be part of.”

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