Perth Glory Extends Deal With Theme Group

Avatar
Image credit: Perth Glory

Perth Glory have announced one of their major partners, Theme Group will be continuing to work with the club for the 2025/26 A-Leagues season.

Theme Group is Western Australia’s leading provider of food services, cleaning solutions and facility management, servicing some of WA’s most iconic venues, industries and events for the mining, aviation, education and healthcare sectors, as well as certain arenas.

The extended partnership will continue to have Theme Group cater all of Perth Glory’s dietary needs, both for events and players and staff, under the Good Food Eating brand, which caters to a number of high-performance touring athletes and teams across Australia and overseas.

Perth Glory CEO, Anthony Radich commented on the ongoing partnership being another positive step forward for the club.

“Theme Group have been fantastic supporters of Perth Glory for many years, and their renewed, three-year commitment reflects the strength of that relationship,” he said via press release.

“They share our values around excellence, community and performance and we’re proud to have a local WA company that’s fuelling both our players and our Members and fans.”

Theme Group Founder and Executive General Manager, Robbie Damjanovic called the partnership a proud continuation of the company’s passion for the football community in the state.

“Football has always been in my blood and Perth Glory has played a big part in my family for generations,” he said via press release.

“We’re thrilled to continue supporting the club and to continue enhancing the experience for players, staff and fans alike.

“Through our Good Food Eating brand, we’re proud to bring the same nutrition that fuels high-performance teams to everyone, whether that’s at the stadium, in stores, or in your own workplace.”

Alongside the news of the extended partnership, Perth Glory fans will also be able to enjoy the same performance-driven nutrition as the club members, with Good Food Eating’s Grab and Go.

The new accessible meals are now available in major supermarkets and convenience stores across Perth, along with an upcoming direct-order catering service for offices, schools and private functions.

Previous ArticleNext Article

Tim Cahill Backs Nardo as Startup Secures $1 Million Investment Round

Avatar
Image Credit: Ministry of Sport

Australian football icon Tim Cahill has joined sports technology platform Nardo as both an investor and strategic partner, helping the company close a $1 million pre-seed funding round aimed at accelerating international growth. The investment will support Nardo’s expansion into key markets including the United States, United Kingdom and Middle East.

Founded to simplify apparel and teamwear management for grassroots and semi-professional sporting organisations, Nardo’s platform streamlines the often-complex process of ordering, distributing and managing sportswear. The company believes its technology can reduce administrative burdens on clubs while improving efficiency across community sport.

Cahill’s involvement adds significant credibility to the venture. One of Australia’s most recognisable sporting figures, the former Socceroo has long advocated for the growth of grassroots football and community participation. His investment reflects growing confidence in sports technology solutions that address operational challenges faced by clubs and sporting organisations.

The announcement also highlights the increasing appetite for sports technology investment across Australia, with startups seeking to modernise everything from fan engagement and performance analysis to club administration and equipment management. For football in particular, where participation continues to grow nationwide, digital solutions aimed at supporting grassroots infrastructure are becoming an increasingly important part of the sport’s ecosystem.

As Nardo prepares for its next phase of expansion, Cahill’s backing provides both commercial support and industry expertise, positioning the company to pursue opportunities beyond the Australian market while maintaining a strong focus on serving community sport.

Alibaba Group allies with UEFA and UC3 as new strategic partner

Avatar
Image credit: Vitalii Vitleo / Shutterstock.com

Alibaba Group will become the global AI, Cloud Computing and E-Commerce Partner for the UEFA Euro 2028 tournament and UEFA men’s club competitions from 2027-2033.

 

Uniting two global giants

The partnership will see Alibaba position itself as a strategic partner for UEFA and UC3 at both club and international level.

As one of the world’s leading tech and e-commerce companies, Alibaba will team up with European football’s governing body to deliver exciting new ways of bringing fans closer to the game through innovate technologies.

“We are delighted to welcome Alibaba as a global partner for UEFA EURO 2028 and as a future partner of our men’s club competitions,” expressed UEFA President Aleksander Čeferin via media release.

“Together we can bring fans closer to the game in new and meaningful ways – making our competitions feel even more captivating, engaging and accessible, while preserving the traditions, emotions and spirit that define European football.”

Furthermore, Chairman of Alibaba Group, Joe Tsai, outlined how the company will pursue a shared vision with UEFA to unite fans from all over Europe and the entire world.

“We believe that football is a shared language around the world, and the unifying power of the game at all levels for all fans is the mission that brings Alibaba and UEFA together,” said Tsai via media release.

 

Where innovation meets tradition

Indeed, this is a partnership which is unique in its potential impact.

On one side is a global tech giant, capable of leveraging innovative e-commerce platforms and AI expertise. On the other, a governing body which oversees some of the most popular football competitions in the world.

It is an alliance which embodies the current and future state of the football landscape, which includes innovation and technology at the heart of its operations.

Tech platforms of the future, aligning with a sport of deep-rooted history and tradition.

We saw recently another partnership of a similar nature. Arsenal FC – one of the founding Premier League clubs and recent champions – announced a collaboration with Meta to create new ways of uniting fans beyond the 90 minutes on the pitch.

So, now that Alibaba Group, UEFA and UC3 will embark on their own collaboration in the coming years, fans of European football will see this tech-sport revolution up close as they continue to engage with – and enjoy – the sport they love.

Most Popular Topics

Editor Picks

Send this to a friend