The education program was a roaring success for the 14 coaches who made the trip, demonstrating Japan’s high-quality infrastructure and …


Soccerscene the only online publication dedicated to the Australian and international football industry. It serves as a practical guide for those involved in the business of running a football club and bringing readers up-to-date research and development across all football matters providing insights, discussion and information related to topics that matter.

The education program was a roaring success for the 14 coaches who made the trip, demonstrating Japan’s high-quality infrastructure and …

As NPL clubs across the country continue their pre-season preparations on the pitch, so too have they been forging alliances …

Football West has three teams competing for national futsal glory on Saturday.

German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football …

It was announced via social media on Tuesday this week that Melbourne City Toyota would be extending their longstanding collaboration …

In an announcement made via social media on Friday, SD Raiders FC revealed they would be collaborating once more with …

Football West has announced a major update to its Regional Academy player development program, launching in 2026 to strengthen talent …

The Italian sportswear brand has collaborated with Football NSW since 2022, and will continue as the Official Apparel Supplier until …

Caroline Springs George Cross FC is proud to confirm that Hallmarc Group has recommitted as a major sponsor for the …

When Tom Glover, the former Melbourne City goalkeeper, jets to Japan in mid-January and lines up for Japanese J-League 2 …

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.

Brisbane City FC have announced the Brisbane-based energy company, ENERGYSALES, as a new sponsor for the 2026 season.

As part of the Growing Football Fund, groups of female coaches are being invited to attend CommBank Matildas matches live at the stadium but the experience goes beyond simply watching the game.

If we are honest with ourselves, the A-Leagues are not short of passion. They are short of penetration. Football has the numbers, the multicultural breadth, the participation base and the long-term demographic wind behind it. What it has lacked is commercial conviction.

Football viewership on Paramount Viewership is on the rise, and football is the winner

Throughout the year, Football NSW delivered 230 programs across NSW schools, this total included 180 coach-led programs and 50 teacher-led programs. Together, they accounted for 3,186 hours and 133 days of football activity.

As Australia reels from its worst shooting in nearly three decades, and the Jewish community suffers another dark moment of rising antisemitism, esteemed software engineer and football player, Dan Elkayam was one of the lives tragically lost in the Bondi massacre.

Held at La Trobe University, the annual conference convened 20 player agents from across Australia and New Zealand, representing A-Leagues and national team players, to examine key trends shaping the football industry.

With over 25 years of leadership and commercial experience within the sport industry, Rosich is an exciting appointment for the A-Leagues as they look to start a new era of growth across the men’s and women’s game.

Football Queensland is leading a statewide overhaul of officiating, backed by record investment and new referee initiatives aligned with its 2024–2026 Referee Strategy and One Football Strategic Plan.

Announced last Friday, the partnership between Football Northern Territory (FNT) and Football Queensland (FQ) will aim to expand and develop the game across the Territory, creating a sustainable footballing framework for current and future generations in the region.

StepOut addresses this gap with AI-powered software that streamlines and optimises the analytical process. Coaches upload a video recording of a match, and the platform produces clear, usable data analytics for every player. Unlike human analysts, StepOut evaluates every metric, movement and action simultaneously, without fatigue or bias.

Football Victoria (FV) has confirmed the collaboration with Adriatic Furniture marking the beginning of an exciting partnership alongside a business with by long-standing roots in the Melbourne community.

Zaparas Lawyers is strengthening its support by investing directly in the Melbourne Victory Academy. This expanded backing demonstrates a clear commitment to the development of emerging talent, helping nurture the next generation of A-League players and future leaders of the game.

Football Victoria (FV) has confirmed a four-year collaboration with global athletic brand New Balance, with Belgravia Apparel joining as FV’s Official Technical Apparel Partner.

The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations.

Under the ownership of the Hartono brothers, the richest owners in Italian football, Como 1907 has experienced a meteoric rise both on and off the pitch. So how did the club go from bankruptcy to business giants in just under 10 years?

Each hydration break is set to last three minutes and will happen on the 22-minute mark of each game, dividing matches into ‘quarters’ similar to the format seen in American major sports leagues like the NBA or NFL.

There is no question that the Championship felt special, because for the first time in a long time semi-professional football felt properly connected to the national game, and you could see that in the way players approached it, in the way supporters travelled, and in the way club volunteers kept showing up even when they were clearly running on fumes, because it finally felt like the work they do every week mattered on a bigger stage.

As part of the agreement, Mitre will also serve as a Bronze Partner of the FV Business League, an exclusive networking community created to support members in expanding their connections, elevating their brand, and engaging with like-minded professionals who share a passion for both football and business.

As the Bentleigh Greens look to find success once more in the NPL Victoria after being promoted as champions last season, joining forces with MST Lawyers is a move with positive implications for the club’s future.

Recently published, the report collected data through PFA end of season surveys, post-match surveys and fan focus groups to gain a comprehensive understanding of player and fan experiences.

Located in the heart of Nerang, Nerang Real Estate offers comprehensive services for buying, selling, and renting properties. Their experienced team ensures every client enjoys a seamless experience, handling everything from marketing and negotiations to legal documentation for sellers.

The FSAA represents the interests of fans across all levels of the game and has recently submitted supporter-focused recommendations to Football Australia (FA) and the Australian Professional Leagues (APL).

With a focus on performance, durability and innovation, Deploy ensures every player from grassroots to elite levels can rely on equipment designed to enhance the game. Their premium footballs are crafted to meet the demands of training and competition delivering consistency and quality in every match.

The move comes after engaging with regional clubs and volunteers in the 2023-24 Regional Football Review, the results of which helped to form a new model aimed at improving support for clubs, streamlining administration, and making Victorian football more connected going forward.

The ESPORTS League is designed for clubs and academies to grow participation by offering a tournament for non-traditional futsal players. Clubs can extend their teams with dedicated ESPORTS players, hold trials for each age group, and create tournament entry packages – boosting their profile, increasing revenue streams, and developing ongoing league engagement.

The 14.7 million-dollar redevelopment of Jack Edwards Reserve delivers a modern pavilion and grandstand, including dedicated change rooms for women and girls, creating a central hub for football in Oakleigh and surrounding suburbs.

The deal is being driven by Nupak Director Barney Smith, who is well known and highly regarded within the football community for his long-term commitment to the sport. His deep ties to the game reinforce the partnership, giving clubs access to quality products backed by support from someone who truly understands grassroots football.

The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.

Shake2Go is redefining on-the-go nutrition in Australia. Each can delivers 30 grams of premium protein, 19 essential vitamins and minerals, is low in sugar, gluten-free, and packaged in eco-friendly cans.

This opportunity is available to students undertaking the Master of International Sports Business, Master of Sports Analytics, Graduate Certificate in Sports Analytics, and the Combined Master of International Sports Business / Master of Sports Analytics.

From weekend volunteers to local families, football thrives because of the people who dedicate their time energy and passion to the game. Yet I also see the rising pressures on clubs and families. Increasing registration fees facility costs and operational expenses threaten the very accessibility that makes our sport special.

Blending cutting-edge engineering with almost 100 years of medical-grade expertise, Bauerfeind’s performance products are designed to boost mobility, aid recovery, and meet the rigorous needs of elite athletes.

Established in Melbourne in 2020, Tradex Co is a wholesale sportswear provider that collaborates closely with football clubs and organisations to deliver fully customised gear, managing the entire process from initial concept through to fit and comfort.

Following the Annual General Meeting (AGM) held yesterday by Professional Footballers Australia (PFA), a new three-year Strategic Framework has been agreed. The framework will seek to outline the key steps which must be taken to develop and sustain the men’s and women’s professional game in Australia.

CommBank has announced it will be the Official Regional Partner of the AFC Women’s Asian Cup™ in 2026. The partnership will provide invaluable support for the 21st edition of the tournament, due to be held in Australia for the first time in twenty years.

The enhanced collaboration brings Adobe’s newest generative and agentic AI technologies into Real Madrid’s content, marketing, and fan-engagement platforms, marking a significant step in the club’s ongoing digital transformation strategy.

In the build-up to the AFC Women’s Asian Cup™ 2026, Football NSW has commenced a new initiative across classrooms in NSW to inspire excitement for the competition among young learners.

In an agreement made last Friday, the current Profit and Sustainability Rules (PSR) will make way for two new systems – Squad Cost Ratio (SCR) and Sustainability and Systemic Resilience (SSR) – designed to provide a clearer framework and support the financial future of Premier League clubs.

Luxury Paints, one of Australia’s leading privately owned paint manufacturers, has earned a reputation for quality, innovation, and craftsmanship. With a comprehensive range of decorative, industrial, specialty, and texture coatings available through company-owned stores and stockists nationwide, the brand remains a benchmark for Australian manufacturing excellence.

Bank of Sydney’s ongoing investment in community-driven initiatives continues to make a measurable difference across Australia.

Kourelis, the club’s Director of Football, outlined a proposed investment that could reshape the club’s future. The project aims to transform Namatjira Park into one of the region’s most advanced community football hubs.

Fans travelling to the United States for the FIFA World Cup 2026 will now be eligible for the FIFA Priority Appointment Scheduling System (FIFA PASS). The agreement will grant ticket holders access to priority Visa appointments, ensuring safe travel to the games due to take place across the USA, Mexico and Canada.

Running across four days on December 15, 16, 18, and 19 at The Home of The Matildas, the program features daily sessions from 9am to 2pm and offers boys and girls born between 2009 and 2017 the chance to train with international coaches from the boys’ game, girls’ game, and specialist goalkeeping pathways.

Bayswater City has just been knocked out of the Australian Championship after a disheartening 4-1 loss to Group D winners …

Professional Footballers Australia (the PFA) has confirmed Matildas and London City Lionesses defender Alanna Kennedy has been appointed to the PFA Executive Committee.

The Queensland Government has allocated $42.5 million of critical relief to sports clubs affected by Cyclone Alfred and West Queensland flooding.

Interest in football has surged by a phenomenal 43% since 2022. To keep pace with the growing interest, Bentleigh Greens hosted Football Victoria President Dr. Angela Williams, and FV CFO Simon Avenell for a meeting focused on strengthening the future of Victorian Football.

UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament.

DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.

At the heart of the program is the Club’s Rank Score (CRS), which ranks clubs according to a longevity-focused framework. It analyses key criteria, such as opportunities for progression, equity, and safety, producing a merit-based reflection of FQ Academy Club quality. While the CRS reliably examines a club’s overall performance, it does not consider cost-efficiency or gender inequalities.

The Commonwealth Bank of Australia has renewed its support for 2025–26, placing a clear focus on boosting women’s involvement in the sport. As a result, the initiative aims to strengthen clubs and associations by improving awareness, safety, and infrastructure for women and girls.

Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.

Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.

The Victorian State Government has announced the renewal of the Sporting Club Grants Program for 2025-26, delivering another boost for …

Football Queensland has unveiled its redesigned Club Support Hub, providing enhanced resources and a new Customer Service Booking Portal to …

Since its launch in 2023, the Growing Football Fund has awarded three rounds of Community Grants, benefiting 297 clubs nationwide—including 93 in regional and remote areas, highlighting the program’s dedication to increasing access and opportunities for football across Australia.

The shareholder group plans to inject additional capital to advance the Club’s long-term strategy, with a focus on strengthening Atlético de Madrid’s teams and developing key infrastructure projects. Among these is Ciudad del Deporte, a state-of-the-art sports and entertainment district beside the Riyadh Air Metropolitano stadium, designed to become a global hub for sport, culture, and community life.

Campbelltown City SC has taken a major step in football innovation with an expanded partnership with Veo technology, the AI-powered …

Football NSW has confirmed that the 2026 Club Development Conference will take place at Valentine Sports Park on Saturday, 7 …

The event promises an interactive day of learning and connection, featuring group workshops, the launch of Football Victoria’s new Disability Football Framework, and club education sessions with Aspect to promote inclusion across all levels of the game.

Founded in 1978, Alvaro Logistics delivers Contract Management and Warehouse Solutions through a custom-built fleet, offering tailored services that drive fast, effective results. Their expertise is proven through long-term collaboration with clients across industries such as steel, FMCG, plumbing, and container handling, supported by comprehensive distribution facilities.

Since its establishment in 1992, Clarity Insurance Brokers has built a strong presence in the commercial and schemes markets, managing more than $70 million in gross written premiums.

The Weston Bears Park upgrade will deliver modern, accessible facilities for football players, spectators, and the local community in Newcastle. …

Football Coaches Australia has announced a special online CPD session featuring Chris Ramsey MBE on Monday, November 17th at 7:30 …

Professional Footballers Australia (PFA) has partnered with MoleMap to offer full-body skin checks for the Socceroos, Matildas, A-League players, and …

Football Tasmania has announced a new four-year partnership with global sportswear brand Macron, who will become the organisation’s official apparel …

Australian football is growing fast. Crowds are bigger, clubs are modernising, and communities are reconnecting with the game. However, football …

Bentleigh Greens has announced a new major sponsorship deal with Abcor for the 2026 season, marking a significant partnership between …

Bayern Munich has achieved record revenue for the 2024/25 financial year, with turnover climbing 2.8 per cent to €978.3 million (US$1.13 billion). This milestone …

Football Australia has announced a new partnership with Fanatics to operate its official online store in Australia and internationally, giving …

Former Communications Minister Stephen Conroy, who serves as independent chair of the Australian Professional Leagues (APL), has joined the Foxtel …

Liverpool Football Club has kicked off a major new era by signing a multi-year global partnership with Trimble, a leading …

Launceston City FC has announced that work has commenced on a new refurbishment for the club’s change room endorsed by …

Sydney FC have confirmed a partnership with Trip.com for the A-League 2025/26 season.

The 2025 Football Queensland Convention was more than just a gathering. It was a statement about what football in Australia …

On Episode 16 of Soccerscene’s Off the Pitch Podcast, it was a special episode with FQ CEO Rob Cavallucci to …

Kingborough Lions United FC has announced that SPR Conditioning will be added to the club’s NPL Men’s High-Performance Program for …

To assist former GUFC players, the NPL Men will increase from 10 to 11 teams, with Canberra Juventus and White Eagles invited to join, and the NPL Boys will increase from 10 to 12 teams, with Monaro Panthers, Majura, and West Canberra Wanderers invited.

Bentleigh Greens Soccer Club has announced Talent Blue as a major sponsor for the upcoming 2026 season, marking the beginning …

Apple has announced a new partnership with the Women’s Super League (WSL), providing clubs in the top two tiers of …

The Newcastle Jets have announced they will renew their partnership with the University of Newcastle for the next three years.

On Episode 16 of Soccerscene’s Off the Pitch Podcast, it was a special episode with FQ CEO Rob Cavallucci ahead …

There’s something special about a home game. The walk to the ground, the echo of chants through narrow streets, and …

The NPL football club reportedly owes ACT sportsgrounds and numerous creditors approximately $550,000 in total, exceeding the estimated $200,000 from the club’s previous financial forecast submitted to Capital Football.

On Episode 15 of Soccerscene’s Off the Pitch Podcast, it was a Shepparton Cup special with Australian Football Skool Director …

Bentleigh Greens have confirmed the renewal of their partnership with returning sponsor Structural Challenge for the 2026 season.

Wynnum Wolves FC has announced a new international football partnership with the Christchurch United Football Club in New Zealand.

Soccerscene is proud to announce a new working partnership with Australian Football Skool (AFS), an event management company that has …

Auckland FC have confirmed a partnership with UP Education as the club’s official education partner. UP Education is Australasia’s largest …

Football Queensland has announced Bild Group as the Major Partner for the 2025 Queensland Football Convention, strengthening the event’s focus …

Wests APIA FC officially announced that Bumblebee Rubbish Removal will join the club as a Corporate Partner for the 2025 …

Perth Glory’s relocation to Stirling Leisure in Mirrabooka is a move by the football club to provide a range of social and economic benefits to the local community, along with continuing to have the space open to the public.

Football’s biggest wins don’t always happen on the pitch. Often, they start in boardrooms, local clubs, and community halls, anywhere …

The Newport clinic who are now partnered with the football club is the only Eye Lab who offer myopia control, which aims to halt the development of near-sightedness.

Head Safe Football (HSF) is a pioneering organisation dedicated to tackling one of football’s most pressing health concerns: Chronic Traumatic …

The WanderKid Program will continue to give grassroots players from 5-12 years old free entry to all Wanderers Isuzu UTE A-League and Ninja A-League home matches excluding the Sydney Derby.

Scalzo & Wilks Group are involved in many projects across New South Wales, ranging from residential, commercial, aged care facilities, educational, and industrial projects.