The Newcastle Jets have announced nib as the new principal partner of the Club’s A-League Women’s team for the next …
Avondale FC Welcomes Alceon as Sponsor for Australian Championship Campaign
Avondale FC has officially announced that Alceon will join the club as one of its major sponsors for their 2025 …
Para Hills Knights Soccer Club Get New Website In Sponsorship With RP Squared
As agreed in the sponsorship, RP Squared have designed the football club a brand new website to replace their old site, as well as sponsoring a junior team.
Global Experts Strengthen 2025 Queensland Football Convention Line-up
With less than two weeks to go until the 2025 Queensland Football Convention, Football Queensland has announced the addition of …
George Cross FC Make Coaching Deal With DF Football
DF Academy (aka DF Football) is specialist football training group with programs run professional ex-footballer, Western United coach and Pro Licence Coach, Diogo Ferreira.
New Era for Para Hills Youth Football
The Para Hills Knights have announced a new partnership with Adelaide United for the upcoming 2026 season.
Back Where It Belongs: SBS Revives Football’s Free-to-Air Spirit
SBS’s deal with the Australian Championship a welcome return to Australian football’s next chapter
The Fast Rise of Futsal: Why Melbourne’s Next Big Sports Investment Lies Indoors
Across Australia, participation in futsal has grown exponentially, with participation increasing approximately 11% from 2022-2023, which puts futsal in the same group as Australia’s fastest-growing organised activities.
Persistence Pays Off: Oakleigh Cannons Celebrate $14.7m Upgrade at Jack Edwards Reserve
Oakleigh Cannons officially unveiled their new $14.7 million grandstand and facilities at Jack Edwards Reserve after years of planning and …
Victory and Airmaster Unite to Support Youth Career Pathways
Melbourne Victory has announced that Airmaster will be an associate partner of the club for the next three seasons.
South Melbourne FC Announces New Co-Presidents
The football club has called for their players rosters, administration staff and stadium management to meet the demands of the three major football competitions upcoming in the next 12 months.
Auckland FC Teams Up with The Warehouse in a Major New Retail Alliance
The Warehouse began as a small company in Auckland, since then it has grown into a national retail giant, and now, much like Auckland FC, it has become a staple in Kiwi culture.
Victorian Football’s Revival: How Disruption Is Reawakening the Game’s Heart
Victorian football disruption is changing the landscape of the game. Crowds are growing, clubs are modernising, and communities are reconnecting …
Olympic FC and Brisbane Boys’ College Forge Strategic Collaboration
Olympic FC and Brisbane Boys College have confirmed a collaboration that will allow players and coaches to receive valuable development opportunities and to use the Clubs’ elite facilities.
From Rejection to the World Cup: How Craig Goodwin Defied Every Setback to Live His Football Dream
When current Adelaide United captain and Socceroo, Craig Goodwin, was asked in his formative years what occupation he wanted to …
Preston Lions FC Promote Sponsor Branding Space
The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.
SIXT vehicles set to join Macarthur FC
Macarthur Bulls FC has announced a new partnership with leading car and truck rental company SIXT, which will join the …
Adelaide United and Flinders University Expand Agreement into Women’s Football
Flinders University has been the front of shirt sponsor for the A-League Men’s team for the past six seasons, and the change to include the women represents the University’s commitment to supporting participation in women’s sport.
Mitre Extends Role as Queensland Football’s Official Ball
Football Queensland has extended its partnership with Mitre as the official ball partner and main ball supplier to the Queensland …
Leverkusen CEO Calls for Global Salary Cap to Level Football
Bayer Leverkusen CEO Fernando Carro has called for the introduction of a global salary cap, modelled on the NBA system, …
Auckland FC Secures Three-Year Deal with Quest Apartment Hotels
The collaboration will increase Quest’s presence across the nation, and will connect Auckland FC fans with one of New Zealand’s largest and quickest growing hotel chains.
How the Australian Championship Will Reshape Football in the Country
Football Australia confirmed the launch of the Australian Championship competition in October 2024, but with the commencement of the competition now fast approaching in October 2025, what does this really mean for the industry?
Avondale FC Announce Sponsorships Before Australian Championship
The news, posted on Facebook, came after another sponsorship announcement by the club with multi-strategy alternative investment manager, Alceon, calling both partnerships “a new era of football.”
Award-Winning Broadcaster Joe Schmit to Headline Queensland Football Convention
Award winning speaker Joe Schmit headlines special Football Queensland Annual Convention!
Bentleigh Greens to Join 2026 NPL Women’s Competition
The club said the inclusion represents a significant step forward in Bentleigh Greens’ commitment to the growth of women’s football and their ambition to contribute to the game’s continued development at the elite level.
Clublinks Named Venue Operator for New Sports Centre
The new sports centre will officially open in early 2026, with four competition standard basketball, netball, and volleyball courts, a multi-purpose futsal court, a large gymnasium, cafe and lounge area and other community spaces.
Dan Birrell Confirmed as Football Victoria CEO
Football Victoria (FV) has officially appointed Dan Birrell as its Chief Executive Officer following a competitive national recruitment process.
Wellington Phoenix and OPPO Extend Deal into Fifth Season
The Wellington Phoenix confirmed they have renewed their agreement with OPPO for a fifth season.
Just for Kicks: A 1993 NSL Cup throwback with Doug Hodgson and Brian Macnicol
In Episode 2 of Soccerscene’s Just for Kicks Podcast, which released this past Saturday, two former Heidelberg United greats shared …
Melbourne Victory Extend Dealings With Dulux
In the partnership with Melbourne Victory, Dulux will continue their branding across the club, including their famous Dulux Dog being present in member communications, as well as making special appearances at a match during the season.
New Vodafone & UEFA Partnership Secures Growth for Women’s Football
Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become …
Bentleigh Greens SC Strike Deal with Local Brand Inner Athlete
Bentleigh Greens SC President, Abraam Gregoriou stated the reason they partnered with Inner Athlete is they recognised young female athletes require a tailored program to improve strength, increase recovery times and above all prevent injury.
GIS Industry Masterclass Highlights Pathways for Women’s Sport
GIS industry masterclass panel voices exciting pathways for investment into women’s sport
Macarthur Bulls Extend Deal with Park on King
Macarthur Bulls FC have announced the continuation of its partnership with Park on King, the club’s official Away Day Travel …
Sydney FC Teams Up with Carbiz for 2025/26 season
Sydney FC has announced a new one-year partnership with Carbiz, welcoming Australia’s leading accident and warranty replacement car provider as …
Auckland FC collaborates with Team Global Express for 2025/26 Season
Auckland FC have announced that Team Global Express will be its official logistics service provider for the upcoming 2025/26 season.
Victory and Skechers Renew Two-Year Deal
Melbourne Victory have announced that they have renewed their partnership with Skechers for the next two seasons.
Just for Kicks: Dean Anastasiadis’ Unlikely Path to Goalkeeping Glory
In Episode 1 of Soccerscene’s Just for Kicks Podcast, former NSL champion goalkeeper Dean Anastasidis discusses his unconventional journey to …
ACT Government Maintain Sportsgrounds Ahead of Summer Sports Season.
While city crews will be doing work like top dressing, upgrading turf, fertilising and removal and installation of goal posts, the fields will be closed to the public until the end of the month.
Wellington Phoenix Sign GPS Performance Deal with STATSports
Wellington Phoenix have announced their new partnership with STATSports who has joined the club as its official GPS athlete performance …
GIS Partners with QUT to Launch FutureSport 360
The Global Institute of Sport (GIS) has partnered with Queensland University of Technology (QUT) to deliver FutureSport 360.
Melbourne Victory Welcomes Mayfield Ahead of 2025/26 Season.
The partnership will name Mayfield as the official Senior Men’s Academy partner, and as the official back of training kit partner for the Melbourne Victory Senior and Junior Academy teams.
“It’s about growing the game and encouraging kids to play” – Bentleigh Greens President Gregoriou on $2.4 Million Investment in New Women’s Pitch
Bentleigh Greens Soccer Club has announced a $2.4 million investment to build a new pitch at Kingston Heath Soccer Complex, …
Glen Park Upgrade Boosts Equality at Boomers FC
The Boomers Football Club from the Albury Wodonga Football Association (AWFA) have presented new upgraded facilities at their home of …
Ligue 1+ Smashes One Million Subscribers in Groundbreaking Streaming Success
More than one million subscribers have already signed up to the French Professional Football League’s (LFP) new Ligue 1+ direct-to-consumer …
FIFA Slammed Over Soaring World Cup Ticket Prices
FIFA has been criticised for its extremely controversial under heavy fire for ticket prices and policy for next year’s men’s …
“Big Brands Haven’t Truly Invested the Time for Women’s Boots” – Sam Turner on the lack of women-specific football boots
In Episode 13 of Soccerscene’s Off the Pitch Podcast, podiatrist Sam Turner explored the topics of performance versus comfort in …
East Kew FC Thankful For Willsmere Park Reconstruction
Willsmere Park will receive a new irrigation system and drainage to prevent sportsground closures, a minor realignment and replacement of the cricket pitch so it no longer overlaps with the soccer fields. and a new playing surface.
Driving global sports leadership: Master of International Sports Business program at GIS (Sydney)
Course Overview The Master of International Sports Business, delivered in partnership with the University of Newcastle, is a pioneering degree …
Australia’s sleeping giant: the commercial reality of the A-League
The A-League has immense commercial potential, just waiting to be realised. As Australia’s premier football competition, it has access to …
Stan Sport Adds 2026 World Cup Qualifiers to Line-Up
Stan Sport, the streaming arm of Nine Network, has further strengthened its football portfolio after securing the rights to the …
WSL Lands Global Broadcast Deals
The Women’s Super League (WSL) has taken another major step in its global expansion, confirming 13 new international media rights …
Sydney FC Confirmed Changes to Executive Leadership
Sydney FC has made structural changes to its executive leadership team, as Chief Executive Officer Mark Aubrey steps down.
Hisense Backs FIFA For the FIFA World Cup 26
The partnership will also continue FIFA’s use of Hisense television technology is a focus to provide their global audience with access to the game through fan engagement campaigns, global marketing rights, and prominent brand visibility across digital and physical platforms.
“Something the players’ association needs to look at” – Sam Turner on improving boot access for professionals
In Episode 13 of Soccerscene’s Off the Pitch Podcast, podiatrist Sam Turner explored the topics of performance versus comfort in …
ACT Community Sport Grants Open for Local Football Clubs
The scheme is made up of two programs, the Community Sports Facilities Program and the Club Enhancement Program, both made to support sport, recreation and community organisations in developing new and existing facilities, programs, and initiatives which enhance sporting participation
CSQ Renews Colloaboration with Brisbane Roar
The partnership will have CSQ remain as the holder of naming and branding rights for the Half-Time Heroes activation at both Isuzu UTE A-League Men’s and Ninja A-League Women’s season matches.
Football Australia Extend Deal with PacificAus TV
Football Australia, in collaboration with Free TV Australia, have extended their partnership with PacificAus TV through to 2027.
Victorian Parliament Establishes Parliamentary Friends of Football Group
The group aims to champion football within Victorian Parliament to provide a platform for MP engagement in the football community, as well as boost future opportunities for participation and investment.
Soccerscene Confirmed as Official Media Partner for Football Queensland’s 2025 Convention
As part of the strategic collaboration, Soccerscene will deliver comprehensive coverage of the two-day convention, where the Queensland football community will convene to address the key pillars of Growth, Sustainability, and Technology.
Chemist Outlet Teams Up with Central Coast Mariners Women’s Team
Serving as the Exclusive Chemist Partner, Chemist Outlet will provide vital support to the club’s women’s program both on and off the field, with branding to feature on the sleeve of the 2025/26 Ninja A-League Women’s jersey.
Adelaide United Extend Deal with McDonald’s Until 2028
The fast food chain will also remain as the football club’s Supporting Partner of the United Clubs Program which supports grassroots football across South Australia.
ANZ Invests in Auckland FC and the Future of Football
ANZ has backed Auckland FC from the very beginning, and its increased support shows a shared goal with the club, building pride in Auckland and helping football thrive from grassroots to the elite level.
Sharp EIT Named Official Solar Partner of Football Victoria
Football Victoria has signed a new agreement with Sharp EIT, naming them the official technology and commercial solar partner. The …
NSW Government Backs Bold Launch of Australian Championship
The funding is set to elevate the Australian Championship through the engagement with multicultural communities, enhancing venues with equipment and upgrading minor infrastructure to help broadcast key matches nationally.
“I basically had my mobile phone, my lawyer and my family” – Phil Moss on the Moment that Sparked FCA
The importance of FCA in the Australian coaching space cannot be understated, with a failure of a ‘collective arm’ and fair conditions for coaches at all levels in the country, Moss describes why the FCA is necessary in the space.
Newcastle Jets and PMP Mining Expand Strategic Collaboration
The Women’s team will have PMP Mining branding on the front of their playing shorts next season as a part of the partnership.
8×8, Inc Renew their Sponsorship with Southampton FC
The renewal will continue the football club’s usage of 8×8’s cloud-based contact centre and communication technology, as well as the tech company’s benefits when using the LED perimeter board for visibility, digital and social media integration.
SAIVA Football: A powerful blend of AI and VR
AI and VR are undoubtedly two of the most cutting-edge technologies available for sports training.
Football Australia and OFC enter agreement to grow Pacific football
Football Australia and the Oceania Football Confederation (OFC) have entered into a new agreement with the aim of advancing the …
Brisbane Roar Strengthens Ties with Cannon Logistics
Cannon Logistics is a transport and logistics company who specialise in general road freight, refrigerated transportation, and cold and dry storage services like meat, fruit and vegetables for producers across Queensland and northern New South Wales.
Bonvilla Estate Aligns with Newcastle Jets
Bonvilla Estate is a family-run vineyard in the Hunter Valley, known for its breath-taking views and a cellar door that was recently recognised as a finalist for Cellar Door of the Year at the Hunter Valley Wine and Tourism Awards.
Football Queensland Launches Institute of Business and Sport
The institute will offer three nationally recognised diplomas: the Diploma of Sport, the Diploma of Event Management, and the Diploma of Leadership and Management.
Bundesliga Pioneers UK Rights Access for Content Creators
The Bundesliga has unveiled a landmark broadcast model in the United Kingdom, becoming the first major European football league to allocate rights to content creators alongside traditional broadcasters.
Melbourne City Confirms Landmark Women’s Academy
This will be a groundbreaking milestone, marking the club’s first-ever women’s academy.
Pepsi MAX Named Founding Partner of Hill Dickinson Stadium
The strategic deal Pepsi MAX as the club’s Official Soft Drink Supplier, permitting PepsiCo products to be stocked in the various retail points of the stadium, as well as company branding on venue assets like LED boards and digital menus.
“Coaches aren’t treated with the respect they deserve” – Phil Moss on improving conditions and recognition in Australian football
In Episode 12 of Soccerscene’s Off the Pitch Podcast, Former A-League head coach Phil Moss explored the topics of coaching at the highest level in the country, how we can do better to support coaches at the professional level and the mentors that shaped his career in both business and football.
Brisbane Roar Renews Deal with Carina Leagues Club
Carina Leagues Club, located in Carina, Queensland, is a prominent sports bar and bistro recognised for its longstanding commitment to community sport. The club has a proven track record of supporting soccer and other local sporting organisations, reinforcing its role as a valued partner in the growth and sustainability of grassroots sport in the region.
Corpay Cross-Border and New Zealand Football FX Agreement
Corpay Inc. has announced an agreement for owned Cross-Border business to become official Foreign Exchange (FX) Partner for New Zealand Football.
NSW Football clubs secure major government grant funding
Football across New South Wales is set to receive a significant boost, with more than 30 Football NSW affiliated clubs …
Brisbane Roar secures sleeve sponsorship with Focus Construct
Brisbane Roar has announced a new two-season agreement with Focus Construct Pty Ltd, which will see the Queensland-based company join …
Adelaide United and AMES Collaborate to Foster Social Inclusion
Adelaide United is excited to team up with AMES Australia to help newly arrived communities across South Australia feel at home. Through football, youth programs, and community initiatives, this agreement aims to support settlement, connection, and integration in meaningful ways.
“We need to be smarter in our fixturing” – FV Interim CEO Dan Birrell on improving football’s accessibility and fan engagement
Dan Birrell spoke about his vision to improve how the game is marketed and consumed across the state, stressing the importance of smarter scheduling and stronger engagement with fans.
Manchester United Seals Strategic Deal with Sokin
Sokin have promised to provide the club with its global business payment platform, enhancing Manchester United’s commitment to upgrade their international operations via faster and smarter business-to-business payment solutions and transactions.
Redeveloped John Hall Reserve Pavilion opens
Darebin City Council and Eastern Property Services have completed the redevelopment of the John Hall Reserve Pavilion. The new Pavilion, home to Azaad Club Melbourne, delivers on a key strategic action outlined in the 2021-2025 Darebin Council Plan.
Casey Comets FC Secure Winning Look with TX Football
Tradex Co Football is excited to team up with Casey Comets Football Club as their official teamwear partner for the 2026–2028 seasons.
Manchester United signs three-year Coca-Cola deal
Manchester United has announced a new three-year partnership with The Coca-Cola Company, naming Coca-Cola as the club’s Official Carbonated Soft …
Be Your Best: Achieving excellence through VR
As our technological capabilities advance, new methods of optimising human performance emerge. One of these methods is VR, which has …
GIS industry masterclass inspires growth in women’s sport
The evening began with an introduction to GIS and its programs designed to develop the next generation of sports industry leaders. The panel featured Dr Alana Thomson from the University of Newcastle, Chantella Perera, General Manager of KOJO Sport and advisory board member, and Yael Reed, a sport commercial and marketing leader.
Football Australia and CAFA unite to advance women’s football in Central Asia
Football Australia and the Central Asian Football Association (CAFA) jointly delivered a targeted sports diplomacy initiative in Dushanbe, Tajikistan, from …
Western United Secures Strategic Deal With Intix
INTIX, a homegrown sports ticketing platform from the west, is thrilled to team up with Western United Football Club.
CAS upholds Palace Europa League expulsion over ownership rules
Crystal Palace have lost their appeal against expulsion from the UEFA Europa League, with the FA Cup winners now set …
Premier League Returns to Free-to-Air with Channel Nine
For the first time since SBS aired matches in 2019, the Premier League will be back on Australian FTA screens, starting with Aston Villa v Newcastle United on Saturday, 16 August, at 9:30pm.
West Ham United and Game Day Vision enhance experience for the visually impaired
West Ham United and Game Day Vision collaborate to enhance the match-day experience of visually impaired fans for the 2025/26 …
“It bewilders me that there is a cost barrier for the best young talent to a national tournament” – FV Interim CEO Dan Birrell on Emerging Soccerroos and football’s cost barrier
Birrell spoke about the recent Emerging Socceroos Championships and how the fact each participant had to pay thousands of dollars ‘bewildered’ him.
Melbourne Victory joins forces with Sidelink Transport
Sidelink Transport is a family-run business based in Melbourne, proudly serving Victoria since 2007. Starting with just one sideloader, they’ve grown into a fleet of over 60 vehicles, including standard trailers, sideloaders, drop deck skels, A-Doubles, and Quad-quad B-Doubles.
Cabravale Club Resorts backs Macarthur FC for sixth straight year
Macarthur Bulls FC has confirmed it will continue its long-time partnership with Cabravale Club Resorts for a sixth year, reflecting their shared passion for football, dedication to the local community, and commitment to delivering memorable matchday experiences.
Zone 7: AI-powered injury prevention
Adversity has separated football stars from greatness throughout the history of the sport. Even the brightest of stars, those considered …
Genius Sports secures Serie A data and streaming rights
In a landmark move for football betting innovation, Genius Sports has struck an exclusive multi‑year deal with Lega Serie A, securing global rights through to the 2028/29 season for official match data and low‑latency video streams across Serie A, Coppa Italia, and the Supercoppa Italiana.
Mark Schwarzer OAM inducted into Sport Australia Hall of Fame
Mark Schwarzer OAM, one of Australian football’s most accomplished and enduring figures, has today been officially inducted into the Sport …
Floreat Athena FC unveils modernised club facilities
Floreat Athena Football Club has officially completed a multi-million-dollar redevelopment, unveiling state-of-the-art changerooms and clubrooms in a landmark moment for one of Western Australia’s most storied football institutions.
Royal Caribbean renews deal with Fulham FC
Royal Caribbean has extended its partnership agreement with Fulham FC as the official family partner for the 2025/26 Premier League …
FC Bayern Munich ink a massive deal with Emirates
Under the deal, Emirates secures a broad range of branding, hospitality, and marketing rights, further expanding its global sports sponsorship portfolio and reinforcing its connection to elite football audiences.
Everton sell women’s team in groundbreaking PSR move
Everton have transferred ownership of Goodison Park to their women’s team in a strategic play designed to attract fresh investment …
A targeted approach to club sponsorship: Majestri’s ‘Sponsor Roulette’ in focus
The Majestri product includes a major innovation functionality for users, ‘Sponsor Roulette’, which gives sponsors of grassroots clubs a ton of added exposure and value.
Burnley FC unveils first-ever VR matchday with Rezzil
The partnership will allow fans around the world to replicate the in-stadium atmosphere of Turf Moor from the comfort of their home during Burnley’s pre-season fixture against Lazio on August 10 2025.
Macarthur Bulls boost commercial network with Brolen Homes
Driven by the belief that building a home should be both enjoyable and fulfilling, Brolen Homes has earned a reputation for creating stylish, well-crafted, and affordable homes designed to evolve with the needs of modern families.
Soccerscene and Majestri sign a strategic media agreement
Soccerscene is proud to announce a new formal media partnership with Majestri, a leading Australian-built platform dedicated to simplifying and enhancing grassroots football club administration.
Newcastle Jets strengthen ongoing deal with Port of Newcastle
Since the initial collaboration, the relationship between the Jets and Port of Newcastle has grown into a powerful alliance dedicated to supporting local sport, community engagement, and regional development.
Walmart, MLS join forces for World Cup build-up
Walmart aims to reimagine the traditional matchday journey through immersive activations, exclusive merchandise, and community events, offering fans a richer and more connected experience.