The Fast Rise of Futsal: Why Melbourne’s Next Big Sports Investment Lies Indoors

Melbourne’s sporting landscape is diverse and dynamic, with AFL, Football, Cricket, Netball, and Basketball standing at the forefront. Underneath the surface of these sports, though, is a new up-and-coming sport – futsal.

Futsal, the lesser-known cousin of football, has quickly been receiving attention in Melbourne, with social competitions gaining popularity. The real question is whether key stakeholders, sporting bodies, and local governments should increase investment in futsal programming and infrastructure.

Futsal’s appeal is simple and measurable; it is similar to football, but played on a smaller, indoor court, and with a smaller ball with less bounce. It emphasises close control, quick decision-making, and technical skills. These characteristics are what have made futsal a recognised talent pathway, with many elite soccer players crediting indoor play for mastering footwork and composure in small spaces.

Across Australia, participation in futsal has grown exponentially, with participation increasing approximately 11% from 2022-2023, which puts futsal in the same group as Australia’s fastest-growing organised activities.

Melbourne already hosts significant futsal activity and events. The city staged the National Futsal Championships in 2023, demonstrating that organisers see it as capable of supporting large scale indoor tournaments.

Facilities such as the Melbourne Sports Centres at Parkville and other indoor courts across the metropolitan area provide a foundation for competitions and community leagues. However, having a few quality venues is not the same as having a coordinated, city-wide network that consistently supports grassroots participation, high-performance pathways and spectator events.

There are several reasons why Melbourne should commit more funding. First is the participation dividend. Indoor, small sided formats reduce barriers to entry, requiring less space and offering year round access, which is particularly important in a city with variable weather.

Public courts and school partnerships can turn casual interest into regular participation, supporting the Victorian government’s wider emphasis on community sport as a way to promote active living. Investment in multi-use indoor courts can therefore be seen not just as sports policy but also as preventative health infrastructure.

Second is talent development. Futsal builds the close control and decision-making skills that translate directly to outdoor football. Expanding programs, from junior clinics to advanced academies, would help Melbourne develop players capable of progressing into A-League clubs, NPL sides and State representative teams.

Football Victoria already recognises futsal in its player development framework, but without proper resourcing, this potential will remain underutilised. Dedicated funding for coaching education, referee training and regional clinics could transform that potential into measurable results.

Third are the economic and social benefits. Well-run futsal facilities create steady revenue through bookings, attract tournaments and drive local spending in hospitality and accommodation when larger events are held. They also make better use of community centres during evenings and off-peak times. Importantly, futsal can also provide inclusive opportunities, particularly for women and girls, multicultural communities and social programs aimed at participation and cohesion.

There are, however, challenges. Some of these challenges are; community clubs across Victoria often struggle financially, administratively and with access to facilities. Expanding futsal without addressing these wider issues could overburden volunteers and duplicate effort. Any investment therefore needs to combine capital works with operational support, such as subsidies for court hire, grants for coach and referee training, and funding for part-time coordinators. Without this, new courts risk sitting idle or being dominated by private operators.

Practical policy steps are clear. Futsal should be included in upcoming rounds of community sports infrastructure funding, with an emphasis on multi use courts that meet international standards. Schools and community facilities should be linked through shared use agreements to maximise utilisation.

Investment in people is equally important, including training for coaches and referees and school based programs that introduce futsal as a complement to outdoor football.

Finally, the city should work with Football Victoria and event organisers to establish a competitive calendar that connects junior leagues with State and National tournaments. The 2021 redevelopment of the State Netball and Hockey Centre shows how modern facilities can expand access and performance, and futsal could benefit from a similar approach.

Those who oppose the investment may argue that public funds are limited and must also cover priorities such as preserving open spaces or repairing ageing facilities. This concern is valid, but futsal does not require extreme investment to deliver significant benefits. Targeted spending on indoor courts, alongside operational support, can be highly effective. It opens opportunities for people who might otherwise be excluded by weather, cost or lack of access, while also creating new revenue for councils and community groups.

Melbourne already has the foundations for futsal to thrive; a growing player base, engaged organisers and venues capable of hosting major events. What it lacks is a comprehensive, well resourced plan that connects facilities, people and programming. By investing strategically and by working closely with Football Victoria and local clubs, the city can deliver health benefits, strengthen football pathways and generate social and economic value.

Futsal may be played on a small court, but the returns could be very large.

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Chelsea FC partners with Strava in landmark lifestyle partnership

The London-based giants announced the launch this week, marking a first-of-its-kind partnership for both the Premier League and Women’s Super League (WSL).

Connecting with fans

As clubs across the world look to find new and exciting ways of connecting with fans, Chelsea are showing that the answer – more often than not – already exists.

Strava is a running and fitness platform with over 195 million users across the globe. But the app represents more than just tracking speed – it is a social and lifestyle symbol through which users can connect.

And with presence in 185 countries, the app has the power to unite users from all over the world, making it a perfect fit for the globally-followed Blues.

“We are always looking at ways we can use our global brand to bring people together, often in unexpected ways,” said Brand Director for Chelsea Football Club, Scott Fenton.

“By working with Strava and becoming the first Premier League and BWSL teams to establish an official presence on Strava, we can lean into participation culture, understand where our fans are while offering new experiences for them and strengthen the bonds that unite our global community.”

Two brands with a huge international presence. One partnership which promises to encourage community, movement and healthy-living.

 

The intersection between sport and lifestyle

At first glance, Chelsea FC and Strava appear an unconventional partnership. Indeed, it is the first time a club has established an official presence on the app.

But at its core, the two organisations serve similar purposes: uniting people with a common passion for sport.

At its beginnings in 2009, Strava promised to replicate the feeling of team sports and unlocking new achievements, making a deal with Chelsea FC – one of the world’s most successful teams in recent years – a true full-circle moment.

“Chelsea FC joining Strava as the first Premier League and BWSL team to establish a global club on the platform is a powerful demonstration of how brands are engaging with their communities,” explained Director of Athlete and Community Partnerships at Strava, Mel Jarrett.

“We believe shared passion for movement creates real connections, and this collaboration brings that to life for Chelsea’s global fanbase.”

Spain’s Liga F receives history-making investment into women’s football

The deal, worth AUD 91 million (€55 million) across four seasons, represents a monumental investment into Liga F and women’s football by Gasol16 Ventures and Fortified Partners.

 

Setting the pace

The investment comes as a hugely signficant moment in the history of women’s football not just in Spain, but across Europe.

But, given Spain’s commitment to growing the women’s game in recent years (and the world-beating teams it produces as a result), it is hardly a surprise that Liga F is at the centre of this milestone.

In the 2024-25 season, Liga F distributed AUD 28 million to its clubs, as well as doubling television audiences across two years.

The rate of growth is astounding, and shows no signs of slowing down.

“Women’s football in Spain has made a spectacular leap in recent years: audiences have almost doubled in two seasons, and stadiums are incresingly full,” explained Founder and President of Gasol16 Ventures, Pau Gasol.

“Therefore, this is not a sentimental commitment to women’s sport. It is an investment decision based on data, market trends, and the conviction that women’s football represents a growth opportunity with enormous potential for value creation.”

Thus, Gasol’s motivation reveals much about his own reasons for investing, as well as about the current status of women’s football in Spain.

The landscape does not want, or need, sentimental commitment. It is a financial and sporting powerhouse in its own right, and one which can grow to new heights year-on-year.

 

Securing a successful future

Furthermore, the long-term nature of the deal (set for the next four seasons from the 2026-27 campaign) shows vision and ambition for what the league can become.

“This agreement allows us to look further ahead and equip ourselves with the necessary tools to continue building an increasingly strong, more competitive league with greater capacity to generate value for our clubs,” outlined President of Liga F Beatriz Álvarez Mesa.

“What excites me most about this alliance is not just the investment it brings, but the message it sends: there are people and institutions who believe in the potential of Liga F and want to be part of its growth.”

 

Final thoughts

This is in stark contrast to the current situation of the A League Women in Australia, which PFA Chief Executive Beua Busch described as at a “tipping point”.

The problems remain the same as they were several years ago. Investment, player satisfaction and attendances are well below other major leagues. The key is creating a product which presents the immense value of clubs, players and commercial opportunities.

Because when intentional investment comes, the question stops being ‘who will invest?’ but ‘who wouldn’t?’ .

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