Wollongong Wolves FC Announced Buonissimo Bakery Sponsorship

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Wollongong Wolves FC have announced local family-owned bakery, Buonissimo Bakery will become the club’s new front-of-shirt sponsor for both this year’s Australian Championship and next year’s NPL NSW season.

Buonissimo Bakery is the leading supplier of premium, artisan-style packaged cakes to major supermarkets across Australia and New Zealand, founded in 2016 by two brothers.

The bakery’s logo will be displayed on the front of the football club’s official playing kit during the Australian Championship and 2026 NPL season, beginning this weekend when the Wolves play against South Hobert in the first Australian Championship game.

Wollongong Wolves Chairman, Tory Lavalle, commented on how delighted the club is to welcome Buonissimo Bakery to the Wolves family as our Front-of-Shirt partner.

“Their commitment to quality, growth, and community values aligns perfectly with what our Club stands for as we embark on this exciting new chapter in Australian football,” he said via press release.

Buonissimo Bakery Director, Michael Digiaro welcomed the club as well.

“We’re proud to partner with the Wollongong Wolves — a club with such a rich history and strong community spirit,” he said via press release.

“As a family-owned Australian company, supporting a proud local club competing nationally is something we’re very passionate about.”

With only two days until the start of the Australian Championship, sweet-toothed fans of the Wollongong Wolves and Buonissimo Bakery have congratulated the duo for their new sponsorship deal.

Among the comments and emojis were people mentioning how good it is local businesses were supporting each other.

Buonissimo Bakery’s baked goods represent the traditional culinary roots of the owners with a twist which sets the bakery apart from others.

The bakery have won several awards, including the supplier of the year award by Coles in 2022, and from Woolworths for consecutive years between 2018 and 2019.

The press release mentioned to the bakery’s newly launched frozen pizza brand, Buonissimo Cucina which is available to purchase in Coles and Woolworths.

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Arncliffe Aurora’s Riverine Park investment creates a platform for growth

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Arncliffe Aurora Football Club has started a new chapter with the launch of Riverine Park, creating a larger platform for football, community engagement and long-term growth in Sydney’s St George region. More than 2,500 people attended the community opening on 8 August, marking the club’s first matches at its new home and showcasing a significant upgrade in its operating capacity.

Riverine Park provides two full-size natural turf football fields, modern player and community amenities, and a new clubhouse. The additional capacity responds to strong growth in Arncliffe Aurora’s football programs, particularly at junior level. The club has also highlighted a $2.5 million investment in facility upgrades. Together with its existing Arncliffe Park base, Riverine Park gives Aurora two homes and a stronger physical platform for its football operations.

More capacity allows the club to accommodate more teams, players and programs, while updated facilities can support stronger member retention and recruitment. They create more opportunities for coaching, development programs, events and community activities. The new site can also strengthen the club’s commercial proposition; a modern facility gives sponsors greater visibility and provides more opportunities to activate partnerships around football and community events. It can also help the club build relationships with schools, community organisations and football bodies. That matters as grassroots clubs increasingly operate as community hubs rather than simply sporting organisations.

Riverine Park also creates opportunities for the wider football ecosystem. Football St George has identified the facility as a platform to grow participation and provide opportunities for players of different ages, abilities and backgrounds. Bayside Council’s project includes upgraded change rooms, toilets, canteen facilities, lighting, seating and solar panels, adding further functionality to the precinct.

For Arncliffe Aurora, the investment is therefore about more than adding fields. It creates infrastructure that can support participation, player development, community programs and commercial activity over the long term. The challenge now shifts from construction to utilisation. The club must maximise the new capacity, maintain the assets and convert greater participation into a sustainable operating model to benefit the community long-term.

LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

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LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The move reflects a growing commercial priority for sports rights holders. Protecting live content has become essential to protecting the value of broadcasting deals.

LaLiga and CANAL+ will share intelligence and coordinate their response to illegal distribution networks. They will also work on joint investigations and enforcement activity. The partnership builds on an existing relationship between the two organisations. CANAL+ distributes LaLiga content across multiple international markets. The new agreement now takes their relationship beyond broadcasting.

The partnership creates a joint focus on protecting the underlying value of the rights being sold. While broadcasters invest heavily in football rights, illegal streaming undermines revenue and weakens the commercial proposition of legitimate broadcasters.

LaLiga’s latest figures highlight the importance of audiovisual income to professional clubs. Broadcast revenue across Spanish professional football fell 5.2% to $2.3 billion (1.43 billion Euros) in the 2024/25 season. Commercial revenue reached $2.4 billion (1.58 billion Euros) and became the largest revenue source.

Piracy therefore represents a direct business risk. Illegal access can reduce the value broadcasters place on future rights packages, ultimately affecting the money flowing back into clubs and competitions.

LaLiga and CANAL+ are responding by pooling resources. For CANAL+, the agreement also protects its investment in international sports rights. The broadcaster operates in nearly 70 countries and has expanded its relationship with LaLiga alongside its international growth. For LaLiga, stronger enforcement can help protect the value of its global media proposition.

The partnership also carries implications for the wider sports industry. Rights holders increasingly need technology, legal expertise and cross-border cooperation to tackle illegal distribution. The message is clear. Winning a rights deal is only part of the commercial battle. Sports organisations and broadcasters must also protect the content once it reaches the market.

LaLiga and CANAL+ are betting that closer cooperation can make that protection more effective. This agreement may provide a model for other leagues and broadcasters facing the same challenge.

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