In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football …
Victorian Parliament Hosts Landmark Launch Event for Level the Playing Field Initiative
Victoria’s football community gathered at Parliament House on Thursday for the launch of the Level the Playing Field initiative, bringing …
Beyond the Pitch: Melbourne Victory and LifeChanger Foundation Drive Youth Mental Health Initiative
In an announcement made on Wednesday, Melbourne Victory and LifeChanger Foundation revealed this month’s Stand Together Mental Health Round in …
The Future of AI Motion Analysis: From Biomechanics Research, to the ISS, to Juventus Forward
In the fast-evolving field of sports technology, KineMo’s trajectory in early 2026 reflects a piece of a wider movement- one …
Weekly update: NPL partnerships continue to highlight local support
Read here for this week’s updated list of the recently announced NPL partnerships across each region. NPL VIC Fremantle City …
Ochy and Juventus Forward: How AI Biomechanics Is Reshaping Elite Performance
In sports technology, evolution is rarely linear. The story of Ochy’s journey from running retail to global football is proof …
Juventus Forward: Rethinking Innovation, Startups, and Strategy in Global Football
Juventus Football Club has launched a flagship innovation program, Juventus Forward, signalling a decisive shift towards open technology partnerships at …
RCD Espanyol Launch Landmark Partnership with John Paul College
The collaboration will see RCD Espanyol (RCDE) and Queensland-based school, John Paul College (JPC) deliver the Espanyol Elite Football Program …
Chris Ramsey to Lead FCA Masterclass on Developing Young Players
Football Coaches Australia (FCA) is set to host an unmissable online Coach Education session on Monday, March 2 at 7:30pm, …
A Cut Above: CBUS Super Stadium and Husqvarna Lead Australia’s Turf Technology Revolution
CBUS Super Stadium has made history by becoming the first stadium in Australia to implement Husqvarna’s state-of-the-art robotic mowing technology, …
The Vision AI Game-Changer Australian Football Can’t Afford to Ignore
Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is …
How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future
Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in …
From the Matildas to the World Stage: FCA Hosts Star-Studded Women’s Football Panel
Football Coaches Australia will present a special expert panel workshop on Monday February 16 at 7:30pm (Melbourne time), bringing together …
Weekly update: NPL Partnerships announced last week
Read here for this week’s update on all the NPL partnerships for the upcoming season. NPL VIC: George Cross FC: …
Football Queensland Locks In Major BildGroup Partnership to Supercharge Facility Growth Statewide
Football Queensland has announced a major new partnership with BildGroup, a move expected to accelerate the upgrade of club facilities, …
South Melbourne FC Sets New Benchmark for Governance and Football Growth
South Melbourne FC has reinforced its commitment to governance, financial sustainability and football development following its Annual General Meeting. The …
Moneyball for the NPL? How Dutch tech is fixing the biggest leak in Australian recruitment
In the high-stakes economy of professional football, the “eye test” remains a stubborn incumbent. While elite European clubs have long …
Attendance and Atmosphere: Maximising the A-League’s potential
While many A-League clubs boast some of the most impressive sporting venues in Australia, maximising their potential and drawing in …
Updated Announcement: NPL Partnerships revealed last week
Read here for a list of the newly-announced partnerships across NPL clubs last week. NPL VIC: George Cross FC: …
Football QLD to team up with Restore Function Physiotherapy
Football Queensland announced last week it will be partnering with Restore Function Physiotherapy in a multi-year collaboration. Elite preparation and …
NPL Partnerships Surge as Record Investment Levels Emerge
Read here for a summary of all the NPL partnerships that have been announced this week. NPL VIC: Heidelberg: Prime …
Football Coaches Australia Launch 2026 Coaching Workshop Series with Martin Hunter
Football Coaches Australia (FCA) will kick off its 2026 online coaching workshop program with a world-class session led by one …
The Footballing Figures Recognised in January 26 Honours List
In an announcement made on Monday, four individuals were celebrated in the January 26 Honours List for their respective services …
Zaparas Lawyers rejoins the Melbourne Victory family
The club announced on Wednesday last week that it would be partnering once again with Zaparas Lawyers, reestablishing connections between …
Regents Park Saints FC’s women’s game in 2026 and beyond
The New South Wales club has outlined that current facilities are not well-adapted for women and girls engaging with local …
Coach Education Exchange unites Football NSW and Japan FA
The education program was a roaring success for the 14 coaches who made the trip, demonstrating Japan’s high-quality infrastructure and …
Confirmed Sponsors Across the NPL for 2026
As NPL clubs across the country continue their pre-season preparations on the pitch, so too have they been forging alliances …
Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia
German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football …
Central Coast Mariners enter into liquidation after financial troubles
It was announced on Monday this week that the Central Coast Mariners will be temporarily managed by the APL Board …
Heidelberg United strengthens ties with Melbourne City Toyota
It was announced via social media on Tuesday this week that Melbourne City Toyota would be extending their longstanding collaboration …
Football NSW announces partnership extension with Kappa
The Italian sportswear brand has collaborated with Football NSW since 2022, and will continue as the Official Apparel Supplier until …
Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal
As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.
Brisbane City FC to Partner with ENERGYSALES for 2026 season
Brisbane City FC have announced the Brisbane-based energy company, ENERGYSALES, as a new sponsor for the 2026 season.
Football QLD Strengthens Ties with Football NT in New Deal
Announced last Friday, the partnership between Football Northern Territory (FNT) and Football Queensland (FQ) will aim to expand and develop the game across the Territory, creating a sustainable footballing framework for current and future generations in the region.
Measuring the Immeasurable: How StepOut is Transforming Football Analytics
StepOut addresses this gap with AI-powered software that streamlines and optimises the analytical process. Coaches upload a video recording of a match, and the platform produces clear, usable data analytics for every player. Unlike human analysts, StepOut evaluates every metric, movement and action simultaneously, without fatigue or bias.
The AI platform protecting footballers in Oceania from online abuse
The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations.
2026 World Cup to Feature Mandatory Hydration Breaks
Each hydration break is set to last three minutes and will happen on the 22-minute mark of each game, dividing matches into ‘quarters’ similar to the format seen in American major sports leagues like the NBA or NFL.
Bentleigh Greens Forge Ties with MST Lawyers
As the Bentleigh Greens look to find success once more in the NPL Victoria after being promoted as champions last season, joining forces with MST Lawyers is a move with positive implications for the club’s future.
Spain’s Domestic and Global Success: What can Australia Learn?
In Australia, as the excitement of hosting the AFC Women’s Asian Cup 2026 builds and the buzz around women’s football is reignited, looking to Spain’s investments could be the first crucial step in ensuring both short and long-term success for women’s football across the country.
Adobe and Real Madrid Broaden AI Fan Engagement Pact
The enhanced collaboration brings Adobe’s newest generative and agentic AI technologies into Real Madrid’s content, marketing, and fan-engagement platforms, marking a significant step in the club’s ongoing digital transformation strategy.
Cambridge United’s AI Revolution – A New Era Begins With Genie AI
Employing the help of Genie AI, a platform founded in 2017 by University College London graduates, Rafie Faruq and Nitish Mutha – the club is seeking to improve the speed and quality of its legal operations.
Growth Lighting Company Rhenac Launches New Product, The RML 400
The LED system on the product stimulates natural sunlight using Rhenac-patented technology, which is backed by years of research and development in plat research at the Technical University of Munich (TUM) and used by several elite stadiums.
Elite Skills Arena’s Smart Training Tools for Every Level of the Game
Elite Skills Arena have sold their technology and products to major league clubs across Europe, including FC Barcelona, Manchester City FC, Southampton FC, and many others, accounting for over 60 clubs and national teams.
Award-Winning Broadcaster Joe Schmit to Headline Queensland Football Convention
Award winning speaker Joe Schmit headlines special Football Queensland Annual Convention!
How Musco Lighting is Transforming the Game
Lighting quality, uniformity, and control are three of the most important elements a football venue must master. Done well, they …
GIS Industry Masterclass Highlights Pathways for Women’s Sport
GIS industry masterclass panel voices exciting pathways for investment into women’s sport
Senseball: A minimalistic design with maximum impact
Ball control, coordination and decision making are three of the most important skills for a football player to master. Mastery …
8×8, Inc Renew their Sponsorship with Southampton FC
The renewal will continue the football club’s usage of 8×8’s cloud-based contact centre and communication technology, as well as the tech company’s benefits when using the LED perimeter board for visibility, digital and social media integration.
SAIVA Football: A powerful blend of AI and VR
AI and VR are undoubtedly two of the most cutting-edge technologies available for sports training.
Okkulo: Training in the dark
Sports technology is advancing at a record pace, with new innovations constantly changing the game. Among the frontrunners in sport technology …
Be Your Best: Achieving excellence through VR
As our technological capabilities advance, new methods of optimising human performance emerge. One of these methods is VR, which has …
Zone 7: AI-powered injury prevention
Adversity has separated football stars from greatness throughout the history of the sport. Even the brightest of stars, those considered …
Genius Sports secures Serie A data and streaming rights
In a landmark move for football betting innovation, Genius Sports has struck an exclusive multi‑year deal with Lega Serie A, securing global rights through to the 2028/29 season for official match data and low‑latency video streams across Serie A, Coppa Italia, and the Supercoppa Italiana.
Engineering Smarter Access: Turnstile Solutions Trusted by Top Stadiums
The Power Behind the Gates: Smarter Turnstiles Trusted by the World’s Biggest Stadiums
AI and Tech Transforming Australian Community Sport
Community sport in Australia is rapidly evolving, driven by AI, digital innovation, and emerging technologies.
Piing: Revolutionising Fan Engagement at Live Sports and Events
Piing: The Game-Changer That’s Taking Fan Engagement by Storm at Live Sports and Events!
Train Without Limits: CopriSystems Delivers Year-Round Football Facilities
Year-Round. Weatherproof. Game-Ready. CopriSystems Is Changing Football Forever
The Athlete Management System changing the Data Game
From Data to Domination: Teamworks Is Transforming How Athletes Train, Recover & Win
ESA’s Game-Changing Technology for Injury Recovery and Player Growth
The Future of Football Is Here: ESA’s Groundbreaking Tech That’s Redefining Injury Recovery and Player Development
Superloop Scores Major Goal with Football Australia Partnership
Connectivity Giant Superloop Kicks Goals With Historic Hahn Australia Cup Partnership!
Rezzil VR: Integrating Virtual Reality in Sports
Learn about Rezzil, an organisation on the cutting edge of virtual reality technology in sport!
Exclusive Interview With Football Path X’s Azur Omerovic: “Football Path X Will Digitally Revolutionise The Footballing World”
Football Path X is now live globally, linking aspiring players with clubs worldwide.
STATSports Apex Athlete: Track like a Pro
In the world of modern football, data is king. And while professional clubs have long used GPS wearables to analyse …
Mingle Sport: Transforming grassroots football management
Mingle Sport is designed to take the hassle out of team management, providing grassroots clubs with the tools they need …
Off the Pitch Podcast: Ray Boggiano on GIS student pathways
Learn more about how the GIS is propelling students into the sports industry from Asia-Pacific Regional Director Ray Boggiano
Yoomeedoo Tracker for Better Player Performance
Spanish sports product company Yoomedoo is a successful startup that has achieved widespread acclaim across the country for its work …
Immersiv.io: Redefining Live Sports Viewing with AR
Founded in 2016 in Paris by Emmanuelle Roger (CEO) and Stéphane Guerin (CTO), Immersiv.io has become a global leader in …
Off the Pitch Podcast: Alex Grant on INTIX’s ticketing solutions
Learn from INTIX founder and CEO Alex Grant on how his organisation is approaching ticketing across Victoria’s state leagues.
Prematch: Revolutionising grassroots European football
Learn about Prematch; the German football platform offering unique insights to grassroots clubs.
Soccerment’s ‘xvalue.ai’: Transforming football with AI & Data
Soccerment is an Italian football technology startup founded in Milan in 2017. The company’s mission is to accelerate the adoption …
Zone14: Assisting coaches and fans alike
Zone14: The Austrian startup boosting clubs and breaking down barriers for fans.
Uplift Labs: Redefining movement analytics in sports
Find out how Uplift Labs uses AI to enhance performance and revolutionise sports data.
Making Football Fairer: Dreamstock DSFootball Platform
Learn how the Dreamstock DSFootball platform is changing player scouting for the better through technology.
CoachBetter: Revolutionising football coaching with cutting-edge tools and insights
CoachBetter is a company founded in 2018 in Switzerland with the primary goal to create an advanced coaching app intended …
Footbar Meteor tracker: a data tracker for everyone
Looking for something to elevate your club’s performance? Consider Footbar’s Meteor tracker for a world class solution.
Signality: Revolutionising Sports Data with AI Technology
Signality was founded in 2016 with a clear vision to transform sports data. The company was driven by the ambition …
First AFC football eSports Forum looks to the future
The first ever AFC Football eSports Forum just concluded. What happened?
Mingle: Elevating your grassroots club
Mingle, the next step to elevating your grassroots club?
PFA Annual Report Highlights Key Concerns for A-League Players
Record transfer fees, rising attendance, but shocking player welfare concerns revealed in PFA’s A-League report!
FIFA partners with Mythical Games to create new mobile game
FIFA Is Creating a New Video Game – What Is It?
Dartfish: Continuing to drive the cutting edge of sports analysis
Dartfish Continues to Lead Sports Analysis Across the World – What Do They Offer?
Hawk-Eye sets sights on next-gen football technology
FIFA and Hawk-Eye’s Bold New Venture Will Revolutionise Football Forever!
Bepro Cerberus: Revolutionising football data with optical tracking
Revolutionise Your Game: Bepro’s Cutting-Edge Analytics Platform Empowers Top Football Clubs Worldwide!
MLS Innovation Lab has confirmed its second group of tech leaders
This groundbreaking initiative is set to redefine the future of sports and accelerate the league’s growth. Discover who these innovators are and how they’re transforming the game!
Cosm: Combining live sports with immersive viewing technology
Cosm’s Game-Changing Tech: The Future of Sports and Entertainment Experiences Is Here!
Softseed: The future of Immersive Reality in entertainment
Softseed are changing the way sport and music events are being viewed using IR technology.
WSC Sports: AI-driven sports marketing tool
WSC Sports is an AI-powered content product that creates more personalised content, formats, and viewing channels for sports leagues, broadcasters, …
Scott Miller: From coaching to spearheading Gen AI sports technology at iReel
Following a distinguished coaching career that included reaching the heights of the Premier League, Scott Miller is now embracing the …
HydroMassage and CryoLounge+: Enhancing and improving recovery
The art of recovery has become an integral aspect for strength and conditioning coaches to manage, with clubs implementing different …
Ticketchainer: A new look into sports ticketing management
Ticketchainer is a Paris-based tech company that is focusing on transforming the sports ticketing industry from a simple sales tool …
Spiideo: AI-powered cameras changing the way sports are broadcasted
Spiideo is a Swedish startup based around their high quality advanced AI-powered cameras that help clubs and leagues analyse, capture …
Myocene: The latest way to track muscle fatigue and improve recovery
Strength and conditioning coaches have an important role in the footballing world; whether sorting out recovery sessions for players after …
Respondology: Blocking the negative social media noise
From what started out as a simple solution to a tirade of hate messages against sporting icon Serena Williams during …
Sevilla FC: Transforming player scouting with IBM’s generative AI
In 2021, Sevilla FC, a premier team from Andalusia, Spain, faced an overwhelming amount of paperwork. With a top-tier scouting …
ReSpo.Vision: AI and AR/VR that revolutionises data tracking
ReSpo.Vision is an AI & Computer Vision-based optical tracking system which automatically collects player skeletal tracking data from any single …
FIFA trialling Video Support challenge technology
Football Video Support (VS) has been introduced by FIFA as another means of technology to review decisions. VS is a …
Air-Eze providing cleaning solutions to remove mud from boots
Air-Eze are a British organisation in whom through the basic formula of air compression, have enabled for participants across different …
Dallmeier: Mitigating the risk involved in anti-social fan behaviour
Football fan behaviour can on occasion be detrimental in the progression of the sport across the globe. Although a celebrated …
Orreco.AI: Transforming the way athletes recover and perform
Orreco.AI is a new AI technology tool that aims to help advance athlete training, athlete performance and management of injuries …
Lumosa: Illuminating the world game through LED lighting
Lumosa are a British based technology company that provide comprehensive LED lighting to a vast variety of sporting codes on …
Playermaker: Innovation of data tracking technology
Playermaker is the world’s only foot-worn data tracking device that allows coaches to gather real-time data from each individual player …
How CTN recovery technologies enable longevity in careers
CTN are a Finnish-based technology company dedicated to providing cutting-edge devices that assist in optimal recovery. The importance of recovery …
Eyeball: Changing the foundation of scouting
The very foundation of scouting has changed forever. Eyeball is an Artificial intelligence (AI) powered product designed to assist footballing …
TacticAI: Revolutionising the way coaches analyse corner kicks
TacticAI is an artificial intelligence (AI) system that can provide experts with tactical insights, particularly on corner kicks, through predictive …
Next11: A tracking system with key data for decision making
Next11 is a data analytics company who dedicates research towards improving an athlete’s capacity by analysing every aspect of either …
SciSports: Delivering a comprehensive data solution for football operations
Best popularised by Football Manager, football fans around the world are becoming increasingly aware of data-driven software and analysis. In …
StairMedia: Illuminating stadiums and driving commercial growth in football
It’s likely that football’s TV audiences never actively notice the stairwells of a stadium whilst watching a match. Yet, one …
KINEXON Perform GPS Pro: Reforming player tracking solutions for coaches
Coaches have embraced technology because they are always looking to get a competitive edge. This is especially true when it …
HERO Hybrid Grass: Transforming stadiums for elite football events
In the world of sports, where passion and precision collide, the playing field holds a special significance. When it comes …
Metrica Sports: Revamping data extrapolation and analysis
In 2023, every inch counts. Whether it be on the field, the gym, or the training pitch. Coaches and players …