Football NSW partners with Deploy for Association Championships

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Image credit: Deploy Football

In an announcement released on Thursday this week, Football NSW revealed Deploy as the Naming Rights Partner of the Football NSW Association Championships.

New competition, new talents

The Association Championships, set to take place in July 2026 at Glen Willow Regional Sports Complex in Mudgee, will replace the former Association Youth League.

Although the tournament has changed name, its purpose remains consistent: giving youth players the platform to showcase their talent on the football pitch.

In a display of unity and collective ambition, 18 Associations across New South Wales will enter representative teams, each one featuring gifted grassroots players looking to prove themselves against their peers.

“The Deploy FNSW Association Championships will provide a fantastic platform for our Associations to come together and celebrate the best of elite community football,” said Football NSW CEO, John Tsatsimas via official press release.

“This tournament is all about giving young players, coaches, and referees from every corner of the state a chance to shine and develop in a competitive, supportive environment.”

The partnership between Deploy and Football NSW, therefore, is not merely about a name alteration. It is a collaboration which presents future grassroots talents with a platform and opportunity to compete.

 

Built on shared values

No partnership can succeed without both parties sharing a common goal or set of values. In this case, the alliance between Football NSW and Deploy is built on a commitment to supporting grassroots football and supplying players with quality resources and experiences to showcase their talent.

“Deploy is proud to partner with Football NSW as the Naming Rights Partner of the Association Championships. Community sport plays a vital role in bringing people together and building future leaders, both on and off the field,” explained Chief Commercial Officer at Deploy, Kurt Johnson.

“As long-time partners with Football NSW, this aligns perfectly with our strategy of creating balls designed for each age and skill level of the game, ranging from junior training balls to professional match balls perfect for the competitive environment like the Association Championships.”

Furthermore, with hundreds of participants including players, referees, coaches and supporters due to attend the tournament, the partnership’s impact will extend right across the state of New South Wales.

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Chelsea and Tottenham Arrive in Sydney as Premier League Giants Launch Australian Pre-Season Tour

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Image Credit: Chelsea FC

Chelsea and Tottenham Hotspur have touched down in Sydney ahead of their pre-season tour of Australia for the Sydney Super Cup. Both clubs have wasted little time settling into life in Sydney, beginning preparations for a busy week of training sessions, fan events and pre-season fixtures.

The London rivals will each face A-League opposition before meeting meeting in the marquee fixture of the tour at Accor Stadium, bringing two of England’s biggest clubs to Australian shores as they build towards the 2026-27 Premier League season.

For Chelsea, the tour represents the first opportunity for supporters to see new manager Xabi Alonso lead the Blues. Meanwhile, Spurs fans will be eager to see improvements from Roberto De Zerbi’s men following their narrow escape from relegation last season.

Chelsea will open their tour against Western Sydney Wanderers on Tuesday 28 July, while Tottenham will face Sydney FC on Wednesday 29 July, before the clubs meet in the headline fixture of the tour on Saturday 1 August.

The clash will mark the first time the London rivals have faced each other outside the UK. The tour is another sign of Australia’s growing stature as a destination for elite European clubs during the northern hemisphere off-season

With Chelsea and Tottenham among the Premier League’s biggest global brands, the fixtures are expected to attract strong crowds and give Australian football fans a rare opportunity to watch top-flight English footballers in person.

The tour will also feature the Chelsea Women’s team, which will take on the A-League Women’s All Stars in a showcase fixture on Wednesday 12 August.

Football Australia Chairman Reflects on Socceroos World Cup Campaign, Points to Reform Agenda Ahead

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Image Credit: Football Australia

Football Australia Chairman Anter Isaac has released a statement reflecting on the Socceroos’ FIFA World Cup 2026 campaign, which ended in a penalty shootout loss to Egypt in the Round of 32 on 3 July.

Isaac thanked the players, coaching staff, medical and performance teams, and volunteers who supported the campaign, saying they represented the country with professionalism, humility and pride.

He said the tournament had brought Australians together across every state, culture and generation, calling it one of the few sporting moments capable of uniting the country.

Isaac linked the campaign to Football Australia’s broader governance work, pointing to the organisation’s recently announced reform agenda and the Enduring Principles adopted last year: Better Access to Football for All, More Football, Better Football, More People Enjoying Football, and Winning Football.

He said those principles, together with the organisation’s values of Welcome, Ready, Connect, Excel and Protect, formed the basis for every decision Football Australia makes.

“World Cups do not define our leadership,” Isaac said, adding that they instead reveal progress made long before a ball is kicked.

He said Football Australia’s responsibility extended beyond preparing for the next tournament to strengthening the institution that supports every tournament that follows.

Isaac said progress in a sporting ecosystem of Australian football’s scale depends less on any single body’s authority than on the willingness of clubs, federations, leagues and government to align around shared goals.

He said the organisation would study the lessons of the campaign carefully and continue refining its approach.

“Adaptability is not changing direction with every headline,” Isaac said. “It is improving the path while remaining true to the destination.”

Isaac framed his own role in terms of long-term stewardship, saying the game should be left in a stronger position for the generations that follow than it was for those who built it.

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