In sports technology, evolution is rarely linear. The story of Ochy’s journey from running retail to global football is proof that the right bet, on athletes’ movement and real, usable data, can fundamentally shift the landscape.
For stakeholders in Australia’s football, performance and tech sectors, Ochy’s rapid rise in 2025 and its recent partnering with Juventus FC in 2026 is a window into where athlete monitoring and retail technology are headed.
Scaling Insights: Ochy’s Breakout Year
Over the past year, Ochy has infiltrated key segments in the running industry, carving a presence at Paris, London, Berlin, and Frankfurt marathons, and finding its tech preferred by a spectrum of runners, coaches, retailers, and medical professionals. Through strong showings at VivaTech, CES, ISPO, and the Running Industry Alliance Summit, Ochy’s team grew as fast as its presence, validating the bet that running, like every sport rooted in movement, deserves better, more actionable biomechanical insight.
This wasn’t a single-shot innovation. In 2025, feature launches mattered. Back-view analysis unlocked new clinical insight into pelvis control and knee alignment, bringing science to runners during shoes-on demos at expos and in-store. The proprietary Shoe Recommendation Engine reimagined fitting: translating gait data into smart recommendations reduced guesswork for both runners and retailers, giving shops the power to offer data-backed advice. Ochy’s admin panel and shoe model management brought scalable control, inventory mapping and data tracking to retailers, sealing the loop between analysis, product, and the consumer experience.
From Demo App to Connected Ecosystem
The future shift will be a seamless blend between product and infrastructure. With a connected Web App, Ochy finally became an ecosystem: retailers, brands, and performance clinics could seamlessly move from mobile gait analysis to web-based management.
By the numbers, the results were compelling. More than 85,000 analyses in 2025, an average of 102 customers assessed each month per running shop, and runners using the system on themselves three times every thirty days. Side-view analysis remained the most popular tool; user feedback drove a sharper brand and clearer message. Partnerships with HOKA, Runners Need, England Athletics, and more signalled that Ochy’s core premise had strong industry buy-in.
A Mission That Became Personal and Global
Ochy’s founding story still resonates through its technology. CEO and co-founder Khaldon Evans’s injuries as a college athlete underpinned the platform’s core belief: movement science should not be reserved for elite labs or expensive research centres. Real prevention and performance require objective insight, and lack of access shouldn’t compromise health or career progression. This message- that running form matters, moved from blog posts and marathon expos into retail, and now, with its deal in Turin, across the football pitch.
AI in Motion: The Partnership with Juventus
The leap into elite football began at Allianz Stadium in February 2026, as Ochy was named an official partner within the Juventus Forward innovation initiative. Chosen from dozens of startups, being part of Juventus’ Forward Squad marks not just commercial success, but institutional validation: a professional club, renowned for its vision and resources, was betting on AI-powered markerless biomechanics.
For Ochy, the transition is logical. Football is the ultimate application for running science, it’s a sport defined by repetitive sprints, high-load pivoting, changes of direction, and cumulative stress over long seasons. Movement mechanics drive output and underpin injury prevention.
With Ochy, footballers and staff access lab-quality analysis using only a camera. The system translates match or training videos into insights about gait efficiency, asymmetry, and injury risk, all powered by proprietary AI. What was confined to the running shop or the track now becomes central to decisions about player rehab, boot selection, and long-term load monitoring.
Why This Partnership Matters for Football and Beyond
Juventus’ choice to integrate startups like Ochy demonstrates tech’s new role at elite clubs: not just for post-game data but for all-year-round management. The pitch is now the laboratory, and decisions in coaching, physio, and even retail reflect biomechanical data.
For Australia, there are direct implications. NPL and A-League clubs, currently facing constraints in resources and analytics staffing, can benefit from democratised biomechanics. Markerless solutions such as Ochy’s break the dependency on wearables, making high-quality insight available during regular training on public grounds. In Australia’s multicultural, injury-prone football ecosystem, AI-powered, multilingual, and field-tested technology stands to drive better player outcomes, sharper recruitment, and improved return-to-play protocols.
A Retail Revolution for Sport
Ochy’s shoe recommendation engine and admin tools make specialist retail a central part of the performance loop. By tying gait analysis to in-store inventory, Ochy ensures that runners and footballers alike get the shoe, support, and advice that fit their actual, measured movement.
The partnership with adidas via the adiClub program introduced Ochy’s insights to loyalty customers worldwide, proving that biomechanics is as relevant to the mass market as it is to the professional clinic. By allowing adiClub members access to Ochy’s analysis with redeemed points, the company blurred lines between community, data, and product.
If AI is to be trusted as the next frontier for sport, Ochy’s work in 2025 and its expansion into elite football in 2026 represent the standard. The transition from running to football is not just logical; it was inevitable, and every stakeholder in Australian sport should pay attention to what comes next.
