The Future of Football with Bill Papastergiadis

In our first episode of Unfiltered, our conversation with Bill Papastergiadis quickly cemented why he’s the National Chairman and Managing Partner at Moraine Agnew Lawyers, President of the Greek Community of Melbourne, President of South Melbourne FC, and a board member across several organisations.The episode serves as a lens for examining the deep interconnections between football, community, governance, and the tangled politics beneath Australia’s sporting landscape.

Football and the Ties That Bind

For Australian football stakeholders, the implications are clear. Football’s true power isn’t just what happens in the technical area or at the board table; it’s how sport can unify diverse cultures and channel rivalries into positive outcomes. Papastergiadis reflects on his own journey, where law and leadership blend seamlessly into community-building: “All of the things we work in have an interconnection…my job as a lawyer relates to my work at South Melbourne Hallas.” Clubs are, in this sense, social institutions, able to support not just athletes, but families, grassroots volunteers, and community partners.

Yet, the podcast doesn’t shy away from highlighting how politics shapes the game, for better and worse. “Football brings out the best in us and sometimes not the best in us,” Papastergiadis admits. Behind every bid for a stadium, every negotiation with government or governing bodies, there’s manoeuvring, advocacy, and, at times, division. As he puts it, “People are trying to use whatever skill or relationship they have to get their club where they want it to be. They will describe that as political. Politics is really part of our lives.”

The Fight for Access

It’s in this way that the episode’s most substantial industry analysis emerges. The conversation turns to the national second tier- the newly launched Australian Championship, and the legacy of locking NPL clubs out of the A-League.

“I hope it’s fixed. We will agitate for it to be fixed. Not because for the sake of South Melbourne, but for the sake of every club in this country. They all deserve…to aspire, to dream and to bring out the best in themselves and to progress. You can’t stop that in humanity.”

Papastergiadis credits Football Australia and Football Victoria’s recent efforts to re-introduce competition between historic clubs:

“Every club went another level in terms of player engagement, fan engagement, creating a better experience, match day experience for their supporters. Everything went up because we introduced competition again.” Fan attendance soared by up to 600% in one season, and clubs invested in both players and match-day infrastructure. For commercial operators, administrators, and sponsors, this speaks to a simple truth: when doors open, football’s audience answers.

Community, Identity and Social Cohesion

The episode also asks hard questions about identity and inclusion, both for clubs and communities. Papastergiadis doesn’t downplay the tensions that can arise from tribalism or historical rivalries, yet he champions the need for clubs to embrace their heritage within a multicultural framework. “We’re an Australian club, first and foremost (…) we do have, however, a history and it’s a history that gives meaning and purpose to the club. Let’s not deny that, but let’s make sure that history is conveyed in a way which promotes social cohesion, which doesn’t exclude others.”

He draws a direct line between football, ethnic history, and social progress, arguing that attempts to erase cultural identity or punish clubs for their backgrounds was a regressive move rooted in Australia’s old racism. “The demise of the National Soccer League was racist in its execution and to deny those clubs the opportunity to continue to participate solely because of their historical background, particularly when those clubs are what football was built on.”

 

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Industry Lessons and the Path Ahead

Politics will always be embedded within football’s machinery. But, as Papastergiadis notes, the impacts are not inevitably negative, provided that industry leaders focus on engagement, transparency, grit, and trust-building. His advice for clubs working with councils is clear: “Invite them to your events. Invite them to your club presentations. Invite the counsellors to matches. Organise lunches. Through that process, they will find that doors will open. (…) Trust is built over time.”

If anything, this episode illustrates that the future of Australian football rests on industry’s willingness to marry grit and ambition with cultural sensitivity and openness. “The journey is more important than the outcome. We should encourage people to feel good about the particular journey, that daily journey they’re involved in.”

For listeners, football stakeholders, and policymakers, Papastergiadis’ reflections and stories, some poignant, some political, all rooted in decades of experience, are both a window and a challenge. Open the doors, listen deeply, agitate constructively, and let football’s dreams flourish.

Dive into the full episode for more stories, leadership lessons, and insight on shaping Australian football’s next chapter.

Our episode is now out on Spotify, listen here.

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Theo Fotopoulos outlines vision for Canberra United’s future

Professional football in the nation’s capital has entered a new era with Australian Sports Group (ASG) officially taking over Canberra United ahead of the 2026/27 season.

Led by Chairman Morris McAllister and CEO Theo Fotopoulos, ASG takes over a club whose future has been uncertain in recent years. Now, the focus has shifted from survival to building a sustainable future for football in Canberra.

Speaking to Soccerscene, Fotopoulos discussed why ASG chose to invest in Canberra United, the importance of preserving the club’s identity, and the roadmap for the chapter ahead for football in the nation’s capital.

Why Canberra?

The investment in Canberra United comes at an important time for the club. The beginning of the 2026/27 A-League Women season is just around the corner, and the prospect of an A-League Men side is drawing closer. Asked why ASG chose to invest in Canberra United and Canberra itself, Fotopoulos’ answer was simple.

“Canberra has stacks of football culture. It is a football city,” Fotopoulos said.

Speaking on the decision to retain the name Canberra United and not undertake a rebrand, Fotopoulos pointed to the club’s history and connection to the community.

“We retained the name, Canberra United, because of the history and the association. We felt there were more positives to retain the name,” Fotopoulos said.

The new ownership also wants supporters to play an active role in shaping the club’s future.

“The fans will be involved in making decisions,” Fotopoulos said.

Fotopoulos revealed that the club is already consulting with fans on the introduction of a nickname and is looking at developing a playing kit that is designed by the fans.

While Canberra offers a unique opportunity for professional football, Fotopoulos acknowledged the club will still compete for supporters’ attention alongside established sporting organisations such as the Canberra Raiders and ACT Brumbies.

Rather than viewing that as a disadvantage, he believes Canberra’s appetite for sport presents an opportunity to grow the club’s presence in the capital.
“It is something that allows us to accelerate the building of the brand in Canberra, Canberrans really love their sports,” Fotopoulos said.

 

The road ahead

The 2026/27 Ninja A-League season kicks off in October, and the priority for Fotopoulos and ASG at Canberra United is to ensure that Canberra is ready to compete not only next season, but sustainably for the years ahead.

“For us, it’s really stabilisation for the women’s. Build that and build the infrastructure around the women then translate that into an additional structure for the men’s program,” Fotopoulos said.

Infrastructure also forms a key pillar of ASG’s long-term vision. Fotopoulos said securing a long-term home at McKellar Park and improving football facilities across Canberra would play an important role in supporting future growth.

He believes better facilities will benefit not only Canberra United but football throughout the ACT and surrounding region.

Importantly, the takeover of the club included an option to introduce a team into the A-League Men’s competition from the 2028/29 season, which is something that ASG intends to pursue.

When speaking about the future of the proposed senior men’s side, Fotopoulos pointed to the quality within and around the organisation that will ensure its introduction.

“We’re quietly confident, the football department is very positive. There are a lot of quality people, both in Canberra and outside of Canberra, that have indicated interest in being part of the elite pathways academy structures that will be the foundation for a new A-League men’s team,” Fotopoulos said.

 

More than a football club

For Fotopoulos and ASG, this investment is about more than just owning and running a football club. The focus extends beyond results on the field to developing an integrated football structure and greater cohesion across the game.

In order to support a strong senior men’s and women’s side, Fotopoulos outlined the importance of establishing strong junior pathways for young players growing up in Canberra.

“One of the other big picture objectives is to finally get to establishing a permanent pathway,” Fotopoulos said.

Fotopoulos believes that these pathways will ensure long-term stability for Canberra United and help form the foundation of both senior playing groups for years to come.

However, it wasn’t just an investment in football in Canberra. It was a vote of confidence for women’s football in Canberra in particular.

While excitement is building around a potential expansion into the A-League Men, Fotopoulos believes that the current moment represents an even greater opportunity for the women’s game.

“If I was to look at any other time in history, this is probably the strongest time to invest in women’s football,” Fotopoulos said.

 

South Melbourne’s Australia Cup triumph reignites promotion and relegation debate

South Melbourne FC’s dramatic 2-1 victory over Adelaide United in the Hahn Australia Cup Round of 32 has reignited debate around promotion and relegation in Australian football, with Co-President Bill Papastergiadis stating the result is further proof that ambitious National Premier Leagues clubs deserve a pathway to the top tier.

The Victorian powerhouse produced one of the competition’s biggest upsets at Lakeside Stadium, overturning an early deficit to eliminate the Isuzu UTE A-League side and secure a place in the Round of 16.

While the result was celebrated as another example of the magic of the Australia Cup, Papastergiadis believes the victory carries a much broader message about the strength that exists outside Australia’s professional league.

Speaking following the win, Papastergiadis said South Melbourne’s performance demonstrated why the Australian football landscape should move towards a connected pyramid featuring promotion and relegation.

“The result was South Melbourne FC’s revenge 22 years in the making,” Papastergiadis said.

“It also demonstrates that clubs in the National Premier Leagues have the quality, professionalism and ambition to compete with A-League opposition when given the opportunity.”

For years, South Melbourne has been one of the strongest advocates for structural reform within Australian football, consistently calling for an open pyramid that rewards sporting merit rather than maintaining a closed league system.

Papastergiadis argued that Australia Cup fixtures continue to showcase the depth of talent throughout the domestic game, with NPL clubs regularly proving they can challenge and defeat professional opponents despite operating with significantly fewer resources.

He believes these performances should not simply be viewed as isolated “cupsets”, but as evidence that Australia’s football ecosystem is ready to embrace a promotion and relegation model that provides ambitious clubs with a genuine pathway to the top flight.

The result against Adelaide United adds another significant chapter to South Melbourne’s storied history. One of Australia’s most successful clubs, South Melbourne has long maintained aspirations of returning to the national stage, backed by a passionate supporter base, strong infrastructure and a proud footballing tradition.

For Papastergiadis, victories such as Thursday night’s reinforce the argument that clubs should earn opportunities through performances on the pitch.

“The Australia Cup continues to show what’s possible when clubs from different levels of the football pyramid compete against one another,” he said.

“Our football should be built on opportunity and merit. Clubs that perform consistently and invest in their communities should have the chance to progress to the highest level.”

South Melbourne will now turn its attention to the Round of 16, where it will look to continue its impressive cup run.

Beyond the result itself, however, the victory has once again fuelled discussion around the future of Australia’s football structure and whether the growing strength of clubs outside the A-League should accelerate the push towards a fully connected national competition.

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