The current Premier League leaders announced last week the start of a new partnership with Meta, which will see WhatsApp and Facebook unite fans across the world.
A global partnership
The partnership between Arsenal and Meta will aim to bring fans together from across the world in digital spaces.
While WhatsApp and Facebook are already popular platforms for football fans to talk, review and connect over the course of a season, the new initiative will build on this existing engagement.
Head of Marketing for Meta Consumer Apps, Vivian Odior, outlined why a partnership with Meta contributes to the overall fan experience.
“We know that being an Arsenal supporter doesn’t start at kick-off and end at the final whistle,” Odior said via Arsenal’s Official Website.
“WhatsApp and Facebook are where that year-round passion lives – the transfer speculation, the tactical debates, the shared memories and hopes for next season.”
Indeed, as Arsenal looks to clinch a first league title since 2004, there will be plenty of discourse and conversation between fans in the coming weeks.
What can fans expect?
The digital space presents endless opportunities for football supporters to connect across continents.
Arsenal fans will be able to access an extensive range of new digital experiences, as well as activations at the Emirates Stadium throughout April.
But beyond the unique offers and experiences the partnership provides, there is a fundamental sense of community and family driving the project. Chief Commercial Officer at Arsenal, Juliet Slot, explained the importance of having digital spaces to allow fans to feel a part of the Arsenal family.
“Our partnership with Meta builds on how our supporters already come together, wherever they are in the world, and will create more ways to feel closer and more connected to our club,” Slot said via Arsenal’s Official Website.
“As we continue to compete to win major trophies, partnerships like this play an important role in supporting that ambition and strengthening our connection with supporters.”
The modern game
Furthermore, the expansion of digital spaces for Arsenal fans highlights a new era for the game as a whole.
As social media grows, the game must keep pace. And with so many fans across the world engaging with digital spaces, establishing a partnership with Meta is a step into the future where football and social media intersect more than ever.
