Weekly update: NPL partnerships continue to highlight local support

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Image credit: Football NSW

Read here for this week’s updated list of the recently announced NPL partnerships across each region.

NPL VIC

Fremantle City

Domino’s Spearwood – A popular pizza store in the local community, Domino’s Spearwood also actively supports schools, sporting clubs and community groups.

Dandenong Thunder

Elysium Estate Agents – Based in Chelsea and operating across the greater Melbourne region , Elysium Estate Agents specialise in residential, commercial, lifestyle, development and luxury properties.

Dandenong City

Talent Blue – A recruitment and staffing agency specialising in Manufacturing, Construction and Mining & Resourcing and more. With end-to-end solutions, Talent Blue is more than just a recruitment agency. Their approach is tailored to the needs of their client.

Hume City

Nasiol (recommitted partner) – Specialising in car and marine care, Nasiol can help your vehicle look and feel good with a variety of products. The company will partner again with Hume City as the Official Stadium Naming Rights Partner for the 2026 season.

Altona Magic

Spraying Systems Co. – Global leaders in spray technology striving to supply Australia with reliable, efficient and sustainable nozzle and fluid distribution solutions.

Black Rose Constructions – Melbourne-based building specialists who bring innovation and unique designs to every project. The team specialises in custome home builds, commercial & industrial construction, rennovation & extensions and project management & consultation.

2Bros Concrete Constructions – Providers of high-quality concrete solutions across Victoria, 2Bros Concrete Constructions ensure that projects are delivered with precision and workmanship, whether in residential, commercial or large-scale projects.

Motorino Pizzeria – Located in Melbourne’s inner-west, Motorino Pizzeria is an authentic Italian pizza and pasta restaurant. Founded in 2010, the team focuses on using real ingredients and traditional recipes to create an authentic dining experience.

Hart Recycling – A privately held scrap metal recycler which trades and processes scrap metal, located close to Melbourne’s CBD. Hart Recycling focuses on ferrous and non-ferrous metals, machinery removal and industrial demolition.

Urbanised Homes – Specialists in new homes, multi-unit developments and knockdown & rebuild projects. For over 15 years, Urbanised Homes has delivered progressive designs and superior construction techniques for customers.

Red Raptors Demolition & Excavation – Delivering professional and reliable demolition and excavation services across Victoria, the Red Raptors team works with clients to ensure a hassle-free and safe process from start to finish.

Westend Earthmovers – Established in 2011, Westend Earthmovers provide tipper truck, bobcat and excavator services across Melbourne’s west. Their extensive services cover both residential and commercial projects, with a reputation for reliability and efficiency.

Tipper Tarps Load Cover Systems – Operating from Laverton North, Tipper Tarps Load Cover Systems specialises in high-quality, waterproof and weather-resistant materials for tipper trucks. For over 20 years, they have produced and supplied customers with the solutions they need to heavy-duty applications.

Compton Green Commercial – With 40,000 properties sold over nearly 100 years, Compton Green are a specialist real estate agency founded on integrity, passion and innovation. The company operates from several offices in Williamstown, Seddon and Geelong.

LDI Projects – A trusted partner in heavy-lifting solutions with a dedication to precision, speed and affordability. They provide expert jack repairs and high-quality equipment across construction, mining, transport and industrial services.

Versaserv – Providing flexible services across Engineering, Consulting and Project Management, Versaserv continue to support an extensive range of industries and projects by tailoring their solutions to the needs of their client.

DNA Distellery – Built on the foundations of family tradition going back generations, DNA Distillery aims to bring rakija to the Australian public and encourage a sense of family, friendship and community.

NPL NSW

Kahibah FC

Burns Krainz Legal – With over 25 years of experience, Burns Krainz Legal help their clients with services in Conveyancing, Property Law, Wills, Estate Planning and Deceased Estates.

Monfab Pty Ltd – Based in Weston, NSW, Monfab Pty Ltd help their partners and customers with residential and commercial metalwork projects, including structural steel and handrailing.

Lions FC

Luxury Paints (recommitted partner) – A longstanding partner of Lions FC, Luxury Paints has grown since 1982 to become one of the largest privately owned paint companies in Australia. They offer a full range of decorative, industrial, specialty and texture coatings.

West Adelaide

1KOMMA5 – The heartbeat of Australia’s new energy, 1KOMMA5 help provide the nation with access to clean and renewable energy through sunlight and wind. Founded in Germany, the company prides itself on innovation, design and a genuine dedication to the climate.

Blacktown City

Walker Corporation – As urban transformation specialists with over 50 years of history, Walker Corporation have established a strong legacy of excellence delivering large-scale projects across all types of property.

Landen – A property and funds management company which strives to enrich people and communities. They specialise in residential and industrial projects, as well as in funds management for property-related investments.

NPL QLD

Rochedale rovers

Antec – Australian-owned manufacturer and distributor which specialises in construction, mining, fire protection and infrastructure sectors. With over 30 years of experience, they have a solid reputation for quality products and attentive service.

Select Fire Systems – A dynamic fire sprinkler company since 2006. The team manages an extensive range of projects for Commercial, Industrial, Residential and Government sectors, and specialises in the process of designing, supplying and installing sprinklers.

NPL SA

Para Hills Knights

Walker Corporation – As urban transformation specialists with over 50 years of history, Walker Corporation have established a strong legacy of excellence delivering large-scale projects across all types of property.

Cass and Co. Conveyancing – Established in 2022 by experienced industry professional, Cassie Filmer, the team helps clients through the conveyancing process as a reliable and knowledgable guide.

DG Sports – Specialising in sports and equipment services, DG Sports operates all areas of production including manufacturing, design and sales.

Kern Wifi Solutions – Suppliers of Fibre, NBN, Fixed Wireless Internet and more to residential buildings and businesses in Adelaide and throughout Australia. As a 100% Adelaide-owned company, they work extensively with local businesses.

Elders Holden Hill – One of Australia’s largest regional and rural insurance providers with over 200 local agents. The team specialises in business, farm, fleet, commercial motor and personal insurance, boasting over 100 years of experience.

Maugham Thiem – Serving the Adelaide community since 1912, Maugham Thiem is a family-owned and operated car dealership with several franchise dealerships including Ford, Hyundai, Mazda, Honda, Kia and Volkswagen.

Fitness Warehouse – An experienced supplier of gym equipment, accessories and supplememts with a nationwide customer network. From strength to cardio to yoga and pilates, Fitness Warehouse help their clients find the right machines for their fitness needs.

Angle Vale Wholesale Meats – A trusted name in the meat industry, Angle Vale Wholesale Meats has grown its loyal customer network through quality service and an expanded range of products.

West Adelaide SC

Distinctive Homes – Building houses in South Australia for over 35 years, Distinctive Homes has built a loyal customer base built on quality service, stylish homes and value for money.

 

NPL WA

Western Knights

DTMT – A privately owned company based in Western Australia, offering services in civil construction across Resources, Oil & Gas and Infrastructure sectors. They specialise in Site Preparation & Earthworks, Major Concrete Construction, Road & Bridge Construction and Concrete Pumping & Logistics.

Argosy Minerals – An Australian company with a mission to build shareholder value through the development of the Rincon Lithium Project. With interests in Argentina and Nevada, Argosy has built a strong global reach and presence in the lithium production industry.

Armadale SC

JADCO Australiasia – A leading distributor of high-quality building materials, operating across Australia, as well as in the UK and the UAE. The team has built trust through dependable products, reliability and innovative solutions.

Dianella White Eagles

DrimTel – A 100% Australian-owned telecommunications provider which delivers mobile, NBN and business communication solutions for individual customers and businesses.

Stirling Macedonia

Roads 2000 – A leading asphalt production company based in Western Australia. As part of the Politis Group, Roads 2000 has worked since 1998 with the understanding that the client always comes first.

Olympic Kingsway (Major Partners only – additional partners can be found here)

WA Corn Growers (Trandos Farms) – Founded by Dimitrios Trandos in 1938, Trandos Farms has grown from a small patch of land in Wanneroo to becoming the largest grower of sweet corn and beans in Western Australia.

Termi Home and Commercial – Providing solutions for commercial and residential properties by protecting homes from termite problems. Since 1990, their innovative solutions have helped protect properties and businesses all over Australia.

Belgravia Sports/New Balance – With over 30 years of experience, Belgravia Sports leads by example when it comes to designing and manufacturing sports apparel. They have partnered with New Balance in Australia since 2020.

 

NPL TAS

Launceston City

Tassie Care – Providing an extensive range of disability care services, Tassie Care is a valuable part of the local community. As trusted caregivers and empathetic disability support workers, the team offers services with disability support, gardening services, transportation and more.

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Melbourne Victory and BYD drive innovation through new major partnership

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Image Credits: Shutterstock

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

Why the Queensland Football Convention Must Become a Date in Every Football Leader’s Diary

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The future of football won't be built by people operating in silos. It will be built by bringing the best minds, leaders, administrators and businesses together to challenge thinking, confront difficult issues and find better ways forward.

Football has no shortage of conversations.

The real question is whether we are having the right conversations, with the right people, in the right room — and whether those conversations lead to better decisions.

That is why the Queensland Football Convention has become an event that deserves far greater attention across Australian football.

What Football Queensland has created is more than a convention. It is becoming a meeting point for the people who are shaping, managing, delivering and investing in the game.

For those of us involved in football, that matters.

The modern football administrator is navigating an increasingly complex environment. Clubs are dealing with financial pressures, governance expectations, facility challenges, participation demands, workforce issues, commercial sustainability and the constant need to deliver better experiences for players, coaches, volunteers and communities.

At the same time, the football industry is changing around us.

Technology is accelerating. Artificial intelligence is beginning to influence the way organisations operate. Data is becoming increasingly important. Talent development continues to evolve. Commercial expectations are changing. Governance is under greater scrutiny. Facilities and infrastructure remain critical. And clubs are being asked to think more strategically about their future.

These are not simple issues.

They cannot always be solved in a boardroom, through an email or within the traditional football structures we have relied upon for decades.

Sometimes, you need to get the best people in the industry into the same room.

That is where the value of the Queensland Football Convention becomes apparent.

Getting the best people in the room

One of the greatest strengths of an event like this is the opportunity to hear from people who are experiencing these challenges from different perspectives.

Club presidents.

Chief executives.

Technical directors.

Coaches.

Administrators.

Commercial leaders.

Government and infrastructure representatives.

Technology providers.

Business leaders.

Industry experts.

And people who are simply prepared to challenge the status quo.

The value isn’t necessarily found in agreeing with every speaker or every idea.

In fact, it should be the opposite.

Football needs environments where people can respectfully challenge ideas, unpack difficult issues and ask the questions that sometimes don’t get asked within the everyday football ecosystem.

That is how we elevate the debate.

And that is something Soccerscene strongly believes in.

The conversations behind the conversations

There are plenty of subjects in football that create pressure for administrators.

Governance is one.

Financial sustainability is another.

Facilities and infrastructure continue to be a major issue.

Talent pathways generate debate.

The relationship between participation, performance and commercial sustainability creates its own challenges.

Technology and AI will increasingly change how football organisations operate.

And then there are the human challenges — volunteers, staff, leadership, culture and the expectations placed on people who are often trying to run complex organisations with limited resources.

These issues deserve more than surface-level discussion.

They need to be unpacked.

What does good governance actually look like at club level?

What does a sustainable football business look like?

How can clubs become commercially stronger without losing their community identity?

How do we use technology intelligently rather than simply because it is new?

How do we develop people as well as players?

How do we create better environments for administrators and volunteers?

And perhaps most importantly, how do we prepare football organisations for the next five, ten and twenty years rather than simply solving the problem directly in front of us?

These are the conversations that matter.

It is becoming a destination

From a Soccerscene perspective, one of the most interesting developments is the growing interest beyond Queensland.

I have personally had conversations with businesses here in Melbourne who are now looking at the Queensland Football Convention and considering 2027 as a genuine window of opportunity.

That tells us something.

When businesses outside the state begin looking at the event not simply as a football convention, but as a place to connect with clubs, administrators, decision-makers and industry leaders, its significance starts to change.

It becomes a marketplace of ideas.

It becomes a networking opportunity.

It becomes a business development opportunity.

It becomes a place where relationships can begin that may ultimately benefit clubs, organisations and the broader football industry.

And that is a positive development for everyone.

More than two days in the diary

For anyone running a football club or football-related business, the value of attending extends well beyond sitting in a room listening to presentations.

It is the conversation over coffee.

The introduction you didn’t expect.

The discussion after a panel.

The connection with another administrator dealing with exactly the same challenge.

The opportunity to hear how another organisation has approached a problem.

The chance to discover a technology, service or business model that could make your organisation better.

These are the things that don’t necessarily appear on the event program, but often become the most valuable part of attending.

That is why I believe the Queensland Football Convention has reached the point where it should be pencilled into the diary as a must-attend event.

Not because you have to be there.

Because there is a genuine opportunity to become better by being there.

A responsibility for the football community

I also believe there is a responsibility on Queensland’s football leadership and, importantly, its member federations to get behind this event.

If we genuinely believe collaboration is important, then we need to demonstrate it.

Member federations should be encouraging their clubs, administrators, coaches, technical leaders, volunteers and commercial stakeholders to participate.

This should not be viewed as simply another event on the football calendar.

It should become a pinnacle industry event for Queensland football.

The more diverse the room becomes, the stronger the conversations become.

And the stronger the conversations become, the greater the opportunity to improve the game.

That is the real opportunity.

Elevating the debate

Soccerscene is proud to support initiatives that create space for football to have better conversations.

We don’t need to agree on everything.

We do need to be willing to listen.

We need to challenge.

We need to learn from each other.

And we need to bring people together who may not otherwise have the opportunity to sit around the same table.

The Queensland Football Convention provides that platform.

For clubs, it is an opportunity to learn.

For administrators, it is an opportunity to develop.

For businesses, it is an opportunity to connect.

For leaders, it is an opportunity to challenge their thinking.

And for football, it is an opportunity to collectively look forward.

The football industry is changing quickly.

The organisations that thrive will be those prepared to keep learning, keep questioning and keep building relationships beyond their own walls.

That is why the Queensland Football Convention matters.

And that is why, from my perspective, this is no longer simply an event to attend when the calendar allows.

It is an event that belongs in the diary.

Elevate the debate. Build the relationships. Share the knowledge. And, ultimately, make football better.

That is the opportunity in front of us.

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