Western United Secures Strategic Deal With Intix

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Image credit: Western United

INTIX, a homegrown sports ticketing platform from the west, is thrilled to team up with Western United Football Club.

Through this collaboration, INTIX will handle all memberships and ticketing for Western United at their brand-new home, Ironbark Fields in Tarneit.

The sport ticketing platform trusted by over 170 sporting organisations across Australia, is well-positioned to support Western United FC with its Footscray base providing a strong local connection to the club’s heartland.

Western United FC’s General Manager of Consumer Business, Simon Gardner shared his excitement about the new partnership.

“With our new stadium and a clear vision to build the future of football for the western region, partnering with a data-driven, fan-focused technology platform like INTIX is a game-changer,” he said via press release.

“This is all about putting our fans at the front of our thinking. With INTIX’s innovative solutions, we anticipate significant streamlining of our sales and operations and the possibilities to greatly enhance our fan experience.

“Having already experienced positive results working with INTIX on our corporate hospitality events, as well as our development program and VPL level games, we are thrilled to solidify this partnership and take it to the next level.”

Intix Head of Technology, Alex Grant shared the excitement of securing the deal.

“Being at the heart of Melbourne’s west, we are incredibly proud to partner with the region’s premier football club. This partnership underscores our commitment to supporting local sporting organisations while showcasing our rapidly growing global technology solutions,” he said via press release.

“Our expanding client portfolio is consistently achieving sold-out events, significantly growing their marketing audiences, streamlining their internal processes, and enhancing fan engagement.”

INTIX’s custom-built platform tackles the everyday challenges sporting organisations face by bringing eight key operations together in one place. This all-in-one approach cuts costs, streamlines workflows, and delivers a smoother fan experience which is a big step up from juggling multiple, outdated systems.

Although INTIX’s platform is primarily designed for sports, its flexible technology effectively supports a broad range of events, including festivals, and workshops.

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GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

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Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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