New Vodafone & UEFA Partnership Secures Growth for Women’s Football

Code Sports‘ annual list of the 100 most influential women in sport is one of the more closely watched measures of where women’s sport in Australia stands. This year’s edition, released against the backdrop of a record-breaking home Women’s Asian Cup, features five women connected to Australian football across its top 100. Their collective presence on the list reflects a sport that is, by almost any measure, in the midst of a significant moment.

Mary Fowler has been ranked the most influential woman in Australian sport for the second time in three years, topping Code Sports’ annual list of 100 as the CommBank Matildas compete in a home AFC Women’s Asian Cup that has already rewritten the record books for women’s football globally.

Fowler’s ranking comes after a year defined as much by what happened off the pitch as on it. An ACL injury in April 2025 threatened to rule the Manchester City forward out of a home tournament with ten months to recover. She returned to club football in February 2026, was named in Joe Montemurro’s squad, and scored on her first start for Australia in 332 days, finding the net in a 4-0 win over Iran at Stadium Australia in front of a capacity crowd.

Sarah Walsh, ranked 14th, has been central to that shift as Chief Operating Officer of the AFC Women’s Asian Cup 2026 Local Organising Committee. The former Matilda has overseen a tournament that has surpassed 250,000 tickets sold, demolishing the previous all-time record of 59,910 set across the entire 2010 edition in China. The opening match in Perth drew a record-breaking attendance of  44,379 fans at a Women’s Asian Cup. It lasted one week before 60,279 people filled Stadium Australia on International Women’s Day for Australia versus Korea Republic.

Those numbers carry weight beyond the scoreboard. They make the commercial and strategic case for continued investment in the women’s game in a way that advocacy alone cannot.

From the Pitch to the Boardroom

Captain Sam Kerr enters the list at 17, having returned from a 634-day ACL absence to score two goals in the tournament, including the opener in Perth on the first night. Kerr’s presence in the squad, and her continued ability to perform at the highest level, reinforces the argument that the Matildas’ 2023 World Cup run was not a ceiling.

Heather Garriock arrives at number seven having become the first woman to lead Football Australia, appointed Interim CEO in 2025 before transitioning into a newly created Executive Director of Football and Deputy CEO role following the appointment of Martin Kugeler as permanent CEO in February 2026. The role was designed to retain her influence within the organisation. With the Socceroos preparing for a sixth consecutive FIFA World Cup and the Matildas mid-tournament, Garriock’s position at the executive level of the sport’s governing body is not incidental.

At number 84, Lydia Williams enters the list in retirement. A proud Noongar woman and recent recipient of Professional Footballers Australia’s Alex Tobin Medal, the organisation’s highest honour for career-long contribution, Williams made her international debut in 2005 and retired in 2024 with more than 100 caps, becoming the first Australian female goalkeeper to reach that milestone and only the second Indigenous footballer after Kyah Simon to do so. She now sits on the board of the Australian Sports Commission.

The transition from player to policymaker matters because the decisions shaping Australian sport in the next decade will be made in rooms that have not always had people like Williams in them. Her presence there is part of the same story the rest of this list is telling.