Adelaide United Extend Deal with McDonald’s Until 2028

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Image credit: Adelaide United

Adelaide United has confirmed the extension of McDonald’s Australia Ltd Platinum collaboration until the end of the 2027/28 season.

The renewed deal continues McDonald’s Australia investment in the community football scene, remaining the club’s Community Foundation Partner across the Community Clinics, Development Programs, and School Holiday curriculums.

The fast food chain will also remain as the football Club’s Supporting Partner of the United Clubs Program which supports grassroots football across South Australia.

The strategic collaboration adds to the near decade of alliance between Adelaide United and McDonald’s Australia which began in 2016.

This extended partnership is a significant milestone in Adelaide United’s commercial journey, making McDonald’s Australia one of the club’s most successful partners.

McDonald’s Australia will keep its branding on the sleeves of the Isuzu UTE A-League Men’s and Ninja A-League Women’s home and away kits, as well as supporting fan engagement with McDonald’s Partnership Match Days per season and family-friendly events planned for Coopers Stadium.

McDonald’s Australia Senior Marketing Director, Mary Vrancic stated how incredibly proud they were to have the partnership extended for another three seasons.

“Since 2016, we’ve worked together to build meaningful community programs that inspire young players and bring families together through football,” he said via press release.

“We’re excited to continue supporting the next generation through our clinics, development programs, and United Clubs, and we can’t wait to see what the next chapter holds for this longstanding partnership.”

Adelaide United Commercial Manager, Gianluca Girolamo commented on the longstanding partnership and how the commitment of McDonald’s to stay with the club to 2028 is a fantastic endorsement.

“McDonald’s shares our vision of growing the game at every level, from grassroots to the elite. This partnership extension allows us to build on that legacy and continue delivering meaningful experiences to our community, players, and fans,” he said via press release.

MacDonald’s Australia Ltd. has joined forces with professional and local football clubs around the country, including Melbourne City FC, as well as with the A-Leagues and the Australian Professional Leagues.

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Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia

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Image Credit: Stan

German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football Australia CEO in February as the game eyes a defining 2026.

Reaching new heights

During the press conference held earlier this morning, Kugeler displayed both confidence and ambition as he prepares to lead a new era for Football Australia next month.

“Football in Australia has a strong foundation for growth. Our national impact is massive,” he said, highlighting both the immense number of participants and local clubs in Australia. He then continued to underline both the Socceroos and the Matildas as valuable assets in the nation’s football sphere.

“We have exceptional national teams that continually make us proud. They perform at a truly global scale and unite not only the football community, but the entire nation.”

With both the AFC Women’s Asian Cup and the FIFA Men’s World Cup both on the horizon in 2026, the year certainly represents a huge opportunity for both the men’s and women’s game to showcase Australian footballing talent on an international scale. But the focus, as Krugeler underlined, will extend beyond the national team and address all levels of football in Australia to help the game grow.

“Football brings people and communities together. For a healthy lifestyle, for connection, for enjoyment, for belonging, powered by a remarkable, passion [and] dedicated players, referees, coaches, volunteers and fans,” he continued.

An inspiring reminder to all those involved in the game across Australia, and one which will hopefully show participants and stakeholders at all levels that 2026 will begin a new period of stability, growth and innovation.

 

Expertise, passion and ambition

Of course, the dawn of a new era for Football Australia cannot be successfully achieved without addressing the past and current issues, while still keeping an ambitious eye on what football can become at both national and international level for Australia.

Alongside Kugeler in the FA leadership team will be Football Australia Chair, Anter Isaac, as well as former Matilda, and current interim CEO of Football Australia, Heather Garriock. With their combined industry expertise and true passion for the game, all fans, players and stakeholders can be optimistic for the future of football governance in Australia.

But while expertise and passion are undoubtedly valuable assets for the FA, it remains essential that these help to inform the decisions and solutions made with the game’s best interests at heart.

 

 

 

 

‘We Can Do So Much More’: Players Take Control of the A-League Women’s Future

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Image Credit: One Nil

Professional Footballers Australia (PFA) has launched Ready For Takeoff – The Players’ Vision for the A-League Women, a player-led roadmap outlining the future direction of the domestic women’s competition.

Unveiled on Wednesday at Ultra Football in Melbourne, the initiative places current A-League Women players at the centre of discussion. Elevating the debate around professionalism, sustainability and long-term growth of the league.

The Players’ Vision for the A-League Women – Image Credit: One Nil

The vision, developed through consultation with players across the competition, calls for improved professional standards, greater investment and governance structures that reflect the specific needs of the women’s game. It comes amid ongoing conversations about contract security, season length and the transition toward full-time professionalism.

PFA Chief Executive Beau Busch – Image Credit: One Nil

PFA Chief Executive Beau Busch said players had been clear about the sacrifices required to continue competing in the league.

“We’ve heard from players about the struggle and sacrifices they continue to make to play the game they love, but we can do so much more than this,” Busch said. “A fully professional game here in Australia is crucial to creating the next generation of Matildas, but also to ensure we reach our potential and win a FIFA World Cup.”

PFA Deputy Chair Elise Kellond-Knight and A-League Women players Grace Maher and Dylan Holmes also addressed media, reinforcing the importance of player voices in shaping the future of the competition.

The PFA said Ready For Takeoff provides a clear, achievable framework for the continued evolution of the A-League Women. The initiative urges stakeholders to work collaboratively with players to ensure the league’s growth matches the talent, ambition and momentum of women’s football in Australia.

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