Altona East Phoenix SC Makes Deal With The Eye Labs

Altona East Phoenix Soccer Club have announced a partnership with local business, The Eye Labs.

The Eye Lab is an eyecare and designer prescription provider who specialise in diagnosing and treating dry eyes with personalised care plans to relieve irritation, redness, and inflammation.

The Newport clinic who are now partnered with the football club is the only Eye Lab who offer myopia control, which aims to halt the development of near-sightedness.

The company wanted to partner with Altona East SC to help increase community understanding around: eye health, children’s eye health, some misconceptions regarding when to see an optometrist and what an optometrist does.

The Eye Lab Founder and Principal Optometrist, Vic El-Khoury stated the Newport branch will try and achieve eye care awareness through more social media engagement, workshops with the club and information sheets for players and parents.

“We find that partnering with local clubs is both a very fulfilling way to give back to the local community, increases general awareness of our clinic and improves community engagement around the importance of eye health,” he said to Soccerscene.

“The main benefit is to promote eye health.

“It will strengthen our connections to our patients and families that already visit us. We have since found out that some of our patients and friends already play for Altona East, which was something nice to see.”

Eye Coordination In Football

In any sports, and everyday life, eye coordination is paramount to the safety of the player and everyone around them.

The process of what a player sees, how they react, and their awareness of their surroundings.

Footballers can enhance their eye health with vision training and regular eye checks with companies like The Eye Lab.

Vision training also helps improve how the brain processed visual information, using tests like peripheral awareness, depth perception, eye tracking, focus and attention, and visual reaction speed.

Footballers can also use drills like trapping high balls, passing while under match-day-like pressure, and how to angle the ball when kicking can also help train eye coordination.

Previous ArticleNext Article

APL and PFA remain without agreement as bargaining tensions continue

The Australian Professional Leagues (APL) and Professional Footballers Australia (PFA) remain without a new collective bargaining agreement, with negotiations continuing less than three months before the start of the 2026–27 A-Leagues season.

The APL presented the players’ union with a new one-year interim proposal on August 5, which included an increase to the A-League Women salary cap and a commitment to establish a pathway towards full-time professionalism for the women’s competition within 12 months.

The proposed agreement would provide an interim framework while the two parties continue discussions over a longer-term collective bargaining agreement.

APL chief executive Steve Rosich said the proposal reflected the league’s commitment to reaching a sustainable agreement with players following eight months of negotiations.

However, the PFA criticised the APL for publicly announcing the proposal shortly after presenting it to the union, arguing that the approach had further damaged trust between the two parties.

PFA Chief Executive Beau Busch also said players had overwhelmingly rejected the APL’s previous final offer, citing a lack of trust in the league’s ability to ensure its future.

Full-time professionalism for the A-League Women remains a key priority for the PFA, with players seeking improved conditions and greater investment in the competition.

The A-League Men and A-League Women seasons are both scheduled to begin on 16 October 2026.

With the new season approaching, both parties face pressure to resolve the dispute and establish the framework governing player conditions across the A-Leagues.

 

 

Jeff Bezos consortium set for $2.7 billion Liverpool investment

Liverpool could soon welcome one of the world’s richest men into its ownership structure.

Amazon founder Jeff Bezos is part of a consortium in advanced talks to buy a 30% stake in the club.

The proposed deal values Liverpool at around $8.6 billion (4.5 billion pounds). Bezos has a personal fortune estimated at $363 billion.

The investment would give Fenway Sports Group (FSG) a major financial return. It would also allow FSG to keep control of the club, which they bought in 2010.

The proposal has attracted attention across football. It has also created concern among sections of the Liverpool fanbase.

FSG set for major return

FSG bought Liverpool for $573 million (300 million pounds) in 2010. The ownership group later provided further funding through loans. In the last 16 years, the club has undergone major growth.

Liverpool ended a 30-year wait for a league title in 2020. The club also won the Champions League in 2019. Another Premier League title followed in 2025.

Stadium redevelopment and a new training centre have also increased the club’s value. FSG could cash in on $2.7 billion (1.4 billion pounds) if the 30% share is sold.

The deal would therefore represent a huge return on its original investment. However, whilst the investment would provide a massive cash out for the owners of Liverpool, due to Financial Fair Play there won’t be increased investment in the transfer market.

Why Bezos wants Liverpool

Bezos has explored sports investments before. He has been linked with major American franchises such as the NFL’s Seattle Seahawks.

Liverpool would give him a stake in one of football’s biggest global brands. The club also has a large following in the United States. The New York Times has also reported Liverpool has 26 million fans in America.

That makes the investment attractive for investors looking to expand their reach in global sport. American businessmen Eduardo Saverin and Amit Bhatia are also reportedly involved in the consortium.

The deal would add to the growing American influence across English football.

Fans remain cautious

Liverpool supporters have not automatically welcomed the proposal.

The club’s previous experience under Tom Hicks and George Gillett still influences the fanbase.

Supporters also want greater clarity over the consortium’s intentions. Questions remain over board representation, control and the long-term purpose of the investment.

For many fans, ownership must involve more than financial ambition. The Bezos proposal could strengthen Liverpool’s commercial position. It could also deliver a huge payday for FSG.

But until the consortium reveals more about its plans, supporters are likely to treat the deal with scepticism.

Most Popular Topics

Editor Picks

Send this to a friend