Auckland FC Partners with Tāmaki Health to Champion Community Wellbeing

Auckland FC have confirmed a partnership with Tāmaki Health  for the upcoming A-League season. 

Tāmaki Health will become the official healthcare partner of Auckland FC under the White Cross GP & Urgent Care, and Bettr 24/7 online healthcare brands.  

The partnership will include Tāmaki Health becoming the sponsor for the number of ball kids seen around the pitch on game day. 

Nick Becker, Auckland FC CEO spoke about the great connection both companies will have in this deal. 

“Tāmaki Health is a future focused business revolutionising the way we think about healthcare,” he said in a press release. 

“They also believe in the power of sport to unite communities as well as the obvious health benefits that come with sport and exercise. They are a perfect partner for us, and we look forward to a fruitful working relationship.” 

Tāmaki Health is one of the largest privately owned healthcare groups in New Zealand, caring for over 4,000 people everyday through their many general practice clinics, and urgent care clinics. 

Tāmaki digital online healthcare forum, Bettr, is an accredited provider of Health New Zealand’s 24/7 online GP solution. 

Dr Lloyd McCann, the CEO of Tāmaki Health (Local Doctors, White Cross & Bettr) says it is an important collaboration, as health is more than just treating symptoms, it’s about prevention.

“We believe good health is about more than treating today’s symptoms. Holistic wellness and prevention are at the heart of what we do – and staying active plays a vital role in boosting wellbeing, reducing stress, and improving our mental health. Supporting sport in our community is a natural fit with this vision,” McCann explained in a press release.  

“Auckland FC is a forward-thinking club with great energy, and we’re excited to stand alongside them in encouraging participation in sport and building healthier communities.”

The collaboration between Auckland FC and Tāmaki Health will be a positive alliance for both organisations, as the promotion of health through sport will encourage people, especially younger children to support and play the sport, and it is a great representation for both organisations to promote healthy living and good wellbeing.

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New ‘Unfiltered’ Episode with Paul Klisaris and Oscar Yildiz

The ‘Unfiltered’ podcast by Soccerscene promises honest, thought-provoking conversations about football culture, identity and the stories fans don’t usually hear in mainstream coverage.

In the latest episode, Mihaila Kilibarda sits down with passionate councillors Paul Klisaris and Oscar Yildiz to debate the role of policy in shaping infrastructure, career opportunities and on-field success in the Australian football landscape.

From exposing flaws in policy making, to critiquing the A-League, Paul and Oscar discuss the future trajectory of football in Australia. With strong views on the disconnect between decision-makers and grassroots communities, this is an unfiltered look at the issues holding the sport back—and the urgent need for change.

“Bring back Preston, bring back South Melbourne, bring back that culture into the game. There was nothing wrong with that. Bring it back. Regulate it better, police it better, like they have in Europe. There is rivalry and that’s healthy!” says Paul Klisaris in this episode.

Oscar Yildiz agreed that “We might need to throw a bomb. There is no incentive for clubs to aspire to. You know, you can finish last and still stay in the league. They need to have people from state, from federal, people, again, who know the game, who genuinely know the game. And, it means understanding the politics around the game.”

Listeners can expect Unfiltered to go beyond match reports and transfers. Each episode will dive into the ideas, people and cultural forces that make football one of the world’s most compelling sports. Episode 2 is available now, hoping to challenge, entertain and inspire.

Listen now on Spotify: 

With Unfiltered, Soccerscene is giving fans a space to think, feel and debate about the game they love. Further, it is encouraging conversations that are as engaging as the football itself.

Stay tuned for future episodes, featuring more voices shaping the beautiful game.

Como 1907 and Connectome unite to enhance cognitive analysis

Last month, the Lombardy-based club announced the start of a new partnership with Connectome, a neurotechnology company now looking to apply their work to Serie A’s most exciting project.

Cognitive and physical performance

Through this innovative alliance at the heart of a rapidly rising football project, players will benefit from enhanced study and understanding of their own cognitive performance.

Repeated brain measurements will allow staff to analyse how players respond to different playing scenarios – from the training pitch to matchday.

“We already measure the physical and tactical aspects of performance at a very high level,” explained Como 1907 CTO, Mo Dabbah, via Connectome’s official website.

“The real opportunity now is in better understanding cognitive load and decision-making over time.”

Furthermore, Dabbah continued to highlight that cognitive analysis is essential to achieving high levels of performance in sport.

“Brain health isn’t a ‘nice to have’, it’s fundamental to how players develop, adapt, and perform and it’s an area we’re excited to explore more deeply.”

 

Transferring data to development

Connectome’s work helps athletes and organisations competing at high levels of sport, ensuring recovery, duty of care and preparation are all at the forefront of operations.

Moreover, through a longitudinal approach to collecting data, Connectome strives to create unique, individual profiles for each athlete. Thus, changes or variations are judged against each individual’s baseline, not group averages or one-off tests.

But beyond the technological innovation, is the genuine intent and vision to maximise player performance at Como 1907.

Como 1907 is a club leading by example not just in Italy, but across Europe for unique business models, commercial growth and strategic partnerships. An alliance with Connectome is yet more proof that the club thinks not just about the 90 minutes on the pitch, but the hours spent on long-term player recovery and development.

Both parties align perfectly in values and vision. Player wellbeing, team growth, and technological advancement are the foundations of this partnership.

Como 1907 is a club pushing the future into today’s football landscape, making Connectome a natural partner to bring that vision to life.

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