Newcastle Jets Women Secure Major Backing from nib

The Newcastle Jets have announced nib as the new principal partner of the Club’s A-League Women’s team for the next two seasons.

The partnership marks a milestone in the promotion of women’s sport in the region by sponsoring elite female athletes and promoting active lifestyles to improve health outcomes for women.

Newcastle Jets CEO, Tain Drinkwater, expressed enthusiasm and admiration toward nib’s newfound support for women’s football.

“This is nib’s first direct investment into women’s football, and it speaks volumes about their commitment to building a stronger, healthier, and more inclusive community,” she said in a press release.

“With women’s football continuing to grow across our region and the nation, this partnership is a major step forward for our club and the sport.”

Through this partnership, nib’s logo will feature across the front of our A-League women’s kits and become the official health care provider for the Newcastle Jets.

Northern NSW, including Newcastle and the Hunter Region, boasts the highest football participation per capita in Australia, with nib aiming to support community initiatives that encourage participation, inclusion, and wellbeing from the ground up.

Nib Group CEO and Managing Director, Ed Close, also spoke on how much the partnership will mean for the development of women’s sport.

“Our partnership is about investing in the future of women’s sport, supporting grassroots football, and championing better health and wellbeing for all,” he said in a press release.

“At nib, we’re proud to stand alongside these talented players as they inspire the next generation and elevate the game.

“These athletes are exceptional on the pitch; they’re role models in our community.”

Since 2022, nib has partnered with the Minerva Network to support elite female athletes through mentoring and leadership development, helping to empower them on and off the field.

Northern NSW, including Newcastle and the Hunter Region, boasts the highest football participation per capita in Australia, with nib aiming to support community initiatives that encourage participation, inclusion, and wellbeing.

The partnership between the two parties is exciting for the women’s side who get the benefit of a decent size Australian company backing the team with promotion and resources to improve them both on and off the pitch. It’s strategic from the Newcastle Jets who need to find ways to improve from their 11th place finish in 2024/25.

 

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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