What does the Football Victoria’s Annual Report mean for Victorian Football?

Football Victoria has released its 2025 Annual Report and held its Annual General Meeting at the Home of the Matildas at La Trobe University, presenting a picture of a governing body managing rapid growth while laying the administrative foundations it says will be required to sustain it.

Total participation across all formats reached 96,095 in 2025, a 14 percent overall increase, with women and girls players across outdoor, futsal and social formats reaching 30,928. MiniRoos participation climbed to 39,827, volunteer numbers grew 7.4 percent and female volunteer participation increased 40 percent. Across community competitions, 47,481 fixtures were delivered across 5,016 team entries.

The numbers reflect the sustained momentum of women’s football in particular, a growth curve that has accelerated sharply since the 2023 FIFA Women’s World Cup and continued through the AFC Women’s Asian Cup held in Australia earlier this year. Football Victoria’s report documents that trajectory in participation data but also in the decisions being made about governance, infrastructure and who is shaping the sport’s direction.

Who is shaping the game

The AGM saw the re-election of Elenna Niteros to the Football Victoria board, having first been elected at the 2024 AGM. Niteros, a long-time player and volunteer, is described by the organisation as dedicated to ensuring diversity, equity and inclusion and the growth of women’s football are central to board decisions. The election also returned Peter Filopoulos, an experienced football executive with more than two decades across club, state, national and international organisations. Steve Forbes was subsequently appointed as a director to continue overseeing the organisation’s digital and systems priorities.

The composition of the board matters in ways that extend beyond individual appointments. Football Victoria operates under a 40:40:20 constitutional requirement for gender balance, and the report documents that 94 percent of clubs met that criterion in 2025. That figure, alongside the 100 percent of clubs meeting diversity and inclusion criteria, represents the most structurally significant governance data in the report. The decisions that shape who gets to play, where facilities are built, how budgets are allocated and which programs receive investment are made by the people in those rooms.

Chair Dr Angela Williams, in her first full year in the role, acknowledged the broader environment in which the sport is operating, noting that 2025 had not been easy for everyone and naming violence motivated by race, religion, gender and politics as unacceptable. Her statement that football would play its role in providing peace, belonging and kindness was framed not as aspiration but as responsibility.

Life membership and legacy

The evening included the formal welcome of Life Members from regional associations transitioning into Football Victoria’s statewide structure, alongside the announcement of two new Life Members: Eugene Brazzale, a legendary referee and mentor, and Maggie Koumi, recognised as a trailblazing female administrator.

The In Memoriam section of the annual report carries its own weight. Betty Hoar and Maria Berry AM, both described as foundational pioneers of the women’s game, were among five Life Members farewelled in 2025. Berry’s four-decade legacy included advocacy that tore down systemic barriers for women in sport. Hoar was an inaugural Hall of Fame inductee. The document also recorded the tragic passing of Heidelberg United NPLW striker Keely Lockhart, described by her club as a legend and an angel, known for her kindness toward younger players and her impact on the women’s game in Victoria.

Infrastructure and the years ahead

CEO Dan Birrell framed the year as one defined by progress, describing growth not as a statistic but as a signal that football matters to more people than ever and that communities believe in what is being built. The language is carefully chosen. Progress implies direction, and Football Victoria’s advocacy for infrastructure investment is the clearest indication of where that direction leads.

The Level the Playing Field campaign and the Parliamentary Friends of Football group both received mention in the CEO’s report as central to the organisation’s relationship with government. The recent Victorian State Budget delivered $750,000 to Avondale FC and Hume City FC for facility upgrades, and Football Victoria has indicated further budget announcements are forthcoming. The connection between booming participation and facility access, as Birrell noted, remains central to the organisation’s work with government and partners.

The practical implications of that work are not abstract. Facilities without adequate lighting cannot host evening training. Grounds without gender-inclusive changerooms communicate, without saying a word, who the sport was built for. The $343 million grassroots infrastructure fund Football Australia and Football NSW have sought from the NSW Government reflects the scale of the problem nationally. Victoria faces the same challenge, and the governing body’s political advocacy exists precisely because participation growth without infrastructure investment produces a sport that is larger but not meaningfully better.

With 96,000 participants and a board mandated to reflect the diversity of the community it serves, Football Victoria is in a stronger position than it has been. Whether the infrastructure and investment follow is the question the next decade will answer.

Previous ArticleNext Article

Manchester City Charges Put Financial Governance Under Spotlight

Manchester City’s reported guilty verdict on 114 of 115 Premier League financial charges has created a major business and administration challenge for the club. An independent commission reportedly reached its findings after a lengthy hearing into alleged financial-rule breaches between 2009 and 2018 last week.

The Premier League has not confirmed the verdict publicly, while City says the process remains ongoing and is expected to appeal. The next decision could have significant financial consequences.

No punishment has been announced; however, potential sanctions include a points deduction, financial penalties and/or expulsion from the Premier League, all of which would have significant and varied financial impact. The club must continue operating while it awaits the commission’s full decision and any appeal process, which could affect recruitment, player contracts, budgets and long-term investment decisions.

City generates substantial income through broadcasting, commercial partnerships and matchday operations – as of 2026, Manchester City’s revenue sits at $1.56 billion (894 million pounds). A significant change to the club’s Premier League status could therefore affect several revenue streams at once.

Commercial partners will also be watching the next weeks closely, and must assess how any sanction could affect their association with the club. City’s global commercial operation has become an important part of its business model during its period of sustained success. Other Premier League clubs have discussed potential compensation claims linked to the alleged breaches. Any successful claims would create another financial liability for City beyond a league sanction.

City has consistently denied wrongdoing and says it has respected due process, and its expected appeal means the forthcoming sanctions may not represent the final outcome. That leaves the club managing two priorities at once: defending its position through the regulatory process, and protecting its commercial and operational stability.

For the Premier League, the case also tests the strength of its financial regulations. The final sanction, and any appeal that follows, will shape the financial and administrative consequences for Manchester City and could influence how clubs approach financial compliance in the future.

One Football: Why This Australia Cup Final Means More Than a Trophy

South Melbourne versus Melbourne Victory is more than a long-awaited rivalry. It is an opportunity to unite Australian football around its history – and its future.

On 10 October, South Melbourne FC and Melbourne Victory will walk onto AAMI Park for an Australia Cup Final that represents far more than a trophy.

It brings together two proud clubs from different chapters of Australian football’s history.

One is among the most successful clubs of the former National Soccer League era. The other has become one of the defining clubs of the A-League era.

The atmosphere will be extraordinary. The rivalry will be genuine. The football will be fiercely contested.

Such is the anticipation surrounding the match that it also has genuine potential to break the modern Australia Cup Final attendance record of 18,751, set at the same venue in 2016.

That would represent much more than a number on a crowd sheet. A record attendance would send a powerful message about the public appetite for meaningful fixtures, authentic rivalries and competitions that connect every level of Australian football.

But this final can – and should – mean even more.

It presents Australian football with an opportunity to bring its past, present and future together.

It is an opportunity to dismantle the tired and damaging distinction between “old soccer” and “new football”.

Most importantly, it can demonstrate what becomes possible when the entire game is connected.

We Cannot Build the Future by Discarding the Past

Australian football needed reform at the beginning of this century.

The game required stronger governance, greater professionalism, better commercial structures and a national competition capable of reaching new audiences.

The establishment of the A-League in 2005 opened an important new chapter. It created clubs, rivalries and major occasions that have contributed enormously to the development of the professional game.

But somewhere during that transformation, the idea took hold that Australian football could only move forward by separating itself from much of what had come before it.

The labels “old soccer” and “new football” became a fault line.

Too many clubs, supporters, volunteers and communities that had carried the game for decades were made to feel that their history was no longer welcome at the top table.

In creating something new, the game sometimes appeared determined to dispense with everything associated with its past.

That included the clubs and development pathways that identified, nurtured and produced many members of Australia’s Golden Generation.

Australian football should never be embarrassed by that history.

It is one of our game’s greatest competitive advantages.

Traditional clubs were built by migrant communities that brought their passion, culture and football knowledge to Australia.

They established clubs, built grounds, developed players, created lifelong supporters and sustained the game when it received little mainstream attention or investment.

These communities did not merely support Australian football.

They built it.

Recognising that contribution does not require us to reject the progress made during the A-League era. Both can be true.

The game needed to evolve, but it did not need to marginalise its foundations to do so.

This Is Not “Old” Against “New”

It would be easy to promote South Melbourne against Melbourne Victory as “old soccer” meeting “new football”.

It might create a convenient headline, but it would miss the greater significance of the occasion – and perpetuate a division the game must leave behind.

South Melbourne is not a relic from Australian football’s past.

It is a living and ambitious club with generations of supporters, a distinguished record of national success and an enduring role in developing players and representing its community.

Melbourne Victory is not separate from Australian football’s history.

It is another important chapter in it – a club that has built an enormous following, delivered some of the country’s most memorable sporting occasions and demonstrated the scale that professional football can achieve in Australia.

These clubs were created in different eras, but they belong to the same game.

The future of Australian football is neither “old” nor “new”.

It is one football.

Supporters Want a Connected Game

This final arrives at a time when the appetite for a properly connected football pyramid is becoming impossible to ignore.

Supporters want clubs to have something meaningful to aspire to.

They want success on the field to create opportunity.

They want to see a genuine connection between grassroots football, state competitions, traditional clubs, national competitions and the professional game.

A connected pyramid is about more than promotion and relegation.

It is about unlocking aspiration, investment, relevance and growth throughout the sport.

When clubs can see a pathway forward, they invest in facilities, coaching, academies, commercial capability and community engagement.

When supporters believe their club’s journey can lead somewhere, they become more deeply invested.

When local rivalries carry national consequences, new audiences, media attention and commercial partners follow.

That energy already exists throughout Australian football.

Our opportunity is to harness it.

The Platforms Are Demonstrating What Is Possible

The Australia Cup has repeatedly shown what can happen when clubs from every level are given the opportunity to compete on a national stage.

It connects the grassroots and professional game. It creates genuine jeopardy. It brings national attention to clubs, grounds and communities that rarely receive that level of exposure.

It also produces compelling stories that cannot be manufactured through marketing alone.

The Australian Championship represents another important step. It gives some of the country’s most historic and ambitious clubs a new national platform and creates a stronger bridge between state-based football and the professional game.

Neither competition should be viewed in isolation.

Together, the Australia Cup and Australian Championship can help reconnect the game, restore national relevance to important clubs and build momentum towards a more integrated competition structure.

They also demonstrate something commercially significant.

These communities are not simply part of football’s history. They are active audiences with passion, identity, purchasing power and an enduring commitment to their clubs.

When those communities are respected and properly engaged, they respond.

That creates value for broadcasters, commercial partners, governments and the wider professional game.

A Perspective Spanning Different Eras

My perspective has been shaped by experiencing Australian football across different clubs, competitions and eras.

I served as CEO of South Melbourne Soccer Club during one of the most successful periods in its history.

After leaving in 1997, I returned 12 months later for the 1998/99 season, when South secured its second consecutive national championship under Ange Postecoglou.

Nearly two decades later, in 2015, I returned to the professional game as CEO of Perth Glory in the A-League.

I subsequently joined Football Australia as a senior executive, where I played a key role in strengthening the Australia Cup as a national platform and developing the Australian Championship.

That journey has reinforced my belief that Australian football’s future will not be secured by choosing one part of its history over another. It will be secured by bringing the best of every era together.

The game will fulfil its potential when it connects its professional clubs, traditional clubs, grassroots participants, diverse communities and national teams within a coherent and ambitious system.

This is not about returning to the past.

It is about carrying the best of our history into a stronger future.A newsletter titled 'Blues News' from August 1997, featuring a farewell message from the CEO of the South Melbourne Soccer Club and details about membership campaigns, upcoming soccer season preparations, and calls for community support.

A page from a newsletter discussing upcoming events for the 1997/98 Ericsson Cup season, including a farewell message from Peter Filipoulos, the Chief Executive Officer, and details about support for the team at Bob Jane Stadium.
South Melbourne Soccer Club newsletter, 1997. After stepping down as CEO, Peter Filopoulos returned 12 months later for the club’s 1998/99 national championship season.

More Than a Final

On 10 October, AAMI Park – the spiritual home of football in Melbourne—should become the stage for more than an Australia Cup Final.

It should be a celebration of the people and communities that built the game, the progress achieved during the professional era and the possibilities presented by a connected future.

South Melbourne supporters should be proud of what their club has contributed to Australian football and excited about what may lie ahead.

Melbourne Victory supporters should celebrate what their club has built and the role it continues to play in growing the professional game.

Every Australian football supporter should be able to look at this occasion and see something bigger than a contest between two clubs or two eras.

This final is not “old soccer” against “new football”.

It is Australian football – proud of its entire history, united around its future and ready to unlock its true potential.

One game. One history. One future.

One football.

Most Popular Topics

Editor Picks

Send this to a friend