What does the Football Victoria’s Annual Report mean for Victorian Football?

Football Victoria has released its 2025 Annual Report and held its Annual General Meeting at the Home of the Matildas at La Trobe University, presenting a picture of a governing body managing rapid growth while laying the administrative foundations it says will be required to sustain it.

Total participation across all formats reached 96,095 in 2025, a 14 percent overall increase, with women and girls players across outdoor, futsal and social formats reaching 30,928. MiniRoos participation climbed to 39,827, volunteer numbers grew 7.4 percent and female volunteer participation increased 40 percent. Across community competitions, 47,481 fixtures were delivered across 5,016 team entries.

The numbers reflect the sustained momentum of women’s football in particular, a growth curve that has accelerated sharply since the 2023 FIFA Women’s World Cup and continued through the AFC Women’s Asian Cup held in Australia earlier this year. Football Victoria’s report documents that trajectory in participation data but also in the decisions being made about governance, infrastructure and who is shaping the sport’s direction.

Who is shaping the game

The AGM saw the re-election of Elenna Niteros to the Football Victoria board, having first been elected at the 2024 AGM. Niteros, a long-time player and volunteer, is described by the organisation as dedicated to ensuring diversity, equity and inclusion and the growth of women’s football are central to board decisions. The election also returned Peter Filopoulos, an experienced football executive with more than two decades across club, state, national and international organisations. Steve Forbes was subsequently appointed as a director to continue overseeing the organisation’s digital and systems priorities.

The composition of the board matters in ways that extend beyond individual appointments. Football Victoria operates under a 40:40:20 constitutional requirement for gender balance, and the report documents that 94 percent of clubs met that criterion in 2025. That figure, alongside the 100 percent of clubs meeting diversity and inclusion criteria, represents the most structurally significant governance data in the report. The decisions that shape who gets to play, where facilities are built, how budgets are allocated and which programs receive investment are made by the people in those rooms.

Chair Dr Angela Williams, in her first full year in the role, acknowledged the broader environment in which the sport is operating, noting that 2025 had not been easy for everyone and naming violence motivated by race, religion, gender and politics as unacceptable. Her statement that football would play its role in providing peace, belonging and kindness was framed not as aspiration but as responsibility.

Life membership and legacy

The evening included the formal welcome of Life Members from regional associations transitioning into Football Victoria’s statewide structure, alongside the announcement of two new Life Members: Eugene Brazzale, a legendary referee and mentor, and Maggie Koumi, recognised as a trailblazing female administrator.

The In Memoriam section of the annual report carries its own weight. Betty Hoar and Maria Berry AM, both described as foundational pioneers of the women’s game, were among five Life Members farewelled in 2025. Berry’s four-decade legacy included advocacy that tore down systemic barriers for women in sport. Hoar was an inaugural Hall of Fame inductee. The document also recorded the tragic passing of Heidelberg United NPLW striker Keely Lockhart, described by her club as a legend and an angel, known for her kindness toward younger players and her impact on the women’s game in Victoria.

Infrastructure and the years ahead

CEO Dan Birrell framed the year as one defined by progress, describing growth not as a statistic but as a signal that football matters to more people than ever and that communities believe in what is being built. The language is carefully chosen. Progress implies direction, and Football Victoria’s advocacy for infrastructure investment is the clearest indication of where that direction leads.

The Level the Playing Field campaign and the Parliamentary Friends of Football group both received mention in the CEO’s report as central to the organisation’s relationship with government. The recent Victorian State Budget delivered $750,000 to Avondale FC and Hume City FC for facility upgrades, and Football Victoria has indicated further budget announcements are forthcoming. The connection between booming participation and facility access, as Birrell noted, remains central to the organisation’s work with government and partners.

The practical implications of that work are not abstract. Facilities without adequate lighting cannot host evening training. Grounds without gender-inclusive changerooms communicate, without saying a word, who the sport was built for. The $343 million grassroots infrastructure fund Football Australia and Football NSW have sought from the NSW Government reflects the scale of the problem nationally. Victoria faces the same challenge, and the governing body’s political advocacy exists precisely because participation growth without infrastructure investment produces a sport that is larger but not meaningfully better.

With 96,000 participants and a board mandated to reflect the diversity of the community it serves, Football Victoria is in a stronger position than it has been. Whether the infrastructure and investment follow is the question the next decade will answer.

Previous ArticleNext Article

Europe Is Packing Out Stadiums – Is Australia Missing the Bigger Picture?

More than 60 million fans attended matches across Europe’s five major domestic leagues during the 2025/26 season, with average attendances rising 2.4 per cent to 34,402 spectators per game.

On the surface, the figures paint a picture of a healthy ecosystem. Stadiums are fuller than ever, supporters continue to attend in large numbers and live football remains one of the most compelling entertainment products in the world.

But headline crowd figures only tell part of the story.

The more revealing measure is stadium utilisation how much of a venue’s capacity is actually being filled and the structural factors influencing those numbers.

For clubs, higher attendances don’t simply mean more ticket sales. Every additional supporter creates revenue opportunities across hospitality, food and beverage, merchandise and memberships. Modern stadiums are increasingly designed to maximise revenue per visitor, making infrastructure investment as much a commercial decision as a football one.

Attendance growth needs context

In Germany, the Bundesliga reclaimed its position as Europe’s best-attended league, averaging more than 42,300 spectators per match following a 9.4 per cent increase on last year’s figures.

However, much of that growth was driven by the return of traditional powerhouses Hamburger SV and 1. FC Köln. Both clubs continued to attract crowds of more than 50,000 despite spending recent seasons in the second division.

Their promotion didn’t suddenly create new supporters.

It returned two of German football’s biggest fan bases to the top flight, demonstrating how promotion and relegation can significantly influence league-wide attendance trends.

Everton shows how new stadiums can unlock demand

While the Premier League recorded another increase in average attendance, much of that growth can be traced to Everton’s move into the new Hill Dickinson Stadium. The larger venue added almost 13,000 spectators per home match compared with Goodison Park, accounting for more than half of the league’s overall attendance growth during the season.

Rather than generating new demand, the project unlocked demand that already existed.

That distinction matters.

Attendance should be viewed alongside stadium utilisation because many clubs have effectively reached capacity.

A stadium averaging 98 per cent capacity tells a very different story to one averaging 60 per cent, even if the latter attracts more spectators overall.

High utilisation suggests strong demand, pricing power and a compelling matchday experience, while lower utilisation can indicate untapped potential or a venue unfit for its market.

Capacity is becoming a strategic issue

In competitions where grounds are regularly close to full, future growth will depend less on attracting new supporters and more on expanding or redeveloping stadiums.

Elsewhere, the opportunity lies in making better use of existing capacity.

Spain illustrates how infrastructure can also temporarily suppress attendances. Barcelona’s continued absence from the Spotify Camp Nou during its redevelopment has limited crowd numbers despite strong demand.

Real Madrid’s renovated Santiago Bernabéu, meanwhile, demonstrates how modern stadium investment can increase not only capacity but also commercial revenue through premium hospitality.

League structures also shape attendance trends

Ligue 1’s growth over recent seasons has coincided with its reduction from 20 clubs to 18, concentrating a greater number of well-supported clubs within the competition and lifting average attendances as a result.

Stadium investment, league composition, promotion and relegation, and long-term supporter culture all play a role.

Taken together, the figures suggest that attendance growth is rarely driven by a single factor.

The lesson for Australian football

Crowd figures are often viewed as the primary indicator of a league’s health, but European football demonstrates that context matters just as much as the headline number.

The recent Australia Cup fixture between South Melbourne and Preston Lions provides a good local example. While the official attendance was 6,673, the packed grandstands, active supporter groups and television presentation created an atmosphere that felt far larger than the raw figure suggested.

It was a reminder that fan engagement, venue utilisation and matchday experience can often say more about the health of a competition than attendance alone.

A sold-out 15,000-seat stadium may indicate stronger demand than a half-full 30,000-seat venue, while investment in infrastructure can unlock thousands of additional supporters without changing underlying interest in the game itself.

As clubs continue to invest in new stadiums and redevelop existing venues, attendance should increasingly be measured not simply by how many people are watching, but by how effectively football is meeting supporter demand.

The crowds may be rising, but the real story is why.

From Classroom to Global Football: GIS Opens New Career Path

The Global Institute of Sport (GIS) has opened new opportunities for students who want to build careers in football. GIS has partnered with the World Football Summit (WFS). The partnership offers two exclusive scholarship and internship opportunities.

Students can gain practical experience while studying. They can also build industry contacts and learn how the global football business works.

Two Football Industry Roles

The first opportunity focuses on partnerships and commercial development. Students in the Partnership Executive Intern role will support WFS commercial activity. They will learn how football organisations build and manage partnerships.

The second role focuses on clubs, leagues and federations. The Club, League & Federation Relations Intern will support WFS relationships with football organisations. This includes key stakeholders inside football.

Both roles give students direct exposure to the business side of the sport.

International Experience

The placements also offer flexibility. Full-time students can complete a six-month internship or placement. WFS will tailor the experience to each student’s profile and availability.

Part-time students can complete two six-month placements. This gives them exposure to different areas of the WFS business. Students may work remotely or at the WFS headquarters in Madrid. The final setup will depend on the student and WFS requirements.

A Global Football Network

WFS has built a major international football network since its launch in 2016. The organisation has hosted events across 11 countries. More than 44,600 people have attended its events. Its network now includes more than 153,000 football industry professionals.

WFS events have also featured major football figures. These include FIFA President Gianni Infantino, Ronaldo Nazário, Rio Ferdinand, Didier Drogba and Javier Tebas. The partnership gives GIS students access to this wider football ecosystem. It also connects academic study with real industry work.

Applications Open for 2026

Applications opened on 18 August 2026. New and existing GIS students can apply. The deadline is 14 September 2026.

For students targeting careers in football business, the opportunities offer a direct route into the industry. They can develop commercial skills and can build professional networks. They can also gain experience with the relationships that drive modern football.

To learn more about the GIS scholarship program click the link here.

Most Popular Topics

Editor Picks

Send this to a friend