Be Your Best: Achieving excellence through VR

As our technological capabilities advance, new methods of optimising human performance emerge. One of these methods is VR, which has become an invaluable risk-free training tool for elite athletes across the globe.  

One of the world’s leading VR training tools is offered by Norwegian software company Be Your Best. Since 2022, the app has been available to the public across several models of the Meta Quest VR headsets.

Be Your Best offers football players, from grassroots to elite, the resources to improve their game. Unlike traditional training methods, VR training tools such as this come with little to no risk of injury.

Be Your Best has been utilised by over 15,000 athletes across 99 countries who have completed over one million training sessions and engaged with more than six million unique real-life scenarios.

The company’s vision is to use the cutting-edge technology available to them to set the standard for cognitive and mental improvement in sport. In doing so, they hope to accomplish their mission of enabling athletes, especially footballers, to push new boundaries and reach their full potential.  

Core specialisations and services

Football players seeking to elevate their game through Be Your Best’s services require a Meta Quest VR headset and a Be Your Best subscription. With these in hand, they can begin to sharpen their on-field game intelligence through the software’s two main training modes, Matchplay and scenarios. Both training modes provide a first-person perspective as the player to closely simulate real-life scenarios.

The Scenarios mode offers thousands of unique scenarios that are recreated from events in real-life professional games. This enables Be Your Best users to condition their minds to perform in the same fast-paced, high-pressure environments as elite-level players.

This mode focuses mainly on improving scanning ability. This encompasses scan rate, scan timing, and critical scans, which is the last scan a player makes as the ball is travelling in their direction. In addition, Be Your Best also helps players to master their memory, game awareness, and decision-making skills.

The Matchplay mode, powered by AI, allows users to partake in 11-a-side games from the perspective of one of the players. This feature strengthens overall positional awareness as it allows for complete control of the virtual player, both on and off the ball.

Following each session, Be Your Best users receive in-depth performance metrics and replays with analysis tools via the app. This allows players to keep track of their progress and find new ways to improve.  

Be Your Best in the Australian football landscape

Be Your Best’s services are applied by thousands of players and clubs around the world. This includes prominent clubs like FC Copenhagen, Borussia Dortmund, and Red Bull Salzburg, as well as high-profile players such as Arsenal’s Martin Ødegaard.

Given its status as a proven tool for improving several aspects of footballing performance, Be Your Best should be considered by Australian players at all levels – from grassroots to professional.  

Those at the grassroots level would learn key skills at a young age and continue sharpening their tools as they progress through the levels of competition. On the other hand, those who have already reached the highest level of Australian football can perfect their technique without the risk of injury.

Through the incorporation of the VR drills offered by Be Your Best, Australian players can optimise their individual performance and strengthen the country’s standard of football.

Conclusion

Be Your Best’s VR technology is revolutionising the way players are developed. Its accessible, data-driven approach enables players to train smarter and master the hardest on-field intelligence skills in football.

Software companies such as Be Your Best could play a crucial role in developing a more competitive football culture in Australia and closing the gap between domestic and international football.

Overall, the use of such VR technology provides an injury-free method for the short and long-term growth of players and the sport itself.

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Inside GIS’ New Executive Edge Program Driving Sport’s Future Leaders

A new executive education program designed to shape the next generation of sports industry leaders is set to launch in June 2026, offering participants a rare blend of academic insight and real-world application at the highest level of global sport.

The Executive Edge in Sport, delivered by Global Institute of Sport (GIS) in partnership with Rotman School of Management Executive Programs, will provide current and aspiring leaders with the tools needed to navigate an increasingly complex and fast-evolving sports landscape.

The seven-week program, Sports Leadership Essentials, is delivered primarily online, offering a flexible and immersive learning experience for professionals worldwide. It is tailored for individuals seeking to strengthen their leadership capabilities within sport, as well as those aiming to transition into senior roles. This includes athletes navigating their post-playing careers.

Led by Sharona Friedman, President and CEO of GIS, and Walid Hejazi, Professor of Economic Analysis and Policy at Rotman, the course combines academic rigour with industry relevance. Participants will engage with key topics shaping modern sport, including leadership and strategy, governance and ethics, finance and revenue models, marketing and fan engagement, event operations, and the growing influence of AI and emerging technologies.

The program also features exclusive masterclasses with senior figures from across the global sports industry, alongside sessions led by leading academics and practitioners from the Rotman School.

For those seeking a more hands-on experience, participants can opt into the Sports Leadership Lab. This is a four-day, in-person summit held at BMO Field in Toronto. Delivered in collaboration with Maple Leaf Sports & Entertainment, the lab provides behind-the-scenes access to elite sport operations, bridging theory with practice in a live stadium environment.

As the global sports industry continues to expand and evolve, The Executive Edge in Sport positions itself as a critical pathway for leaders looking to stay ahead. It provides students with the knowledge, network, and perspective required to lead with impact.

Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

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