Manchester United Seals Strategic Deal with Sokin

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Image credit: khunkornStudio / Shutterstock.com

Manchester United has entered into a multi-year alliance with UK fintech leader Sokin, appointing the company as the club’s Official Global Business Payment Solutions Partner.

Commercial Alignment with Global Impact 

Sokin have committed to provide the club with its global business payment platform, enhancing Manchester United’s commitment to upgrade their international operations via faster and smarter business-to-business payment solutions and transactions.

The tech company uses AI to generate efficient operations across its systems through a comprehensive platform designed to pass its saving onto clients while streamlining cross-border accounts payable, receivable and treasury operations, giving businesses control of their finances.

Sokin CEO, Vroon Modgill, highlighted the significance of this collaboration and its alignment with the company’s global ambitions.

“Partnering with Manchester United, one of the most iconic teams in global sport, represents a pivotal moment for Sokin and demonstrates the scale we’ve achieved as a business,” he said via press release.

“The way United connects with hundreds of millions of supporters in every corner of the globe, mirrors our own ambition to empower businesses of all sizes to operate internationally, with ease and efficiency. This partnership perfectly embodies our mission to break down the barriers to global commerce – there’s no better partner than a club that defines what it means to be truly global.”

Chief business officer at Manchester United, Marc Armstrong reflected on the strategic benefits of the agreement, highlighting how Sokin’s expertise complements the club’s global ambitions.

“Global business payments infrastructure and forward-thinking approach align perfectly with our commitment to delivering best-in-class services and experiences to our fans and partners across the world,” he said via Club Statement.

Sokin has previous experience partnering with top European football clubs, holding the same partnership and position with Nottingham Forest FC, and the British & Irish Lions rugby club when they toured Australia recently.

Conclusion 

Last year, Morgan Stanley Expansion Capital invested AUD 47 million (USD 31 million) into Sokin, with an increase in the new account holding of around 51 percent, to help the company develop new products and boost their global connections.

With this boost, the fintech company has been able to work with businesses outside of the tech industry, allowing overseas accounts to be created by freight companies to Premier League clubs.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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