Auckland FC Secures Three-Year Deal with Quest Apartment Hotels

Auckland FC have confirmed they have signed a new three year partnership with Quest Apartment Hotels

The collaboration will increase Quest’s presence across the nation, and will connect Auckland FC fans with one of New Zealand’s largest and quickest growing hotel chains. 

At Auckland FC home games, there will be Quest branded nets, LED signs and title partner status, this means Quest will be at the forefront of home games, allowing further advertisement and fan engagement. 

Quest has also said that they will partner with the Auckland FC Women’s team as a founding partner, as the club and Quest are both aiming to increase the love of the game amongst women and girls. 

Nick Becker, Auckland FC CEO has conveyed his excitement about the partnership. 

“We’re delighted to be partnering with Quest. They are a well-known, successful brand with reach across New Zealand, Fiji and Australia. We have shared ambitions and like us, they are going through a huge period of growth,” he said via press release.

“With two derby games against our rivals down in Wellington, we’ll be encouraging travelling fans to book with Quest as our preferred accommodation partner. We’ll also be opening our doors to the many Quest franchisees to develop positive, lasting relationships.” 

Adrian Turner, the Quest New Zealand COO was full of praise mentioning it will boost loyalty and engagement across the country. 

“Football is New Zealand’s biggest and fastest-growing sport, and Auckland FC has quickly become a club with huge momentum and an incredibly engaged fan base,” he said via press release

“This partnership allows Quest to align with that energy, while delivering real value for our franchisees and guests across the country.” 

This agreement is an ideal  for both parties, as both Quest and Auckland FC have been gaining momentum and recognition across New Zealand, and this partnership will likely propel both of them even further.

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

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