Brisbane Roar Strengthens Ties with Cannon Logistics

Brisbane Roar have confirmed a new collaboration with Queensland-based transport logistics company, Cannon Logistics for the upcoming 2025/26 Isuzu UTE A-League Men season.

Modern Fleet and Advanced Technology to Back the Club’s Journey

Cannon Logistics is a transport and logistics company who specialise in general road freight, refrigerated transportation, and cold and dry storage services like meat, fruit and vegetables for producers across Queensland and northern New South Wales.

With more than 35 years of expertise in refrigerated transport and warehousing, Cannon Logistics operates a modern fleet of trucks and trailers, supported by advanced temperature and humidity control technology to keep every delivery in top condition.

The logistics company originally partnered with Brisbane Roar in late 2019, as well as a short partnership with the Capalaba Bulldogs Football Club as a major sponsor, supporting its Senior NPL Academy at the start of 2020.

The back-of-shorts partnership between Brisbane Roar and Cannon Logistics mirrors this week’s renewed deal with Carina Leagues Club for Brisbane Roar’s women’s back-of-shorts branding ahead of the 2025/26 season.

Shared Vision Highlighted in Official Statements

Brisbane Roar Chief Operations Officer, Zac Anderson welcomed Cannon Logistics back into the football club’s family, mentioning the company’s history of supporting the football community in the city.

“It is fantastic to welcome Cannon Logistics back to the Brisbane Roar family, who have supported the wider Brisbane football community for many years,” he said via Club Statement.

“As a leader in their field, our new partnership with Cannon Logistics exemplifies where we are heading as a football club and we wish to thank Zac Popov and Cannon Logistics for coming back on board for the 25/26 season.”

Cannon Logistics Director, Zac Popov mentioned the importance the company has to the Queensland football community and the excitement to have a successful Brisbane Roar team.

“We are pleased to be sponsoring Brisbane Roar for the 2025/2026 A League season,” he said via Club Statement.

“I felt it was important to partner with Brisbane Roar at this time, as I, like many in the Queensland football community would be excited to have a successful Brisbane Roar.

“My company Cannon Logistics is doing its bit to help this come to fruition. I look forward to watching coach Michael Valkanis and his team of players having a successful campaign this season.”

The deal will have Cannon Logistics branding displayed on the back of the player’s shorts for the men’s team.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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