
Melbourne Victory have announced Mayfield Childcare Centres will join the club for the upcoming 2025/26 season as a Premier Partnership.
The partnership will name Mayfield as the official Senior Men’s Academy partner, and as the official back of training kit partner for the Melbourne Victory Senior and Junior Academy teams.
Mayfield Childcare Limited accounts for 45 childcare centres with over 4,000 registered places across Victoria, South Australia, and Queensland, delivering high-quality early education services for Australian families.
Melbourne Victory Managing Director, Caroline Carnegie noted the club’s focus on providing more opportunities for the Victorian community to engage with football.
“Melbourne Victory’s community programs and any opportunities which provide the Club with the ability to contribute to an enriching social environment for young people to thrive, help us achieve our vision to lead, unite, connect and inspire through football,” she said via press release.
“As part of our partnership, our community team will be providing football clinics across Mayfield’s centres to help children fall in love with football
“I look forward to having Mayfield as part of our strategic journey as we aim for positive results from their programming into the future.”
Mayfield Chief Executive Officer, Daniel Stone indicated the partnership represents an important step in expanding their presence and reshaping their commercial offering to be more inclusive and supportive family interests.
“Melbourne Victory has a significant presence in the communities we serve, and this collaboration will create meaningful experiences for our families,” he said via press release.
“Seeing the Mayfield brand proudly displayed on youth jerseys and throughout junior academies is a powerful way to inspire children to reach their full potential and support their growth through physical literacy and community-based sport
“I look forward to seeing all our Mayfield children participating in the program and accelerating their learning in our beautiful centres.”
The Mayfield and Melbourne Victory’s first-ever partnership this year will offer discounts to family memberships during the season, Melbourne Victory will deliver football clinics and curriculum in all Victorian Mayfield centres, and special activations during the club’s 2025/26 A-League Kids Round.











