GIS Partners with QUT to Launch FutureSport 360

Avatar
Image Credit: Global Institute of Sport

The Global Institute of Sport (GIS) has partnered with Queensland University of Technology (QUT) to deliver FutureSport 360.

This 7-week online masterclass is designed for anyone seeking advanced insight into the sports industry.

The program offers 20 hours of expert-led teaching across key disciplines such as sports law, marketing, data analytics and more, providing participants with a comprehensive understanding of current research and industry best practice.

Beginning on 15 October, FutureSport 360 features leading guest speakers arranged by GIS to complement the course content across the 7 weeks.

Students will also complete a work-integrated project assessment to earn their micro credential that can count as credit towards an MBA, master’s or graduate certificate at QUT.

This provides students with the exclusive opportunity to join QUT’s annual sports study tour for alumni.

The course is led by Professor Sarah Kelly, Head of QUT’s Graduate School of Business. A respected figure in Australian sport, Professor Kelly is Chair of the Australian Sports Foundation, Deputy Chair of the Brisbane Lions AFL Club and an experienced commercial lawyer.

Her published work spans mega-event legacy, sports sponsorship strategy, governance and integrity, esports, and the commercialisation of women’s sport. She also leads Queensland’s branch of the Minerva Network, which supports professional female athletes.

GIS, a leading destination for global sports education, says FutureSport 360 provides an ideal stepping stone for those considering postgraduate study in sport management or related fields.

Prospective students can find further information and register for the program via the QUT website.

Previous ArticleNext Article

Chelsea extends AI and digital partnership with FPT

Avatar
Image Credit: Chelsea FC

Chelsea has extended its strategic partnership with global technology services provider FPT Corporation for the 2026/27 season.

The renewed agreement builds on a partnership that began last year and has already delivered several digital initiatives.

These initiatives are aimed at improving fan experience both on matchdays and online.

This continues the club’s focus on digital transformation and AI-driven supporter engagement.

Among the projects to be completed to date the Megastore Express, a mobile-first click-and-collect retail platform introduced earlier this year to streamline purchases at Stamford Bridge.

The partnership also delivered a new Official Supporters Club platform, providing fan groups around the world with a central hub to connect, organise activities and engage with the club.

The extension signals Chelsea’s intention to continue investing in technology as part of its wider commercial and digital strategy.

Chelsea Partnership Sales Director Oli Boden said the club remained focused on innovation and AI to strengthen supporter connections.

“At Chelsea we are continually focused on innovating and unlocking the opportunities technology and AI-based solutions present to grow our digital presence and bring our fans closer to the club,” Boden said.

The announcement is a reflection of a growing trend across professional football.

Clubs are increasingly entering into long-term partnerships that extend beyond traditional sponsorships.

Digital transformation, data analytics and AI are becoming central components of football’s commercial strategy.

Clubs continue to strive to enhance fan experiences while modernising and streamlining internal operations.

Coventry City set for stadium redevelopment

Avatar
Image Credit: Coventry Building Society Arena

Newly promoted Premier League club Coventry City have announced a $29 million deal to redevelop their current stadium.

Following a Championship winning 2025/26 campaign which saw the club return to the top-flight for the first time in 25 years, Coventry is hoping to transform CBS Arena into a destination stadium.

The project will focus on upgrading the stadium’s premium hospitality areas, with several new lounges, suites and event spaces planned as part of the redevelopment.

The investment is part of the club’s long-term vision to maximise the venues year-round commercial potential.

Work on the stadium redevelopment is expected to be carried out over the next three years alongside Coventry City’s home fixture schedule.

Coventry City Owner and Executive Chairman Doug King said the investment represents a significant milestone for both the club and the CBS Arena.

The investment demonstrates a commitment to developing the venue into one of the leading multi-purpose stadiums in the region.

The announcement follows a growing trend across English football, with clubs continuing to invest in stadium infrastructure as they seek to diversify revenue streams beyond ticket sales.

Hospitality, conferencing and live events have become increasingly important sources of income, particularly as clubs look to improve long-term financial sustainability.

Venue management company Legends Global is the club’s new long-term partner as part of the project.

Legends Global said Coventry fans deserve a venue experience that matches the occasion, with the partnership focused on transforming the stadium and raising the standard of what it offers.

The CBS Arena has been Coventry City’s home since 2005 and regularly hosts major sporting events, concerts and business functions.

 

 

Most Popular Topics

Editor Picks

Send this to a friend