Preston Lions Football Club have begun advertising available branding space for new, interested corporate sponsors during the Australian Championship season.
The club is encouraging companies to become new club sponsors by incentivising branding exposure when Australian Championship matches are played on Preston grounds, with three days until the season starts.
The exclusive opportunities being promoted include media wall TV exposure, Top of Pavillion signage, signage on the Hill Marquees, Pavillion Bar Naming Rights, and flag signage behind the goal.
Quoted in the post, the club stated SBS Sport has 1.6 million followers on their socials in addition to the 12.4 million registered users for SBS On Demand.
Besides branding on kits, corporate promotions for club members and fans, and other engagement, sponsor advertising shown on television provides free promotion of the business to a larger audience.
However, comparing the local and Victoria-wide businesses as well as the Hon. Nathan Lambert MP, the exact amount of publicity and further new and returning customers varies.
Furthermore, already existing sponsors who do not have their branding viable to the cameras will miss out on the coverage.
Preston Lions FC are also advertising for any interested sponsors to aid the club for the next season.
The club will be playing against NWS Spirit at Genis Steel Stadium on the 11th of October, in the first match of the Australian Championship.
SBS is the Home for the Australian Championship
Last month, Australian Championship and the Special Broadcasting Service announced their partnership to broadcast all Australian Championship season matches for two years, which brings free-to-air sports programs back on Australian television.
SBS Sport Director, Ken Shipp promoted SBS’ identity which aligns with football.
“As the spiritual home of football in Australia, SBS is the natural home for the Australian Championship, an aspirational competition that will create a pathway for many of Australia’s brightest young players from the sport’s grassroots to the highest-level competition in the land, the Isuzu UTE A-League Men’s competition,” he said via press release.
“SBS’s football offering now includes compelling competitions at every level and for every fan – including, of course, the FIFA World Cup 2026.”
The news of the Australian Championship and SBS deal has given anti-siphoning law voices another reason why sports should be available for all to watch.
In June this year, research published by Free TV Australia stated 67 per cent of Australians support protecting free-to-air sports broadcasting.
Free TV CEO, Bridget Fair stated the research showed most Australians are watching TV through the internet and will only increase as more people are ditching their aerials, as well as new homes aren’t built with them anymore.
“New anti-siphoning laws must be updated to reflect this reality otherwise millions will be forced to buy expensive streaming subscriptions during a cost of living crisis or miss out altogether on the great sporting events that bind our nation together,” she said via press release.
Anti-siphoning laws regulates media companies’ access to significant sporting events, including how much of a sport’s season must be shown on free-to-air channels.
